What users are saying about
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Top Rated
842 Ratings
Top Rated
336 Ratings

ActiveCampaign

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Top Rated
842 Ratings
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Score 8.5 out of 100
Top Rated
336 Ratings
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Score 8.2 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 4 feature sets: Lead Management, Campaign Management, Social Media Marketing, Platform & Infrastructure
  • Adobe Campaign ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.4

ActiveCampaign

84%
8.5

Adobe Campaign

85%
ActiveCampaign ranks higher in 5/9 features

WYSIWYG email editor

7.9
79%
558 Ratings
8.0
80%
80 Ratings

Dynamic content

8.2
82%
495 Ratings
9.0
90%
84 Ratings

Ability to test dynamic content

8.1
81%
449 Ratings
7.9
79%
79 Ratings

Landing pages

7.4
74%
320 Ratings
8.8
88%
77 Ratings

A/B testing

8.6
86%
362 Ratings
8.4
84%
81 Ratings

Mobile optimization

8.4
84%
506 Ratings
8.7
87%
78 Ratings

Email deliverability reporting

9.2
92%
650 Ratings
8.9
89%
135 Ratings

List management

8.9
89%
625 Ratings
8.5
85%
84 Ratings

Triggered drip sequences

9.1
91%
552 Ratings
8.6
86%
76 Ratings

Lead Management

8.6

ActiveCampaign

86%
6.7

Adobe Campaign

67%
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

8.8
88%
472 Ratings
7.1
71%
6 Ratings

Lead scoring and grading

8.4
84%
345 Ratings
7.3
73%
5 Ratings

Data quality management

8.5
85%
387 Ratings
6.3
63%
6 Ratings

Automated sales alerts and tasks

8.5
85%
342 Ratings
6.0
60%
5 Ratings

Campaign Management

8.4

ActiveCampaign

84%
7.8

Adobe Campaign

78%
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.3
83%
279 Ratings
8.3
83%
78 Ratings

Event/webinar marketing

8.5
85%
271 Ratings
7.4
74%
6 Ratings

Social Media Marketing

8.6

ActiveCampaign

86%
7.9

Adobe Campaign

79%
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.7
87%
244 Ratings
8.0
80%
4 Ratings

Social profile integration

8.4
84%
240 Ratings
7.7
77%
4 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
8.7

Adobe Campaign

87%
Adobe Campaign ranks higher in 3/3 features

Dashboards

8.6
86%
574 Ratings
8.6
86%
83 Ratings

Standard reports

8.8
88%
561 Ratings
8.9
89%
83 Ratings

Custom reports

8.4
84%
362 Ratings
8.6
86%
81 Ratings

Platform & Infrastructure

8.8

ActiveCampaign

88%
8.3

Adobe Campaign

83%
ActiveCampaign ranks higher in 5/6 features

API

9.1
91%
376 Ratings
8.5
85%
73 Ratings

Role-based workflow & approvals

8.3
83%
255 Ratings
8.8
88%
77 Ratings

Customizability

8.7
87%
397 Ratings
8.6
86%
79 Ratings

Integration with Salesforce.com

8.8
88%
84 Ratings
8.7
87%
59 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
54 Ratings
8.4
84%
50 Ratings

Integration with SugarCRM

8.8
88%
50 Ratings
6.5
65%
6 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Availability, Implementation Rating
  • Adobe Campaign is rated higher in 4 areas: Usability, Performance, Support Rating, In-Person Training

