What users are saying about
73 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
87 Ratings
73 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.3 out of 100

Dynamic Yield

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
87 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.2 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

Dynamic Yield

My personal use of Dynamic Yield is still quite limited. I have only been working directly with this platform for the last couple of months. In my limited experience, it appears that DY would be a fantastic solution when websites and reporting (i.e. GA integrations have been set up in a 'typical' manner). One of the clients I am presently working with has not followed best practice for many of these things and we are finding that we are struggling with data integrity (around source/location - is skewed due to two international sites each having hard redirects based on location). While I understand that technology platforms are generally built for the majority (customising a site for the few is a costly investment for little return) it would be great if there were some workarounds available for situations that are not-typical
Kate Phillips | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.0
Dynamic Yield
a/b experiment testing
AB Tasty
8.4
Dynamic Yield
Split URL testing
AB Tasty
8.4
Dynamic Yield
Multivariate testing
AB Tasty
8.0
Dynamic Yield
Multi-page/funnel testing
AB Tasty
7.4
Dynamic Yield
Mobile app testing
AB Tasty
7.6
Dynamic Yield
Visual / WYSIWYG editor
AB Tasty
7.8
Dynamic Yield
Advanced code editor
AB Tasty
8.2
Dynamic Yield
Page surveys
AB Tasty
7.3
Dynamic Yield
Preview mode
AB Tasty
8.0
Dynamic Yield
Experiment scheduler
AB Tasty
8.2
Dynamic Yield
Client-side tests
AB Tasty
8.9
Dynamic Yield
Mutually exclusive tests
AB Tasty
8.2
Dynamic Yield

Audience Segmentation & Targeting

AB Tasty
8.5
Dynamic Yield
Standard visitor segmentation
AB Tasty
8.3
Dynamic Yield
Behavioral visitor segmentation
AB Tasty
8.4
Dynamic Yield
Traffic allocation control
AB Tasty
8.6
Dynamic Yield
Website personalization
AB Tasty
8.5
Dynamic Yield

Results and Analysis

AB Tasty
7.6
Dynamic Yield
Heatmap tool
AB Tasty
6.4
Dynamic Yield
Click analytics
AB Tasty
7.9
Dynamic Yield
Scroll maps
AB Tasty
7.8
Dynamic Yield
Conversion tracking
AB Tasty
7.9
Dynamic Yield
Goal tracking
AB Tasty
7.8
Dynamic Yield
Test reporting
AB Tasty
8.0
Dynamic Yield
Results segmentation
AB Tasty
7.2
Dynamic Yield
Experiments results dashboard
AB Tasty
7.7
Dynamic Yield

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

Dynamic Yield

  • Product recommendations are easy to set up, and powerfully personalizable through either hands on refining or automated A/B testing
  • Customer insights are easy to set up and can be applied retroactively to data
  • A/B testing anything from different graphics to copy to page layouts is easy to set up and implement site wide
Thomas White | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

Dynamic Yield

  • Their support team may delay when the issue has some complexity.
  • Some integrations, like the triggered emails, can be more simple.
  • Lack of a report to show the value of the tool. Right now, it requires some work to achieve this.
  • I miss some CDP capabilities to create better segmentation.
Fernando Gavarron | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

Dynamic Yield

Dynamic Yield 9.1
Based on 4 answers
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Lanie DePasquale | TrustRadius Reviewer

Usability

AB Tasty

No score
No answers yet
No answers on this topic

Dynamic Yield

Dynamic Yield 7.5
Based on 18 answers
It's a fairly easy program to navigate, but given the depth and scope of capabilities available in the program, it takes a fair bit of time (and handholding—in my experience at least) to fully familiarize and use all that the program offers.
Anonymous | TrustRadius Reviewer

Support Rating

AB Tasty

AB Tasty 7.3
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Halima Satheya | TrustRadius Reviewer

Dynamic Yield

Dynamic Yield 8.6
Based on 74 answers
Allison Schwartz, Customer Success Manager at Dynamic Yield has been nothing less than amazing and stellar! She really sets the standard for customer success and support. Their technical support is fast and reliable, and their educational resources are top of the line
Anonymous | TrustRadius Reviewer

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

Dynamic Yield

  • Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slow
  • Optimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were expensive.
  • Monetate - Evaluated but their UI was hard to use.
Dalin Brinkman | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

Dynamic Yield

  • Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits.
  • Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature.
Alex Smith | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Dynamic Yield

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AB Tasty
8.8
Dynamic Yield
8.3

Likelihood to Renew

AB Tasty
7.7
Dynamic Yield
9.1

Usability

AB Tasty
Dynamic Yield
7.5

Support Rating

AB Tasty
7.3
Dynamic Yield
8.6

Add comparison