I give a Hoot about HootSuite. It's affordable, intuitive and convenient.
Kent Lewis | TrustRadius Reviewer
Updated April 14, 2020

I give a Hoot about HootSuite. It's affordable, intuitive and convenient.

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite

I'm the primary user of HootSuite in our organization, for business and personal use. I currently manage 5 profiles but used to manage 12. One employee uses the platform to support our social media efforts at Anvil. HootSuite allows me to have a much deeper presence on social media (via scheduling) and informed about what content is performing (analytics and reporting) to inform future efforts.
  • Auto-scheduling posts easily, especially via the mobile app.
  • Tracking clicks across channels with URL shortener.
  • Provides helpful real-time and automated weekly reports via email.
  • I believe the app is very intuitive and valuable, but the desktop app is a little more clunky, especially when scheduling posts. It takes too many steps to create a post compared to the mobile app.
  • I believe the app is very intuitive and valuable, but the desktop app is a little more clunky, especially when scheduling posts. It takes too many steps to create a post compared to the mobile app.
  • The free reporting has not improved over time, surprisingly. Reporting options are somewhat limited in value.
  • The ROI has been strong for HootSuite, due to the relatively low cost for 2 users. Alternative platforms appear to be more expensive yet not more robust.
  • The platform has made it easy to monitor DMs, mentions and shares/retweets, which helps with conversation and community engagement.
I found TweetDeck's interface to be overwhelming and unintuitive. I also didn't feel it provided comparable functionality. My team likes SproutSocial, but I was already too comfortable to consider switching over from HootSuite, plus I believe it's more expensive and roughly comparable.
The support is decent, but not amazing. I haven't had much need for them, fortunately.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

HootSuite is ideal for 1-3 person teams, from a cost perspective. I've found it's very easy to schedule posts and track performance. The basic keyword and hashtag tracking is decent, but not perfect. The reporting is good enough for smaller businesses and is reasonably actionable. I've struggled with some of the connections to Instagram and other platforms at times.

Hootsuite Feature Ratings

Boolean keyword searches
7
Filtering out noise/spam
7
Sentiment analysis
8
Broad channel coverage
9
Content planning and scheduling
8
Audience targeting
7
Content optimization
6
Workflow management
7
Automated routing and prioritization
7
Bulk actions
8
Lead generation
7
Content marketing
8
Twitter
9
LinkedIn
8
Instagram
5
Pinterest
6
Campaign success analytics
8
Real-time tracking
8
Competitor analysis
8
Role-based user permissions & privileges
9
Mobile access
9

Using Hootsuite

2 - The other employee that uses HootSuite is responsible for managing Anvil company social media platforms, including LinkedIn and Twitter. We also use SproutSocial for Anvil client support and management, as it has a slightly different feature set but primarily because I prefer Hootsuite and my team prefers SproutSocial for whatever reasons.
1 - I'm the primary support provider for Hootsuite currently. It doesn't require much attention, at least for our application of baseline profile management for Twitter and LinkedIn. It's not as strong for Facebook/Instagram, which is why our team also uses SproutSocial for client work.
  • Personal social media management
  • Baseline company social media management (scheduling posts and measuring results)
  • Monitoring keywords and hashtags, including brand, industry terms and competitors
  • I didn't expect to be able to easily integrate with Google Analytics, which is handy
  • I've found the mobile app to beg more intuitive and easier to use than the desktop interface
  • If we add more team members, we should get more ideas to answer this question, as it's currently only 1-2 users and perspectives
  • If we test out management of client accounts (vs. Sprout) we should see more innovation as well
The few shortcomings are not outweighed by the low cost and value it provides. Being able to automatically schedule posts across platforms with shortened trackable URLs is a huge productivity boost and the weekly reports are helpful to keep on track with longer-term content planning and optimization strategies.

Using Hootsuite

ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Auto-scheduling posts with 1-2 clicks is very powerful
  • Shortening URLs is easy and helpful for tracking
  • Setting up new streams is easy and helpful when tracking event hashtags
  • Scheduling manual posts on the desktop takes a few extra steps vs. the mobile app
  • There have been some issues with the reporting breaking and some formatting issues
Yes - I find the mobile app is more intuitive and convenient than the desktop and I prefer to use it for auto posting and real-time posts. It's not as easy to schedule posts on the mobile app, so I use the desktop for that, as well as monitoring live keywords feeds/streams while at events.
There are only a few fixes the platform could make to improve the mobile and desktop interface. For example, it's impossible to toggle out of the Scheduled Posts section in the mobile app; you have to back out, which is less convenient when switch-tasking. Minor bug really. The desktop view could be streamlined a bit, but generally, it's more robust and thus needs a few extra steps in general.