Hootsuite Is the Definite Social Media Scheduling Tool
November 25, 2021

Hootsuite Is the Definite Social Media Scheduling Tool

Eligreg Lopez | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Free

Overall Satisfaction with Hootsuite

I use Hootsuite to manage my personal brand through social media. The free plan is more than enough for me to get things done. I do two profiles, and it has worked wonders. I can keep myself organized, and my brand looks better now. I've been using it for four years, starting with a client's account and then mov[ing] to mine, because it was so easy to use and so organized, I needed it for myself.
  • Organization
  • Scheduling
  • Interphase
  • Adding more social media profiles
  • Enterprise plan pricing
  • Advertising workflow
  • Content engagement is easier to keep track
  • Audience targeting is very detailed
  • Data analytics are very accurate
Buffer was the only one that could compete with Hootsuite, but [no] other has [had a] real impact on the social media scheduling tool world. Semrush, to me, was a disaster, and Sprout Social is not as accurate as Hootsuite. I guess Hootsuite is just the most popular tool because it is really well made and can measure up to the tasks.
Just once, I had an issue 3 years ago, and they didn't reply soon enough. Other than that, I've found a lot of Hootsuite documentation online to be able to manage my social media accounts with ease. I don't want to judge them too harshly on that one time, so I chose to give them a 7.

Do you think Hootsuite delivers good value for the price?

Not sure

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Hootsuite is one of the best platforms I've tried for social media work. Hootsuite is a simple and straightforward method for planning your Facebook and Instagram posts, tweets, and then some. Scheduling was never easier, as it is an extremely helpful device for arranging your posts days, weeks, or even a very long time ahead of time.

Hootsuite Feature Ratings

Boolean keyword searches
10
Filtering out noise/spam
10
Broad channel coverage
7
Content planning and scheduling
10
Audience targeting
10
Content optimization
10
Workflow management
9
Automated routing and prioritization
8
Customer interaction histories
9
Bulk actions
10
Lead generation
10
Content marketing
10
Paid media management
10
Campaigns and promotions
10
Twitter
10
Facebook
10
LinkedIn
10
Instagram
10
Pinterest
10
YouTube
10
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
10
Role-based user permissions & privileges
10
Mobile access
10

Using Hootsuite

2 - Me and my assistant. I use it for my brand, and sometimes my assistant gets to manage it and finds it easy to use.
1 - Just me in my organization.
  • Social media scheduling
  • Audience targeting
  • Content engagement
  • Data analytics
  • Multimedia editor
  • Mobile functionality
  • Direct social media engagement
  • Deeper data analytics
  • More social media brands
Even though it is pricey, Hootsuite is worth every penny. I'm currently with the free plan but planning to buy it in January.

Using Hootsuite

ProsCons
Like to use
Easy to use
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Social media scheduling
  • Content engagement with the use of columns
  • Keeping track of data analytics
  • The advertisement section
Yes - The mobile interface is wonderful, I highly recommend using it since it's the only way I can work and has done wonders for my time.