Heap is great for understanding user behavior
Updated November 22, 2022
Heap is great for understanding user behavior
Score 10 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with Heap
We implemented Heap to be able to track behavior on our patients' and clients' sides. The benefits of the service are felt across the organization: from ops to product to business stakeholders, Heap users at Cerebral have a real-time pulse on how features are being used by end-clients and to understand points of friction and to prioritize projects.
Pros
- Tracks provider behavior in the EMR
- Tracks results of AB tests
- User behavior in onboarding funnels
Cons
- How to structure events in funnels - there should be an option to add an OR in the last part of the funnel - i.e. people who subscribed to PLAN X or PLAN Y
- The customer support is okay - but had hiccups during setup
- Comparison paths - if we want to have two funnels but follow people who clicked "Yes" to a chart vs those who clicked "No" (there is the compare users option) but we cannot have two separate funnels side by side which would be ideal
- Improved conversion
- Improved retention
Auto-capture, familiar and easy UX
Do you think Heap delivers good value for the price?
Not sure
Are you happy with Heap's feature set?
Yes
Did Heap live up to sales and marketing promises?
Yes
Did implementation of Heap go as expected?
No
Would you buy Heap again?
Yes
Comments
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