Likelihood to Recommend

9.0

ActiveCampaign

90%
645 Ratings
8.5

Adobe Campaign

85%
89 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
8.4

Adobe Campaign

84%
5 Ratings

Usability

8.2

ActiveCampaign

82%
34 Ratings
8.7

Adobe Campaign

87%
30 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings
7.0

Adobe Campaign

70%
2 Ratings

Performance

6.7

ActiveCampaign

67%
4 Ratings
7.0

Adobe Campaign

70%
2 Ratings

Support Rating

6.0

ActiveCampaign

60%
38 Ratings
8.8

Adobe Campaign

88%
35 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating
8.0

Adobe Campaign

80%
1 Rating

Online Training

ActiveCampaign

N/A
0 Ratings
8.0

Adobe Campaign

80%
1 Rating

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings
8.0

Adobe Campaign

80%
2 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

Adobe Campaign

N/A
0 Ratings

Contract Terms and Pricing Model

ActiveCampaign

N/A
0 Ratings
8.5

Adobe Campaign

85%
3 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

Adobe Campaign

N/A
0 Ratings

Product Scalability

8.5

ActiveCampaign

85%
4 Ratings

Adobe Campaign

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

Adobe Campaign

N/A
0 Ratings

Vendor pre-sale

7.3

ActiveCampaign

73%
3 Ratings

Adobe Campaign

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
Read full review

Adobe

Our marketing infrastructure has been streamlined by Adobe Campaign. It enables our marketing team to design personalized email marketing that can be automatically sent to each client. It has a safe database that manages our customer's data and we can easily refer to it when we require customer information. It is simple to use and can easily monitor all marketing channels at a lower cost.
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

Adobe

  • If we already have a list of subscribers to whom we want to send private newsletters about certain updates in our products and services, it is very easy to import them into the platform through text document formats, or directly from cloud platforms that have allowed us to save their information
  • It integrates very well with platforms oriented to the development of help desk operations, as in the case of Zendesk, where we store all the information of the customers that communicate with us to improve their user experience through technical assistance, and to have a better feedback with them.
  • Adobe Campaign allows us to create our own forms that can be added to the company's page, so that depending on the type of potential customer that is accessing them, we can show personalized information that is of interest to them as customers, and thus ensure more business.
Read full review

Cons

ActiveCampaign

  • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
  • It could be a little bit easier to find pricing online.
  • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
Read full review

Adobe

  • We have had problems with the usability of their platform. When we communicate with the integrated technical support via e-mail, it takes hours to respond.
  • On the other hand, the application does not allow us to multitask, your platform becomes very slow.
  • Also, it is a bit complicated to adapt to using the application completely.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Adobe Campaign

Starting Price

Editions & Modules

Adobe Campaign editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    Adobe

    Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
    Read full review

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    Adobe

    I believe that many applications have some flaws but many in general are very efficient in what they do and among all these, I believe that Adobe Campaign offers great features compared to others and is also a very robust and stable platform. We can use data in a very advanced way to get as much management as possible over the entire flow.
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    Adobe

    Aside from frequent error prompts, the program is quite dependable
    Read full review

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    Adobe

    No answers on this topic

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    Adobe

    I wished they have standard technical support based in Sydney, Australia and they made it easy for us to access that support. A lot of the complex technical support questions have to be coursed through Adobe consultants, who charge a premium. And sometimes the answers to some technical questions are not very straightforward. In the end, we contracted a local Adobe Campaign technical partner.
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    Adobe

    No answers on this topic

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    Adobe

    As earlier stated, it is really about the customizability. We used and still do use the other platforms mentioned. But our clients on Adobe Campaign needed a more sophisticated solution. We would be able to achieve the same outcomes on a different tool, but the difference is they would require much more regular and manual attention.
    Read full review

    Contract Terms and Pricing Model

    ActiveCampaign

    No answers on this topic

    Adobe

    The licensing terms after purchasing this platform are manageable. The set price is relatively low as compared to that of similar products and there is a guarantee in Returns on Investment after the agreed period of time. We are able to manage the billing frequency without any failure due to the stability and positive performance of this platform in marketing campaigns.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    Adobe

    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    Adobe

    • Adobe Campaign has really helped in growing and managing the customer database.
    • Email automation and integration feature in Adobe Campaign has helped in saving time and has increased our supporters.
    • Adobe Campaign has helped in the creation and implementation of personalised emails and messages to the customers.
    Read full review

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