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Top Rated
850 Ratings

ActiveCampaign

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Top Rated
850 Ratings
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Score 8.6 out of 100
126 Ratings
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Score 8 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.5

ActiveCampaign

85%
7.4

Bronto Marketing Platform (discontinued)

74%
ActiveCampaign ranks higher in 7/9 features

WYSIWYG email editor

7.9
79%
562 Ratings
7.0
70%
50 Ratings

Dynamic content

8.3
83%
501 Ratings
6.4
64%
50 Ratings

Ability to test dynamic content

8.3
83%
453 Ratings
6.4
64%
49 Ratings

Landing pages

7.4
74%
325 Ratings
4.5
45%
25 Ratings

A/B testing

8.6
86%
366 Ratings
9.0
90%
55 Ratings

Mobile optimization

8.6
86%
510 Ratings
7.8
78%
50 Ratings

Email deliverability reporting

9.3
93%
655 Ratings
9.4
94%
114 Ratings

List management

9.0
90%
631 Ratings
7.5
75%
56 Ratings

Triggered drip sequences

9.1
91%
557 Ratings
8.4
84%
48 Ratings

Lead Management

8.7

ActiveCampaign

87%

Bronto Marketing Platform (discontinued)

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

9.0
90%
477 Ratings
N/A
0 Ratings

Lead scoring and grading

8.6
86%
348 Ratings
N/A
0 Ratings

Data quality management

8.7
87%
391 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.7
87%
345 Ratings
N/A
0 Ratings

Campaign Management

8.5

ActiveCampaign

85%

Bronto Marketing Platform (discontinued)

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.4
84%
284 Ratings
N/A
0 Ratings

Event/webinar marketing

8.6
86%
276 Ratings
N/A
0 Ratings

Social Media Marketing

8.8

ActiveCampaign

88%

Bronto Marketing Platform (discontinued)

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.9
89%
247 Ratings
N/A
0 Ratings

Social profile integration

8.6
86%
242 Ratings
N/A
0 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
7.6

Bronto Marketing Platform (discontinued)

76%
ActiveCampaign ranks higher in 3/3 features

Dashboards

8.6
86%
579 Ratings
7.8
78%
57 Ratings

Standard reports

8.8
88%
566 Ratings
7.8
78%
56 Ratings

Custom reports

8.4
84%
364 Ratings
7.1
71%
43 Ratings

Platform & Infrastructure

8.7

ActiveCampaign

87%

Bronto Marketing Platform (discontinued)

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 7/7 features

API

9.2
92%
380 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.6
86%
258 Ratings
N/A
0 Ratings

Customizability

8.9
89%
403 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.7
87%
86 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

8.9
89%
56 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.8
88%
52 Ratings
N/A
0 Ratings

Third-party software integrations

7.6
76%
3 Ratings
N/A
0 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating
  • Bronto Marketing Platform (discontinued) is rated higher in 5 areas: Usability, Availability, Performance, Implementation Rating, Configurability

Likelihood to Recommend

9.1

ActiveCampaign

91%
651 Ratings
8.1

Bronto Marketing Platform (discontinued)

81%
60 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
8.0

Bronto Marketing Platform (discontinued)

80%
5 Ratings

Usability

8.0

ActiveCampaign

80%
35 Ratings
9.0

Bronto Marketing Platform (discontinued)

90%
1 Rating

Availability

9.1

ActiveCampaign

91%
4 Ratings
10.0

Bronto Marketing Platform (discontinued)

100%
2 Ratings

Performance

6.4

ActiveCampaign

64%
4 Ratings
8.0

Bronto Marketing Platform (discontinued)

80%
2 Ratings

Support Rating

6.1

ActiveCampaign

61%
39 Ratings
2.0

Bronto Marketing Platform (discontinued)

20%
4 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

Bronto Marketing Platform (discontinued)

N/A
0 Ratings

Online Training

ActiveCampaign

N/A
0 Ratings
8.0

Bronto Marketing Platform (discontinued)

80%
1 Rating

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings
9.0

Bronto Marketing Platform (discontinued)

90%
2 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings
10.0

Bronto Marketing Platform (discontinued)

100%
1 Rating

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

Bronto Marketing Platform (discontinued)

N/A
0 Ratings

Product Scalability

8.4

ActiveCampaign

84%
4 Ratings

Bronto Marketing Platform (discontinued)

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

Bronto Marketing Platform (discontinued)

N/A
0 Ratings

Vendor pre-sale

7.2

ActiveCampaign

72%
3 Ratings

Bronto Marketing Platform (discontinued)

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
Read full review

The Bronto Marketing Platform

If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

The Bronto Marketing Platform

  • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
  • It's logically organized, which can't be said of all ESP's.
  • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
Read full review

Cons

ActiveCampaign

  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review

The Bronto Marketing Platform

  • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
  • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
  • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Bronto Marketing Platform (discontinued)

Starting Price

Editions & Modules

Bronto Marketing Platform (discontinued) editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Request pricing at info@bronto.com.

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    The Bronto Marketing Platform

    Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
    Read full review

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    The Bronto Marketing Platform

    Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    The Bronto Marketing Platform

    I never experienced any downtime.
    Read full review

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    The Bronto Marketing Platform

    No issues.
    Read full review

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    The Bronto Marketing Platform

    They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
    Read full review

    Online Training

    ActiveCampaign

    No answers on this topic

    The Bronto Marketing Platform

    They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    The Bronto Marketing Platform

    Easy to set up.
    Read full review

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    The Bronto Marketing Platform

    Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    The Bronto Marketing Platform

    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    The Bronto Marketing Platform

    • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
    • A/B split testing lets us try different things. Try this and that.
    • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
    Read full review

    Screenshots

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