What users are saying about
345 Ratings

Adobe Campaign

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126 Ratings
345 Ratings
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Score 7 out of 101

Adobe Campaign

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126 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

Add comparison

Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Adobe Campaign

Great use for marketing where it is not imperative that the communication must reach the intended recipient. For service communications - for example, notifying that their bill is ready, there's a challenge to make Campaign highly available, and less "operationally" intensive. Campaign also seems to work well only in scheduled scenarios where they can be spread apart and distributed so that there is less load on the system. This doesn't lend well to real-time scenarios that are event triggered and we need to run through a workflow in order to augment data or retrieve additional recipients and as fast as possible (within 30s to 1 min) send out a message (SMS).
Canh Tran profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.4
Adobe Campaign
7.9
WYSIWYG email editor
Act-On
8.1
Adobe Campaign
7.4
Dynamic content
Act-On
7.4
Adobe Campaign
8.3
Ability to test dynamic content
Act-On
7.0
Adobe Campaign
8.3
Landing pages
Act-On
7.1
Adobe Campaign
7.9
A/B testing
Act-On
6.8
Adobe Campaign
7.3
Mobile optimization
Act-On
6.6
Adobe Campaign
7.8
Email deliverability
Act-On
7.9
Adobe Campaign
8.7
List management
Act-On
6.7
Adobe Campaign
8.1
Triggered drip sequences
Act-On
9.0
Adobe Campaign
7.2

Lead Management

Act-On
7.4
Adobe Campaign
6.8
Lead nurturing
Act-On
7.1
Adobe Campaign
7.3
Lead scoring and grading
Act-On
7.7
Adobe Campaign
7.2
Data quality management
Act-On
7.9
Adobe Campaign
6.4
Automated sales alerts and tasks
Act-On
7.1
Adobe Campaign
6.1

Campaign Management

Act-On
7.8
Adobe Campaign
7.3
Calendaring
Act-On
6.8
Adobe Campaign
7.3
Event/webinar marketing
Act-On
8.7
Adobe Campaign
7.3

Social Media Marketing

Act-On
8.2
Adobe Campaign
7.9
Social sharing and campaigns
Act-On
8.2
Adobe Campaign
8.1
Social profile integration
Act-On
8.2
Adobe Campaign
7.8

Reporting & Analytics

Act-On
6.2
Adobe Campaign
7.7
Dashboards
Act-On
6.0
Adobe Campaign
7.9
Standard reports
Act-On
6.6
Adobe Campaign
8.2
Custom reports
Act-On
6.1
Adobe Campaign
7.2

Platform & Infrastructure

Act-On
7.4
Adobe Campaign
7.3
API
Act-On
8.9
Adobe Campaign
7.0
Role-based workflow & approvals
Act-On
7.2
Adobe Campaign
8.0
Customizability
Act-On
6.9
Adobe Campaign
7.6
Integration with Salesforce.com
Act-On
8.0
Adobe Campaign
7.5
Integration with Microsoft Dynamics CRM
Act-On
6.7
Adobe Campaign
7.1
Integration with SugarCRM
Act-On
7.0
Adobe Campaign
6.3

Pros

  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo
  • Dynamic content - allows for customizing emails
  • Powerful workflows - allows for segmentation and other complex queries
  • Managing tens of thousands of users
No photo available

Cons

  • A more coherent interface.
  • Data studio needs to be a bit more mature.
  • A more contact oriented, less list oriented approach could be useful.
Diogo Cabral profile photo
  • Steep learning curve
  • Duplication of user profiles has been a problem
  • The new creative design editor has some quirks
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo
Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.

Support

Act-On8.8
Based on 38 answers
Sometimes it does take awhile for my customer service rep to get back to me, but when he does he usually has the answer I'm looking for. If he can't answer it, he will put the support ticket in for me and someone usually contacts me within a few hours of putting that request in. They are great at following up to make sure that my problem was solved before closing out the ticket.
Carrie Scheetz profile photo
Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.

Alternatives Considered

The biggest decision for us was the lower cost for on-boarding. It was also easier to use and didn't have features we didn't need, such as blogs
Elizabeth Lepisto profile photo
We were told many things that have not come to fruition during the sales process.
No photo available

Return on Investment

  • Better identification of potential leads
  • Improved database cleanliness
  • Increased employee efficiency
  • Better analytics/insights into lead conversion
Kate Puetz profile photo
  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Act-On More Information

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Adobe Campaign More Information