What users are saying about
Top Rated
44 Ratings

Dynamic Yield

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Top Rated
40 Ratings
Top Rated
44 Ratings
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Score 8.4 out of 101

Dynamic Yield

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Top Rated
40 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

AB Tasty

AB Tasty is well suited to build and compare two or more variations of the same element on a web page or a conversion funnel. You can also create segment-specific content to personalize your website and increase sales.
Fabien Borsa profile photo

Dynamic Yield

It is well suited for A/B testing and personalisation. The product recommendation algorithms are varied and intelligent. They grow smarter over time which optimises the conversion opportunities we have with our customers. Great to use for splitting traffic and serving different variations. Additionally, the multi-campaign touch tool is a great way to build out the customer journey and test multiple experiences.
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Pros

  • Increase conversion rate on leadgen pages by more than 22%
  • Increase content sharing on social networks for a petition by... 1870% (from 0,5% to almost 10%)
  • Increase ratio of recurring/one-shot donations for a non-profit organization by 285% (from 7% to 27%)
Sylvain Marbach profile photo
  • Personalisation - The tool is heightened with user personalisation opportunities that Dynamic Yield is able to identify with their algorithm. It's a very smart tool and the product recommendation strategies have proved to be a success, generating uplift in revenue and other e-commerce core metrics. Additionally, the recommendation algorithm continues to get stronger over time, which is really a testament to the technology that makes Dynamic Yield so successful.
  • A/B Testing - The number of variations and ability to control the traffic split is a very basic capability but the ease of using it on Dynamic Yield really takes this tool to the next level. Reiterating and pausing losing variations make it a very user-friendly and scalable tool.
  • Support - The Customer Success Managers play a really large role as they help us with strategic and technical questions and enable us to help move our capabilities with Dynamic Yield forward. Additionally, we have a very good relationship with members from the 24/7 Support team as really take care of us when we go to them with any problems/issues we'd like to solve.
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Cons

  • AB Tasty could offer or provide a more technical formation for those who want to use the less common functions.
  • AB Tasty could organize once a month a meeting with some of their customers in order to exchange on a subject defined upstream.
Solange Marsaux profile photo
  • The analytics of Dynamic Yield are not very clear, and do not always match up even closely with our Google Analytics. Their measuring criteria is different, so I understand the discrepancies, but it sometimes causes problems for me when producing reports from both systems and having to explain why the numbers are so far off.
  • The documentation is not always very helpful. It provides basic instructions on how to do things in the interface, but does not provide nearly enough specific examples on how to set things up. For most things beyond a simple setup, I have to get in touch with my CSM, and this is problematic in cases where I need to be able to act quickly.
  • I have encountered problems using templates for the Site Personalization. Specifically, when updating a template, it takes a very long time for the actual code deployments to update, if at all. Most of the time, if I do want to change a template, I have to uncouple the variation from the template, make the changes, and then save a new template.
David Lindsey profile photo

Likelihood to Renew

AB Tasty7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
No photo available
Dynamic Yield8.6
Based on 3 answers
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Lanie DePasquale profile photo

Support

AB Tasty8.2
Based on 1 answer
People are avalaible and they know very well their product wich help to resolve quick issues. Also the benchmark they have help us to improve our own business
Fabrice Moncaut profile photo
No score
No answers yet
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Alternatives Considered

AB Tasty compared to Optimizely has a better GUI, support including code development is included, updates are made monthly.
Matt Sparks profile photo
Dynamic Yield does not require a whole CMS integration which is great for us.
Jessendra Loke profile photo

Return on Investment

  • Positive gains in conversion.
Matt Sparks profile photo
  • Improved conversion rates, click-through rates and bounce rates for certain tests that we'd conducted
  • However, with the script implemented, load time can be longer
Grace Lee profile photo

Pricing Details

AB Tasty

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Dynamic Yield

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details