What users are saying about

Acquisio

25 Ratings

Acquisio

25 Ratings
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Score 6.6 out of 101

Google Ad Manager

16 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl profile photo

Google Ad Manager

It's a great tool for businesses with scale, the actionable insights provided is the true value of the tool. Smaller businesses may find the analytics and suggestions found within Google Ads (complemented by Google Analytics) to be sufficient for their needs.
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Feature Rating Comparison

Ad Network Integration

Acquisio
Google Ad Manager
10.0
Data Transfer
Acquisio
Google Ad Manager
10.0
DSP integration
Acquisio
Google Ad Manager
10.0

Ad Campaigns

Acquisio
Google Ad Manager
7.7
Ad campaign creation
Acquisio
Google Ad Manager
7.7
Ad deployment
Acquisio
Google Ad Manager
9.3
Display advertising
Acquisio
Google Ad Manager
9.3
Ad display and retargeting segmentation
Acquisio
Google Ad Manager
8.0
Sequence targeting
Acquisio
Google Ad Manager
4.0

Ad Reporting & Analytics

Acquisio
Google Ad Manager
7.7
Ad dashboards
Acquisio
Google Ad Manager
8.5
Ad performance reports
Acquisio
Google Ad Manager
8.3
Ad conversion tracking
Acquisio
Google Ad Manager
7.7
Ad attribution reporting
Acquisio
Google Ad Manager
7.0
Cross-channel ad management
Acquisio
Google Ad Manager
7.0
Ad forecasting and optimization
Acquisio
Google Ad Manager
7.7

Pros

  • Reports: The report center platform is really well made, easy to use and to automate. It can be custom and it comes into multiple languages.
  • Support: The customer support is really quick and effective.
  • Budget management: Acquisio makes it easy to manage your monthly budget across multiple publishers.
Emmanuelle Ruscio profile photo
  • A robust native ad creation tool.
  • Ad optimization suggestions.
  • Granular data that integrates multiple platforms.
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Cons

  • Support isn't horrible, but it could be better.
  • Report template creation could be a little easier. Right now, when you create a component, it goes to the bottom and you have to drag it up to where you want it to be. This feels inefficient.
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  • It would be great if the tool enabled advertisers the ability to review and report brand/trademark infringement.
  • Needs a custom ap (not the Google Ads app)
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Likelihood to Renew

Acquisio5.4
Based on 6 answers
Having had sync issues several times in the past, and with the recent Flash incompatibility issue, if there was a way to generate reports that had the same high level of control and professional, streamlined look, with less time investment, we would look into it.
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No score
No answers yet
No answers on this topic

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
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No score
No answers yet
No answers on this topic

Support

Acquisio8.2
Based on 3 answers
My experience with Acquisio is a tale of two situations. We had a customer service rep named Jeannie who was supernaturally gifted at anticipating and solving our issues. Her response time was so fast it felt like she was responding before I even hit SEND on our emails. Jeannie was deservedly promoted and support has been a little slower and we have had to make multiple requests to get answers since.
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No score
No answers yet
No answers on this topic

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
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No score
No answers yet
No answers on this topic

Alternatives Considered

For now I have myself only use Acquisio
Emmanuelle Ruscio profile photo
Google Ad Manager is great when you want to review data that is tightly integrated (Google Analytics, Data Studio, and BigQuery); however, businesses typically have multiple advertising channels outside of Google's purview - these don't integrate in the same way. That said, no other solutions provides the deep level of ad insights that Google Ad Manager provides
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Return on Investment

  • Increased employee efficiency
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  • We now have a more streamlined data review process.
  • Users are empowered to my quicker data decisions.
  • We are able to review multiple platforms performances integrated into one place.
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Screenshots

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Ad Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details