What users are saying about
25 Ratings
25 Ratings
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Score 6.5 out of 101
28 Ratings
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Score 8 out of 101

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Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl profile photo

Google Ad Manager

It is well suited for small marketing departments that want to have control of their spending and see immediate returns on their spend. It also scales well to larger marketing departments with different levels of permissions being able to be granted.
If you do not know what you are doing then this is not the platform for you. You need to do your homework and "read the manual" before using since you can end up wasting a lot of money very quickly.
Brian Nizinsky profile photo

Feature Rating Comparison

Ad Network Integration

Acquisio
Google Ad Manager
8.5
Data Transfer
Acquisio
Google Ad Manager
8.5
DSP integration
Acquisio
Google Ad Manager
8.5

Ad Campaigns

Acquisio
Google Ad Manager
8.0
Ad campaign creation
Acquisio
Google Ad Manager
7.6
Ad deployment
Acquisio
Google Ad Manager
8.8
Display advertising
Acquisio
Google Ad Manager
9.0
Ad display and retargeting segmentation
Acquisio
Google Ad Manager
7.8
Sequence targeting
Acquisio
Google Ad Manager
6.7

Ad Reporting & Analytics

Acquisio
Google Ad Manager
7.7
Ad dashboards
Acquisio
Google Ad Manager
8.3
Ad performance reports
Acquisio
Google Ad Manager
8.2
Ad conversion tracking
Acquisio
Google Ad Manager
8.0
Ad attribution reporting
Acquisio
Google Ad Manager
7.3
Cross-channel ad management
Acquisio
Google Ad Manager
7.0
Ad forecasting and optimization
Acquisio
Google Ad Manager
7.8

Pros

  • Acquisio does so many things to deserve praise. But where they excel above all others is in customer service. Everyone, and I mean everyone, from Client Service representative to the developers to the CEO, demonstrates that they value the relationship with their customers above all else. And that feels awesome.
  • Acquisio is focused on automation, scalability, and systematic performance improvement.
  • Acquisio's campaign cloner allows us to set up a campaign once and not only duplicate it from AdWords to Bing but sync the two, as well. This is a huge time saver and obviously also helps us to maintain consistency across the two publishers.
David Meindl profile photo
  • The platform does a good job establishing a hierarchy of ad groups, ads keywords etc to make things easier to organize.
  • Reporting is flexible and mostly easy to use.
  • You can incorporate 3rd party info into buys to connect sales to spend.
Brian Nizinsky profile photo

Cons

  • Some of the areas of account administration lack search, filter, and sort features. Where those features are missing, locating the desired account can be difficult.
David Meindl profile photo
  • I think sometimes it needs a wizard or a template for certain actions to make it quicker to do.
  • An easier way to clean up legacy issues in accounts.
  • Sometimes it runs slow, even in Chrome.
Brian Nizinsky profile photo

Likelihood to Renew

Acquisio5.4
Based on 6 answers
My current company uses Excel spreadsheets to generate more intricate and detailed reports. A product like Acquisio, while I believe it is a very good product, will not be approved by my clients in terms of metrics reported.
Barry Bartoszek profile photo
Google Ad Manager7.0
Based on 1 answer
I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that
No photo available

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available
No score
No answers yet
No answers on this topic

Support

Acquisio8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

For now I have myself only use Acquisio
Emmanuelle Ruscio profile photo
These are great programs, but when you stack up against Google, they cover a marginal amount of space. You want to use a program that covers a wide area, and currently, the ones listed don't quite have the same reach as the others. I would recommend them to people with high budgets, as you can post across many platforms, but only if you have the funds in the budget and someone who can dedicate time to all of these.
Patrick Stephens profile photo

Return on Investment

  • Increased reporting efficiency
  • Better results for clients via BBM's CPC and CPA optimization
  • Manage multiple engines (Google and Bing) in one platform
Melissa Mackey profile photo
  • We have increased our conversions by 600%, and we weren't starting from a small number.
  • It has helped us grow in the digital space, which is vital in this climate.
  • Because of the ability to edit ads as we do, we are able to customize and carefully plan ads. We have over 1,500, uniquely specified towards certain situations. We can make sure that we start the relationship off right!
Patrick Stephens profile photo

Screenshots

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Ad Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details