What users are saying about
407 Ratings
Top Rated
339 Ratings
407 Ratings
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Score 8.3 out of 100
Top Rated
339 Ratings
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Score 8.2 out of 100

Feature Set Ratings

  • Act-On Software ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

8.7

Act-On

87%
8.5

Adobe Campaign

85%
Act-On Software ranks higher in 6/9 features

WYSIWYG email editor

9.2
92%
112 Ratings
7.9
79%
79 Ratings

Dynamic content

9.0
90%
92 Ratings
9.0
90%
84 Ratings

Ability to test dynamic content

8.4
84%
92 Ratings
8.0
80%
79 Ratings

Landing pages

8.8
88%
108 Ratings
8.9
89%
77 Ratings

A/B testing

9.0
90%
95 Ratings
8.4
84%
81 Ratings

Mobile optimization

8.8
88%
103 Ratings
8.7
87%
78 Ratings

Email deliverability reporting

8.6
86%
220 Ratings
8.9
89%
135 Ratings

List management

8.8
88%
111 Ratings
8.4
84%
84 Ratings

Triggered drip sequences

8.2
82%
87 Ratings
8.7
87%
75 Ratings

Lead Management

9.1

Act-On

91%
6.7

Adobe Campaign

67%
Act-On Software ranks higher in 4/4 features

Lead nurturing

9.2
92%
104 Ratings
7.1
71%
6 Ratings

Lead scoring and grading

9.2
92%
104 Ratings
7.3
73%
5 Ratings

Data quality management

9.0
90%
102 Ratings
6.3
63%
6 Ratings

Automated sales alerts and tasks

9.0
90%
95 Ratings
6.0
60%
5 Ratings

Campaign Management

7.9

Act-On

79%
7.8

Adobe Campaign

78%
Act-On Software ranks higher in 1/2 features

Calendaring

6.8
68%
8 Ratings
8.3
83%
78 Ratings

Event/webinar marketing

9.0
90%
76 Ratings
7.4
74%
6 Ratings

Social Media Marketing

9.0

Act-On

90%
7.9

Adobe Campaign

79%
Act-On Software ranks higher in 2/2 features

Social sharing and campaigns

9.0
90%
69 Ratings
8.0
80%
4 Ratings

Social profile integration

9.0
90%
63 Ratings
7.7
77%
4 Ratings

Reporting & Analytics

8.8

Act-On

88%
8.7

Adobe Campaign

87%
Act-On Software ranks higher in 2/3 features

Dashboards

8.6
86%
109 Ratings
8.6
86%
83 Ratings

Standard reports

8.6
86%
112 Ratings
8.9
89%
83 Ratings

Custom reports

9.2
92%
84 Ratings
8.6
86%
80 Ratings

Platform & Infrastructure

8.8

Act-On

88%
8.3

Adobe Campaign

83%
Act-On Software ranks higher in 6/6 features

API

8.8
88%
67 Ratings
8.6
86%
73 Ratings

Role-based workflow & approvals

8.8
88%
71 Ratings
8.8
88%
77 Ratings

Customizability

9.2
92%
89 Ratings
8.6
86%
79 Ratings

Integration with Salesforce.com

9.0
90%
65 Ratings
8.8
88%
59 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
36 Ratings
8.4
84%
49 Ratings

Integration with SugarCRM

8.1
81%
29 Ratings
6.5
65%
6 Ratings

Attribute Ratings

  • Act-On Software is rated higher in 8 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Performance, In-Person Training, Online Training, Implementation Rating
  • Adobe Campaign is rated higher in 1 area: Support Rating

