What users are saying about

ActiveCampaign

Top Rated
59 Ratings

Insightly

Top Rated
541 Ratings

ActiveCampaign

Top Rated
59 Ratings
Score 8.5 out of 101

Insightly

Top Rated
541 Ratings
Score 8.1 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Insightly

Insightly is perfect for small business owners who are not that tech savvy. It is also well known for its ease-of-use so if you aren't sure how to use a full-blown CRM this is a great place to be. Overall my business partner doesn't want to go back to a complicated system like Zoho CRM that was difficult to understand.
Denny Basham, MBA, Denver Reputation Marketing Expert. profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Insightly
WYSIWYG email editor
ActiveCampaign
7.7
Insightly
Dynamic content
ActiveCampaign
7.4
Insightly
Ability to test dynamic content
ActiveCampaign
7.5
Insightly
Landing pages
ActiveCampaign
6.7
Insightly
A/B testing
ActiveCampaign
7.2
Insightly
Mobile optimization
ActiveCampaign
7.7
Insightly
Email deliverability
ActiveCampaign
8.3
Insightly
List management
ActiveCampaign
8.1
Insightly
Triggered drip sequences
ActiveCampaign
9.3
Insightly

Reporting & Analytics

ActiveCampaign
7.0
Insightly
Dashboards
ActiveCampaign
7.1
Insightly
Standard reports
ActiveCampaign
7.3
Insightly
Custom reports
ActiveCampaign
6.7
Insightly

Sales Force Automation

ActiveCampaign
Insightly
7.3
Customer data management / contact management
ActiveCampaign
Insightly
8.3
Workflow management
ActiveCampaign
Insightly
7.3
Territory management
ActiveCampaign
Insightly
6.1
Opportunity management
ActiveCampaign
Insightly
7.9
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Insightly
7.3
Contract management
ActiveCampaign
Insightly
6.5
Quote & order management
ActiveCampaign
Insightly
7.2
Interaction tracking
ActiveCampaign
Insightly
7.2
Channel / partner relationship management
ActiveCampaign
Insightly
7.7

Customer Service & Support

ActiveCampaign
Insightly
7.1
Case management
ActiveCampaign
Insightly
7.0
Call center management
ActiveCampaign
Insightly
7.2
Help desk management
ActiveCampaign
Insightly
7.1

Marketing Automation

ActiveCampaign
Insightly
7.2
Lead management
ActiveCampaign
Insightly
7.5
Email marketing
ActiveCampaign
Insightly
6.9

CRM Project Management

ActiveCampaign
Insightly
6.5
Task management
ActiveCampaign
Insightly
7.7
Billing and invoicing management
ActiveCampaign
Insightly
4.5
Reporting
ActiveCampaign
Insightly
7.2

CRM Reporting & Analytics

ActiveCampaign
Insightly
7.0
Forecasting
ActiveCampaign
Insightly
6.5
Pipeline visualization
ActiveCampaign
Insightly
7.2
Customizable reports
ActiveCampaign
Insightly
7.4

Customization

ActiveCampaign
Insightly
7.1
Custom fields
ActiveCampaign
Insightly
7.5
Custom objects
ActiveCampaign
Insightly
6.6
Scripting environment
ActiveCampaign
Insightly
6.8
API for custom integration
ActiveCampaign
Insightly
7.3

Security

ActiveCampaign
Insightly
7.9
Single sign-on capability
ActiveCampaign
Insightly
7.9
Role-based user permissions
ActiveCampaign
Insightly
7.9

Social CRM

ActiveCampaign
Insightly
6.7
Social data
ActiveCampaign
Insightly
6.8
Social engagement
ActiveCampaign
Insightly
6.5

Integrations with 3rd-party Software

ActiveCampaign
Insightly
6.0
Marketing automation
ActiveCampaign
Insightly
6.8
Compensation management
ActiveCampaign
Insightly
5.2

