Likelihood to Recommend Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
Read full review Despite using our account for advertising with every other social media company, Microsoft flagged ours as fraudulent. After dealing with them for weeks, we finally got to a manager, who said that they didn’t know anything, couldn’t provide any information, and was unable to do anything about it. It seems odd, but it would flagger account every time we try to upload the campaigns from Google directly into their ad manager. I would suggest if you try and use their platform, don’t tell them you’re using Google cause they seem to have a thing against it. Once your account is flagged, they have no reasonable way of resolving it, nor they are able to offer any support. You’re better off to just try a different way. Ultimately, just don’t use Microsoft advertising if you can possibly avoid it. Hopefully soon DuckDuckGo will have their own advertising platform and we can eliminate Microsoft given the terrible time we have working with this one of many, social media platforms.
Read full review Pros Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly. Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually. Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having. Read full review Familiar interface, offers editor for bulk changes, adding negative keywords is much easier than in Google Ads Nice reporting tools within the interface, detailed reports can be made fairly easily Had very nice tools to help import/export ads directly from Google Ads, which saves a ton of time Read full review Cons Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform. Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually. LinkedIn: No LinkedIn integration available Read full review Bing's ad platform could definitely use some improvements - it hasn't been updated in a long time, and it feels very outdated. We feel that the optimization algorithms don't always perform as well for Bing Ads as they do in Google Ads (optimize for conversions, etc.). It would be great to have even more integrations with LinkedIn audience targeting offered - right now, you can just make some bid optimizations in a couple of areas; we'd really like to get more robust options there, and maybe even things like cross-platform tracking. Read full review Likelihood to Renew I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
Read full review We have had good success with it over all of our clients. We continually recommend bing to reach "the rest of the searchers".
Read full review Usability The updates they have recently made have been time consuming to keep up with
Read full review Usability itself is all right, I just wish it looked better.
Read full review Support Rating Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
Read full review Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support.
Read full review Implementation Rating They handled it well.
Read full review Alternatives Considered We have started using
Domo since we began using Acquisio and are extremely happy with
Domo . We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of
Domo , unless you specifically need reports with more sources of data, Acquisio is all you really need.
Read full review Obviously Google is a huge competitor. Typically Google is top of the game for many advertising solutions including search. Microsoft ads has a lower scale and reach compared to Google. However, Microsoft ads audience does not overlap much with Googles, providing incremental reach. Although Microsoft ads lags a bit behind in adapting the new updates that Google comes out with, their customer service is very good and they are likely to go out of their way to adapt their platform to your needs whereas their competitor does not
Read full review Return on Investment Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns. Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency. Acquisio's quick customer service responsiveness let us get our questions answered quickly. Read full review We've had a very hard time spending our budgets on Bing which has caused us a lot of extra work on our end. We've essentially had to move that money back to Google or other platforms. It does have an easy import from Google so you're not doubling efforts. The CPCs tend to be less expensive than Google - which is always good for business owners. Read full review ScreenShots