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Review of Adobe Analytics
Updated November 17, 2020

Review of Adobe Analytics

Michelle Bernardini | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

Our internal analytics team uses Adobe Analytics to support clients who wish to evaluate site or media performance to inform marketing campaigns. It helps us understand how much traffic a given website is getting, what those visitors are doing on those sites, as well as what tactics drive people there. It helps us also understand how much key content on a site is resonating with visitors, in order to drive optimizations to that content over time.
  • Enables end-to-end view of digital performance.
  • Integrates well with other Adobe products for deeper data views and insights.
  • Harder to teach others how to use than Googles Analytics.
  • Implementation requires more technical expertise.
  • Ability to support and inform our client.
  • Ability to expand skill set across team to drive up organic business.
Adobe Analytics is a more sophisticated tool than Google Analytics, especially because of its integration with other Adobe products. While Google Analytics is easier to use, implement, and train others on, specific organizations prefer Adobe Analytics because of data privacy reasons and the ability to own data. At the end of the day, our business supports both products, but if we were to provide a recommendation to a client, we could advise implementing Adobe Analytics because of the enterprise impact and cross-product access using it would provide. However, we advise that if any custom dashboarding is required, that this be considered in the decision, as many products (Tableau, Google Data Studio etc.) more easily integrate with Google Analytics.
Difficult to onboard a new user and requires a custom implementation to obtain the level of depth required for marketing analytics purposes. Compared to Google Analytics requires more upfront set up to enable success.
I am not familiar with the support services for Google Analytics as I have never personally used them. I have however attended Adobe specific training sessions which I found comprehensive and useful for getting up to speed as a user and a beginner. I would recommend this type of course for other new users.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Analytics again?

Yes

Adobe Analytics should be utilized in situations where a business is looking to obtain digital data, but requires more privacy and ownership of that data than Google Analytics is able to provide. It should be used in scenarios where the business has internal teams or external partners with the expertise to implement the tool from a technical perspective. It should also be used if a business would like a wide suite of products/capabilities that Adobe is able to provide, to allow for easy access and integration.

Using Adobe Analytics

5 - Analytics and Strategy
2 - Data Analysts and Business Strategists
  • Marketing Analytics
  • Reporting
  • Ad hoc business question analysis
  • Audience analyses
  • Visibility tagging
  • Pathway analyses
  • Integration with other adobe tools
  • Integration of data into other BI tools
Need consistency across client set for data integration and analyses

Evaluating Adobe Analytics and Competitors

  • Product Features
  • Product Reputation
Product reputation was the most important because our clients utilize Adobe Analytics and trust the data that it provides
Would not do anything differently. Adobe Analytics is a best in class tool that all our clients trust and rely on.

Adobe Analytics Support

ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Support understands my problem
Slow Initial Response
No - Not worth extra cost for our needs
I do not have an example

Using Adobe Analytics

ProsCons
Like to use
Well integrated
Consistent
Unnecessarily complex
Difficult to use
Requires technical support
Slow to learn
Lots to learn
  • Data analysis
  • Report pulling
  • Data export and sharing
  • Training new users
  • Custom tagging
  • Integration with other tools
Yes, but I don't use it