What users are saying about
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Top Rated
689 Ratings
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647 Ratings

ActiveCampaign

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Top Rated
689 Ratings
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Score 8.8 out of 100

Insightly

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647 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Insightly

Insightly is better suited for growing companies and startups looking for an inexpensive CRM. It even has a free version to play around with. It is flexible in terms of how you want to configure it. It is well suited for areas like lead management or project management, but if you're looking for advanced features for reporting or opportunity management then it is a very average tool.
Shivam Bhatt | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Insightly
WYSIWYG email editor
ActiveCampaign
8.1
Insightly
Dynamic content
ActiveCampaign
8.5
Insightly
Ability to test dynamic content
ActiveCampaign
8.0
Insightly
Landing pages
ActiveCampaign
7.1
Insightly
A/B testing
ActiveCampaign
8.7
Insightly
Mobile optimization
ActiveCampaign
8.2
Insightly
Email deliverability reporting
ActiveCampaign
8.9
Insightly
List management
ActiveCampaign
8.8
Insightly
Triggered drip sequences
ActiveCampaign
9.1
Insightly

Lead Management

ActiveCampaign
8.5
Insightly
Lead nurturing
ActiveCampaign
8.8
Insightly
Lead scoring and grading
ActiveCampaign
8.4
Insightly
Data quality management
ActiveCampaign
8.2
Insightly
Automated sales alerts and tasks
ActiveCampaign
8.6
Insightly

Campaign Management

ActiveCampaign
7.9
Insightly
Calendaring
ActiveCampaign
7.7
Insightly
Event/webinar marketing
ActiveCampaign
8.1
Insightly

Social Media Marketing

ActiveCampaign
8.3
Insightly
Social sharing and campaigns
ActiveCampaign
8.4
Insightly
Social profile integration
ActiveCampaign
8.1
Insightly

Reporting & Analytics

ActiveCampaign
8.5
Insightly
Dashboards
ActiveCampaign
8.5
Insightly
Standard reports
ActiveCampaign
8.6
Insightly
Custom reports
ActiveCampaign
8.3
Insightly

Platform & Infrastructure

ActiveCampaign
8.7
Insightly
API
ActiveCampaign
8.7
Insightly
Role-based workflow & approvals
ActiveCampaign
8.4
Insightly
Customizability
ActiveCampaign
8.6
Insightly
Integration with Salesforce.com
ActiveCampaign
8.6
Insightly
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Insightly
Integration with SugarCRM
ActiveCampaign
8.8
Insightly

Sales Force Automation

ActiveCampaign
Insightly
8.2
Customer data management / contact management
ActiveCampaign
Insightly
8.7
Workflow management
ActiveCampaign
Insightly
8.5
Territory management
ActiveCampaign
Insightly
8.6
Opportunity management
ActiveCampaign
Insightly
8.2
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Insightly
8.6
Contract management
ActiveCampaign
Insightly
6.5
Quote & order management
ActiveCampaign
Insightly
8.4
Interaction tracking
ActiveCampaign
Insightly
8.7
Channel / partner relationship management
ActiveCampaign
Insightly
7.7

Customer Service & Support

ActiveCampaign
Insightly
7.1
Case management
ActiveCampaign
Insightly
7.0
Call center management
ActiveCampaign
Insightly
7.2
Help desk management
ActiveCampaign
Insightly
7.1

Marketing Automation

ActiveCampaign
Insightly
8.1
Lead management
ActiveCampaign
Insightly
8.3
Email marketing
ActiveCampaign
Insightly
7.9

CRM Project Management

ActiveCampaign
Insightly
7.6
Task management
ActiveCampaign
Insightly
8.4
Billing and invoicing management
ActiveCampaign
Insightly
6.0
Reporting
ActiveCampaign
Insightly
8.6

CRM Reporting & Analytics

ActiveCampaign
Insightly
7.9
Forecasting
ActiveCampaign
Insightly
7.0
Pipeline visualization
ActiveCampaign
Insightly
8.3
Customizable reports
ActiveCampaign
Insightly
8.3

Customization

ActiveCampaign
Insightly
7.4
Custom fields
ActiveCampaign
Insightly
8.0
Custom objects
ActiveCampaign
Insightly
7.8
Scripting environment
ActiveCampaign
Insightly
6.8
API for custom integration
ActiveCampaign
Insightly
7.2

Security

ActiveCampaign
Insightly
8.7
Single sign-on capability
ActiveCampaign
Insightly
8.9
Role-based user permissions
ActiveCampaign
Insightly
8.4

Social CRM

ActiveCampaign
Insightly
7.4
Social data
ActiveCampaign
Insightly
6.8
Social engagement
ActiveCampaign
Insightly
8.0

Integrations with 3rd-party Software

ActiveCampaign
Insightly
6.5
Marketing automation
ActiveCampaign
Insightly
7.8
Compensation management
ActiveCampaign
Insightly
5.1

