<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
81 Ratings
99 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.3 out of 100

Oracle Responsys

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
81 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido profile photo

Oracle Responsys

The solution is great for an enterprise marketing team. There is a ton of functionality and options, but the UI is slightly clunky and outdated. We use the solution to build our customer communication journeys and can highly personalize the journey/messaging for each user with the powerful filters, rules, and programs. The campaign builder allows us to build stunning emails that grab a users attention and convert well. The reporting is outstanding and allows us to see how our campaigns perform and where we can improve.
No photo available

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.2
Oracle Responsys
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.4
Oracle Responsys
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Oracle Responsys
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Oracle Responsys
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Oracle Responsys
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.3
Oracle Responsys
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
Oracle Responsys
Email deliverability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Oracle Responsys
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.3
Oracle Responsys
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.3
Oracle Responsys

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.3
Oracle Responsys
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Oracle Responsys
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Oracle Responsys
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Oracle Responsys
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Oracle Responsys

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.1
Oracle Responsys
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
Oracle Responsys
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Oracle Responsys

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Oracle Responsys
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Oracle Responsys
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Oracle Responsys

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.8
Oracle Responsys
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
Oracle Responsys
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.3
Oracle Responsys
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Oracle Responsys

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.9
Oracle Responsys
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Oracle Responsys
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Oracle Responsys
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Oracle Responsys
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.3
Oracle Responsys
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.1
Oracle Responsys
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Oracle Responsys

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston profile photo

Oracle Responsys

  • It is the Ferrari of ESP platforms. If you have the backend and frontend resource to implement 100% of the solution, it is a winner.
  • You can write custom SQL for the best in class segmentation vs. WYSIWYG types of segmentation some ESPs provide.
  • Out of the box, Oracle algorithms help the user manage behavioral and transnational segmentation data points.
Nick Pape profile photo

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis profile photo

Oracle Responsys

  • Responsys could be improved upon with a more extensive summary after a connect job fails. Failure 'Reason codes' are often generic. More specifically, if the reason codes for a failed (profile list import) connect job could be identified per column. For ex: a common connect job failure happens when "over 20% of the data is in an incorrect field format." It would be helpful to know which 20% and/or which files/records are required to update.
  • Inclusion of Skipped Addresses within the aggregate/Insight reporting. Currently, Skipped metric is only available within the live report setting.
  • It would be nice to receive notifications for changes/additions to the #SoftBounce table
No photo available

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush profile photo

Oracle Responsys

Oracle Responsys 9.0
Based on 2 answers
We believe Responsys offers the largest feature set in the industry. While it took some time for us to ramp up and feel confident using all the features in the beginning, we're now in a good position to take full advantage. Our investment is paying off in terms of regular, targeted interaction with our customers and prospects, driving traffic to our site and generating additional revenue
No photo available

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley profile photo

Oracle Responsys

Oracle Responsys 8.2
Based on 1 answer
The system is robust but usable. Just like with any new system, there will be a learning curve.
Shenea Edison profile photo

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley profile photo

Oracle Responsys

No score
No answers yet
No answers on this topic

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
No photo available

Oracle Responsys

No score
No answers yet
No answers on this topic

Support

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler profile photo

Oracle Responsys

Oracle Responsys 4.0
Based on 1 answer
Too often the support team is unable to answer my question or I have to explain the issue over and over.
Mike Bernard profile photo

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley profile photo

Oracle Responsys

No score
No answers yet
No answers on this topic

Implementation

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
No photo available

Oracle Responsys

No score
No answers yet
No answers on this topic

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Reviewed HubSpot, Marketo, Pardot and ActiveCampaign. Chose IBM Watson Campaign Automation due to their workflow capabilities. They can automate a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
No photo available

Oracle Responsys

Oracle Responsys is much more robust; we can import more data from our database. This isn't even possible on Hubsport and we can create much larger and advanced programs based on filters and triggers which is just not possible with HubSpot. HubSpot is more user friendly and pretty but it just does not have the functionality or capacity with our large number of users.
Michelle A Hiland profile photo

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb profile photo

Oracle Responsys

  • Training the staff to use this tool without error seemed to take a lot of time and reduce efficiency for several months.
  • Better functionality did create excitement within the department to test new templates and implement new email marketing tactics.
  • The cost of the tool did create a need to reduce spending in other areas of the department.
  • Email deliverability has improved and in turn increased opens and eventually the qty of conversions.
Deirdre Daily profile photo

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle Responsys

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
16,250.00*

* per account

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Oracle Responsys
7.9

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Oracle Responsys
9.0

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Oracle Responsys
8.2

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
Oracle Responsys

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Oracle Responsys

Support

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Oracle Responsys
4.0

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
Oracle Responsys

Implementation

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Oracle Responsys

Add comparison