Acquisio vs. Microsoft Advertising

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquisio
Score 9.0 out of 10
N/A
Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click. The vendor’s value proposition is that this unique high frequency, predictive…N/A
Microsoft Advertising
Score 3.8 out of 10
N/A
Microsoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.N/A
Pricing
AcquisioMicrosoft Advertising
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AcquisioMicrosoft Advertising
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AcquisioMicrosoft Advertising
Considered Both Products
Acquisio
Chose Acquisio
Although Kenshoo might be a good fit for some agencies, Acquisio is an infinitely better fit for ours. Acquisio has allowed us to automate and scale in a way that simply would not have been possible with Kenshoo. Also, in my opinion, Acquisio offers a far superior bid …
Microsoft Advertising

No answer on this topic

Top Pros
Top Cons
Features
AcquisioMicrosoft Advertising
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Acquisio
-
Ratings
Microsoft Advertising
1.0
2 Ratings
90% below category average
Ad campaign creation00 Ratings1.02 Ratings
Ad deployment00 Ratings1.02 Ratings
Display advertising00 Ratings1.02 Ratings
Ad display and retargeting segmentation00 Ratings1.02 Ratings
Sequence targeting00 Ratings1.02 Ratings
Contextual advertising00 Ratings1.02 Ratings
Social advertising00 Ratings1.02 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Acquisio
-
Ratings
Microsoft Advertising
1.0
3 Ratings
86% below category average
Ad dashboards00 Ratings1.03 Ratings
Ad performance reports00 Ratings1.02 Ratings
Ad conversion tracking00 Ratings1.02 Ratings
Ad attribution reporting00 Ratings1.02 Ratings
Ad forecasting and optimization00 Ratings1.02 Ratings
Ad Auctions
Comparison of Ad Auctions features of Product A and Product B
Acquisio
-
Ratings
Microsoft Advertising
1.0
2 Ratings
0% above category average
Ad bidding00 Ratings1.02 Ratings
Best Alternatives
AcquisioMicrosoft Advertising
Small Businesses
Serpstat
Serpstat
Score 9.3 out of 10
Serpstat
Serpstat
Score 9.3 out of 10
Medium-sized Companies
WordStream Advisor
WordStream Advisor
Score 7.0 out of 10
WordStream Advisor
WordStream Advisor
Score 7.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AcquisioMicrosoft Advertising
Likelihood to Recommend
6.0
(15 ratings)
1.1
(65 ratings)
Likelihood to Renew
5.4
(6 ratings)
10.0
(2 ratings)
Usability
6.0
(2 ratings)
6.0
(1 ratings)
Support Rating
8.2
(3 ratings)
9.1
(11 ratings)
Implementation Rating
8.0
(2 ratings)
7.0
(1 ratings)
User Testimonials
AcquisioMicrosoft Advertising
Likelihood to Recommend
Newfold Digital
Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
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Microsoft
Despite using our account for advertising with every other social media company, Microsoft flagged ours as fraudulent. After dealing with them for weeks, we finally got to a manager, who said that they didn’t know anything, couldn’t provide any information, and was unable to do anything about it. It seems odd, but it would flagger account every time we try to upload the campaigns from Google directly into their ad manager. I would suggest if you try and use their platform, don’t tell them you’re using Google cause they seem to have a thing against it. Once your account is flagged, they have no reasonable way of resolving it, nor they are able to offer any support. You’re better off to just try a different way. Ultimately, just don’t use Microsoft advertising if you can possibly avoid it. Hopefully soon DuckDuckGo will have their own advertising platform and we can eliminate Microsoft given the terrible time we have working with this one of many, social media platforms.
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Pros
Newfold Digital
  • Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
  • Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
  • Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.
Read full review
Microsoft
  • Familiar interface, offers editor for bulk changes, adding negative keywords is much easier than in Google Ads
  • Nice reporting tools within the interface, detailed reports can be made fairly easily
  • Had very nice tools to help import/export ads directly from Google Ads, which saves a ton of time
Read full review
Cons
Newfold Digital
  • Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
  • Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
  • LinkedIn: No LinkedIn integration available
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Microsoft
  • Bing's ad platform could definitely use some improvements - it hasn't been updated in a long time, and it feels very outdated.
  • We feel that the optimization algorithms don't always perform as well for Bing Ads as they do in Google Ads (optimize for conversions, etc.).
  • It would be great to have even more integrations with LinkedIn audience targeting offered - right now, you can just make some bid optimizations in a couple of areas; we'd really like to get more robust options there, and maybe even things like cross-platform tracking.
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Likelihood to Renew
Newfold Digital
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
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Microsoft
We have had good success with it over all of our clients. We continually recommend bing to reach "the rest of the searchers".
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Usability
Newfold Digital
The updates they have recently made have been time consuming to keep up with
Read full review
Microsoft
Usability itself is all right, I just wish it looked better.
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Support Rating
Newfold Digital
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
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Microsoft
Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support.
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Implementation Rating
Newfold Digital
They handled it well.
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Microsoft
No answers on this topic
Alternatives Considered
Newfold Digital
We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
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Microsoft
Obviously Google is a huge competitor. Typically Google is top of the game for many advertising solutions including search. Microsoft ads has a lower scale and reach compared to Google. However, Microsoft ads audience does not overlap much with Googles, providing incremental reach. Although Microsoft ads lags a bit behind in adapting the new updates that Google comes out with, their customer service is very good and they are likely to go out of their way to adapt their platform to your needs whereas their competitor does not
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Return on Investment
Newfold Digital
  • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
  • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
  • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
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Microsoft
  • We've had a very hard time spending our budgets on Bing which has caused us a lot of extra work on our end. We've essentially had to move that money back to Google or other platforms.
  • It does have an easy import from Google so you're not doubling efforts.
  • The CPCs tend to be less expensive than Google - which is always good for business owners.
Read full review
ScreenShots

Acquisio Screenshots

Screenshot of Client Center, view of Key Performance Metrics targets