What users are saying about
400 Ratings
21 Ratings
400 Ratings
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Score 8.4 out of 100
21 Ratings
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Score 8.8 out of 100

Feature Set Ratings

    Email & Online Marketing

    9.0

    Act-On

    90%

    Listrak

    Feature Set Not Supported
    N/A
    Act-On Software ranks higher in 9/9 features

    WYSIWYG email editor

    9.4
    94%
    112 Ratings
    N/A
    0 Ratings

    Dynamic content

    9.2
    92%
    92 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.7
    87%
    92 Ratings
    N/A
    0 Ratings

    Landing pages

    8.9
    89%
    108 Ratings
    N/A
    0 Ratings

    A/B testing

    9.2
    92%
    95 Ratings
    N/A
    0 Ratings

    Mobile optimization

    9.1
    91%
    103 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.7
    87%
    220 Ratings
    N/A
    0 Ratings

    List management

    9.0
    90%
    111 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.5
    85%
    87 Ratings
    N/A
    0 Ratings

    Lead Management

    9.3

    Act-On

    93%

    Listrak

    Feature Set Not Supported
    N/A
    Act-On Software ranks higher in 4/4 features

    Lead nurturing

    9.4
    94%
    104 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    9.4
    94%
    104 Ratings
    N/A
    0 Ratings

    Data quality management

    9.2
    92%
    102 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    9.2
    92%
    95 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.0

    Act-On

    80%

    Listrak

    Feature Set Not Supported
    N/A
    Act-On Software ranks higher in 2/2 features

    Calendaring

    6.8
    68%
    8 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    9.2
    92%
    76 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    9.2

    Act-On

    92%

    Listrak

    Feature Set Not Supported
    N/A
    Act-On Software ranks higher in 2/2 features

    Social sharing and campaigns

    9.2
    92%
    69 Ratings
    N/A
    0 Ratings

    Social profile integration

    9.2
    92%
    63 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.9

    Act-On

    89%

    Listrak

    Feature Set Not Supported
    N/A
    Act-On Software ranks higher in 3/3 features

    Dashboards

    8.7
    87%
    109 Ratings
    N/A
    0 Ratings

    Standard reports

    8.7
    87%
    112 Ratings
    N/A
    0 Ratings

    Custom reports

    9.4
    94%
    84 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    9.0

    Act-On

    90%

    Listrak

    Feature Set Not Supported
    N/A
    Act-On Software ranks higher in 6/6 features

    API

    8.9
    89%
    67 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.9
    89%
    71 Ratings
    N/A
    0 Ratings

    Customizability

    9.4
    94%
    89 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    9.3
    93%
    65 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    9.2
    92%
    36 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.3
    83%
    29 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Act-On Software is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.4

    Act-On

    94%
    219 Ratings
    7.1

    Listrak

    71%
    10 Ratings

    Likelihood to Renew

    8.9

    Act-On

    89%
    112 Ratings

    Listrak

    N/A
    0 Ratings

    Usability

    9.1

    Act-On

    91%
    32 Ratings

    Listrak

    N/A
    0 Ratings

    Availability

    9.1

    Act-On

    91%
    28 Ratings

    Listrak

    N/A
    0 Ratings

    Performance

    8.2

    Act-On

    82%
    26 Ratings

    Listrak

    N/A
    0 Ratings

    Support Rating

    7.3

    Act-On

    73%
    78 Ratings

    Listrak

    N/A
    0 Ratings

    In-Person Training

    8.7

    Act-On

    87%
    4 Ratings

    Listrak

    N/A
    0 Ratings

    Online Training

    9.3

    Act-On

    93%
    16 Ratings

    Listrak

    N/A
    0 Ratings

    Implementation Rating

    8.6

    Act-On

    86%
    44 Ratings

    Listrak

    N/A
    0 Ratings

    Product Scalability

    9.1

    Act-On

    91%
    1 Rating

    Listrak

    N/A
    0 Ratings

    Likelihood to Recommend

    Act-On

    Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
    Sourov K Chowdhury | TrustRadius Reviewer

    Listrak

    It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends.If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
    Steffany Winkelmann | TrustRadius Reviewer

    Pros

    Act-On

    • Establishes a simple but very decisive way of how to perform specialized marketing work.
    • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
    • The support is solid; it takes all the suggestions and doubts I have regarding the software.
    Korey Migdal | TrustRadius Reviewer

    Listrak

    • Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
    • Importing and exporting lists is very self explanatory and easy to manage.
    • The main dash has a great overview of your most recent messages and metrics.
    Anonymous | TrustRadius Reviewer

    Cons

    Act-On

    • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
    • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
    • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
    Anonymous | TrustRadius Reviewer

    Listrak

    • It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
    • Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)
    Taylor Patton | TrustRadius Reviewer

    Pricing Details

    Act-On

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Required

    Starting Price

    $900 per month (starts at 2,500 active contacts)

    Act-On Editions & Modules

    Edition
    Professional$9001
    Enterprise$2,0002
    1. per month (starts at 2,500 active contacts)
    2. per month ( starts at 2,500 active contacts)
    Additional Pricing Details
    The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

    Listrak

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    Listrak Editions & Modules

    Additional Pricing Details

    Likelihood to Renew

    Act-On

    Act-On 8.9
    Based on 112 answers
    It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
    Damian Leslie | TrustRadius Reviewer

    Listrak

    No score
    No answers yet
    No answers on this topic

    Usability

    Act-On

    Act-On 9.1
    Based on 32 answers
    It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
    Diogo Cabral | TrustRadius Reviewer

    Listrak

    No score
    No answers yet
    No answers on this topic

    Reliability and Availability

    Act-On

    Act-On 9.1
    Based on 28 answers
    I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
    Eric Kinaitis, MBA | TrustRadius Reviewer

    Listrak

    No score
    No answers yet
    No answers on this topic

    Performance

    Act-On

    Act-On 8.2
    Based on 26 answers
    Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
    Anonymous | TrustRadius Reviewer

    Listrak

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Act-On

    Act-On 7.3
    Based on 78 answers
    Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
    Harold Klaassen | TrustRadius Reviewer

    Listrak

    No score
    No answers yet
    No answers on this topic

    In-Person Training

    Act-On

    Act-On 8.7
    Based on 4 answers
    Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
    Anonymous | TrustRadius Reviewer

    Listrak

    No score
    No answers yet
    No answers on this topic

    Online Training

    Act-On

    Act-On 9.3
    Based on 16 answers
    Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
    Carrie Scheetz | TrustRadius Reviewer

    Listrak

    No score
    No answers yet
    No answers on this topic

    Implementation Rating

    Act-On

    Act-On 8.6
    Based on 44 answers
    What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
    Prabal Roy | TrustRadius Reviewer

    Listrak

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Act-On

    Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
    Kyle Moloo | TrustRadius Reviewer

    Listrak

    The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.
    shari hoenig | TrustRadius Reviewer

    Scalability

    Act-On

    Act-On 9.1
    Based on 1 answer
    Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
    Anonymous | TrustRadius Reviewer

    Listrak

    No score
    No answers yet
    No answers on this topic

    Return on Investment

    Act-On

    • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
    Danielle Armour | TrustRadius Reviewer

    Listrak

    • Increasing our awareness of effective marketing email campaigns
    • Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.
    Anonymous | TrustRadius Reviewer

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