Best free social media management tool out there
Updated August 25, 2023

Best free social media management tool out there

Jacquelyn Anne Dolly | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Free

Overall Satisfaction with Hootsuite

I use Hootsuite to draft and schedule social media content across multiple social media channels including Facebook, Instagram, and Pinterest. The calendar function helps keep me organized and gives a 360 degree view of all social media activity across each main platform I am using. The free version only allows 5 posts to be scheduled at a single time so I use the drafts folder to create content and schedule out at a later time.
  • Social media scheduling
  • Social media platform connections
  • Social media organization
  • Photo crop tool doesn’t always work correctly
  • More folder organization would be nice
  • Hashtag recommendations would be nice
  • Decreased social media creation time
  • Decreased social media management time
  • Decreased social media organization time
Hootsuite pretty much gets the job done and has features that can ease the burden on social media management. But, that’s all there is to it. It doesn’t have content or optimization suggestions and the data and analytics is limited from what I can see. there are simply other social media management platforms that are more intuitive and offer real time suggestions to help improve your engagement and reach.
It is convenient that you can manage all of your social media platforms from a single social media management platform rather than having to create and schedule posts from each social media platform. It is especially nice to have for the social media platforms that do not allow scheduling straight from the application.
Hootsuite’s free service is most useful to me at this time as social media management does not have a large budget within my business. However, they are no longer offering it at this time which has led me to go to another service. Over the years, Hootsuite has been taking away capabilities of their free plan and now have mixed it completely.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

It is well suited for a small business or marketing team that is in need of a social media management tool to keep them organized and streamline their workflow. Social media content organization and scheduling on a smaller scale is where Hootsuite really seems to thrive. It is well suited for businesses using only a few platforms primarily.

Hootsuite Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
Content planning and scheduling
9
Audience targeting
Not Rated
Content optimization
6
Workflow management
7
Automated routing and prioritization
7
Customer interaction histories
Not Rated
Bulk actions
Not Rated
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Paid media management
Not Rated
Campaigns and promotions
Not Rated
Twitter
10
Facebook
10
LinkedIn
10
Instagram
8
Pinterest
10
YouTube
8
Campaign success analytics
Not Rated
Real-time tracking
Not Rated
Competitor analysis
Not Rated
Role-based user permissions & privileges
10
Mobile access
9