What users are saying about
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Top Rated
684 Ratings
6 Ratings

ActiveCampaign

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Top Rated
684 Ratings
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Score 8.8 out of 100
6 Ratings
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Score 9.4 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Attentive

Attentive Mobile is great for those who actively want to build and talk to their community. The goal is to send two messages per week to optimize revenue while balancing out unsubscribes. If a client has trouble with content or finding appropriate marketing messages to send, Attentive Mobile might not be a good fit.
John Laudisio | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Attentive
WYSIWYG email editor
ActiveCampaign
8.1
Attentive
Dynamic content
ActiveCampaign
8.5
Attentive
Ability to test dynamic content
ActiveCampaign
8.0
Attentive
Landing pages
ActiveCampaign
7.1
Attentive
A/B testing
ActiveCampaign
8.7
Attentive
Mobile optimization
ActiveCampaign
8.2
Attentive
Email deliverability reporting
ActiveCampaign
8.9
Attentive
List management
ActiveCampaign
8.8
Attentive
Triggered drip sequences
ActiveCampaign
9.1
Attentive

Lead Management

ActiveCampaign
8.5
Attentive
Lead nurturing
ActiveCampaign
8.8
Attentive
Lead scoring and grading
ActiveCampaign
8.4
Attentive
Data quality management
ActiveCampaign
8.2
Attentive
Automated sales alerts and tasks
ActiveCampaign
8.6
Attentive

Campaign Management

ActiveCampaign
7.9
Attentive
Calendaring
ActiveCampaign
7.7
Attentive
Event/webinar marketing
ActiveCampaign
8.1
Attentive

Social Media Marketing

ActiveCampaign
8.3
Attentive
Social sharing and campaigns
ActiveCampaign
8.4
Attentive
Social profile integration
ActiveCampaign
8.1
Attentive

Reporting & Analytics

ActiveCampaign
8.5
Attentive
Dashboards
ActiveCampaign
8.5
Attentive
Standard reports
ActiveCampaign
8.6
Attentive
Custom reports
ActiveCampaign
8.3
Attentive

Platform & Infrastructure

ActiveCampaign
8.7
Attentive
API
ActiveCampaign
8.7
Attentive
Role-based workflow & approvals
ActiveCampaign
8.4
Attentive
Customizability
ActiveCampaign
8.6
Attentive
Integration with Salesforce.com
ActiveCampaign
8.6
Attentive
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Attentive
Integration with SugarCRM
ActiveCampaign
8.8
Attentive

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Attentive

  • Great UI
  • Easy to use
  • Great ROI
Kathryn Clare-Salzler | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Attentive

  • Agency billing is a little messy
  • Reporting is all Excel based, not interactive
  • Occasional (rare) bugs in the UI
John Laudisio | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Attentive

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Attentive

Attentive 10.0
Based on 1 answer
Very easy to set up flows and individual campaigns. Creating a segment is also very easy and all fields are very intuitive.
Kathryn Clare-Salzler | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Attentive

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Attentive

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Attentive

Attentive 10.0
Based on 1 answer
Fast and easy to communicate with. I wish we went over more insights and analytics on our monthly calls with our account manger. This would really give us the push that we need in order to best utilize the platform as a whole.
Kathryn Clare-Salzler | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Attentive

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Attentive

While ManyChat is specific to Facebook Messenger, my experience in their platform made it very easy to hit the ground running with Attentive Mobile. With the policy changes in the Messenger world, we have mostly abandoned that and moved to SMS for a direct line to customers. Attentive Mobile has much stronger ROAS with SMS than ManyChat had with Facebook Messenger.
John Laudisio | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Attentive

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Attentive

  • Some clients seeing 50x ROAS (which plateaus eventually)
  • All clients making money
John Laudisio | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Attentive

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Attentive Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Attentive
9.5

Likelihood to Renew

ActiveCampaign
9.1
Attentive

Usability

ActiveCampaign
8.1
Attentive
10.0

Reliability and Availability

ActiveCampaign
9.1
Attentive

Performance

ActiveCampaign
8.6
Attentive

Support Rating

ActiveCampaign
6.7
Attentive
10.0

In-Person Training

ActiveCampaign
7.3
Attentive

Implementation Rating

ActiveCampaign
8.5
Attentive

Scalability

ActiveCampaign
8.8
Attentive

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