What users are saying about
391 Ratings
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Top Rated
314 Ratings
391 Ratings
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Score 8.3 out of 100

Adobe Campaign

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Top Rated
314 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Act-On

Act-On [Software] has a good online reputation and its one of the few companies with transparent pricing. It is a strong choice for businesses that value marketing insights to drive social media and CRM. I consider this software a versatile digital marketing partner because of its scalability to meet every need of the business.
Toby Bottin | TrustRadius Reviewer

Adobe Campaign

To give a boost to the internal and external marketing of companies it works very well. It helps a lot in the relationship with people and customers. It allows you to reach a large number of destinations very easily. Generates reports that maximize decision-making power over respective campaigns and products. The flows are better organized when using this resource.
Bruno Soares | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
9.3
Adobe Campaign
8.4
WYSIWYG email editor
Act-On
9.5
Adobe Campaign
8.0
Dynamic content
Act-On
9.3
Adobe Campaign
9.1
Ability to test dynamic content
Act-On
9.1
Adobe Campaign
7.7
Landing pages
Act-On
9.1
Adobe Campaign
8.5
A/B testing
Act-On
9.5
Adobe Campaign
8.2
Mobile optimization
Act-On
9.6
Adobe Campaign
8.5
Email deliverability reporting
Act-On
8.9
Adobe Campaign
9.1
List management
Act-On
9.4
Adobe Campaign
8.5
Triggered drip sequences
Act-On
9.2
Adobe Campaign
8.2

Lead Management

Act-On
9.5
Adobe Campaign
6.7
Lead nurturing
Act-On
9.6
Adobe Campaign
7.1
Lead scoring and grading
Act-On
9.9
Adobe Campaign
7.3
Data quality management
Act-On
9.3
Adobe Campaign
6.3
Automated sales alerts and tasks
Act-On
9.2
Adobe Campaign
6.0

Campaign Management

Act-On
8.1
Adobe Campaign
7.8
Calendaring
Act-On
6.8
Adobe Campaign
8.2
Event/webinar marketing
Act-On
9.4
Adobe Campaign
7.4

Social Media Marketing

Act-On
9.4
Adobe Campaign
7.9
Social sharing and campaigns
Act-On
9.4
Adobe Campaign
8.0
Social profile integration
Act-On
9.4
Adobe Campaign
7.7

Reporting & Analytics

Act-On
9.1
Adobe Campaign
8.5
Dashboards
Act-On
9.0
Adobe Campaign
8.3
Standard reports
Act-On
8.9
Adobe Campaign
8.8
Custom reports
Act-On
9.5
Adobe Campaign
8.3

Platform & Infrastructure

Act-On
9.3
Adobe Campaign
8.2
API
Act-On
9.1
Adobe Campaign
8.4
Role-based workflow & approvals
Act-On
9.2
Adobe Campaign
8.9
Customizability
Act-On
9.5
Adobe Campaign
9.1
Integration with Salesforce.com
Act-On
9.5
Adobe Campaign
8.4
Integration with Microsoft Dynamics CRM
Act-On
9.4
Adobe Campaign
8.2
Integration with SugarCRM
Act-On
9.0
Adobe Campaign
6.5

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Korey Migdal | TrustRadius Reviewer

Adobe Campaign

  • If we already have a list of subscribers to whom we want to send private newsletters about certain updates in our products and services, it is very easy to import them into the platform through text document formats, or directly from cloud platforms that have allowed us to save their information
  • It integrates very well with platforms oriented to the development of help desk operations, as in the case of Zendesk, where we store all the information of the customers that communicate with us to improve their user experience through technical assistance, and to have a better feedback with them.
  • Adobe Campaign allows us to create our own forms that can be added to the company's page, so that depending on the type of potential customer that is accessing them, we can show personalized information that is of interest to them as customers, and thus ensure more business.
Vince Vanderford | TrustRadius Reviewer

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Anonymous | TrustRadius Reviewer

Adobe Campaign

  • We consider that to work correctly with the application is very complicated as it requires technical knowledge superior to marketing.
  • In general, we have problems that we cannot solve in terms of usability, and their technical support system via e-mail is almost null, they take a long time to respond.
Ronald Gilbert | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

Adobe Campaign

Adobe Campaign 8.6
Based on 28 answers
I am giving this rating just because of the incredible and professional features of the Adobe Campaign. These benefits and features are really important to grow the ranking and visibility of a business with email marketing and campaign management. Even if you have experience in marketing or even if you are a new person, Adobe Campaign can help you.
Umair Butt | TrustRadius Reviewer

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Eric Kinaitis, MBA | TrustRadius Reviewer

Adobe Campaign

Adobe Campaign 7.0
Based on 2 answers
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Anonymous | TrustRadius Reviewer

Adobe Campaign

Adobe Campaign 7.0
Based on 2 answers
No answer on this topic is available.

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

Adobe Campaign

Adobe Campaign 8.7
Based on 33 answers
I wished they have standard technical support based in Sydney, Australia and they made it easy for us to access that support. A lot of the complex technical support questions have to be coursed through Adobe consultants, who charge a premium. And sometimes the answers to some technical questions are not very straightforward. In the end, we contracted a local Adobe Campaign technical partner.
Anonymous | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Anonymous | TrustRadius Reviewer

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

Adobe Campaign

Adobe Campaign 8.0
Based on 2 answers
No answer on this topic is available.

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Kyle Moloo | TrustRadius Reviewer

Adobe Campaign

As earlier stated, it is really about the customizability. We used and still do use the other platforms mentioned. But our clients on Adobe Campaign needed a more sophisticated solution. We would be able to achieve the same outcomes on a different tool, but the difference is they would require much more regular and manual attention.
Anonymous | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Anonymous | TrustRadius Reviewer

Adobe Campaign

No score
No answers yet
No answers on this topic

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Danielle Armour | TrustRadius Reviewer

Adobe Campaign

  • Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly.
  • Results have always seemed relative to us, as they vary greatly depending on how much is invested.
Lisa Carter | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Act-On
9.5
Adobe Campaign
8.3

Likelihood to Renew

Act-On
8.9
Adobe Campaign
8.4

Usability

Act-On
9.1
Adobe Campaign
8.6

Reliability and Availability

Act-On
9.1
Adobe Campaign
7.0

Performance

Act-On
8.2
Adobe Campaign
7.0

Support Rating

Act-On
7.3
Adobe Campaign
8.7

In-Person Training

Act-On
8.7
Adobe Campaign
8.0

Online Training

Act-On
9.3
Adobe Campaign
8.0

Implementation Rating

Act-On
8.6
Adobe Campaign
8.0

Scalability

Act-On
9.1
Adobe Campaign

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