Acoustic Content vs. Bloomreach - The Agentic Platform for Personalization

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acoustic Content
Score 4.8 out of 10
N/A
Acoustic Content (formerly Watson Content Hub) gives business owners the power to create, robust and consistent brand experiences using cloud-based, cognitive content management capabilities. Marketing and merchandising professionals can quickly select content to create relevant offers delivered across multiple channels, such as mobile, web-based or email. Acoustic is an independent spun off from IBM Watson Marketing in 2019.N/A
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Mid-Size Companies (51-1,000 employees)
Bloomreach is presented as an agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses can use Bloomreach to create experiences that drive growth and loyalty. Bloomreach states that they currently drive personalization for 1,400+…N/A
Pricing
Acoustic ContentBloomreach - The Agentic Platform for Personalization
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Acoustic ContentBloomreach - The Agentic Platform for Personalization
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsBloomreach pricing is quote-based. Bloomreach pricing is customized to the number of customers served, product catalog size, and the number of events executed – such as how many emails or SMS messages are sent.
More Pricing Information
Community Pulse
Acoustic ContentBloomreach - The Agentic Platform for Personalization
Features
Acoustic ContentBloomreach - The Agentic Platform for Personalization
Security
Comparison of Security features of Product A and Product B
Acoustic Content
8.4
3 Ratings
2% above category average
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Role-based user permissions8.43 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acoustic Content
8.4
3 Ratings
8% above category average
Bloomreach - The Agentic Platform for Personalization
7.8
112 Ratings
5% above category average
API8.33 Ratings7.5106 Ratings
Internationalization / multi-language8.43 Ratings00 Ratings
Role-based workflow & approvals00 Ratings8.168 Ratings
Customizability00 Ratings7.576 Ratings
Integration with Salesforce.com00 Ratings7.010 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.611 Ratings
Integration with SugarCRM00 Ratings7.68 Ratings
Third-party software integrations00 Ratings7.851 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Acoustic Content
8.6
3 Ratings
10% above category average
Bloomreach - The Agentic Platform for Personalization
-
Ratings
WYSIWYG editor7.43 Ratings00 Ratings
Code quality / cleanliness8.33 Ratings00 Ratings
Admin section8.33 Ratings00 Ratings
Page templates8.33 Ratings00 Ratings
Library of website themes9.03 Ratings00 Ratings
Mobile optimization / responsive design9.03 Ratings00 Ratings
Publishing workflow9.43 Ratings00 Ratings
Form generator9.43 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Acoustic Content
8.8
3 Ratings
17% above category average
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Content taxonomy8.33 Ratings00 Ratings
SEO support8.43 Ratings00 Ratings
Bulk management8.93 Ratings00 Ratings
Availability / breadth of extensions9.43 Ratings00 Ratings
Community / comment management8.93 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Acoustic Content
-
Ratings
Bloomreach - The Agentic Platform for Personalization
7.8
87 Ratings
3% above category average
WYSIWYG email editor00 Ratings8.377 Ratings
Dynamic content00 Ratings7.683 Ratings
Ability to test dynamic content00 Ratings7.182 Ratings
Landing pages00 Ratings6.748 Ratings
A/B testing00 Ratings8.083 Ratings
Mobile optimization00 Ratings8.474 Ratings
Email deliverability reporting00 Ratings8.385 Ratings
List management00 Ratings7.571 Ratings
Triggered drip sequences00 Ratings7.862 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Acoustic Content
-
Ratings
Bloomreach - The Agentic Platform for Personalization
7.5
71 Ratings
4% below category average
Lead nurturing automation00 Ratings8.060 Ratings
Lead scoring and grading00 Ratings7.457 Ratings
Data quality management00 Ratings7.366 Ratings
Automated sales alerts and tasks00 Ratings7.238 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Acoustic Content
-
Ratings
Bloomreach - The Agentic Platform for Personalization
7.3
64 Ratings
2% below category average
Calendaring00 Ratings7.459 Ratings
Event/webinar marketing00 Ratings7.345 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Acoustic Content
-
Ratings
Bloomreach - The Agentic Platform for Personalization
7.5
48 Ratings
1% above category average
Social sharing and campaigns00 Ratings7.241 Ratings
Social profile integration00 Ratings7.932 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Acoustic Content
-
Ratings
Bloomreach - The Agentic Platform for Personalization
7.5
85 Ratings
3% above category average
Dashboards00 Ratings6.885 Ratings
Standard reports00 Ratings8.382 Ratings
Custom reports00 Ratings7.581 Ratings
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Acoustic ContentBloomreach - The Agentic Platform for Personalization
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User Ratings
Acoustic ContentBloomreach - The Agentic Platform for Personalization
Likelihood to Recommend
8.3
(4 ratings)
9.2
(175 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(9 ratings)
Usability
-
(0 ratings)
8.6
(54 ratings)
Availability
-
(0 ratings)
8.4
(17 ratings)
Performance
-
(0 ratings)
8.2
(16 ratings)
Support Rating
-
(0 ratings)
7.8
(138 ratings)
In-Person Training
-
(0 ratings)
8.3
(2 ratings)
Online Training
-
(0 ratings)
9.1
(2 ratings)
Implementation Rating
-
(0 ratings)
7.2
(4 ratings)
Configurability
-
(0 ratings)
8.6
(2 ratings)
Ease of integration
-
(0 ratings)
8.8
(2 ratings)
Product Scalability
-
(0 ratings)
8.2
(17 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(2 ratings)
Vendor pre-sale
-
(0 ratings)
7.9
(2 ratings)
User Testimonials
Acoustic ContentBloomreach - The Agentic Platform for Personalization
Likelihood to Recommend
Acoustic
We can organize all our content easily by uploading content files and other digital assets. CMS smart AI generates metadata by tagging them automatically which helps us to sort our content into different categories. CMS content modeling feature helps us to visualize our content structure, assemble them in an intelligent manner and reuse the content whenever we want to for different purposes.
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Bloomreach
Bloomreach is a great solution, and I have already recommended it to a previous colleague! On the whole it it intuitive and easy to pick up, so is a great solution when you need to get started and make progress early on. It's perfect for delivering ongoing automations to customers based on attributes or activity as well as delivering one off mail shots.
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Pros
Acoustic
