What users are saying about
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Top Rated
843 Ratings
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Top Rated
690 Ratings

ActiveCampaign

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Top Rated
843 Ratings
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Score 8.5 out of 100

Insightly

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Top Rated
690 Ratings
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Score 7.8 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.4

    ActiveCampaign

    84%

    Insightly

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    7.9
    79%
    559 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.2
    82%
    497 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.1
    81%
    451 Ratings
    N/A
    0 Ratings

    Landing pages

    7.4
    74%
    322 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    363 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.4
    84%
    507 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.2
    92%
    652 Ratings
    N/A
    0 Ratings

    List management

    8.9
    89%
    627 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.1
    91%
    554 Ratings
    N/A
    0 Ratings

    Lead Management

    8.6

    ActiveCampaign

    86%

    Insightly

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    8.8
    88%
    474 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.4
    84%
    346 Ratings
    N/A
    0 Ratings

    Data quality management

    8.5
    85%
    389 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.5
    85%
    343 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.4

    ActiveCampaign

    84%

    Insightly

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.3
    83%
    281 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.5
    85%
    274 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.6

    ActiveCampaign

    86%

    Insightly

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.7
    87%
    246 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.4
    84%
    242 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.6

    ActiveCampaign

    86%

    Insightly

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    576 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    563 Ratings
    N/A
    0 Ratings

    Custom reports

    8.4
    84%
    363 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.8

    ActiveCampaign

    88%

    Insightly

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 6/6 features

    API

    9.1
    91%
    376 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.3
    83%
    256 Ratings
    N/A
    0 Ratings

    Customizability

    8.7
    87%
    398 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.8
    88%
    85 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    9.0
    90%
    55 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.8
    88%
    51 Ratings
    N/A
    0 Ratings

    Sales Force Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.4

    Insightly

    74%
    Insightly ranks higher in 9/9 features

    Customer data management / contact management

    N/A
    0 Ratings
    8.5
    85%
    314 Ratings

    Workflow management

    N/A
    0 Ratings
    7.9
    79%
    280 Ratings

    Territory management

    N/A
    0 Ratings
    7.7
    77%
    36 Ratings

    Opportunity management

    N/A
    0 Ratings
    8.1
    81%
    288 Ratings

    Integration with email client (e.g., Outlook or Gmail)

