1. Home
  2. Chatbot Platforms
  3. Drift Reviews
  4. User Review of Drift
Drift: Finding your course
December 07, 2018

Drift: Finding your course

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Drift

We used Drift to increase engagement on our website, and also to collect self-qualified leads without having to lead someone off the page they were interested in to a landing page. We had found that not a lot of people were willing to speak to the live chat, and the live chat was difficult to man across timezones. Drift allowed us to use live chat if we needed, but we were primarily able to let people have non-threatening conversations and generate leads sent directly to our CRM.
  • AI conversations - people don't always want to talk to a real person, but they do want to get more information. These conversations are fun and easy to set up, and give people an interesting experience.
  • Integration with CRM - you need to be able to reach people in order to make a sale, the integration with CRM enabled our sales team to follow up quickly.
  • Customizable for every page - you could give a specific conversation for the topic on each page you wanted, really enabled you to tailor your "conversations".
  • More standard with ABM - ABM isn't an add-on anymore, it's a standard practice in the marketing world.
  • Automatic a/b testing in conversations for optimization - being able to pre-load tests to determine what works and what doesn't would be a huge improvement.
  • Ability to offer progressive assets within one chat.
  • Drift increased the rate at which referrals were converting on our site, speeding up the buying process.
  • We also got more spam leads which was a problem, because it was so easy to "fill out a form"
  • Allowing someone to schedule a meeting on their own, without having to involve 4 people to consult their calendars was great.
We tried Olark and it was just really focused on the live chat portion. We really wanted the bot component to be a lot stronger, so that we didn't have to have a SME waiting to talk to someone on each page. Intercom is more set up to be a support tool, which also isn't what we were looking for.
Drift is really good for working with referral leads who come to your site - they already know they want to reach out so it speeds up the process. It's also great for companies with a really tech-y audience, because it feels like new fun tech for them to try. However, a bot can be creepy, so if you have a base of luddites, it's probably not going to be well received.