Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
$900
per month
Read&Write
Score 8.7 out of 10
N/A
Read&Write is a literacy support tool that helps individuals of all abilities read, write, and express themselves with confidence. For education and the workplace, its assistive features include text-to-speech, word prediction, and research tools for users with diverse learning needs.
N/A
Pricing
Act-On Software
Read&Write
Editions & Modules
Professional
$900
per month
Enterprise
$2,000+
per month
No answers on this topic
Offerings
Pricing Offerings
Act-On
Read&Write
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day.
The Enterprise allows for much more customization, the package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day.
Annual contract required for all packages.
We often have quick turnaround time requests, and Act-On's new composer is great because it is easy to make an email look great in desktop or mobile views. This has been a huge time-saver for us! We have benefited from using Act-On for many years and are accustomed to where everything is and how to use it. For the new accounts we train, we will sometimes hear that the organization of where things are could be improved.
Read&Write is especially well-suited to supporting students with reading accommodations during independent work, content-area instruction, and written-response tasks. In my 5th-grade classroom, one of the most effective scenarios is during science and social studies lessons, where students are expected to read complex informational texts independently. There can also be occasional challenges when websites, PDFs, or testing platforms are not fully compatible with all Read&Write features.
The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
I would like to use the practice reading aloud tool more, but the kids that I work with have a hard time understanding the concept. I think that, while there are a lot of tools available, sometimes they are hard for younger students to understand.
The hover to read function is nice as well, but my students struggle with the fact that if you move the mouse once it starts reading it will start all over in a new area. It's not as smooth as I would like it to be.
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
I'm just really impressed with the software and the access it gives to learners who are used to coming up against barriers in education. It's a quick-fix for a learner - something they can access usefully and productively with very little training. I also love that learners can access Read&Write on their devices at home - that really is a game changer.
It's a great tool for our business, and we get a fantastic ROI on it every year based on wins for customer service and automation responses. It's save projects, repaired salesperson/customer relationships and generated new sales and interest yearly. We really wouldn't hesitate to recommend this platform at all.
I am giving this an 9. Not a perfect score because working on PDFs is better but not yet as easy as I need for it to be. Working with many students who have executive function challenges, I need a smooth simplistic access method. We are not quite there yet for writing on PDFs. Overall the toolbar on Read&Write is super easy to access and I love that the suite includes several tools on the toolbar providing a solution to many accessibility challenges.
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
The support team at Texthelp is excellent. They're all super helpful and open to feedback and new ideas. Still, more importantly, they are ultimately fully committed to aligning with us and ensuring they help us provide the best education possible. Furthermore, they're open to new features and always communicate this incredibly well.
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
It took a solid 2 weeks for R&W to work on our students chromebooks even after reaching out to tech support. The toolbar was greyed out and not accessible to students. Took a long time before tech support helped us solve this problem.
Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
We are still learning how to use Equatio. I am not a mathematician and therefore I am finding understanding it a bit more difficult. Once I understand how to use it I will be able to cascade it down. My hope is that it will be as useful as Read & Write
With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
