What users are saying about

Act-On

328 Ratings

eTrigue

25 Ratings

Act-On

328 Ratings
Score 7 out of 101

eTrigue

25 Ratings
Score 6 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

eTrigue

The platform is most scalable-- works for small and large companies alike. Key for most of our clients is the little to no IT support required to implement and run the platform. I would definitely explore this when looking at a marketing automation platform beyond the "batch and blast" solutions. We've yet to have an issue working with our clients' sales and/or marketing teams to implement. And most of our clients work in the platform independent of the programs we run; are able to set up acampaign, upload lists and/or pull for CRM, and run reports on their own in very short turn.
Beryl Israel profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
eTrigue
6.3
WYSIWYG email editor
Act-On
7.3
eTrigue
7.0
Dynamic content
Act-On
6.9
eTrigue
6.0
Ability to test dynamic content
Act-On
6.6
eTrigue
8.6
Landing pages
Act-On
7.8
eTrigue
7.0
A/B testing
Act-On
8.0
eTrigue
6.0
Mobile optimization
Act-On
7.7
eTrigue
5.0
Email deliverability
Act-On
8.8
eTrigue
4.0
List management
Act-On
5.9
eTrigue
6.0
Triggered drip sequences
Act-On
8.3
eTrigue
7.0

Lead Management

Act-On
6.7
eTrigue
6.3
Lead nurturing
Act-On
6.3
eTrigue
6.0
Lead scoring and grading
Act-On
6.9
eTrigue
7.0
Data quality management
Act-On
7.1
eTrigue
6.0
Automated sales alerts and tasks
Act-On
6.4
eTrigue
6.0

Campaign Management

Act-On
7.5
eTrigue
6.8
Calendaring
Act-On
6.8
eTrigue
8.6
Event/webinar marketing
Act-On
8.3
eTrigue
5.0

Social Media Marketing

Act-On
6.7
eTrigue
6.7
Social sharing and campaigns
Act-On
6.4
eTrigue
5.0
Social profile integration
Act-On
7.0
eTrigue
8.3

Reporting & Analytics

Act-On
5.3
eTrigue
6.7
Dashboards
Act-On
4.7
eTrigue
7.0
Standard reports
Act-On
5.7
eTrigue
6.0
Custom reports
Act-On
5.6
eTrigue
7.0

Platform & Infrastructure

Act-On
6.4
eTrigue
4.8
API
Act-On
8.0
eTrigue
6.0
Role-based workflow & approvals
Act-On
6.4
eTrigue
6.0
Customizability
Act-On
5.1
eTrigue
6.0
Integration with Salesforce.com
Act-On
8.0
eTrigue
9.0
Integration with Microsoft Dynamics CRM
Act-On
4.1
eTrigue
1.0
Integration with SugarCRM
Act-On
7.1
eTrigue
1.0

Pros

  • I have used a number of marketing automation systems over the years from Oracle to Salesforce. However none of these have been as easy to use from a platform perspective.
  • Its very intuitive and in a short period of weeks we have been able to set up the platform, fully integrate it with our systems and create lead scoring and funnel reports.
  • If I am ever stuck our amazing customer success manager is there to help us with weekly calls and demos which focus on our business needs and requirements.
Mark Terry profile photo
  • Really easy to use. We can build a campaign in about 30 minutes and our new hires can learn to use it very quickly.
  • Free phone support.
  • I can always get someone to help me and they actually return calls quicker than most all companies.
  • We are able to create campaigns before we finish all the assets. We can launch, then change the flow and add assets when they are ready.
  • Integration with Google AdWords is very easy to setup, and has lots of ROI and campaign peformance reporting.
Paul Normandin profile photo

