ActiveCampaign vs. InEight

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 8.4 out of 10
N/A
ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.
$15
per month
InEight
Score 8.4 out of 10
N/A
InEight's modular project controls software connects complex project data to improve visibility and delivery in capital construction.N/A
Pricing
ActiveCampaignInEight
Editions & Modules
Starter
$15
per month
Pro
$49
per month
Plus
$79
per month
Enterprise
$159
per month
No answers on this topic
Offerings
Pricing Offerings
ActiveCampaignInEight
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsInEight offers a modular, integrated project controls platform. Because the InEight platform covers the entire construction lifecycle, customers purchase the software based on their specific needs – purchasing stand-alone products, a bundle of products, or the entire platform. As a result, the pricing will vary depending on the specific product, number of users and length of contract. Once InEight has identified the highest impact areas, they offer potential customers a custom proposal. The options they consider include: Per user pricing: typically annual subscriptions. Revenue-based: using a percentage of the customer’s revenue. Project-based: software use dedicated to a specific project or program of work.
More Pricing Information
Community Pulse
ActiveCampaignInEight
Features
ActiveCampaignInEight
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.6
688 Ratings
12% above category average
InEight
-
Ratings
WYSIWYG email editor8.3605 Ratings00 Ratings
Dynamic content8.1539 Ratings00 Ratings
Ability to test dynamic content8.1488 Ratings00 Ratings
Landing pages7.1356 Ratings00 Ratings
A/B testing8.7398 Ratings00 Ratings
Mobile optimization8.8545 Ratings00 Ratings
Email deliverability reporting9.0654 Ratings00 Ratings
List management9.3673 Ratings00 Ratings
Triggered drip sequences10.0594 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.7
541 Ratings
11% above category average
InEight
-
Ratings
Lead nurturing automation9.0507 Ratings00 Ratings
Lead scoring and grading8.4370 Ratings00 Ratings
Data quality management9.6413 Ratings00 Ratings
Automated sales alerts and tasks8.4365 Ratings00 Ratings
Lead segmentation and distribution7.917 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.7
388 Ratings
27% above category average
InEight
-
Ratings
Calendaring9.9308 Ratings00 Ratings
Event/webinar marketing9.4291 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
7.0
295 Ratings
5% below category average
InEight
-
Ratings
Social sharing and campaigns7.3262 Ratings00 Ratings
Social profile integration6.7257 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.0
650 Ratings
9% above category average
InEight
7.1
23 Ratings
8% below category average
Dashboards8.1619 Ratings7.120 Ratings
Standard reports7.9607 Ratings7.022 Ratings
Custom reports7.9394 Ratings6.722 Ratings
Data exportability00 Ratings7.622 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.0
509 Ratings
19% above category average
InEight
-
Ratings
API8.6407 Ratings00 Ratings
Role-based workflow & approvals8.6278 Ratings00 Ratings
Customizability7.9435 Ratings00 Ratings
Integration with Salesforce.com9.297 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.964 Ratings00 Ratings
Integration with SugarCRM9.859 Ratings00 Ratings
Third-party software integrations9.137 Ratings00 Ratings
Construction Project & Field Management
Comparison of Construction Project & Field Management features of Product A and Product B
ActiveCampaign
-
Ratings
InEight
6.8
26 Ratings
9% below category average
Plan distribution & viewing00 Ratings6.222 Ratings
Plan markups & sharing00 Ratings7.221 Ratings
Issue tracking & punchlists00 Ratings7.521 Ratings
Photo documentation00 Ratings6.920 Ratings
Jobsite reports00 Ratings7.116 Ratings
Document sharing00 Ratings6.126 Ratings
RFI tools00 Ratings6.720 Ratings
Collaboration & approvals00 Ratings7.224 Ratings
As-built drawings00 Ratings6.821 Ratings
Mobile app00 Ratings7.319 Ratings
Submittal design and management00 Ratings6.518 Ratings
Checklists00 Ratings6.518 Ratings
Meeting Minutes00 Ratings6.916 Ratings
Specifications00 Ratings6.217 Ratings
Change orders00 Ratings6.518 Ratings
Estimating
Comparison of Estimating features of Product A and Product B
ActiveCampaign
-
Ratings
InEight
6.9
23 Ratings
9% below category average
Takeoff tools00 Ratings6.210 Ratings
Job costing00 Ratings7.121 Ratings
Cost databases00 Ratings6.811 Ratings
Cost calculator00 Ratings7.022 Ratings
Bid creation00 Ratings7.521 Ratings
Best Alternatives
ActiveCampaignInEight
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
FollowUp CRM
FollowUp CRM
Score 2.3 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Revit
Revit
Score 9.1 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Revit
Revit
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignInEight
Likelihood to Recommend
8.9
(699 ratings)
9.6
(36 ratings)
Likelihood to Renew
9.0
(25 ratings)
9.1
(2 ratings)
Usability
9.3
(62 ratings)
9.1
(3 ratings)
Availability
9.1
(5 ratings)
-
(0 ratings)
Performance
7.3
(5 ratings)
-
(0 ratings)
Support Rating
1.3
(41 ratings)
6.7
(32 ratings)
In-Person Training
9.1
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
8.5
(14 ratings)
9.1
(2 ratings)
Configurability
6.4
(4 ratings)
-
(0 ratings)
Ease of integration
9.1
(4 ratings)
8.0
(9 ratings)
Product Scalability
1.0
(5 ratings)
7.0
(20 ratings)
Vendor post-sale
6.4
(4 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(4 ratings)
-
(0 ratings)
User Testimonials
ActiveCampaignInEight
Likelihood to Recommend
ActiveCampaign
I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
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InEight
It's definitely a good tool for progress tracking, as well as time tracking. The ability to forecast quantities provide an even better scenario, closer to the reality, supporting even change management. The change management is also a good method, besides the fact of rework if you think in the whole process of issue creation, promoting to PCO, promote to CCO, execute the issue, move to change in controls, and so on... just now I think having all in a single place would minimize the manual work and maybe increase the engagement on it. About a negative point, I'd use a feature that appears to be in all modules. It's pretty much a cosmetic, but it impact in the productivity, a lot. For all fields you will fill with information, whenever your mouse hover over it, a tooltip appears, impeding you to continue, so you have to walk around, click in a place that's not being covered by that tooltip, go back to your keyboard and continue... again, it's a cosmetic, but having this in a Monday, with a full job to plan, claim quantities, and whatever else, it's annoying.
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Pros
ActiveCampaign
  • Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
  • Super easy to use email creation that is aesthetically pleasing and user friendly
  • Easy email sequences and user classification from a large range of opt in trigger options
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InEight
  • Tagging segments of work.
  • User defined views and descriptions for all screens.
  • Customizable ribbons to provide an efficient use of the software.
  • Multiple layers/dependents to allow for an extreme drill down of the work and the ability to roll up to a more useful level for upper management review.
  • You can bid the work as you would build it, in detail.
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Cons
ActiveCampaign
  • It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
  • The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
  • I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
  • I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
  • I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
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InEight
  • Provide a simpler version (cliff notes) of the knowledge database
  • Offer versions of InEight for smaller companies, i.e. less than 20 emplyees, under $5M in revenue
  • When an estimate is complete, offer a dialog box to ask if the job was won, lost, or still in progress. We tend to leave most of our estimates in the bidding column. This is a user error, but the prompt would be helpful.
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Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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InEight
Some features with InEight's TeamBinder are worthy of single use, however the review feature and subsequent revision and version numbering could be improved. We will be aiming to roll out the package to encompass our internal documentation in the near future and will be in a better position to judge the usability after that point in time.
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Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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InEight
I would give it an 8 out of 10 because the software can be a bit cumbersome to new users. It also takes a long time to set up the library and input all of your companies needs so that the software will provide the level of service required to estimate projects. However, once the software is set up it is a powerful tool. We only use a portion of what the software is capable of delivering
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Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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InEight
No answers on this topic
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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InEight
No answers on this topic
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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InEight
We are new to the use of the system, and so far, we have not reached out for any support. The only support we have requested so far is the development of a training program that involves other staff - some are to learn the use of the program, and some are for informational purposes in understanding the capabilities of InEight.
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Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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InEight
Since the original inception, I have been required to overhaul the system so that it is more user friendly and combines both aspects of our business, documentation and drawings. Being able to control revision and version numbering has been a key struggle that only staff training has been able to mark this as complete.
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Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
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InEight
We looked at HCSS and Bid 2 Win but chose Ineight due to the fact that it seemed more user friendly, plus I had used it at a former company when it was available from the Grantlun Corporation and was very familiar with it in its ease of use and reliability.
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Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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InEight
InEight is a good system that has scaled nicely as the company has grown. the tools are still readily available and applicable for our larger scope of work. It has kept up with the growth of the company very nicely
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Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
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InEight
  • the positive impact is that it has helped us better gauge staffing and staff jobs appropriately
  • negative impact is that it takes a lot of time for new users to learn the software
  • the positive impact is that many of our clients use it, making collaboration easier with them
  • positive impact is that we can see our percent complete easier
  • positive impact is that it is easier to share documents to our team internally
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ScreenShots