    N/A
    0 Ratings
    6.8
    68%
    292 Ratings

    Contract management

    N/A
    0 Ratings
    6.5
    65%
    21 Ratings

    Quote & order management

    N/A
    0 Ratings
    6.2
    62%
    28 Ratings

    Interaction tracking

    N/A
    0 Ratings
    7.6
    76%
    257 Ratings

    Channel / partner relationship management

    N/A
    0 Ratings
    7.7
    77%
    24 Ratings

    Customer Service & Support

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.1

    Insightly

    71%
    Insightly ranks higher in 3/3 features

    Case management

    N/A
    0 Ratings
    7.0
    70%
    11 Ratings

    Call center management

    N/A
    0 Ratings
    7.2
    72%
    8 Ratings

    Help desk management

    N/A
    0 Ratings
    7.1
    71%
    9 Ratings

    Marketing Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.3

    Insightly

    73%
    Insightly ranks higher in 2/2 features

    Lead management

    N/A
    0 Ratings
    7.3
    73%
    243 Ratings

    Email marketing

    N/A
    0 Ratings
    7.3
    73%
    194 Ratings

    CRM Project Management

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.0

    Insightly

    70%
    Insightly ranks higher in 3/3 features

    Task management

    N/A
    0 Ratings
    7.8
    78%
    300 Ratings

    Billing and invoicing management

    N/A
    0 Ratings
    6.0
    60%
    39 Ratings

    Reporting

    N/A
    0 Ratings
    7.3
    73%
    254 Ratings

    CRM Reporting & Analytics

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.6

    Insightly

    76%
    Insightly ranks higher in 3/3 features

    Forecasting

    N/A
    0 Ratings
    7.0
    70%
    92 Ratings

    Pipeline visualization

    N/A
    0 Ratings
    8.6
    86%
    250 Ratings

    Customizable reports

    N/A
    0 Ratings
    7.3
    73%
    241 Ratings

    Customization

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.8

    Insightly

    78%
    Insightly ranks higher in 4/4 features

    Custom fields

    N/A
    0 Ratings
    8.8
    88%
    272 Ratings

    Custom objects

    N/A
    0 Ratings
    8.1
    81%
    39 Ratings

    Scripting environment

    N/A
    0 Ratings
    6.8
    68%
    6 Ratings

    API for custom integration

    N/A
    0 Ratings
    7.6
    76%
    129 Ratings

    Security

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.3

    Insightly

    83%
    Insightly ranks higher in 2/2 features

    Single sign-on capability

    N/A
    0 Ratings
    8.1
    81%
    210 Ratings

    Role-based user permissions

    N/A
    0 Ratings
    8.4
    84%
    141 Ratings

    Social CRM

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.4

    Insightly

    74%
    Insightly ranks higher in 2/2 features

    Social data

    N/A
    0 Ratings
    6.8
    68%
    25 Ratings

    Social engagement

    N/A
    0 Ratings
    8.0
    80%
    78 Ratings

    Integrations with 3rd-party Software

    ActiveCampaign

    Feature Set Not Supported
    N/A
    6.2

    Insightly

    62%
    Insightly ranks higher in 2/2 features

    Marketing automation

    N/A
    0 Ratings
    7.2
    72%
    104 Ratings

    Compensation management

    N/A
    0 Ratings
    5.1
    51%
    4 Ratings

    Platform

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.0

    Insightly

    80%
    Insightly ranks higher in 1/1 features

    Mobile access

    N/A
    0 Ratings
    8.0
    80%
    266 Ratings

    Attribute Ratings

    • ActiveCampaign is rated higher in 2 areas: Likelihood to Recommend, Configurability
    • Insightly is rated higher in 8 areas: Availability, Performance, Support Rating, Implementation Rating, Ease of integration, Product Scalability, Vendor post-sale, Vendor pre-sale
    • ActiveCampaign and Insightly are tied in 2 areas: Likelihood to Renew, Usability

    Likelihood to Recommend

    9.0

    ActiveCampaign

    90%
    647 Ratings
    8.2

    Insightly

    82%
    339 Ratings

    Likelihood to Renew

    8.8

    ActiveCampaign

    88%
    19 Ratings
    8.8

    Insightly

    88%
    28 Ratings

    Usability

    8.2

    ActiveCampaign

    82%
    34 Ratings
    8.2

    Insightly

    82%
    74 Ratings

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings
    10.0

    Insightly

    100%
    7 Ratings

    Performance

    6.7

    ActiveCampaign

    67%
    4 Ratings
    10.0

    Insightly

    100%
    45 Ratings

    Support Rating

    6.0

    ActiveCampaign

    60%
    38 Ratings
    8.1

    Insightly

    81%
    44 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    Insightly

    N/A
    0 Ratings

    Online Training

    ActiveCampaign

    N/A
    0 Ratings
    10.0

    Insightly

    100%
    6 Ratings

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings
    10.0

    Insightly

    100%
    59 Ratings

    Configurability

    7.7

    ActiveCampaign

    77%
    3 Ratings
    7.0

    Insightly

    70%
    16 Ratings

    Contract Terms and Pricing Model

    ActiveCampaign

    N/A
    0 Ratings
    10.0

    Insightly

    100%
    1 Rating

    Ease of integration

    8.1

    ActiveCampaign

    81%
    3 Ratings
    10.0

    Insightly

    100%
    9 Ratings

    Product Scalability

    8.5

    ActiveCampaign

    85%
    4 Ratings
    10.0

    Insightly

    100%
    7 Ratings

    Vendor post-sale

    7.7

    ActiveCampaign

    77%
    3 Ratings
    10.0

    Insightly

    100%
    1 Rating

    Vendor pre-sale

    7.3

    ActiveCampaign

    73%
    3 Ratings
    10.0

    Insightly

    100%
    1 Rating

    Likelihood to Recommend

    ActiveCampaign

    ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
    However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
    Read full review

    Insightly, Inc.

