Adobe Analytics: provides insights that helps with actionable outcomes
November 15, 2020

Adobe Analytics: provides insights that helps with actionable outcomes

Brijesh Shirodkar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

I lead a digital analytics practice with extensive experience in implementing and adopting Adobe Analytics for several Fortune 500 organizations. Using Adobe Analytics, we help our clients measure the performance of their digital campaigns and understand customer experience

Pros

  • Campaign analytics
  • Vizualization
  • Easy break down across custom and standard dimension.

Cons

  • Tools for automated testing and bench marking with other data sources.
  • Remove limitations on custom dimensions and events.
  • Make raw data extracts more intuitive.
  • $7M in incremental revenue from assortment adoption analysis for leading sports apparel brand.
  • Helped save $1M+ value in transactions by identifying user errors for a currency transferring website.
  • Increase in average order value by enabling personalization platforms with data from Adobe Analytics.
Adobe and Google are the market leaders and way ahead in market share as compared to other providers in the market. Between Adobe and Google, there are few nuances that differentiate at the feature level. If an organization is using other products of Adobe experience cloud, then using Adobe Analytics brings significant integration ease and drive data-driven personalization
The workspace interface has made it really convenient to break down dimensions and metrics for deep down analysis. The visualization and ability to build segments quickly are really powerful. Calculated metrics also help in deriving additional insights without having to move data to Excel. There is scope for improvement by adding additional visualizations for customer journeys and data warehouse extracts.
L1 support is very prompt. You can reach them through multiple channels. There are a few implementation aspects where deeper technical support would be required and may need additional time to resolve. Help content is good. There could be additional topics added on gotchas. There are other communities like web analytics demystified who provide support for Adobe Analytics queries and best practices.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

Yes

Would you buy Adobe Analytics again?

Yes

Best suited for measuring campaign performances and user experience where the touchpoints are on digital channels like websites and mobile apps. Less suitable for multi-channel analysis when you want to do deep analysis on data sources like CRM and ERP.

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