What users are saying about

Act-On

328 Ratings

Adobe Campaign

Top Rated
90 Ratings

Act-On

328 Ratings
Score 7 out of 101

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

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Likelihood to Recommend

Act-On

Actually, I think Act-On is suitable for almost any business as its pricing structure enables you to remain in control and join up at a level that suits your organization. You get most, if not all, of the features you would get from some of the bigger players, like Marketo, HubSpot and Eloqua, without any of the cumbersome hassle of cost that comes with them. For mid-sized enterprises, Act-On is a no brainer but I'd even recommend it to some larger corporates as if they really compare what they're getting with Eloqua/Marketo etc., I think they'd be surprised to see what Act-On has to offer.
Damian Leslie profile photo

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Adobe Campaign
7.9
WYSIWYG email editor
Act-On
7.3
Adobe Campaign
7.3
Dynamic content
Act-On
6.9
Adobe Campaign
7.9
Ability to test dynamic content
Act-On
6.6
Adobe Campaign
8.2
Landing pages
Act-On
7.8
Adobe Campaign
7.9
A/B testing
Act-On
8.0
Adobe Campaign
7.0
Mobile optimization
Act-On
7.7
Adobe Campaign
8.4
Email deliverability
Act-On
8.8
Adobe Campaign
8.6
List management
Act-On
5.9
Adobe Campaign
8.2
Triggered drip sequences
Act-On
8.3
Adobe Campaign
7.5

Lead Management

Act-On
6.7
Adobe Campaign
6.9
Lead nurturing
Act-On
6.3
Adobe Campaign
7.5
Lead scoring and grading
Act-On
6.9
Adobe Campaign
7.2
Data quality management
Act-On
7.1
Adobe Campaign
6.6
Automated sales alerts and tasks
Act-On
6.4
Adobe Campaign
6.3

Campaign Management

Act-On
7.5
Adobe Campaign
7.4
Calendaring
Act-On
6.8
Adobe Campaign
7.5
Event/webinar marketing
Act-On
8.3
Adobe Campaign
7.3

Social Media Marketing

Act-On
6.7
Adobe Campaign
8.1
Social sharing and campaigns
Act-On
6.4
Adobe Campaign
8.2
Social profile integration
Act-On
7.0
Adobe Campaign
7.9

Reporting & Analytics

Act-On
5.3
Adobe Campaign
7.7
Dashboards
Act-On
4.7
Adobe Campaign
8.3
Standard reports
Act-On
5.7
Adobe Campaign
8.1
Custom reports
Act-On
5.6
Adobe Campaign
6.8

Platform & Infrastructure

Act-On
6.4
Adobe Campaign
7.6
API
Act-On
8.0
Adobe Campaign
8.1
Role-based workflow & approvals
Act-On
6.4
Adobe Campaign
8.5
Customizability
Act-On
5.1
Adobe Campaign
8.0
Integration with Salesforce.com
Act-On
8.0
Adobe Campaign
7.9
Integration with Microsoft Dynamics CRM
Act-On
4.1
Adobe Campaign
7.1
Integration with SugarCRM
Act-On
7.1
Adobe Campaign
6.4

Pros

  • Lead nurturing
  • Marketing list segmentation
  • Providing an insight into user behaviour, allowing for a more granular analysis of your current prospects
Andrew Smith profile photo
  • Useful interface – Adobe campaign presents everything Adobe style, which is easy-to-use, easy to understand the information that's presented toward you.
  • The information is there when you need it – the program shows you exactly what you're looking for, and everything is at 100% accuracy. It was the driving force in helping us decide where to move next.
  • The program is always updated, and the customer service is always helpful; we never ran into any problems working with their team whenever we had a question.
No photo available

Cons

  • A more coherent interface.
  • Data studio needs to be a bit more mature.
  • A more contact oriented, less list oriented approach could be useful.
Diogo Cabral profile photo
  • It is not for SME, you must be an advanced marketer for the investment to pay off.
  • In Sweden consultants are hard to come by.
  • When setting end dates you must remember that the end-time is 00:00, so if you want your campaing to end midnight May 21st you have to change the end-time to 23:59 or set the end date one day later (i.e. May 22nd).
Emma Asplund profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
I am extremely happy with Act-On's platform and their service. The service for support and account management is one of the best around. I have always received a timely response and have always felt that my account manager or support person owned the problem or request and did everything they could do to solve it or answer any question I may have had.
Liz Guinn profile photo
Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.

Support

Act-On8.8
Based on 38 answers
One of the BEST support teams I've ever dealt with.
David Wank, DMD profile photo
Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.

Implementation

Act-On8.6
Based on 22 answers
They make it so easy to implement, that you don't need 1-2 full time staff like you do with other marketing automation technology.
Chad Burmeister profile photo
Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.

Alternatives Considered

The biggest decision for us was the lower cost for on-boarding. It was also easier to use and didn't have features we didn't need, such as blogs
Elizabeth Lepisto profile photo
We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available

Return on Investment

  • We've been able to pinpoint engaged prospects based on their responses and behaviors to a mix of digital marketing efforts.
  • We've streamlined our webinar creation, marketing, and analysis.
  • We've been able to build workflows and triggers in Salesforce that help automate the sales process based on Act-On activities such as form completion.
Beth Dean profile photo
  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details