What users are saying about
73 Ratings
73 Ratings
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Score 7.3 out of 100
26 Ratings
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Score 7.4 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

Webtrends Optimize

Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.0
Webtrends Optimize
8.3
a/b experiment testing
AB Tasty
8.4
Webtrends Optimize
9.1
Split URL testing
AB Tasty
8.4
Webtrends Optimize
8.2
Multivariate testing
AB Tasty
8.0
Webtrends Optimize
8.2
Multi-page/funnel testing
AB Tasty
7.4
Webtrends Optimize
8.2
Mobile app testing
AB Tasty
7.6
Webtrends Optimize
8.2
Visual / WYSIWYG editor
AB Tasty
7.8
Webtrends Optimize
8.2
Advanced code editor
AB Tasty
8.2
Webtrends Optimize
8.2
Page surveys
AB Tasty
7.3
Webtrends Optimize
8.2
Preview mode
AB Tasty
8.0
Webtrends Optimize
8.2
Experiment scheduler
AB Tasty
8.2
Webtrends Optimize
8.2
Client-side tests
AB Tasty
8.9
Webtrends Optimize
9.1
Mutually exclusive tests
AB Tasty
8.2
Webtrends Optimize
8.2
Cross-browser testing
AB Tasty
Webtrends Optimize
8.2
Test significance
AB Tasty
Webtrends Optimize
8.2
Visitor recordings
AB Tasty
Webtrends Optimize
8.2
Test duration calculator
AB Tasty
Webtrends Optimize
8.2
Experiment workflow and approval
AB Tasty
Webtrends Optimize
8.2
Dynamic experiment activation
AB Tasty
Webtrends Optimize
8.2
Server-side tests
AB Tasty
Webtrends Optimize
8.2

Audience Segmentation & Targeting

AB Tasty
8.5
Webtrends Optimize
8.2
Standard visitor segmentation
AB Tasty
8.4
Webtrends Optimize
9.1
Behavioral visitor segmentation
AB Tasty
8.4
Webtrends Optimize
8.2
Traffic allocation control
AB Tasty
8.6
Webtrends Optimize
7.3
Website personalization
AB Tasty
8.6
Webtrends Optimize
8.2

Results and Analysis

AB Tasty
7.6
Webtrends Optimize
8.1
Heatmap tool
AB Tasty
6.4
Webtrends Optimize
Click analytics
AB Tasty
7.9
Webtrends Optimize
9.1
Scroll maps
AB Tasty
7.8
Webtrends Optimize
7.3
Conversion tracking
AB Tasty
7.9
Webtrends Optimize
8.2
Goal tracking
AB Tasty
7.8
Webtrends Optimize
8.2
Test reporting
AB Tasty
8.0
Webtrends Optimize
8.2
Results segmentation
AB Tasty
7.2
Webtrends Optimize
8.2
Experiments results dashboard
AB Tasty
7.7
Webtrends Optimize
8.2
Form fill analysis
AB Tasty
Webtrends Optimize
7.3
CSV export
AB Tasty
Webtrends Optimize
8.2

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

Webtrends Optimize

  • Intuitive test set-up makes for a low learning curve.
  • Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
  • Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.
Michael O'Connor | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

Webtrends Optimize

  • The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
  • There's a bit of a steep learning curve, you can't just dive into the program.
  • It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 5.3
Based on 5 answers
Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.
David Reynolds-Gooch | TrustRadius Reviewer

Usability

AB Tasty

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 7.0
Based on 2 answers
Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
Michael O'Connor | TrustRadius Reviewer

Reliability and Availability

AB Tasty

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 10.0
Based on 2 answers
zero complaints. I'm not aware of it ever failing.
Anonymous | TrustRadius Reviewer

Performance

AB Tasty

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 10.0
Based on 2 answers
Zero complaints. It seemed to do its job quickly and accurately.
Anonymous | TrustRadius Reviewer

Support Rating

AB Tasty

AB Tasty 7.3
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Halima Satheya | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 9.1
Based on 4 answers
The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.
Freddie Wilkinson | TrustRadius Reviewer

Online Training

AB Tasty

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 6.0
Based on 1 answer
Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
Anonymous | TrustRadius Reviewer

Implementation Rating

AB Tasty

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 7.0
Based on 2 answers
Implementation was pretty straightforward
Anonymous | TrustRadius Reviewer

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
Magdalena Petrova | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

Webtrends Optimize

  • So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.
Chris Sharman | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Webtrends Optimize

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AB Tasty
8.8
Webtrends Optimize
7.4

Likelihood to Renew

AB Tasty
7.7
Webtrends Optimize
5.3

Usability

AB Tasty
Webtrends Optimize
7.0

Reliability and Availability

AB Tasty
Webtrends Optimize
10.0

Performance

AB Tasty
Webtrends Optimize
10.0

Support Rating

AB Tasty
7.3
Webtrends Optimize
9.1

Online Training

AB Tasty
Webtrends Optimize
6.0

Implementation Rating

AB Tasty
Webtrends Optimize
7.0

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