Platform

ActiveCampaign
Insightly
7.4
Mobile access
ActiveCampaign
Insightly
7.4

Pros

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
Steena Brown profile photo
  • Within GMAIL - the sidebar is an amazing tool and has so much potential!
  • Within GMAIL - so save into Insightly and link is very very helpful
  • Insightly's search is very good
  • Being able to tag the contact is helpful
  • The corroboration with Mailchimp is awesome
Joanne Grams profile photo

Cons

  • There is no media database/library. All images uploaded for use just kind of "live" with the user that uploaded them in the emails and there is no easy way to organize them and there is no way to share them amongst different users. So needless to say, images are just kind of a mess.
  • Campaigns can be organized by various methods - type, status, label and list. But there is no way to organize by campaign name, date created or date scheduled/sent which would be helpful for the person creating all the emails to keep track of what's done and needs to be done. (You can sort by 'last modified' but if you jump around a bit between emails, that doesn't help.)
Tracy Beers profile photo
  • PLEASE add a DocuSign module! It is the only real reason we have considered other CRM companies!
  • Some of the workflow from completing a task but then checking off a task as done is a bit awkward and cumbersome.
  • Would love to be able to add more than 15 business cards per month. Do not want to upgrade for that alone.
Ann Matuszak profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Insightly9.0
Based on 18 answers
Because we are doing well with Insightly and we expect to improve it
Alvaro Satrustegui profile photo

Usability

No score
No answers yet
No answers on this topic
Insightly8.5
Based on 47 answers
We don't have a lot of users but those who use it, including myself, have found it very straightforward and intuitive.
John Eggenberger profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Insightly10.0
Based on 3 answers
Knock on wood... I haven't had any difficulties with Insightly's availability to-date. I mostly use it on my desktop and infrequently access via my Android phone. No access issues.
Jane Beisell PMP, CIA profile photo

Performance

No score
No answers yet
No answers on this topic
Insightly8.4
Based on 22 answers
Performance is excellent. Never have problems with performance of app. Never
Moshe Kogos profile photo

Support

No score
No answers yet
No answers on this topic
Insightly4.1
Based on 13 answers
I only needed support once, and the answer was outstanding. Support was quick, and personal, with a "real" person on the other side. It's not that much as an experience, but I felt there was great company at the other side of the wire.
Massimo Pizzetti profile photo

Online Training

No score
No answers yet
No answers on this topic
Insightly9.0
Based on 5 answers
I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
Jane Beisell PMP, CIA profile photo

Implementation

No score
No answers yet
No answers on this topic
Insightly8.5
Based on 19 answers
Nothing specifico.
Massimo Pizzetti profile photo

Alternatives Considered

ActiveCampaign is the only option (compared to ConstantContact and MailChimp) for creating marketing automations and drip campaigns. If you don't need automation, Constant Contact and MailChimp are a lot easier to use.
Tracy Beers profile photo
Insightly is more comprehensive than the others except for maybe for Vtiger. Price/quality relation is better in Insightly. The learning curve is lower with Insightly.
Alvaro Satrustegui profile photo

Scalability

No score
No answers yet
No answers on this topic
Insightly7.8
Based on 6 answers
Would be nice to have certain allotment of memory per user
Gordon World profile photo

Return on Investment

  • Positive ROI: ActiveCampaign has allowed us to use tags and automation to segment our subscribers based on purchases so that we can keep those buyer engaged with emails and information that pertains to the specific things they are interested in, and not bother them with things they are not. Thereby increasing open rates and click-throughs and decreasing unsubscribe rates which thereby increases sales.
  • Negative ROI: Learning the program takes some time as do setting up the automations, so you need to be willing to make the investment in time to do so. Initially, this may adversely affect your ROI.
Tracy Beers profile photo
  • Using Insightly reduced my lead conversion time from 6 months to 3 on average.
  • It's motivating to see how much the open opportunities are worth.
  • Reports help with predicting sales cycles and forecasting.
Laura Pence profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ActiveCampaign More Information

Insightly

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Insightly More Information