I used HootSuite Pro in two different capacities. First as a very passive user when an agency we worked with brought it to us. After not finding much use other than scheduling a few Twitter updates, I was ready to end our contract. I reached out to HootSuite directly and quickly changed my tune. Once the agency was cut out of the equation I found the tools available were great. I could publish content to various social channels, review analytics and a monthly call with my very helpful account rep kept me up-to-date on the latest additions. I quickly found myself doing all my engagement via HootSuite. It was a one-stop shopping experience that allowed me to post, respond, and review social activity. Keyword and hashtag searches were easy to set up for both Twitter and Instagram and if I ever had a concern my rep was addressing it ASAP. Now that I don't use it at my new role I realize how helpful their tools were. While it is not the prettiest layout on the market it is effective. The mobile app also came in handy when out in the real world and not near a computer.