Cons

  • A more coherent interface.
  • Data studio needs to be a bit more mature.
  • A more contact oriented, less list oriented approach could be useful.
Diogo Cabral profile photo
  • I've never been too crazy about the reporting within DemandCenter. There is always a solution for any type of report I'm seeking, but it involves report designing (choosing data points dragging/dropping columns & rows) which is made difficult by the lack of descriptions & values for the data points. To their credit, they did release a new suite of simplified (and pretty) reports, dubbed "Marketing Effectiveness". Relegating the older, complicated (yet super-flexible) reports as "Business Analytics".
  • The UI will be a little unfamiliar at first. That is, where you think you should be clicking, you'll need to double-click or drag-and-drop. And I would say DemandCenter has always (and still does) have an issue with UI elements that are "windows within windows" or modal windows with scrolling. But, at least these UI components are consistent throughout the entire application - so once you're used to it, you can actually achieve some pretty impressive speeds.
  • One of DemandCenter's greatest features is being squished down to uselessness: Derived Data. As mentioned, I scrub our data on a regular basis, and this means filling/appending data, or extrapolating to fill missing data. DC released a feature called "Derived Data" that scours useful info from the prospect's IP address (mostly geographical info). Now, while you can create campaign & list conditions based on derived data, there is no easy way to simply extract that oh-so-valuable derived Country or State and have it map those values to the standard fields. Or at least let you export derived data. They have plans to fix this - but for now it's like dangling candy in front of a baby.
Jareb Coupe profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
These features are the right-size for us. Period. End. We could go cheap and go back to how we use to "market" but that wasn't engagement and we didn't know what our members were seeing and interested in. Through Act-On we have an affordable and easy platform that hits nearly every one of our needs.
Nannette Nolan profile photo
eTrigue9.7
Based on 21 answers
All of the reasons previously mentioned in this review - highly sophisticated platform specifically designed by and for demand generation marketers - easy to use - great customer support.
Frank Jamieson profile photo

Usability

Act-On7.2
Based on 31 answers
Again, these systems take time to learn, and there's so much under the hood that usability is an issue with any marketing automation software. Act-On provides a nice balance.
David Wank, DMD profile photo
eTrigue8.9
Based on 4 answers
Having used Marketo, Act-On, and Pardot, eTrigue is MUCH easier to use and easier to train new team members to use.
No photo available

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
eTrigue9.1
Based on 1 answer
No answer on this topic is available.

Support

Act-On8.8
Based on 38 answers
Act-On has always reponded very quickly to probelms or consultation requests, they are willing to train anew user as the user has questions, They find out whether the probelm was solved or not. Best software product support organization I have come across over 30 years of my work in Software industry.....
Prabal Roy profile photo
eTrigue8.8
Based on 4 answers
They have the best support we have ever used.
No photo available

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
They make it so easy to implement, that you don't need 1-2 full time staff like you do with other marketing automation technology.
Chad Burmeister profile photo
eTrigue8.4
Based on 3 answers
You will need to think about which users you want to have each role, and the features allowed in each role. You should watch the training videos before you get live training. It saved us several hours as they had already answered 90% of our questions.
No photo available

Alternatives Considered

I'm sure our team went through the whole vetting process. I was not involved in that part so I am unable to really say how Act-On compares to other solutions in the market. I can say that my experience has been nothing less than excellent and that I think my team made the right decision
Melodie Pierson profile photo
In 2010, we evaluated Marketo and Pardot alongside eTrigue. And eTrigue was considered the 'Cadillac' of MA tools. More recently, we've checked out Eloqua and Hubspot. All of these are more-or-less clones, having all the same core features. Except for HubSpot, which should be in a class of its own. eTrigue has been around a very long time, and DemandCenter can hold its ground against all of these MA solutions.
Jareb Coupe profile photo

Return on Investment

  • Better identification of potential leads
  • Improved database cleanliness
  • Increased employee efficiency
  • Better analytics/insights into lead conversion
Kate Puetz profile photo
  • The most obvious impact on ROI has been the reduction in man-hours within marketing to achieve the same quantity or effect - which ultimately lead to achieving more with the same man-hours. Where before, you could design and deploy a single email with ListMail, or MailChimp, or whatever, you can now set up a 3-email series with a better, more targeted audience, with about the same amount of effort.
  • From the perspective of sales personnel, alerts and lists from DemandCenter are far, far, FAR more likely to lead to a sale than, say, cold calling. Therefore, the sales person investing time into pouring through DemandCenter data has great overall return. Or, at the very least, data can be extrapolated that help the sales person prioritize leads.
  • Another return on investment, of DemandCenter costs, is related to the reduction of lost sales from missing or untimely follow-ups of the trial versions we offer of our software. Since requesting a trial version of our software is conducted through a web form (which submits to DC), the automated drip nurturing, followed by a demo-expiry reminder, help keep everyone reminded of what to do. In fact, the email reminder to the end-user is fashioned to look like it comes from their rep - so if/when they reply, it's a good indicator of any end-of-trial processes/pushes that need to take place.
Jareb Coupe profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

eTrigue

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
eTrigue Editions & Modules
eTrigue
Edition
eTrigue DemandCenter pricing begins at:
$6001
1. complete
Additional Pricing Details
https://www.etrigue.com/pricing/