ActiveCampaign Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

InEight Screenshots

Screenshot of InEight Estimate’s Benchmarking feature, which allows users to compare high, low, and average costs, as well as productivity rates from past projects, to visually assess whether current estimates fall within a realistic range. With historical performance data at their fingertips, estimators can bid more strategically and deliver more reliable, data-driven estimates.Screenshot of InEight Estimate’s CBS Register, which provides a user-specific view of an estimate, allowing users to create unlimited WBS structures and custom rollups. With parametric cost item assemblies, estimators can generate more accurate, reliable, and data-driven estimates.Screenshot of InEight Document’s Dashboard, that delivers a centralized, visual view of project information across all modules. Interactive dashboard tiles make it easy to track document activity and maintain visibility into project performance.Screenshot of InEight Document’s Gallery, which offers a comprehensive visual library of all project-related files—including drawings, photos, and documents—so teams can quickly access and manage the content they need from one intuitive location.Screenshot of InEight Schedule’s Risk Management feature, which enables project teams to evaluate schedules through a risk-adjusted lens. By visualizing scenarios with varying confidence levels, teams can anticipate potential impacts and plan with greater certainty.Screenshot of InEight Change’s PCO Summary dashboard that delivers a visual summary of all potential change orders. This helps project teams evaluate impacts, track approvals, and manage changes proactively for better cost and scope control.