Overall Satisfaction with UserTesting
We use UserTesting to get quick feedback from both our competitors and our prospects. It is a great way to test prototypes or our live app on both desktop and on mobile platforms. The participant panel is one of the best features and gives us access to people we might not have found on our own. The user research team are the primary users of UserTesting, but we are trying to get designers and product owners to also use the tool with our oversight. More and more designers and product owners are coming to the research team to get quick feedback, which can help to drive their design rather than making guesses. Having data to support design decisions makes us feel much more confident before releasing a redesign or getting feedback on a conceptual design or adding new functionality to our product.
- Unmoderated usability testing--gets feedback really quickly on designs and allows me to easily change and iterate to make sure we are headed in the right direction.
- Mobile app testing--allows me to see the customers using our app live rather than in a test environment. Running some studies as scripted vs. explorational has been really useful.
- Recruiting prospects--this has always been a challenge and there seem to be a good set of panelists who are small business owners.
- Video Recording is simple--you don't need to remember to press record; it happens automatically, and you can then view the tasks for each session separately to make it easy to analyze results.
- Video clip highlights--makes it really easy to add clips to presentations. No more excuses not to include video clips!
- Good customer support--very responsive and helpful!
- Reporting is weak. The Excel spreadsheets that can be downloaded are cumbersome to use and the questions don't translate well to quickly summarize the data.
- You can create a library of screener questions, but I'd also like the capability to create a library of study questions.
- Limited capability to copy a study to a different study type, for instance I can only copy if I am creating a similar study type.
- Limited search capability, which seems to be getting worse. I had added tags so I could find studies/participants, but this is no longer working.
- Needs to allow for more/better formatting for questions. I want to be able to highlight important information and the HTML tags do not always display properly even though I am only using supported commands.
- Needs a the capability to preview for mobile studies.
- Faster feedback and allowing more iterations than we might normally have
- Allows us to make informed decisions based on user research, which hopefully will be a cost savings since we get it right the first time, but it is difficult to assign a KPI or ROI
- Allows us to run more studies than we could without it, especially the recruiting and unmoderated studies and mobile studies.
We have evaluated other tools including Validately, Loop11, LookBack, UserZoom. Some have more features and capabilities, but UserTesting seems to have the best user panel. It is also hard to switch from a tool, as you lose all the data that lives within the tool. For now we are going to continue to use UserTesting but really don't like their new pricing/plans, including limiting the number of screener questions unless you get the top package.