What users are saying about
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Top Rated
689 Ratings
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Top Rated
325 Ratings

ActiveCampaign

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Top Rated
689 Ratings
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Score 8.8 out of 100

Adobe Campaign

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Top Rated
325 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Adobe Campaign

Adobe campaign is among one of the best software out there that helps us bring out creativity and effectively targets our customers and clients. It also helps in email campaigns which makes it very useful for all situations. It has helped us increase production and also achieve our goals seamlessly. The features like SMS, push notification and web-based notification increases its reach as well as increases the effectiveness with which it reaches the customer. It also helps in automating the marketing with multiple tools which increases its efficiency. The easy-to-navigate layout makes it very easy to train newbies and beginners in it and they catch up to others very quickly.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Adobe Campaign
8.4
WYSIWYG email editor
ActiveCampaign
8.1
Adobe Campaign
8.0
Dynamic content
ActiveCampaign
8.5
Adobe Campaign
9.1
Ability to test dynamic content
ActiveCampaign
8.0
Adobe Campaign
7.7
Landing pages
ActiveCampaign
7.1
Adobe Campaign
8.5
A/B testing
ActiveCampaign
8.7
Adobe Campaign
8.1
Mobile optimization
ActiveCampaign
8.2
Adobe Campaign
8.5
Email deliverability reporting
ActiveCampaign
8.9
Adobe Campaign
9.1
List management
ActiveCampaign
8.8
Adobe Campaign
8.4
Triggered drip sequences
ActiveCampaign
9.1
Adobe Campaign
8.1

Lead Management

ActiveCampaign
8.5
Adobe Campaign
6.7
Lead nurturing
ActiveCampaign
8.8
Adobe Campaign
7.1
Lead scoring and grading
ActiveCampaign
8.4
Adobe Campaign
7.3
Data quality management
ActiveCampaign
8.2
Adobe Campaign
6.3
Automated sales alerts and tasks
ActiveCampaign
8.6
Adobe Campaign
6.0

Campaign Management

ActiveCampaign
7.9
Adobe Campaign
7.8
Calendaring
ActiveCampaign
7.7
Adobe Campaign
8.1
Event/webinar marketing
ActiveCampaign
8.1
Adobe Campaign
7.4

Social Media Marketing

ActiveCampaign
8.3
Adobe Campaign
7.9
Social sharing and campaigns
ActiveCampaign
8.4
Adobe Campaign
8.0
Social profile integration
ActiveCampaign
8.1
Adobe Campaign
7.7

Reporting & Analytics

ActiveCampaign
8.5
Adobe Campaign
8.4
Dashboards
ActiveCampaign
8.5
Adobe Campaign
8.3
Standard reports
ActiveCampaign
8.6
Adobe Campaign
8.8
Custom reports
ActiveCampaign
8.3
Adobe Campaign
8.3

Platform & Infrastructure

ActiveCampaign
8.7
Adobe Campaign
8.2
API
ActiveCampaign
8.7
Adobe Campaign
8.4
Role-based workflow & approvals
ActiveCampaign
8.4
Adobe Campaign
8.9
Customizability
ActiveCampaign
8.6
Adobe Campaign
9.1
Integration with Salesforce.com
ActiveCampaign
8.6
Adobe Campaign
8.4
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Adobe Campaign
8.2
Integration with SugarCRM
ActiveCampaign
8.8
Adobe Campaign
6.5

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Adobe Campaign

  • Management of marketing strategies which helps marketing teams.
  • Visual orchestration of campaigns aids in more accurate and customer centric campaigns.
  • Analytics to view and manage our campaigns as it helps to understand our plus and minus points and ways to improve our campaigns.
  • Managing multi-channel promotions helps in catering customers through different marketing mediums so as to grow our reach.
Sandarbh Asthana | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Adobe Campaign

  • Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection.
  • Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area.
  • The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing.
Vince Vanderford | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Adobe Campaign

Adobe Campaign 8.6
Based on 33 answers
I believe that many applications have some flaws but many in general are very efficient in what they do and among all these, I believe that Adobe Campaign offers great features compared to others and is also a very robust and stable platform. We can use data in a very advanced way to get as much management as possible over the entire flow.
Bruno Soares | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
No answer on this topic is available.

Support Rating

ActiveCampaign

ActiveCampaign 6.6
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Adobe Campaign

Adobe Campaign 8.7
Based on 34 answers
I am giving this rating because according to my experience the support of the Adobe Campaign is really awesome. The first thing I never found any issues during the use of this amazing platform. I can easily manage things through the dashboard. Whenever I have a question, I read online their support articles and I have increased my knowledge of the Adobe Campaign.
Umair Butt | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Adobe Campaign

As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of Salesforce.com.Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Adobe Campaign

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Adobe Campaign

  • Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly.
  • Results have always seemed relative to us, as they vary greatly depending on how much is invested.
Lisa Carter | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Adobe Campaign
8.3

Likelihood to Renew

ActiveCampaign
9.1
Adobe Campaign
8.4

Usability

ActiveCampaign
8.1
Adobe Campaign
8.6

Reliability and Availability

ActiveCampaign
9.1
Adobe Campaign
7.0

Performance

ActiveCampaign
8.6
Adobe Campaign
7.0

Support Rating

ActiveCampaign
6.6
Adobe Campaign
8.7

In-Person Training

ActiveCampaign
7.3
Adobe Campaign
8.0

Online Training

ActiveCampaign
Adobe Campaign
8.0

Implementation Rating

ActiveCampaign
8.5
Adobe Campaign
8.0

Scalability

ActiveCampaign
8.8
Adobe Campaign

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