26 Ratings
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133 Ratings
26 Ratings
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Score 6 out of 100

Microsoft Advertising (formerly Bing Ads)

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133 Ratings
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Score 7.1 out of 100

Attribute Ratings

  • Acquisio is rated higher in 1 area: Implementation Rating
  • Microsoft Advertising (formerly Bing Ads) is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating
  • Acquisio and Microsoft Advertising (formerly Bing Ads) are tied in 1 area: Usability

Likelihood to Recommend

6.0

Acquisio

60%
15 Ratings
6.8

Microsoft Advertising (formerly Bing Ads)

68%
61 Ratings

Likelihood to Renew

5.4

Acquisio

54%
6 Ratings
10.0

Microsoft Advertising (formerly Bing Ads)

100%
2 Ratings

Usability

6.0

Acquisio

60%
2 Ratings
6.0

Microsoft Advertising (formerly Bing Ads)

60%
1 Rating

Support Rating

8.2

Acquisio

82%
6 Ratings
9.1

Microsoft Advertising (formerly Bing Ads)

91%
22 Ratings

Implementation Rating

8.0

Acquisio

80%
4 Ratings
7.0

Microsoft Advertising (formerly Bing Ads)

70%
2 Ratings

Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl | TrustRadius Reviewer

Microsoft Advertising (formerly Bing Ads)

Microsoft Advertising is a top tier search engine, they help to capture the full demand for a company in addition to its competitor Google. The overlap between these audiences is not very large and so having a presence on both platforms opens up reach and scale. An area where it is not as appropriate is top-line awareness and prospecting.
Anonymous | TrustRadius Reviewer

Pros

Acquisio

  • Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
  • Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
  • Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.
Anonymous | TrustRadius Reviewer

Microsoft Advertising (formerly Bing Ads)

  • Being able to import your campaigns from Google ads is a HUGE plus. It means you can get started very quickly.
  • Reporting is excellent.
  • You can track your goals and conversions very clearly.
  • Cost per click is usually lower than Google.
Anonymous | TrustRadius Reviewer

Cons

Acquisio

  • Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
  • Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
  • LinkedIn: No LinkedIn integration available
Emmanuelle Ruscio | TrustRadius Reviewer

Microsoft Advertising (formerly Bing Ads)

  • Quality of traffic is comparatively lower compared to Google Ads, very important to confirm at what networks ads are being served on
  • Average CPC can sometimes be higher than on similar ad networks
  • Less overall volume and avg lower quality can make it difficult to justify investment
Vincent Misiewicz | TrustRadius Reviewer

Pricing Details

Acquisio

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Microsoft Advertising (formerly Bing Ads)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Acquisio

Acquisio 5.4
Based on 6 answers
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
Anonymous | TrustRadius Reviewer

Microsoft Advertising (formerly Bing Ads)

Microsoft Advertising (formerly Bing Ads) 10.0
Based on 2 answers
We have had good success with it over all of our clients. We continually recommend bing to reach "the rest of the searchers".
Bill Martin | TrustRadius Reviewer

Usability

Acquisio

Acquisio 6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
Anonymous | TrustRadius Reviewer

Microsoft Advertising (formerly Bing Ads)

Microsoft Advertising (formerly Bing Ads) 6.0
Based on 1 answer
Usability itself is all right, I just wish it looked better.
Danil Rudoy | TrustRadius Reviewer

Support Rating

Acquisio

Acquisio 8.2
Based on 6 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
Anonymous | TrustRadius Reviewer

Microsoft Advertising (formerly Bing Ads)

Microsoft Advertising (formerly Bing Ads) 9.1
Based on 22 answers
Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support.
Brian Mescher | TrustRadius Reviewer

Implementation Rating

Acquisio

Acquisio 8.0
Based on 4 answers
They handled it well.
Tom Bonanno | TrustRadius Reviewer

Microsoft Advertising (formerly Bing Ads)

Microsoft Advertising (formerly Bing Ads) 7.0
Based on 2 answers
No answer on this topic is available.

Alternatives Considered

Acquisio

We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
Ben Hopper | Digital Marketing Specialist | TrustRadius Reviewer

Microsoft Advertising (formerly Bing Ads)

[Microsoft Advertising (formerly Bing Ads)] has access to superior traffic volume and ability / capability to spend ad dollars. [Microsoft Advertising (formerly Bing Ads)] is really the only paid search advertising option that competes with Google Ads in any capacity whether it be volume / ad spend / quality leads.
Anonymous | TrustRadius Reviewer

Return on Investment

Acquisio

  • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
  • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
  • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
Barry Bartoszek | TrustRadius Reviewer

Microsoft Advertising (formerly Bing Ads)

  • We've had a very hard time spending our budgets on Bing which has caused us a lot of extra work on our end. We've essentially had to move that money back to Google or other platforms.
  • It does have an easy import from Google so you're not doubling efforts.
  • The CPCs tend to be less expensive than Google - which is always good for business owners.
Missy Geyer | TrustRadius Reviewer

Screenshots

Microsoft Advertising (formerly Bing Ads)

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