Fast and Reliable Data Preparation Tool
Use Cases and Deployment Scope
Zoho DataPrep focuses mainly on Data cleaning, transforming, and standardizing of data, so that it makes accurate flow of data into our analytical systems. We usually work with the data from multiple sources like CRM tools, spreadsheets. Since the data comes in very raw and inconsistent format, Zoho DataPrep helps us to have data cleaning and transformation. Majorly it addresses our problems like duplicate of records, errors due to unstructured data, missing values and more.
Pros
- Duplicate deletion and data validation: This feature uses more in CRM and marketing data as it finds out duplicates and allows the user to review and merge them before exporting
- Data cleaning and standardization: It helps to clean inconsistent data formats like for example we usually receive target audience data where contact numbers, dates, country names are formatted differently. Zoho DataPrep has built-in transformation features allows users to fix these fields by standardizing in minutes
- User friendly interface: The interface is very intuitive, even non-technical users find it very easy to navigate and use.
- Error tracking: This feature allows the user to preview the changes before applying and helps to track the transformation steps to maintain transparency.
Cons
- The learning curve can be slightly confusing for first time users
- More ready-made templates for common use cases would helps a lot
- Some advanced features in data transformation feel limited
- Sometimes it takes more time to large data sets to load
- More integrations with third-party apps make it stronger
Return on Investment
- We reduced manual data cleaning time nearly by 35% to 45%
- Monthly reports preparation time decreased from 3-4 days to 2 to 3 hours
- Improved decision making quality, and reporting errors have been significantly decreased by identifying duplicate and inconsistent data.
Usability
Alternatives Considered
Qlik Talend Cloud
Other Software Used
Google Sheets, Zoho Analytics, Google Analytics
