What users are saying about

ActiveCampaign

Top Rated
59 Ratings

Bronto

Top Rated
109 Ratings

ActiveCampaign

Top Rated
59 Ratings
Score 8.5 out of 101

Bronto

Top Rated
109 Ratings
Score 8.3 out of 101

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Likelihood to Recommend

ActiveCampaign

For the small business who is just getting started or has a list smaller than 2,500 contacts, ActiveCampaign is a leader in smart communication. Compared with free (or cheap) alternatives like MailChimp or Constant Contact, the feature set provides a lot more value. The one real caveat here is that you have to really want to use the features. For someone who is happy to just send out their monthly newsletter, this might be more than you need.
Nicholas De Salvo profile photo

Bronto

For companies looking to take the next step in their email marketing. Having the tracking and automated messaging of what the 'big boys' do. Bronto can do it, as we are doing it with them
Johnathan Karch profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Bronto
8.0
WYSIWYG email editor
ActiveCampaign
7.7
Bronto
8.5
Dynamic content
ActiveCampaign
7.4
Bronto
7.7
Ability to test dynamic content
ActiveCampaign
7.5
Bronto
7.2
Landing pages
ActiveCampaign
6.7
Bronto
6.1
A/B testing
ActiveCampaign
7.2
Bronto
8.3
Mobile optimization
ActiveCampaign
7.7
Bronto
8.1
Email deliverability
ActiveCampaign
8.3
Bronto
8.9
List management
ActiveCampaign
8.1
Bronto
8.5
Triggered drip sequences
ActiveCampaign
9.3
Bronto
8.9

Reporting & Analytics

ActiveCampaign
7.0
Bronto
7.7
Dashboards
ActiveCampaign
7.1
Bronto
8.0
Standard reports
ActiveCampaign
7.3
Bronto
7.7
Custom reports
ActiveCampaign
6.7
Bronto
7.3

Pros

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
Steena Brown profile photo
  • The platform is very user-friendly. The addition of the Drag-and-Drop editor has made everything infinitely easier when it comes to organizing a clean layout for a message.
  • The customer service is top-notch, from a live chat for support to the Bronto blog to the account manager. It's extremely rare there's a time where I have a question or issue that can't be solved.
  • Automation campaigns are extremely easy. Setting up triggers and entry points are quickly completed on the front end and reap strong rewards on the back end without having to think about it.
No photo available

Cons

  • Campaign sending has a few too many steps to go through, would love to see more on one page
  • More organizational tools for sent, drafts, and different list emails other than just one level tagging would be great
  • Visual email scheduling for newsletters on a calendar would be a huge improvement to the list style. Drag and drop to reschedule emails would be a godsend!
Steena Brown profile photo
  • Reporting has been much improved in the last 12 months but still has room to improve. Often the view and format of reports varies depending on where you are looking at the data.
  • Although the feature IS coming, we have been looking for transactional messaging for our CRM since we signed with Bronto. Given we use Netsuite, who owns Bronto, we expected this feature much sooner.
  • More real-time and personalized content within Bronto would be welcomed.
Tim Taylor profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Bronto5.0
Based on 3 answers
Found another program we liked better at a lower price that has all the functionality we needed
Barbara Wiesner profile photo

Usability

No score
No answers yet
No answers on this topic
Bronto9.0
Based on 1 answer
Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
No photo available

Reliability and Availability

No score
No answers yet
No answers on this topic
Bronto10.0
Based on 1 answer
I never experienced any downtime.
No photo available

Performance

No score
No answers yet
No answers on this topic
Bronto8.0
Based on 1 answer
No photo available

Support

No score
No answers yet
No answers on this topic
Bronto2.0
Based on 2 answers
They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
McKane Davis profile photo

Online Training

No score
No answers yet
No answers on this topic
Bronto8.0
Based on 1 answer
They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
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Implementation

No score
No answers yet
No answers on this topic
Bronto9.0
Based on 1 answer
Easy to set up.
No photo available

Alternatives Considered

Backend user experience is much more streamlined and robust than AWeber. AWeber also triggers weird spam wall blocks occasionally when integrating with other system’s automated forms. MailChimp simply doesn’t have the features I need.
Steena Brown profile photo
Bronto is superior to CrowdConnect for a number of reasons including, user interface, reporting, organization and automation.
No photo available

Return on Investment

  • Easy to track open rates
  • Easy to track link clicks and tag
  • Can retarget hot leads via email activity
Steena Brown profile photo
  • Significant ROI
  • Solid lift in open rates compared to previous efforts with other platforms.
  • Solid click-through rates through segmentation and drip campaigns.
Thomas Soerenes profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ActiveCampaign More Information

Bronto

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Request pricing at info@bronto.com.

Bronto More Information