Platform

ActiveCampaign
Insightly
8.2
Mobile access
ActiveCampaign
Insightly
8.2

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Insightly

  • It is a great CRM tool that is very intuitive and makes it easy to manage opportunities.
  • I like that it can clearly show activity on projects, schedule tasks, and effectively manage directory contacts.
  • I can automatically subscribe my leads to the email list through the web forms provided by Insightly.
Michael Guth | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Insightly

  • I only find the integration with the Google application practical, with other platforms it is a bit complex to understand.
  • The mobile version lacks many functions which are necessary to have a full port of this platform on the mobile.
  • Keep data in a public cloud, this can be a security risk. They should be able to give a tool where you can store the data privately and thus keep everything safe.
Stella Olsson | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Insightly

Insightly 4.0
Based on 19 answers
Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
Vanessa Johnson | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Insightly

Insightly 8.8
Based on 55 answers
Insightly software provides what usual CRM softwares do, with a great UI, emails tracking, contacts management, workflow automations and what not. The project module as well as reporting seems to be an interesting area too; however, we do not have complete access or roles provided for the same but would surely like to explore that.
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Insightly

Insightly 10.0
Based on 6 answers
Knock on wood... I haven't had any difficulties with Insightly's availability to-date. I mostly use it on my desktop and infrequently access via my Android phone. No access issues.
Jane Beisell PMP, CIA | TrustRadius Reviewer

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Insightly

Insightly 8.3
Based on 44 answers
The interface is very user friendly and easy to navigate. Reports can quickly be made, including custom fields.The website response has always been quick to load and has never been unavailable when I have needed access. They listen to requests for additional or custom features, and they hold workshops frequently to assist new and experienced users.
Douglas Psulkowski, P.E. | TrustRadius Reviewer

Support Rating

ActiveCampaign

ActiveCampaign 6.6
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Insightly

Insightly 8.2
Based on 36 answers
I give this a 9 in spite of the fact that I've never needed support. That's why I give it a 9 as it is that easy to use and its help sections are so good that I've had no need to reach out for support. The support for the free appears it might be a little light though if you do need it.
Doug Mancosky | TrustRadius Reviewer

Online Training

ActiveCampaign

No score
No answers yet
No answers on this topic

Insightly

Insightly 9.0
Based on 5 answers
Insightly is a very useful tool, it has the essential capabilities that a company need. Easy to use and very intuitive, so, you don't need tutorial or extra documents. Navigation inside the platform is quite simple. You will be able to store your client's information, about your potential business opportunities, organize teams and users and, connect your emails
Eduardo Reyes | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Insightly

Insightly 8.6
Based on 57 answers
The only missing thing at this time that would make our implementation complete would be a tighter integration with Xero allowing us to send quotes and report on quotes from Insightly!Xero has, excuse the pun, ZERO reporting on quotes sent!!!They are both very good products, however it's the little things that make good GREAT!
Jeremy Grant | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Insightly

Salesforce will always be the crown jewel of CRM tools. The robust features and ability to integrate with other tools makes it difficult to challenge. But you get what you pay for and Salesforce is incredibly expensive. That's why my company likes using Insightly because of the cost impact to our business. It's not nearly as pricey and we end up using most of the features available.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Insightly

Insightly 7.8
Based on 6 answers
(+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of.(-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
Phil Cashen | TrustRadius Reviewer

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Insightly

  • The most important effect that Insightly has had on our company is the unified organization of information available to the entire company. If someone leaves the company, or is just out sick, all of the info for their clients and their projects is available for management to use to keep business moving. For instance, I was called away for a family emergency and forgot to reschedule an in-house demo with a client. When the client showed up, my boss (the CEO of the Company) was able to review the client file, read the notes on the product demo and the client's needs and he was able to perform the demo himself. All of the information was right there to get him up to speed on why our client was there and what they needed.
  • Efficiency is the next major positive impact that Insightly has brought. As a small, yet growing company, our employees have to be able to wear multiple hats and perform variety of functions. Insightly has brought such organization to my life that I am now able to keep much better track of all my daily tasks and in fact get so much more done in less time. My efficiency and productivity have increased dramatically.
Chris Stephens, CTS | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Insightly

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Insightly Editions & Modules

Edition
Plus$29.001
Professional$49.001
Enterprise$99.001
  1. Per User/Per Month (billed annually)
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Insightly
8.3

Likelihood to Renew

ActiveCampaign
9.1
Insightly
4.0

Usability

ActiveCampaign
8.1
Insightly
8.8

Reliability and Availability

ActiveCampaign
9.1
Insightly
10.0

Performance

ActiveCampaign
8.6
Insightly
8.3

Support Rating

ActiveCampaign
6.6
Insightly
8.2

In-Person Training

ActiveCampaign
7.3
Insightly

Online Training

ActiveCampaign
Insightly
9.0

Implementation Rating

ActiveCampaign
8.5
Insightly
8.6

Scalability

ActiveCampaign
8.8
Insightly
7.8

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