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SAS Marketing Operations Management provides customers with a fully integrated marketing platform that combines Marketing Resource Management capabilities (through acquisition Assetlinek in 2011) in conjunction with performance management and multi-channel campaign capabilities to drive performance and accountability throughout the marketing organization.SAS MOM Rocks!Right now its used for tracking marketing campaigns for the business by the marketing department. At the moment the department is still very green when it comes to the software and face usability challenges. Others are challenged with familiarizing themselves with the interface. Overall the issue isn't the tool but the users.,Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues. Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels. Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.,It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics. Missing feature: Hubspot CRM integration.,8,Salesforce Marketing Cloud Email Studio, Salesforce Analytics Cloud,9,9
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SAS Marketing Operations Management
12 Ratings
Score 7.7 out of 101
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SAS Marketing Ops Reviews

SAS Marketing Ops
12 Ratings
Score 7.7 out of 101
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March 15, 2017

SAS Marketing Ops Review: "SAS MOM Rocks!"

Score 8 out of 10
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Right now its used for tracking marketing campaigns for the business by the marketing department. At the moment the department is still very green when it comes to the software and face usability challenges. Others are challenged with familiarizing themselves with the interface. Overall the issue isn't the tool but the users.
  • Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
  • Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
  • Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.
  • It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
  • Missing feature: Hubspot CRM integration.
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About SAS Marketing Ops

SAS Marketing Operations Management provides customers with a fully integrated marketing platform that combines Marketing Resource Management capabilities (through acquisition Assetlinek in 2011) in conjunction with performance management and multi-channel campaign capabilities to drive performance and accountability throughout the marketing organization.

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