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Creatio

Creatio

Overview

What is Creatio?

Creatio is a provider of a platform to automate industry workflows and CRM with no-code and maximum degree of freedom. The Creatio offering includes a no-code platform (Studio Creatio), CRM applications (Marketing, Sales, and Service), industry workflows for 20 verticals…

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Recent Reviews

TrustRadius Insights

Creatio is widely utilized across organizations for a variety of purposes. Sales teams rely on the Sales Enterprise, Customer Center, and …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 6 features
  • Drag-and-drop Interfaces (34)
    9.4
    94%
  • Platform Scalability (34)
    9.0
    90%
  • Platform Security (33)
    8.7
    87%
  • Platform User Management (35)
    8.6
    86%

Reviewer Pros & Cons

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Pricing

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Growth

$25

Cloud
per month per user

Growth + CRM (Marketing/Sales/Service)

$40

Cloud
per month per user

Enterprise

$55

On Premise
per month per user

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.creatio.com/products/pricin…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $25 per month per user
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Features

Low-Code Development

Low-code development tools allow non developers to build simple process applications with little oversight. These tools simplify the application building process, and are frequently used for simple process applications.

8.9
Avg 8.7
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Product Details

What is Creatio?

Creatio is a provider of a platform to automate industry workflows and CRM with no-code and maximum degree of freedom.

The Creatio offering includes a no-code platform (Studio Creatio), CRM applications (Marketing, Sales, and Service), industry workflows for 20 verticals and marketplace add-ons.

  • Marketing Creatio - a ready-to-use platform to automate marketing campaigns and lead management workflows with no-code and maximum degree of freedom.
  • Sales Creatio - an end-to-end platform to automate sales processes of any type with no-code and maximum degree of freedom
  • Service Creatio - an omnichannel platform to automate customer service workflows of any complexity with no-code and maximum degree of freedom
  • Studio Creatio - a no-code platform to automate workflows and build applications with maximum degree of freedom. ​

Creatio products can be purchased separately or as a unified CRM solution to automate customer-facing and industry workflows with no-code.

All Creatio products are powered with no-code tools as well as out-of-the-box capabilities to help organizations digitize workflows, enhance customer and employee experiences, and boost efficiency across all business units. Creatio enables non-technical users to create business apps without coding with its no-code UI designer, and drag-and-drop visual design tools.

Additionally, Creatio provides a marketplace of ready-to-go solutions, connectors, and templates for various use cases. Creatio platform is built on a technology stack designed to offer the maximum degree of freedom to integrate the platform within an organization’s digital ecosystem.


Creatio boasts thousands of customers launching millions of CRM, as well as operational and industry workflows within the platform every day in 100 countries. Creatio is headquartered in Boston, MA. They have 700 employees in six offices and a local presence in 14 countries. Creatio also states they have long-lasting relationships with organizations including AMD, Bayer, Kraft Heinz, Visteon, Société Générale Group, and BNP Paribas Group.

Creatio Features

Low-Code Development Features

  • Supported: Visual Modeling
  • Supported: Drag-and-drop Interfaces
  • Supported: Platform Security
  • Supported: Platform User Management
  • Supported: Reusability
  • Supported: Platform Scalability

Creatio Screenshots

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Creatio Videos

Studio Creatio is a no-code platform to automate workflows and build applications with maximum degree of freedom.
Sales Creatio is an end-to-end platform to automate sales processes of any type with no-code and maximum degree of freedom.

Creatio Integrations

Creatio Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Mac, Windows Server
Mobile ApplicationApple iOS, Android, Windows Phone
Supported CountriesGlobal
Supported LanguagesEnglish, Spanish, Dutch, Portuguese, French, Czech, German, Russian, Italian, Polish, Hebrew, Ukrainian, Indonesian, Vietnamese, Arabic, Thai, Romanian

Frequently Asked Questions

Creatio starts at $25.

Appian, Salesforce Sales Cloud, and SAP Sales Cloud are common alternatives for Creatio.

Reviewers rate Drag-and-drop Interfaces highest, with a score of 9.4.

The most common users of Creatio are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(73)
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Attribute Ratings

Reviews

(1-25 of 57)
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January 22, 2024

