Followerwonk

Followerwonk

About TrustRadius Scoring
Score 6.6 out of 100
Followerwonk

Overview

Recent Reviews

Great tool for the tool box!

7 out of 10
June 27, 2022
Followerwonk allows you to sort and view followers based on different metrics which is far easier than looking at followers in the …
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Review of Followerwonk

8 out of 10
December 04, 2014
Followerwonk helped us do market research for our clients. We also used the tool to create personas for clients' prospective audience, …
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Pricing

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Target

$29.00

Cloud
per month

Multitask

$79.00

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

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Product Details

What is Followerwonk?

Twitter analytics: Understand followers, influencers; competitive research.

Formerly from Moz, Followerwonk is presently its own company since 2017.

Followerwonk Competitors

Followerwonk Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Frequently Asked Questions

What is Followerwonk?

Twitter analytics: Understand followers, influencers; competitive research. Formerly from Moz, Followerwonk is presently its own company since 2017.

What are Followerwonk's top competitors?

Audiense are common alternatives for Followerwonk.

Who uses Followerwonk?

The most common users of Followerwonk are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Reviews and Ratings

 (23)

Ratings

Reviews

(1-7 of 7)
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Score 7 out of 10
Vetted Review
Verified User
Review Source
Followerwonk allows you to sort and view followers based on different metrics which is far easier than looking at followers in the platform itself and can help you understand the audience.
  • Sorting/Segmenting Followers
  • Benchmarking followers
  • Identifying Followers
  • The interface could be modernised and be slicker in my opinion.
I wanted to see the segments of followers so by using the sort functionality I could see the account's age, following, and social authority to understand the followers we have.
Score 6 out of 10
Vetted Review
Verified User
Review Source
We actively use Followerwonk at our organization to get better insights into our clientele's performance on Twitter - when we're running outreach campaigns or pushing new content to the web, Followerwonk helps us to present more robust analytics to our clients, find potential influencers for outreach, and better understand where to optimize and improve our campaigns.
  • Twitter Analytics.
  • Twitter Optimization.
  • Twitter Influencer Identification.
  • Interface is still the same many years later.
  • Related searches or topics.
Followerwonk is a great supplement for our clients when working on brand campaigns or monthly reporting - this helps us to find additional areas where we've performed strongly on Twitter. When we're running outreach campaigns or pushing new content to the web, Followerwonk helps us to present more robust analytics to our clients, find potential influencers for outreach, and better understand where to optimize and improve our campaigns. This has also helped us to find outreach candidates for PR or additional folks that might be interested in products or services.
Score 7 out of 10
Vetted Review
Verified User
Review Source
The marketing department of my company uses Followerwonk to evaluate our clients' Twitter presence as well as the presence of our clients' competitors. It helps us understand true reach, especially when working with influencers who may claim a larger reach than they actually have. For example, an influencer may have 150,000 followers, but Followerwonk allows us to see how many of those followers are active on Twitter. This has helped us give our clients real data that is incredibly valuable.
  • Analyze Twitter audiences
  • Follow and unfollow
  • Would love this to be available for Instagram
If you need to understand your audiences or your competitors' audiences, Followerwonk is an excellent tool for that. Unfortunately it is only for Twitter, so if you are looking to understand your followers on other networks you will want to use another tool with more robust network connections. However, if all you need is Twitter it's an excellent tool.
I've never used their support. I've never needed to.
Ryan Williams, MBA | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Follerwonk has been utilized in our marketing department for the past several months to help increase the efficiency of our social media strategy. By identifying when our followers are most active on social media, we are able to better target our message and get the most utility out of each tweet. By being more efficient with the times we are tweeting, we can make sure the message we are delivering will hit the maximum number of users possible.
  • Graphical representation of data. Followerwonk does a good job of graphically representing the most active times for your followers. It makes it very easy to be able to make educated business decisions at a glance.
  • Connections with Buffer. The Marketing team utilizes Buffer to schedule social media posts and to analyze interactions with posts. Followerwonk seamlessly integrates with this tool to automatically schedule tweets with the most popular times. This is important for us because as our follower count grows, the usage trends may also change. Followerwonk allows us to stay in front of the most number of people possible.
  • Twitter segmentation. Followerwonk makes finding new, relevant users incredibly easy. By enabling a search feature that combs through Twitter profiles for keywords, I am able to find incredibly relevant users to follow.
  • I would like to see some additional social media channels other than Twitter.
  • It would be nice to be able to do additional drill-downs on sorted follower lists to help segment followers even further.
  • Having a real-time push to partner applications like Buffer and include some of the Followerwonk data in the Buffer reports.
I would not recommend Followerwonk to a company who wasn't taking their Twitter strategy seriously. If it's something that receives very little attention or something that isn't being contributed to with any regularity or consistency, there's little need to understand more about your customers and users. However, there if social media is a component that is critical in your industry or in your business, knowledge is the key to success. Followerwonk allows your social media team to have the deep insight they need to make impressions on Twitter. The Followerwonk tool also allows you to become and remain competitive against others in your space by seeing how you stack up against them, who they follow, and what authority they have on Twitter.
Abby Teunissen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We have a small boutique agency that facilitates smart digital marketing. We primarily use the tool to help clients realize and optimize their twitter presence. We have also used Followerwonk for our own Twitter efforts to help us find more relevant followers and users to follow. It helps us address reach and influence in our specific local target market.
  • Allows you to search for Twitter users based on a keyword or trait
  • Analyze anyone’s Twitter followers or the accounts they follow based on a variety of metrics
  • Track Twitter followers over time
  • Sort your followers or those you follow based on name, days on Twitter, tweet count, etc.
  • More Account viewing options on the track followers tab outside of yours and defined competitor's accounts
  • Improvements to the Bio Word Cloud of followers in the Followers tab
Followerwonk is well-suited for those who are active and at least semi-influential on Twitter. Conversely, it is also very helpful for those just starting out on Twitter as the compare users tab allows for deep comparison to competitors or to those users who you aspire to become more like me in terms of Twitter activity and influence. The many, many analyzation metrics make Followerwonk a very valuable tool for Twitter users looking to grow or just polish their presence, both businesses and individuals alike. I'd recommend Follwerwonk for those who seek to better analyze and refine their social media influence.
December 04, 2014