    I believe there aren't major problems that I have encountered while using Insightly. We used to use a weird CRM made of sheets that would force us to open several tabs. With Insightly, all information is on one page within the fields we created to be populated. I only think there could be more fields on the project page that will allow us to add more relevant information. Each department has its needs for fields that end up not being created due to the lack of remaining fields available.
    Read full review

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Read full review

    Insightly, Inc.

    • Very easy to use-you can start using it without a lot of experience
    • Allows you to create groups or add tags to your contacts for more organization
    • Gives the option to upload current contact lists into the database rather than manually entering
    • Allows for adding social media profiles
    • Allows you to create "custom" fields within your contact that are specific to your company
    Read full review

    Cons

    ActiveCampaign

    • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
    • It could be a little bit easier to find pricing online.
    • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
    Read full review

    Insightly, Inc.

    • You couldn't connect people to programs within a business well enough. It's like we needed one more level of abstraction. We had the schools and the "employees" and their roles, but then we could separate by program easily. We had to do all these manual sorts of list things, and it was a pain to keep track of things once we had hundreds of schools and a thousand people in there.
    • You can only send emails to 50 contacts. That was so annoying. I should be able to send an email to hundreds, and Insightly should handle the job and perhaps just time delay the send 50 people at a time or something. I would have to send the email to 50 people at a time, and it was so annoying to deal with. My number 1 reason for seeking comparative products.
    Read full review

    Pricing Details

    ActiveCampaign

    Starting Price

    $9 per month

    Editions & Modules

    ActiveCampaign editions and modules pricing
    EditionModules
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294

    Footnotes

    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Insightly

    Starting Price

    $0 per month Up to 2 users

    Editions & Modules

    Insightly editions and modules pricing
    EditionModules
    Plus$29.001
    Professional$49.002
    Enterprise$99.003
    Free04

    Footnotes

    1. Per User/Per Month (billed annually)
    2. Per User/Per Month (billed annually)
    3. Per User/Per Month (billed annually)
    4. per month Up to 2 users

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing Info

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    Insightly, Inc.

    Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
    Read full review

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    Insightly, Inc.

    The platform is very intuitive and easy to use, over the years of using it I have experienced minimal bugs and errors, the odd task has not been updated, etc. but other than this it has performed very consistently for us. The platform has a simple, but effective job to do for us and it does it well, there is no added "fluff" for us to go through and this allows us to be efficient when using the service.
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    Insightly, Inc.

    Knock on wood... I haven't had any difficulties with Insightly's availability to-date. I mostly use it on my desktop and infrequently access via my Android phone. No access issues.
    Read full review

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    Insightly, Inc.

    The interface is very user friendly and easy to navigate. Reports can quickly be made, including custom fields.The website response has always been quick to load and has never been unavailable when I have needed access. They listen to requests for additional or custom features, and they hold workshops frequently to assist new and experienced users.
    Read full review

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    Insightly, Inc.

    Excellent support provided to deploy the app across all platforms like mobile, desktop and web and allow addition or deletion of users in quick time. It does not require any physical infrastructure and can be scaled at any level. It can be used across office locations to collaborate among users and help streamline workflow required to work on various projects.
    Read full review

    Online Training

    ActiveCampaign

    No answers on this topic

    Insightly, Inc.

    Insightly is a very useful tool, it has the essential capabilities that a company need. Easy to use and very intuitive, so, you don't need tutorial or extra documents. Navigation inside the platform is quite simple. You will be able to store your client's information, about your potential business opportunities, organize teams and users and, connect your emails
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    Insightly, Inc.

    The only missing thing at this time that would make our implementation complete would be a tighter integration with Xero allowing us to send quotes and report on quotes from Insightly! Xero has, excuse the pun, ZERO reporting on quotes sent!!! They are both very good products, however it's the little things that make good GREAT!
    Read full review

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    Insightly, Inc.

    The main reason for going ahead with Insightly was the cost. It meets our basic requirements of lead management and we didn't want to spend a lot on a CRM tool. Other than that, most other CRMs we evaluated have all the basic and advanced capabilities.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    Insightly, Inc.

    (+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
    Read full review

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    Insightly, Inc.

    • This has positively affected the way I view sales opportunities via their charts.
    • The home dashboard is helpful and loads right when you log in so you can view your status at a glance.
    • I like being able to click right from the dashboard when I log in to get to the most important info.
    Read full review

    Screenshots

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