Mailchimp is a fine solution for the basics.
October 26, 2023
Mailchimp is a fine solution for the basics.
Score 5 out of 10
Vetted Review
Verified User
Software Version
Essentials
Overall Satisfaction with Mailchimp
Mailchimp is a fine email marketing platform if you want to implement simple email marketing. Things like simple newsletters or basic autoresponders. As soon as you start getting into more complex automation, Mailchimp is lacking. The journey builder doesn't have enough branching ability or trigger abilities, and the automation that can be built is relatively basic.
- Email Marketing.
- Auto-Responders.
- Integration
- Automation Journeys.
- Attribution Tracking.
- More people aware of brand.
- Save time on not having to respond.
I would say that Mailchimp is better than MailerLite in terms of its abilities. It has the capacity to do more than simple newsletters but does hit a cap fairly quickly. It is a much more affordable price point than ActiveCampaign and Hubspot. It also has wide adoption so lots of people are familiar with it and can use it easily.
Any good tech stack will have more than one tool in it. In my opinion, software that claims to be all in one lacks in several areas. Mailchimp is no different. It needs to be evaluated and used for its strengths, while other tools need to be implemented to create a solid marketing stack.
Mailchimp has helped create simple yet elegant newsletters, but again, its capacities remain limited. I think one of the most important things to remember is to pick tools that accommodate future growth.
Do you think Mailchimp delivers good value for the price?
Yes
Are you happy with Mailchimp's feature set?
No
Did Mailchimp live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Mailchimp go as expected?
Yes
Would you buy Mailchimp again?
No