Review of Followerwonk

Score 8 out of 10
Vetted Review
Verified User
Review Source
Followerwonk helped us do market research for our clients. We also used the tool to create personas for clients' prospective audience, marketing strategies, and outreach campaigns. It helped us find thought leaders and industry moguls. We were able to expand clients' reach and audience through partnerships with prominent industry bloggers and journalists.
  • Followerwonk does a great job of providing a way to compare several Twitter users.
  • I also really like the way Followerwonk makes it so easy to analyze and compare Twitter followers.
  • I would have to use Followerwonk and other tools a lot more to find gaps and ways that Followerwonk could improve its service.
I use Followerwonk for market research and finding new industry leaders, and would recommend its service if a colleague approached me with the same desire.
Christopher Wilson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
FollowerWonk is used to supplement other social media monitoring and management tools. It is used by our digital marketing and content teams to provide deeper insight into our clients' Twitter followers and to help refine a client's content strategy. This is a great tool for any agency because it is able to sort Twitter followers by a number of different variables, most notably by the number of followers. FollowerWonk will provide a breakdown of followers to any Twitter account by social authority, helping determine which handles are worth reaching out to.
  • Analyzing followers by region.
  • Breaking out followers by social authority to inform outreach and content strategies.
  • Exporting a full list of followers with bios and additional account information.
  • To analyze a handle's followers, be prepared to wait up to 24 hours for the full report to be generated.
  • There is no way for FollowerWonk to backfill follower number data, so you will only be able to use the tracking feature after you have begun to track a handle.
  • The limit on the number of followers that can be sorted within the platform is fairly low, so big brands will have trouble with some of FollowerWonk's functionality.
This is a great research and monitoring tool to supplement a social media management tool, but keep in mind that FollowerWonk is only able to examine Twitter data. This platform is great at what it does, and it is a great value-added tool for a Moz pro subscription, which is necessary for anyone serious about SEO.