Likelihood to Recommend

9.2

Act-On

92%
219 Ratings
8.5

Adobe Campaign

85%
89 Ratings

Likelihood to Renew

8.9

Act-On

89%
112 Ratings
8.4

Adobe Campaign

84%
5 Ratings

Usability

9.1

Act-On

91%
32 Ratings
8.7

Adobe Campaign

87%
30 Ratings

Availability

9.1

Act-On

91%
28 Ratings
7.0

Adobe Campaign

70%
2 Ratings

Performance

8.2

Act-On

82%
26 Ratings
7.0

Adobe Campaign

70%
2 Ratings

Support Rating

7.3

Act-On

73%
78 Ratings
8.9

Adobe Campaign

89%
35 Ratings

In-Person Training

8.7

Act-On

87%
4 Ratings
8.0

Adobe Campaign

80%
1 Rating

Online Training

9.3

Act-On

93%
16 Ratings
8.0

Adobe Campaign

80%
1 Rating

Implementation Rating

8.6

Act-On

86%
44 Ratings
8.0

Adobe Campaign

80%
2 Ratings

Configurability

9.1

Act-On

91%
2 Ratings

Adobe Campaign

N/A
0 Ratings

Contract Terms and Pricing Model

Act-On

N/A
0 Ratings
8.5

Adobe Campaign

85%
3 Ratings

Ease of integration

6.4

Act-On

64%
4 Ratings

Adobe Campaign

N/A
0 Ratings

Product Scalability

9.1

Act-On

91%
1 Rating

Adobe Campaign

N/A
0 Ratings

Vendor post-sale

8.2

Act-On

82%
4 Ratings

Adobe Campaign

N/A
0 Ratings

Vendor pre-sale

9.1

Act-On

91%
4 Ratings

Adobe Campaign

N/A
0 Ratings

Likelihood to Recommend

Act-On

Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
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Adobe

Our marketing infrastructure has been streamlined by Adobe Campaign. It enables our marketing team to design personalized email marketing that can be automatically sent to each client. It has a safe database that manages our customer's data and we can easily refer to it when we require customer information. It is simple to use and can easily monitor all marketing channels at a lower cost.
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Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
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Adobe

  • If we already have a list of subscribers to whom we want to send private newsletters about certain updates in our products and services, it is very easy to import them into the platform through text document formats, or directly from cloud platforms that have allowed us to save their information
  • It integrates very well with platforms oriented to the development of help desk operations, as in the case of Zendesk, where we store all the information of the customers that communicate with us to improve their user experience through technical assistance, and to have a better feedback with them.
  • Adobe Campaign allows us to create our own forms that can be added to the company's page, so that depending on the type of potential customer that is accessing them, we can show personalized information that is of interest to them as customers, and thus ensure more business.
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Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
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Adobe

  • We have had problems with the usability of their platform. When we communicate with the integrated technical support via e-mail, it takes hours to respond.
  • On the other hand, the application does not allow us to multitask, your platform becomes very slow.
  • Also, it is a bit complicated to adapt to using the application completely.
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Pricing Details

Act-On

Starting Price

$900 per month (starts at 2,500 active contacts)

Editions & Modules

Act-On editions and modules pricing
EditionModules
Professional$9001
Enterprise$2,0002

Footnotes

  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Required

Additional Details

The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Adobe Campaign

Starting Price

Editions & Modules

Adobe Campaign editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Act-On

    It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
    Read full review

    Adobe

    Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
    Read full review

    Usability

    Act-On

    It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
    Read full review

    Adobe

    I believe that many applications have some flaws but many in general are very efficient in what they do and among all these, I believe that Adobe Campaign offers great features compared to others and is also a very robust and stable platform. We can use data in a very advanced way to get as much management as possible over the entire flow.
    Read full review

    Reliability and Availability

    Act-On

    I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
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    Adobe

    Aside from frequent error prompts, the program is quite dependable
    Read full review

    Performance

    Act-On

    Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
    Read full review

    Adobe

    No answers on this topic

    Support Rating

    Act-On

    Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
    Read full review

    Adobe

    I wished they have standard technical support based in Sydney, Australia and they made it easy for us to access that support. A lot of the complex technical support questions have to be coursed through Adobe consultants, who charge a premium. And sometimes the answers to some technical questions are not very straightforward. In the end, we contracted a local Adobe Campaign technical partner.
    Read full review

    In-Person Training

    Act-On

    Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
    Read full review

    Adobe

    No answers on this topic

    Online Training

    Act-On

    Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
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    Adobe

    No answers on this topic

    Implementation Rating

    Act-On

    What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
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    Adobe

    No answers on this topic

    Alternatives Considered

    Act-On

    Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
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    Adobe

    As earlier stated, it is really about the customizability. We used and still do use the other platforms mentioned. But our clients on Adobe Campaign needed a more sophisticated solution. We would be able to achieve the same outcomes on a different tool, but the difference is they would require much more regular and manual attention.
    Read full review

    Contract Terms and Pricing Model

    Act-On

    No answers on this topic

    Adobe

    The licensing terms after purchasing this platform are manageable. The set price is relatively low as compared to that of similar products and there is a guarantee in Returns on Investment after the agreed period of time. We are able to manage the billing frequency without any failure due to the stability and positive performance of this platform in marketing campaigns.
    Read full review

    Scalability

    Act-On

    Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
    Read full review

    Adobe

    No answers on this topic

    Return on Investment

    Act-On

    • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
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    Adobe

    • Adobe Campaign has really helped in growing and managing the customer database.
    • Email automation and integration feature in Adobe Campaign has helped in saving time and has increased our supporters.
    • Adobe Campaign has helped in the creation and implementation of personalised emails and messages to the customers.
    Read full review

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