  • Creating separate pages is easy and straightforward and only requires basic basic knowledge to get started
  • Advanced API calls can be easily built.
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Bloomreach
  • The product recommendations engine allows for us to create a personalised experience for every customer across the 3m emails we send each month. This ensure that our customers remain connected to our brand.
  • The customer data platform attached to Bloomreach Composable Personalization Cloud provides an all-in-one solution for our business intelligence needs. Allowing up-to-date purchasing, behaviour, and engagement reporting from our email to website activity.
  • The ability to integrate with Meta and other paid ad formats allows for us to create a connected omnichannel experience for users, ensuring we are providing the right message, to the right person, at the right time, in the right place.
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Cons
Acoustic
  • The organization of the application is poor and some elements could be more easily accessible not buried in menus.
  • There is little to no community around the application and what does exist is out of date.
  • Does not work well with our IBM applications as well as you would expect, which seems a common issue with IBM products.
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Bloomreach
  • While Importing the offline data, sometimes the auto detection is failed to detect the csv file
  • While we import with wrong mapping, even after pressing escape before the import starts, its not cancelling the import. it start running. It would be great if it stops the import
  • it would be great if we receive email for successfully finished imports too
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Likelihood to Renew
Acoustic
No answers on this topic
Bloomreach
We are extremely satisfied with Bloomreach. It is a central and indispensable pillar of our personalization and data-driven marketing strategy. The platform provides us with unparalleled scalability across 27 countries and guarantees high availability and stable performance, even when working with an enormous volume of data.The fact that the platform is intuitive and allows a wide range of our teams (from CRM to UX) to work effectively with personalization significantly reduces our dependence on IT support and accelerates campaign deployment.Given the robustness of the architecture and the positive results we are generating across channels, renewing the contract is a logical step to ensure our future organic growth.
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Usability
Acoustic
No answers on this topic
Bloomreach
In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
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Reliability and Availability
Acoustic
No answers on this topic
Bloomreach
It has always been available with great response times. Honestly in almost 5 years there was like one outage and I have to admit that it was solved so quick that I don't even know if it's fair to even call it that. Bloomreach is extremely reliable, can't fault it.
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Performance
Acoustic
No answers on this topic
Bloomreach
ten out of ten, Bloomreach has revolutionised our marketing capabilities. It has allowed us to get real time data insights from our customers, and then put these into action. Previously it would be a very time consuming and slow process for us to get any sort of campaign out but not anymore, this has lead to increased conversions and revenue
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Support Rating
Acoustic
No answers on this topic
Bloomreach
I would rate Bloomreach - The Agentic Platform for Personalization’s support an 8 out of 10. The team is responsive, knowledgeable, and proactive in helping us implement and scale our use of Engagement, and their guidance has been valuable in accelerating time-to-value. There’s still some room for improvement around more hands-on guidance with complex use cases (like weblayer prioritization or advanced reporting), but overall the support has been strong and dependable.
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In-Person Training
Acoustic
No answers on this topic
Bloomreach
The team was really helpful in explaining
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Online Training
Acoustic
No answers on this topic
Bloomreach
It gives clear overview in each and every concepts
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Implementation Rating
Acoustic
No answers on this topic
Bloomreach
None it went smoothly
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Alternatives Considered
Acoustic
Added benefit
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Bloomreach
Bloomreach is far superior than SFMC as that platform requires too much technical knowledge. Ometria is very good and I would say is quite similar to Bloomreach although I would say Ometria is a smaller company. Dotdigital is also very powerful but not more so than Bloomreach. This being said, Dotdigital and HubSpot does have telephone support which is amazing and something I would like to see from Bloomreach in future or at least shorter wait times for customer support live chat.
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Scalability
Acoustic
No answers on this topic
Bloomreach
there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.
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Return on Investment
Acoustic
  • With the AI based content organizer in place, we can focus more on the content creation.
  • Acoustic Content makes sure your content is safe and secure with its Content Delivery Networks and we can easily pull out the right content into our channels with the help of its REST APIs.
  • With their rich Digital Asset Management capabilities, we can find most suitable images to go with your content
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Bloomreach
  • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
  • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
  • Knowing the customer allows improved communication and personalize our recommendations.
  • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
  • The most effective tool out there when ROI is in question.
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ScreenShots

Acoustic Content Screenshots

Screenshot of Cognitive TaggingScreenshot of Flexible, Easy EditingScreenshot of Automatic renditions createdScreenshot of Card-based Asset Library

Bloomreach - The Agentic Platform for Personalization Screenshots

Screenshot of funnels that simplify targeting.Screenshot of retention-based insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of web layers with A/B testingScreenshot of the drag and drop campaign editorScreenshot of the WYSIWYG Email editor & Fully customisable Email templatesScreenshot of the CRM with 360° customer behaviour history