Item: Creatio
Rating: 9
Author: Oleksandr Torlo

Overall Satisfaction with Creatio

Use Cases and Deployment Scope

I knew and used this service even when it was Terrasoft CRM, then BPM.online, and now it became [...] Creatio. The product has undergone a good transformation, and at the moment, it is one of the best domestic CRM systems, even for small companies. When in the company where I work, there was a question of choosing a CRM system for working with clients. We tried several and opted for [...] Creatio. The system serves as an excellent management tool for tracking B2B customers, from leads to repeat sales.

Pros and Cons

Pros

Lead management & sales cycle
Reporting
Knowledge base

Cons

Need to simplify search
Need to increase total speed for the system
Need to develop more clear course for novice

Return on Investment

ROI
Business processes simplification
Decreasing time for go-to-market

Alternatives Considered

Zoho CRM, Bigin by Zoho CRM, HubSpot CRM and Sugar Sell (SugarCRM)

Sure, the low code approach is eating the world and [is] a powerful feature in this CRM. But training time and time for implementation could be much [longer] than expected.

Key Insights

Do you think Creatio delivers good value for the price?

Yes

Are you happy with Creatio's feature set?

Yes

Did Creatio live up to sales and marketing promises?

Yes

Did implementation of Creatio go as expected?

Yes

Would you buy Creatio again?

Yes

Other Software Used

Bigin by Zoho CRM, Zoho CRM, Sugar Sell (SugarCRM), HubSpot CRM, HubSpot Academy, HubSpot Sales Hub, LinkedIn Sales Navigator, amoCRM, CRMnext

Usability

The interface is not always clear and, in some places, requires some work.

Support Rating

I contacted technical support up to 10 times, and each time I got a solution to my issue, but sometimes not the first time.

Likelihood to Recommend

This system is very well-tailored to the needs of big businesses. However, everything has been done here so that when a manager needs to change some fields or forms, he does not need to create a request for programmers for this, which, of course, greatly speeds up all the processes. However, for small companies, this system can be very cumbersome at first and requires customization to simplify the interface and functions.

Creatio Feature Ratings

Comments

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Modern CRM with low-code approach