What users are saying about
342 Ratings
Top Rated
93 Ratings
342 Ratings
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Score 7 out of 101
Top Rated
93 Ratings
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Score 7.5 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Adobe Campaign

We have several campaigns to fundraise money, and each campaign is targeted to a specific audience. When it comes to reaching many people with various demographics, Adobe Campaign is perfect because it helps us understand our marketing and our targets. When we have a small scale venture then it is not so helpful because we don't need something with so many elements and customization features, we sometimes just need simplicity.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Adobe Campaign
7.9
WYSIWYG email editor
Act-On
7.9
Adobe Campaign
7.5
Dynamic content
Act-On
7.1
Adobe Campaign
8.1
Ability to test dynamic content
Act-On
6.7
Adobe Campaign
8.4
Landing pages
Act-On
7.0
Adobe Campaign
7.7
A/B testing
Act-On
6.9
Adobe Campaign
6.9
Mobile optimization
Act-On
6.8
Adobe Campaign
7.7
Email deliverability
Act-On
7.8
Adobe Campaign
8.7
List management
Act-On
6.4
Adobe Campaign
8.4
Triggered drip sequences
Act-On
9.2
Adobe Campaign
7.5

Lead Management

Act-On
7.3
Adobe Campaign
6.8
Lead nurturing
Act-On
7.0
Adobe Campaign
7.4
Lead scoring and grading
Act-On
7.4
Adobe Campaign
7.2
Data quality management
Act-On
7.9
Adobe Campaign
6.5
Automated sales alerts and tasks
Act-On
6.7
Adobe Campaign
6.2

Campaign Management

Act-On
7.6
Adobe Campaign
7.4
Calendaring
Act-On
6.8
Adobe Campaign
7.5
Event/webinar marketing
Act-On
8.5
Adobe Campaign
7.3

Social Media Marketing

Act-On
7.9
Adobe Campaign
8.0
Social sharing and campaigns
Act-On
7.9
Adobe Campaign
8.1
Social profile integration
Act-On
7.9
Adobe Campaign
7.8

Reporting & Analytics

Act-On
5.7
Adobe Campaign
8.0
Dashboards
Act-On
5.5
Adobe Campaign
8.4
Standard reports
Act-On
6.0
Adobe Campaign
8.3
Custom reports
Act-On
5.7
Adobe Campaign
7.2

Platform & Infrastructure

Act-On
7.3
Adobe Campaign
7.6
API
Act-On
9.2
Adobe Campaign
8.0
Role-based workflow & approvals
Act-On
6.8
Adobe Campaign
8.4
Customizability
Act-On
6.7
Adobe Campaign
8.1
Integration with Salesforce.com
Act-On
8.0
Adobe Campaign
7.5
Integration with Microsoft Dynamics CRM
Act-On
6.1
Adobe Campaign
7.1
Integration with SugarCRM
Act-On
7.0
Adobe Campaign
6.3

Pros

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo
  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo

Cons

  • It is one of the most expensive tools on the market, the price, compared to other similar tools, is very high.
  • It's a little difficult to get accustomed to this software, it looks like it's designed for people that already have experience in the marketing and campaigns space.
  • There are some necessary features, like contacts and sales users limitations, that are only available at higher pricing tiers, despite being already expensive for some of the lower tiers.
Fedor Paretsky profile photo
  • It is not for SME, you must be an advanced marketer for the investment to pay off.
  • In Sweden consultants are hard to come by.
  • When setting end dates you must remember that the end-time is 00:00, so if you want your campaing to end midnight May 21st you have to change the end-time to 23:59 or set the end date one day later (i.e. May 22nd).
Emma Asplund profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.

Support

Act-On8.8
Based on 38 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen profile photo
Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.

Alternatives Considered

HubSpot - Great templates for email and landing pages. Fantastic for targeted content if you have a large amount of content. Free CMS. Very good sales people promise a lot. But for our test experience, the service support did not stand up to Act-On. And our HubSpot testing indicated that costs would be hard to control as the help desk was of little help with basic problems - always handing us over to consultants who charge for support. The free CMS seemed like a no-brainer in comparisons but we became concerned that if we used HubSpot as our CMS, we may struggle to disentangle ourselves if we needed to in the future. Act-On is not as sophisticated as HubSpot. But for support - which you will need unless you are an experienced platform user - it is critical to our success. It also comes down to how much time you have to learn the system you have chosen - you only get out what you put in. Act-On is simpler and a better fit for our smaller team
Sue Maldonado profile photo
Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available

Return on Investment

  • Increased efficiency of marketing program build
  • Improved analytics and insight
  • More visibility of prospect and customer interactions
Mark Terry profile photo
  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Act-On More Information

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Adobe Campaign More Information