What users are saying about

AB Tasty

Top Rated
44 Ratings

Dynamic Yield

Top Rated
37 Ratings

AB Tasty

Top Rated
44 Ratings
Score 8.4 out of 101

Dynamic Yield

Top Rated
37 Ratings
Score 7.9 out of 101

Add comparison

Likelihood to Recommend

AB Tasty

AB Tasty is well suited to all websites that are looking for an optimization of their UX/UI. Whether you are an e-merchant or a media, this Saas solution will allow you to quickly find solutions to break blocking points of your conversion funnel.
At Eurosport, we also use this solution to customize the experience of our users according to their behaviors and interests. These actions coupled with optimization of the customer path, allows us to gain in performance.
Valentin Viguier profile photo

Dynamic Yield

Well-suited for marketers looking to benefit from a unified A/B testing platform with easy personalization, targeting, and promotional messaging functionality, instead of having platforms where the testing and other features are separate.I wouldn't recommend Dynamic Yield for companies that are lacking a sufficient development team (primarily front-end) supporting the marketers who would be using this tool. Much of the benefit comes from the advanced templating that can be done to automate the creation of tests, which requires strong development skills.
Rachel McDonnell profile photo

Pros

  • Tests are very easy to set up with the platform, or using the widget.
  • AB Tasty's team are very open to propositions of evolutions for the tool.
  • Reading and analyzing the results of the tests is quite simple and intuitive.
  • The results are also easy to share with the people in the company who might find them useful.
No photo available
  • The many design templates we can choose, it really saves time for our graphics designer.
  • The ease of reading information on dashboard and reports.
  • All our problems are addressed, from increasing newsletter subscribers to personalizing the product selection.
Stephanie Erlita Arifin profile photo

Cons

  • Heatmap (but I know they [are working] on it)
  • Page flow in the report part
Charles-Edouard Draber profile photo
  • You need quite a lot of technical knowledge to run more complex tests, I could not do everything I wanted although I have lots of HTML experience and some JS.
  • There are too many different menues and functionalities that need to be used. For one of our tests I needed to use four different functions hidden behind different menues. If I remember correctly they were two different templates, custom actions and something else too.
  • The personalization engine should be more transparent and configurable. Now we do not know on what basis the engine makes recommendations. It would also be nice to get to adjust some variables.
Justus Reinikainen profile photo

Likelihood to Renew

AB Tasty7.7
Based on 8 answers
I guess I will not change my headlines every day
Clément Nivolle profile photo
Dynamic Yield8.6
Based on 3 answers
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Lanie DePasquale profile photo

Support

AB Tasty8.2
Based on 1 answer
People are avalaible and they know very well their product wich help to resolve quick issues. Also the benchmark they have help us to improve our own business
Fabrice Moncaut profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We selected AB Tasty over other leading A/B Testing platforms due to its huge list of features, dedicated account support and competitive licensing model.
Craig Lawrence profile photo
We selected Dynamic Yield because it centralizes many features.
Maritza Cartaya profile photo

Return on Investment

  • With AB Tasty, our overall conversation rate has improved by 26%.
Solène Grand (Dagonet) profile photo
  • Reduction of costs by having one centralized tool with multiple functions
Maritza Cartaya profile photo

Pricing Details

AB Tasty

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Dynamic Yield

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details