TrustRadius Insights
Kantar Marketplace is a research-oriented marketing platform that has proven to meet market research needs by delivering timely and …
Overview
What is Kantar Marketplace?
Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.
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What is Kantar Marketplace?
Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.
Entry-level set up fee?
- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Kantar Marketplace demo video
YouTube
Kantar Marketplace Demo Video
YouTube
Product Details
- About
- Tech Details
What is Kantar Marketplace?
Kantar Marketplace Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Community Insights
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- Business Problems Solved
Kantar Marketplace is a research-oriented marketing platform that has proven to meet market research needs by delivering timely and relevant requirements, key insights, and detailed data. Users have found value in accessing reviews of the latest Apple iPhone by Kantar on this platform. The software has been instrumental in helping users conduct customer research and gain valuable insights from data to support decision-making. It empowers users to prioritize global initiatives and understand the performance and feedback of specific product areas. With competitive intelligence and insights provided by Kantar, businesses have been able to build scaled opportunities and stay ahead in the market. The Marketplace product offers unique market research insights, enabling businesses to understand customer needs and win new business. This platform gathers deep insights about the target market and consumer, allowing businesses to plan market expansion strategies globally.
Reviews
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August 01, 2022
Know your market with Kantar Market place.
Kantar marketplace is a research-oriented marketing platform that allows its users to plan penetration strategy in a systematic and planned manner, as it gathers deep insights about the target market and the consumer and accordingly decides/plans penetration strategies across the globe.
- There studies provide brand insights in the most particular way.
- They also help in media planning & measuring their effectiveness.
- Helps in building brands.
- Payment structure needs to be improved.
- standardization is limiting as it does not allow deeper understanding.
- Services are expensive.
- Survey builder which allowed gathering deeper insights.
- Ease of use for users/clients.
- Provides platform to validate ideas.
- Better reporting/analytics technique.
- There statistical analysis helped in deeper understanding of the study conducted.
- The questions were customizable for better understanding which resulted in final decision-making.
Easy to use, better pricing, deeper understanding.