TrustRadius
Great Social Media Tool for multiple accounts
https://www.trustradius.com/social-media-managementHootsuiteUnspecified7.9381101
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March 27, 2018

Great Social Media Tool for multiple accounts

Score 10 out of 101
Vetted Review
Verified User
Review Source

Software Version
Hootsuite Pro

Overall Satisfaction with Hootsuite Pro

Hootsuite Pro is used as a tool to schedule and monitor Twitter and Instagram mainly. We also use it during Twitter parties and to track hashtags. The newly added feature to schedule Instagram posts for biz accounts was a very welcome update.
  • Create streams for multiple accounts and platforms and offer an easy overview
  • Schedule, comment on, like and reshare posts on multiple platforms
  • Track trends, hashtags and search terms in separate column
  • I've used the platform for a long time but do get some resistance sometimes from others saying it's not very user-friendly
  • Maybe add more features to the analytics side
3 - PR, social media, marketing
  • The mobile function is great for on the go tracking and posting (since up until recently there wasn't an option to post directly to Instagram).
  • It's a cost-effective social media tool.
Hootsuite offers a great way to easily plan out Twitter and Instagram campaigns - the two biggest reasons we use the platform.
The most used feature for us is scheduled tweets and Instagram posts by far. It's also very practical for twitter parties and tracking hashtags and conversations. Since each platform offers their own analytics we don't use Hootsuite's analytics as much. In the past, we've used it for Facebook pages but I find it easier to work directly on Facebook for that.

Hootsuite Feature Ratings

Boolean keyword searches
7
Filtering out noise/spam
5
Sentiment analysis
5
Broad channel coverage
7
Content planning and scheduling
10
Audience targeting
Not Rated
Content optimization
5
Workflow management
8
Automated routing and prioritization
Not Rated
Customer interaction histories
8
Bulk actions
9
Lead generation
Not Rated
Content marketing
5
Paid media management
Not Rated
Campaigns and promotions
9
Twitter
9
Facebook
5
LinkedIn
6
Google+
Not Rated
Instagram
9
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
5
Real-time tracking
8
Competitor analysis
5
Role-based user permissions & privileges
5
Mobile access
9