Creatio

Pamela Lall | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Automation of Workflow
  • Document Repository and Retrieval
  • Adaptable with third party integrations
  • Specific roles based on the function and responsibilities of the employee.
  • Ability to create Read only Roles configured by User id
Score 9 out of 10
Vetted Review
Verified User
  • Rapidly implement new products or processes
  • Organizing complex processes from start to finish
  • Bring information together into one place to facilitate data driven business insights
  • More rapid availability of updated documentation as they move forward into the Quantum release and beyond
  • Better out of the box support for SAS and Service Companies in general
  • Would like to see some no-code options for fine tuning CSS on Freedom UI pages
Jacob Grabowski | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Lead management
  • 360° view of our prospects and customers
  • Workflow management
  • Documentation could sometimes be more intuitive
  • Lots of third-party applications, so frustrating when only the connector you need is missing
  • The possibilities are very large, so it is difficult to properly channel resources and needs within the company regarding this platform
Score 10 out of 10
Vetted Review
Verified User
  • Track contracts
  • Provide overviews of areas of the business through dashboards
  • Manage marketing plans
  • Run our Sales meetings through it
  • Being able to use voice notes in more areas - the sales team love those!
  • Being able to interact the sections together a bit more easily
Score 10 out of 10
Vetted Review
Verified User
  • I think the biggest strength of Creatio is no-code technology. It’s incredible how easy every department can tailor the system capabilities to their particular needs.
  • Sometimes we experience a slowdown while saving changes.
Score 10 out of 10
Vetted Review
Verified User
  • The platform provides excellent data visualization
  • Custom dashboards help analyze lead conversion pipelines and monitor sales results to make informed decisions on the process enhancements
  • Creatio offers extensive functionality, and so far, all our requirements for the system have been met.
Score 10 out of 10
Vetted Review
Verified User
  • Creatio's out-of-the-box capabilities are a great asset to start with and low-code and no-code tools - to proceed with.
  • The platform enables business users to develop custom workflows to match the unique needs of the business.
  • The system interface could be more adjustable, i.e. would be nice to hide all the fields that I don’t use.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Automating both B2C and B2B sales cycle processes.
  • Analytics and forecasting functionalities help measure sales anf operations metrics.
  • Low code CRM environments simplify workflow and sales procedures through automation.
  • Creatio offers an extensive range of CRM tools, but the vendor hasn't fully documented all features.
Score 10 out of 10
Vetted Review
Verified User
  • Creatio is a very intuitive and flexible solution ensuring instant access to customer information.
  • Thanks to analytics and reporting, it’s easier to monitor sales reps’ activities and define areas for improvements.
  • In new releases, we expect integration with messengers to allow us to communicate with customers directly from the system
Алексей Грицаюк | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Thanks to no-code technology, Creatio’s out-of-the-box solutions can be adjusted to meet our business needs.
  • Creatio Academy provides self-explanatory instructions on system configuration.
  • [A] more flexible dynamic dashboard set up with the ability to change time intervals on the go would be an excellent addition.
Score 10 out of 10
Vetted Review
Verified User
  • Creatio stands out on the market thanks to its no-code/low-code capabilities
  • Every company has its unique processes, so it is vital to reflect them through business logic customization.
  • Furthermore, Creatio ensures excellent data visualization and analytics.
  • I think Creatio has chosen the right direction for improvement. Moving towards no-code development and simplified visual changes would make the platform even more robust, flexible, and user-friendly.
Score 10 out of 10
Vetted Review
Verified User
  • No-code development tools allow us to create workflows that fully correspond to our business requirements.
  • The extensive integration options promote synergy between different corporate applications.
  • Occasionally we experience performance issues.
Score 10 out of 10
Vetted Review
Verified User
  • Low-code /no-code features, which enable end-users to simply configure their desired platform without going through development complications.
  • Extending marketing functionality with the ability to create landing pages within Creatio rather than use add-ons, and send out bulk SMS. Consent management also would be a great addition.
Victoria Lisina | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • As a trade marketing manager, I like Creatio's analytics and reporting capabilities. You can easily track all the required data and estimate the budget for the planned activities.
  • It would be great to make the system more user-friendly by adding more advanced filtering and data visualization. On a side note, we have already seen some significant improvements in this area this year.
Score 10 out of 10
Vetted Review
Verified User
  • Creatio’s strength lies in its ability to adjust to business expectations. Out-of-the-box solutions allowed us to start using the system from the beginning of the implementation process, and low-code technology helped eventually develop required workflows.
  • It’s important to test system updates before implementation, as it can affect custom processes.
German Delgado | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • You don't need to know how to code to build workflows with Creatio.
  • The ability to create processes and adjust them according to the changing business needs is what makes Creatio a top-notch solution.
  • The mobile application requires enhancements to correspond to the desktop version fully.
Score 9 out of 10
Vetted Review
Verified User
  • The platform is very intuitive and flexible.
  • It's easy to integrate Creatio with third-party applications to create a unified digital workspace.
  • It would be great to have more in-depth information on the Marketing module set up in the Creatio Academy.
November 11, 2021

Exceptional service

Score 10 out of 10
Vetted Review
Verified User
  • The system is very flexible and user-friendly.
  • Changes can be made quickly without coding, and the UI can be customized to suit our specific requirements.
  • Creatio is quite intuitive, so it does not take a lot of time to train new users.
  • Automatic calculations, especially when data is exported into Excel.
Score 9 out of 10
Vetted Review
Verified User
  • Highly customizable and configurable according to your company`s requirements
  • Very intuitive interface & overview
  • Great customer support 24/7
  • Mobile App Support
  • Performance and Speed wise it could be better.
  • More marketplace apps/solutions would be great to fulfill all needs.
  • More up to date Videos/Guides of learning the system.
Score 9 out of 10
Vetted Review
Verified User
  • Low-code technology that makes building processes simple and fast
  • Intuitiveness and user-friendly interface
  • Great team working on the product and ensuring customer satisfaction
  • The platform offers extensive functionality and customization options. Our needs are fully met.
Score 10 out of 10
Vetted Review
Verified User
  • Custom workflow creation without needing technical knowledge
  • CRM, marketing automation, and case mgmt; all under a single platform without the need to patch together multiple systems.
  • Very strong customer support.
  • There was an integration with a data vendor we were subscribed to that was not in the Creatio market place so the Creatio team built the integration separately for us.
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