What users are saying about
80 Ratings
80 Ratings
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Score 8.5 out of 100
28 Ratings
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Score 9.5 out of 100

Feature Set Ratings

  • AB Tasty ranks higher in 1 feature set: Testing and Experimentation
  • Webtrends Optimize ranks higher in 2 feature sets: Audience Segmentation & Targeting, Results and Analysis

Testing and Experimentation

8.4

AB Tasty

84%
8.3

Webtrends Optimize

83%
Webtrends Optimize ranks higher in 12/19 features

a/b experiment testing

9.1
91%
20 Ratings
9.1
91%
1 Rating

Split URL testing

9.8
98%
13 Ratings
8.2
82%
1 Rating

Multivariate testing

8.6
86%
17 Ratings
8.2
82%
1 Rating

Multi-page/funnel testing

8.5
85%
15 Ratings
8.2
82%
1 Rating

Mobile app testing

7.9
79%
4 Ratings
8.2
82%
1 Rating

Visual / WYSIWYG editor

7.6
76%
16 Ratings
8.2
82%
1 Rating

Advanced code editor

8.6
86%
6 Ratings
8.2
82%
1 Rating

Page surveys

5.1
51%
3 Ratings
8.2
82%
1 Rating

Preview mode

9.1
91%
7 Ratings
8.2
82%
1 Rating

Test duration calculator

9.0
90%
1 Rating
8.2
82%
1 Rating

Experiment scheduler

8.9
89%
4 Ratings
8.2
82%
1 Rating

Client-side tests

8.9
89%
7 Ratings
9.1
91%
1 Rating

Mutually exclusive tests

8.2
82%
2 Ratings
8.2
82%
1 Rating

Cross-browser testing

N/A
0 Ratings
8.2
82%
1 Rating

Test significance

N/A
0 Ratings
8.2
82%
1 Rating

Visitor recordings

N/A
0 Ratings
8.2
82%
1 Rating

Experiment workflow and approval

N/A
0 Ratings
8.2
82%
1 Rating

Dynamic experiment activation

N/A
0 Ratings
8.2
82%
1 Rating

Server-side tests

N/A
0 Ratings
8.2
82%
1 Rating

Audience Segmentation & Targeting

7.3

AB Tasty

73%
8.2

Webtrends Optimize

82%
Webtrends Optimize ranks higher in 4/4 features

Standard visitor segmentation

8.2
82%
18 Ratings
9.1
91%
1 Rating

Behavioral visitor segmentation

6.6
66%
16 Ratings
8.2
82%
1 Rating

Traffic allocation control

6.3
63%
19 Ratings
7.3
73%
1 Rating

Website personalization

8.2
82%
17 Ratings
8.2
82%
1 Rating

Results and Analysis

7.5

AB Tasty

75%
8.1

Webtrends Optimize

81%
Webtrends Optimize ranks higher in 6/10 features

Heatmap tool

7.3
73%
8 Ratings
N/A
0 Ratings

Click analytics

7.7
77%
16 Ratings
9.1
91%
1 Rating

Scroll maps

8.5
85%
8 Ratings
7.3
73%
1 Rating

Conversion tracking

9.0
90%
19 Ratings
8.2
82%
1 Rating

Goal tracking

8.6
86%
19 Ratings
8.2
82%
1 Rating

Test reporting

5.9
59%
20 Ratings
8.2
82%
1 Rating

Results segmentation

6.2
62%
18 Ratings
8.2
82%
1 Rating

Experiments results dashboard

7.1
71%
7 Ratings
8.2
82%
1 Rating

Form fill analysis

N/A
0 Ratings
7.3
73%
1 Rating

CSV export

N/A
0 Ratings
8.2
82%
1 Rating

Attribute Ratings

  • AB Tasty is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
  • Webtrends Optimize is rated higher in 1 area: Support Rating

Likelihood to Recommend

9.0

AB Tasty

90%
51 Ratings
7.4

Webtrends Optimize

74%
17 Ratings

Likelihood to Renew

7.7

AB Tasty

77%
8 Ratings
5.3

Webtrends Optimize

53%
5 Ratings

Usability

AB Tasty

N/A
0 Ratings
7.0

Webtrends Optimize

70%
2 Ratings

Availability

AB Tasty

N/A
0 Ratings
10.0

Webtrends Optimize

100%
2 Ratings

Performance

AB Tasty

N/A
0 Ratings
10.0

Webtrends Optimize

100%
2 Ratings

Support Rating

7.3

AB Tasty

73%
3 Ratings
9.1

Webtrends Optimize

91%
4 Ratings

Online Training

AB Tasty

N/A
0 Ratings
6.0

Webtrends Optimize

60%
1 Rating

Implementation Rating

AB Tasty

N/A
0 Ratings
7.0

Webtrends Optimize

70%
2 Ratings

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Read full review

Webtrends Optimize

Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
Read full review

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Read full review

Webtrends Optimize

  • Intuitive test set-up makes for a low learning curve.
  • Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
  • Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.
Read full review

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Read full review

Webtrends Optimize

  • The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
  • There's a bit of a steep learning curve, you can't just dive into the program.
  • It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.
Read full review

Pricing Details

AB Tasty

Starting Price

Editions & Modules

AB Tasty editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Webtrends Optimize

    Starting Price

    Editions & Modules

    Webtrends Optimize editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      We don't believe in tiering or different prices for different tools - our entire feature set is available to all users as standard. One price, agreed up front. With no hidden 'extras'.

      Likelihood to Renew

      AB Tasty

      AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
      Read full review

      Webtrends Optimize

      Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.
      Read full review

      Usability

      AB Tasty

      No answers on this topic

      Webtrends Optimize

      Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
      Read full review

      Reliability and Availability

      AB Tasty

      No answers on this topic

      Webtrends Optimize

      zero complaints. I'm not aware of it ever failing.
      Read full review

      Performance

      AB Tasty

      No answers on this topic

      Webtrends Optimize

      Zero complaints. It seemed to do its job quickly and accurately.
      Read full review

      Support Rating

      AB Tasty

      Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
      Read full review

      Webtrends Optimize

      The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.
      Read full review

      Online Training

      AB Tasty

      No answers on this topic

      Webtrends Optimize

      Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
      Read full review

      Implementation Rating

      AB Tasty

      No answers on this topic

      Webtrends Optimize

      Implementation was pretty straightforward
      Read full review

      Alternatives Considered

      AB Tasty

      We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
      Read full review

      Webtrends Optimize

      Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
      Read full review

      Return on Investment

      AB Tasty

      • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
      • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
      • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
      • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
      Read full review

      Webtrends Optimize

      • So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.
      Read full review

      Screenshots

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