What users are saying about

AB Tasty

Top Rated
44 Ratings

AB Tasty

Top Rated
44 Ratings
Score 8.4 out of 101

Webtrends Optimize

25 Ratings
Score 8.4 out of 101

Add comparison

Likelihood to Recommend

AB Tasty

AB tasty is well suited for everybody, not only-e-commerce websites but also content websites, as the tool affords you flexibility.
Panthéa Nasseri profile photo

Webtrends Optimize

There are certainly a few things to consider. If you're looking to run A/B/n or Multivariate tests with some basic segmentation or targeting then Webtrends Optimize is capable of providing that. If budget is a major consideration then that is another area where Optimize may be more attractive. However, based on both of these criteria it is my opinion that there are other tools out there that provide more value. For segmentation discovery, identification of user affinities, and execution of an effective targeting and personalization strategy then there are certainly other tools that should be considered.
Michael O'Connor profile photo

Pros

  • Easily edit and update HTML data (text, image, CSS, Javascript), even Ajax websites, and so on.
  • A/B campaign tests with easy to read indicators.
  • A wide range of web marketing strategy fine tuning using powerful indicators and evidence from data analytics.
David Reymond profile photo
  • Data - The insight you can gain from the Dashboards is invaluable and allows you to keep visibility of the test throughout its complete life cycle.
  • Integration - Unlike most platforms Webtrends is very easy to integrate into your site meaning you can be up and running in no time.
  • Cost - The best thing about an A/B & MVT testing suite like Webtrends is it provides the ability to test your ideas before building the idea into your core code base. This helps to provide significant cost advantages as it allows you to test early to see what improvements can be made and what are the potential ROI benefits of implementing change helping you to build a robust business case. Not only that but you can also use the software to mitigate risk through incrementally rolling out new ideas and monitoring the resulting impact.
Kyle Cassidy profile photo

Cons

  • The user interface is quite clunky and could do with some improvements.
  • They could also do a better job onboarding customers with little experience.
No photo available
  • A less generic package that can be further tailored to the needs of the specific company and industry.
Jack Stone profile photo

Likelihood to Renew

AB Tasty7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
No photo available
Webtrends Optimize5.3
Based on 5 answers
I have moved to another company and we have a lesser need to use the product.
Robert Nowell profile photo

Usability

No score
No answers yet
No answers on this topic
Webtrends Optimize7.0
Based on 2 answers
Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
Michael O'Connor profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Webtrends Optimize10.0
Based on 1 answer
zero complaints. I'm not aware of it ever failing.
No photo available

Performance

No score
No answers yet
No answers on this topic
Webtrends Optimize10.0
Based on 1 answer
Zero complaints. It seemed to do its job quickly and accurately.
No photo available

Support

AB Tasty8.2
Based on 1 answer
People are avalaible and they know very well their product wich help to resolve quick issues. Also the benchmark they have help us to improve our own business
Fabrice Moncaut profile photo
Webtrends Optimize9.0
Based on 1 answer
no complaints.
No photo available

Online Training

No score
No answers yet
No answers on this topic
Webtrends Optimize6.0
Based on 1 answer
Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
No photo available

Implementation

No score
No answers yet
No answers on this topic
Webtrends Optimize7.0
Based on 1 answer
Implementation was pretty straightforward
No photo available

Alternatives Considered

It's a different tool - and could probably borrow some of the UI and ease of use from the other tools, but excels in providing prebuilt functionality and more detailed targeting. It also needs a lot more learning - when the other tools are pretty much pick up and go.
No photo available
Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
Magdalena Petrova profile photo

Return on Investment

  • Increase of turnover
  • Test and deploy new functionnalities
Fabien Borsa profile photo
  • Allowed for experiments that lead to conversion uplifts.
Andy G Teasdale profile photo

Pricing Details

AB Tasty

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Webtrends Optimize

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details