What users are saying about
342 Ratings
25 Ratings
342 Ratings
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Score 7 out of 101
25 Ratings
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Score 6 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

eTrigue

The platform is most scalable-- works for small and large companies alike. Key for most of our clients is the little to no IT support required to implement and run the platform. I would definitely explore this when looking at a marketing automation platform beyond the "batch and blast" solutions. We've yet to have an issue working with our clients' sales and/or marketing teams to implement. And most of our clients work in the platform independent of the programs we run; are able to set up acampaign, upload lists and/or pull for CRM, and run reports on their own in very short turn.
Beryl Israel profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
eTrigue
6.3
WYSIWYG email editor
Act-On
7.9
eTrigue
7.0
Dynamic content
Act-On
7.1
eTrigue
6.0
Ability to test dynamic content
Act-On
6.7
eTrigue
8.6
Landing pages
Act-On
7.0
eTrigue
7.0
A/B testing
Act-On
6.9
eTrigue
6.0
Mobile optimization
Act-On
6.8
eTrigue
5.0
Email deliverability
Act-On
7.8
eTrigue
4.0
List management
Act-On
6.4
eTrigue
6.0
Triggered drip sequences
Act-On
9.2
eTrigue
7.0

Lead Management

Act-On
7.3
eTrigue
6.3
Lead nurturing
Act-On
7.0
eTrigue
6.0
Lead scoring and grading
Act-On
7.4
eTrigue
7.0
Data quality management
Act-On
7.9
eTrigue
6.0
Automated sales alerts and tasks
Act-On
6.7
eTrigue
6.0

Campaign Management

Act-On
7.6
eTrigue
6.8
Calendaring
Act-On
6.8
eTrigue
8.6
Event/webinar marketing
Act-On
8.5
eTrigue
5.0

Social Media Marketing

Act-On
7.9
eTrigue
6.6
Social sharing and campaigns
Act-On
7.9
eTrigue
5.0
Social profile integration
Act-On
7.9
eTrigue
8.3

Reporting & Analytics

Act-On
5.7
eTrigue
6.7
Dashboards
Act-On
5.5
eTrigue
7.0
Standard reports
Act-On
6.0
eTrigue
6.0
Custom reports
Act-On
5.7
eTrigue
7.0

Platform & Infrastructure

Act-On
7.3
eTrigue
4.8
API
Act-On
9.2
eTrigue
6.0
Role-based workflow & approvals
Act-On
6.8
eTrigue
6.0
Customizability
Act-On
6.7
eTrigue
6.0
Integration with Salesforce.com
Act-On
8.0
eTrigue
9.0
Integration with Microsoft Dynamics CRM
Act-On
6.1
eTrigue
1.0
Integration with SugarCRM
Act-On
7.0
eTrigue
1.0

Pros

  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo
  • eTrigue DemandCenter is easy to implement and the CRM integration is also quite straightforward. This is key for our clients that don't want to rely on their IT team for support.
  • eTrigue DemandCenter email/campaign set up rocks. It's drag and drop, you can pause a campaign in process, make changes, and then restart without interrupting the campaign flow, without having to start over. LOVE this!
  • Anonymous tracking is pretty cool as once a unknown visitor registers (becomes cookied) eTrigue DemandCenter maps back the anonymous tracking to the now known visitor in one record so you can see what the prospect viewed prior to be being "known".
Beryl Israel profile photo

Cons

  • As with all new entrants into the market, there are features to make it better...however there is a product request hub which is regularly monitored, for me its acceleration of these ideas into the platform.
  • Deeper integration with Google Analytics to understand traffic coming onto the site, from what channel/source and attributing this to the contact/lead and funnel reports.
  • Out-of-box data out integrations with BI solutions such Tableau and MS Power BI.
  • A full marketplace of vendors who can connect with Act-On e.g. SMMS, IP Tracking, Call Tracking.
Mark Terry profile photo
  • We wanted advanced reports, which have now been added in the last release.
  • Very complete, no complaints
Paul Normandin profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
We rely on Act-On for our list segmentation and our outreach. We also like how it tracks our competitors social media activity and our ranks. Overall its a helpful tool for the marketing team.
Maggie Kenney profile photo
eTrigue9.7
Based on 21 answers
It met all our needs and expectations. Great customer support in the rare occasions we needed help. Started seeing quick business results.
Pendy Pendyala profile photo

Usability

Act-On7.2
Based on 31 answers
I'm 71 years old and have obsolete computer skills. I am not well versed in marketing/advertising, and would prefer not to be as involved in these areas as I am. With that background using Act-On has been easy to do and everything I've needed has been made available quickly. It's a very well designed "ask and ye shall receive" system.
Charles Harte profile photo
eTrigue8.9
Based on 4 answers
Its very easy to use, and intuitive
Paul Normandin profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
eTrigue9.1
Based on 1 answer
No answer on this topic is available.

Support

Act-On8.8
Based on 38 answers
I've never had a bad experience with support. I can get someone on the phone right away and they are always able to help.
Greg Pope profile photo
eTrigue8.8
Based on 4 answers
Been very happy with their responsiveness and ability to resolve issues
Pendy Pendyala profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
eTrigue8.4
Based on 3 answers
We highly recommend getting everything running the first few days. You can then have your first campaign working the first week!
Paul Normandin profile photo

Alternatives Considered

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo
In 2010, we evaluated Marketo and Pardot alongside eTrigue. And eTrigue was considered the 'Cadillac' of MA tools. More recently, we've checked out Eloqua and Hubspot. All of these are more-or-less clones, having all the same core features. Except for HubSpot, which should be in a class of its own. eTrigue has been around a very long time, and DemandCenter can hold its ground against all of these MA solutions.
Jareb Coupe profile photo

Return on Investment

  • Average web audience grew 300% within three months, with visitors coming from over 100 countries.
  • Greater integration and cooperation between marketing and sales.
  • Enabled us to become much more proactive in lead generation that the company was able to do previously. We can monitor behaviour, react to that appropriately and serve our prospects and customers much more effectively.
Damian Leslie profile photo
  • Quick to implement
  • Almost no training
  • Faster business results
Pendy Pendyala profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

eTrigue

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
eTrigue Editions & Modules
eTrigue
Edition
eTrigue DemandCenter pricing begins at:
$6001
1. complete
Additional Pricing Details
https://www.etrigue.com/pricing/