SAS Marketing Ops Reviews

13 Ratings
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Score 8.0 out of 100

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February 25, 2021
Anonymous | TrustRadius Reviewer
Score 8 out of 10
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SAS Marketing Operations Management makes it easier to coordinate between projects with very little, if any, issues. With SAS Marketing Operations Management, you can manage all your marketing activities more efficiently and effectively than ever before – from defining strategy, to orchestrating complex marketing planning functions, to managing digital assets and beyond. SAS helps you simplify operations. Manage workflows. Track performance. And stay in lock step with every interaction along the customer journey.
  • Leverage, share, reuse existing marketing assets
  • Project execution & collaboration
  • Storyboard feature
  • CRM integration
With SAS Marketing Operations Management, you can manage all your marketing activities more efficiently and effectively than ever before – from defining strategy, to orchestrating complex marketing planning functions, to managing digital assets and beyond. SAS helps you simplify operations. Manage workflows. Track performance. And stay in lock step with every interaction along the customer journey.
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March 15, 2017
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
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Right now its used for tracking marketing campaigns for the business by the marketing department. At the moment the department is still very green when it comes to the software and face usability challenges. Others are challenged with familiarizing themselves with the interface. Overall the issue isn't the tool but the users.
  • Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
  • Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
  • Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.
  • It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
  • Missing feature: Hubspot CRM integration.
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What is SAS Marketing Ops?

SAS Marketing Operations Management provides customers with a fully integrated marketing platform that combines Marketing Resource Management capabilities (through acquisition Assetlinek in 2011) in conjunction with performance management and multi-channel campaign capabilities to drive performance and accountability throughout the marketing organization.

SAS Marketing Ops Integrations

SAS Marketing Ops Competitors

SAS Marketing Ops Technical Details

Operating Systems: Unspecified
Mobile Application:No

Frequently Asked Questions

What is SAS Marketing Ops?

SAS Marketing Operations Management provides customers with a fully integrated marketing platform that combines Marketing Resource Management capabilities (through acquisition Assetlinek in 2011) in conjunction with performance management and multi-channel campaign capabilities to drive performance and accountability throughout the marketing organization.

Who uses SAS Marketing Ops?

The most common users of SAS Marketing Ops are from Enterprises and the Information Technology & Services industry.