Item: Sprout Social
Rating: 9
Author: Jesse Sumrak

Use Cases and Deployment Scope

We used Sprout Social to manage our social media programs at SendGrid, giving us a single platform to schedule and publish content, respond to comments and direct messages, and review our analytics and performance. We also used it as an image repository to store files relevant to posting on our social accounts.

Pros and Cons

Easy to Navigate User Interface.
Simple User-Friendly Publishing Calendar.
Robust (and Downloadable) Analytics and Reports.

Pricing Is a Bit Expensive.
Support Can Sometimes Take a While to Respond.
Lacks Native Support for Every Social Network.

Return on Investment

Helped Us Unify Our Social Media Program on a Single Platform.
Enabled Us to Track the Impact of Social Media Campaigns.
Allowed Our Support Team to Streamline Their Workflows to Handle Social Media Tickets.

Alternatives Considered

Agorapulse, Buffer, Hootsuite and HubSpot Marketing Hub

Sprout Social is probably my top pick of the lot, mainly due to its simple navigation and content calendar. While some of the other platforms have more robust functionality and integrations, I've found I'm more comfortable using Sprout Social and would prefer a seamless user interface over every feature under the sun.

Key Insights

Do you think Sprout Social delivers good value for the price?

Yes

Are you happy with Sprout Social's feature set?

Yes

Did Sprout Social live up to sales and marketing promises?

Yes

Did implementation of Sprout Social go as expected?

Yes

Would you buy Sprout Social again?

Yes

Other Software Used

Ubersuggest, Ahrefs, Clearscope

Usability

Sprout Social is incredibly easy to set up and use. It's one of the first social media programs I learned to use, and I always find I miss it when I'm forced to use another program for a different client. Sprout Social makes it easy to find all the features you're looking for, and it's been easy for my managers to jump in and analyze the schedule and analytics, too.

Support Rating

Sprout Social's support team has always been able to help me with any of my issues, but it's sometimes taken a little longer than preferred. That's the world of social media, however—when there's a problem, you need a solution immediately—not in 30 minutes or an hour. Still, I've been overall really happy with the support.

Likelihood to Recommend

Sprout Social is appropriate for small-to-midsized businesses (as long as they can afford it). While teams can use Sprout Social together to collaborate and manage their social media platforms, we found it best to be used by a single manager or a handful of other team members. Expanding beyond that can get a bit messy.

Sprout Social Is the King of Social Media Management Tools

Software Version

Overall Satisfaction with Sprout Social