What users are saying about
25 Ratings
25 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.5 out of 101
47 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.4 out of 101

Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl profile photo

Google Ad Manager

It is only suited for marketing. Make sure you have analytics on your site to track the people coming, final sales, and conversions because it is at it's best when you can use it to really read and understand the data at hand. Google Ads does everything it needs to in ads, and you don't need to be an expert to begin with it. However, I would not just tell someone to "go create an account" if they know very little about digital ads. Consult with someone first. It can be a little daunting if you were to do that!
Patrick Stephens profile photo

Feature Rating Comparison

Ad Network Integration

Acquisio
Google Ad Manager
8.5
Data Transfer
Acquisio
Google Ad Manager
8.5
DSP integration
Acquisio
Google Ad Manager
8.5

Ad Campaigns

Acquisio
Google Ad Manager
7.8
Ad campaign creation
Acquisio
Google Ad Manager
7.5
Ad deployment
Acquisio
Google Ad Manager
8.8
Display advertising
Acquisio
Google Ad Manager
9.0
Ad display and retargeting segmentation
Acquisio
Google Ad Manager
6.8
Sequence targeting
Acquisio
Google Ad Manager
6.7

Ad Reporting & Analytics

Acquisio
Google Ad Manager
7.5
Ad dashboards
Acquisio
Google Ad Manager
8.2
Ad performance reports
Acquisio
Google Ad Manager
7.7
Ad conversion tracking
Acquisio
Google Ad Manager
7.3
Ad attribution reporting
Acquisio
Google Ad Manager
7.3
Cross-channel ad management
Acquisio
Google Ad Manager
7.0
Ad forecasting and optimization
Acquisio
Google Ad Manager
7.6

Pros

Acquisio

  • Easy to create reports for digital campaigns
  • Easy to make bulk changes to paid search campaigns
  • Easy to ensure consistency of paid search campaigns across Google and Bing
  • Ability to automate reports and email them to specific users on a scheduled basis
  • Bid and budget automation for paid search campaigns is successful at hitting CPA targets
Ben Hopper | Digital Marketing Specialist profile photo

Google Ad Manager

  • Interface. You can understand how to build the ads very easily. When you first begin, and throughout the process, there are little help icons which explain what you need to understand.
  • Pricing. By this, I mean the ability to change it at any time. You can select a variable rate, or you can preset it. Either way, you can change how much you spend every second if you'd like. This makes it easier to control your budget if you need to make emergency purchases and don't have much space in your budget.
  • Always growing. They are always announcing something new. Always growing and always trying to update.
Patrick Stephens profile photo

Cons

Acquisio

  • Lack of ability to manage social media ads
  • Somewhat limited number of visualizations in reports
  • Slow to add new features and respond to changes in platforms
Ben Hopper | Digital Marketing Specialist profile photo

Google Ad Manager

  • If you have a slow internet connection you might suffer
  • Sometimes reports are so slow to load
  • Internal processes, such as whitelisting external platforms, may take some time
Erik Vega profile photo

Likelihood to Renew

Acquisio

Acquisio 5.4
Based on 6 answers
Having had sync issues several times in the past, and with the recent Flash incompatibility issue, if there was a way to generate reports that had the same high level of control and professional, streamlined look, with less time investment, we would look into it.
No photo available

Google Ad Manager

Google Ad Manager 7.0
Based on 1 answer
I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that
No photo available

Usability

Acquisio

Acquisio 6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available

Google Ad Manager

No score
No answers yet
No answers on this topic

Support

Acquisio

Acquisio 8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
No photo available

Google Ad Manager

Google Ad Manager 8.0
Based on 1 answer
They always respond in 24 hours and can get the answers most of the time. For questions which cannot be answered initially, I don't need to escalate. The rep will ask their 'colleague' if needed..
Kevin Yip profile photo

Implementation

Acquisio

Acquisio 8.0
Based on 2 answers
I was not part of the initial implementation
No photo available

Google Ad Manager

No score
No answers yet
No answers on this topic

Alternatives Considered

Acquisio

We looked at other players like Marin and Kenshoo but found them to be overpriced and service to be lacking. Acquisio is very customer responsive, and the product is priced right.
Melissa Mackey profile photo

Google Ad Manager

The UI is better against all other options in the market. Even the opportunity that you have to integrate new inventory from your own is easier when doing it by yourself; we always had to go back to the support teams on all other products in order to do so. Also, the robust service that Google has makes it easier to leverage all features of the suite.
Erik Vega profile photo

Return on Investment

Acquisio

  • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
  • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
  • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
Barry Bartoszek profile photo

Google Ad Manager

  • Negative: the pricing is higher than average
  • Positive: standardizing the properties that we manage is a good thing
  • Google's support has positively impacted our business, as we used to have lack of support with other platforms
Erik Vega profile photo

Screenshots

Pricing Details

Acquisio

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Ad Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison