Heap

Any type of data analysis should first be attempted in Heap. First and foremost, it brings data users closer to data analysis - that's always a good idea in a data-driven organization! Second, it helps Marketers not only to become more data savvy, but also to ask better questions that could be answered with data.

Heap's very easy to pick up and just play around with. People who are used to more structured onboarding flows might struggle, but once you get over that initial fear of the unknown, you find that Heap's benefits become readily apparent quite quickly!

Heap is great for behavioral analysis, user segmentation, and integration with CRM platforms. It allows us to define cohorts and analyze trends based on actions taken in our product funnels. This functionality has allowed us to create waitlists, abandoned cart flows, message preference segmentation, and more. This functionality has been exceptional in helping us better understand our users.

It's a great platform. I'm glad that one of our product managers introduced it because it has allowed us to create all kinds of new functionality. We're not only able to create a better product experience from our communications because of Heap, but we're also able to generate all kinds of helpful analysis.

The implementation was smooth and easy. The Heap team helped us with implementation and it went great! Within a few weeks, we were fully up and running and utilizing the platform to its full capability. This is an additional thing that has made this platform so great and we couldn't recommend it enough.

Heap support has allowed us to troubleshoot and test a lot of different items. Their support team is always helpful and friendly, even when we come to them with the most complicated questions. I think this greatly improves the value proposition of the product because their support team is knowledgable and friendly.

Heap has an intuitive UI. It has made business users like me, who mainly focus on marketing, feel empowered to use the platform and learn from it to improve the functions of my role. I greatly appreciate the overall design and ease of use when interacting with Heap's platform and think it is very usable.

It is well suited to understand how long and which part of the website is being used the most.

It is easy-to-use software and I find the live tool to be the handiest. Additionally, the heap engine is always storing the data even for the actions that are not defined which makes it the best. There are a few limitations while analyzing the data in heap, but we can get the data in databases easily.

Web tracking and analysis.

The UI can be difficult to navigate and using the analysis tools required a good amount of trial and error. I'd like to see improvements in the usability and making it easier for a larger audience to easily self service.

Performance has never been an issue with Saatva.

We are likely to renew heap as is has robust data warehousing capability we use today extensively

Not really

Just right

Support is ultra responsive and knowledgable

We've never had impactful outages with Heap

We've never had issues with availability

It's pretty easy if you have some engineering capability

Heap has been a good partner

Easy, they are responsive and check in from time to time.

Heap is perfect if you don't have everything figured at from the beginning, which let's face it, is rarely the case. You don't need to spend hours mapping out every metric and data point you will ever need before getting started. Heap will allow you to create events after the fact and still be able to view the data retroactively. This is simply fantastic - especially if you've used Google Analytics and ran into this frustration before.

Usability is a slight learning curve if you're new to Heap. This is especially true if you're coming over from Google Analytics. Google Analytics has a great UI and intuitive UX but Heap is so much more powerful, so definitely stick with it and it will show its value. One area where I think the usability really lets it down is with its Reports - there is nothing "out of the box". Every report has to be manually compiled and then added to a Dashboard, which can take a little bit of time if you're not used to this.

Performance has never once been a concern or consideration for me using Heap--always lightning quick.

Heap is working well for us but usability is a learning curve and other tools provide additional features that could potentially rival our use of Heap.

The implementation was more straightforward than I imagined it would be. There was minimal set up required from our internal developers. Training was the biggest hurdle.

I haven't had to use the Heap support much but when I have, they provide useful and timely guidance.