What users are saying about

ActiveCampaign

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Top Rated
66 Ratings

Insightly

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Top Rated
555 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101

Insightly

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Top Rated
555 Ratings
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Score 8.1 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

For the small business who is just getting started or has a list smaller than 2,500 contacts, ActiveCampaign is a leader in smart communication. Compared with free (or cheap) alternatives like MailChimp or Constant Contact, the feature set provides a lot more value. The one real caveat here is that you have to really want to use the features. For someone who is happy to just send out their monthly newsletter, this might be more than you need.
Nicholas De Salvo profile photo

Insightly

Insightly is perfect for small business owners who are not that tech savvy. It is also well known for its ease-of-use so if you aren't sure how to use a full-blown CRM this is a great place to be. Overall my business partner doesn't want to go back to a complicated system like Zoho CRM that was difficult to understand.
Denny Basham, MBA, Denver Reputation Marketing Expert. profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Insightly
WYSIWYG email editor
ActiveCampaign
7.7
Insightly
Dynamic content
ActiveCampaign
7.3
Insightly
Ability to test dynamic content
ActiveCampaign
7.4
Insightly
Landing pages
ActiveCampaign
6.7
Insightly
A/B testing
ActiveCampaign
7.1
Insightly
Mobile optimization
ActiveCampaign
7.7
Insightly
Email deliverability
ActiveCampaign
8.3
Insightly
List management
ActiveCampaign
8.1
Insightly
Triggered drip sequences
ActiveCampaign
9.3
Insightly

Reporting & Analytics

ActiveCampaign
7.0
Insightly
Dashboards
ActiveCampaign
7.0
Insightly
Standard reports
ActiveCampaign
7.2
Insightly
Custom reports
ActiveCampaign
6.8
Insightly

Sales Force Automation

ActiveCampaign
Insightly
7.3
Customer data management / contact management
ActiveCampaign
Insightly
8.4
Workflow management
ActiveCampaign
Insightly
7.4
Territory management
ActiveCampaign
Insightly
6.1
Opportunity management
ActiveCampaign
Insightly
8.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Insightly
7.4
Contract management
ActiveCampaign
Insightly
6.5
Quote & order management
ActiveCampaign
Insightly
7.2
Interaction tracking
ActiveCampaign
Insightly
7.3
Channel / partner relationship management
ActiveCampaign
Insightly
7.7

Customer Service & Support

ActiveCampaign
Insightly
7.1
Case management
ActiveCampaign
Insightly
7.0
Call center management
ActiveCampaign
Insightly
7.2
Help desk management
ActiveCampaign
Insightly
7.1

Marketing Automation

ActiveCampaign
Insightly
7.4
Lead management
ActiveCampaign
Insightly
7.6
Email marketing
ActiveCampaign
Insightly
7.1

CRM Project Management

ActiveCampaign
Insightly
6.6
Task management
ActiveCampaign
Insightly
7.8
Billing and invoicing management
ActiveCampaign
Insightly
4.7
Reporting
ActiveCampaign
Insightly
7.3

CRM Reporting & Analytics

ActiveCampaign
Insightly
7.1
Forecasting
ActiveCampaign
Insightly
6.6
Pipeline visualization
ActiveCampaign
Insightly
7.3
Customizable reports
ActiveCampaign
Insightly
7.5

Customization

ActiveCampaign
Insightly
7.1
Custom fields
ActiveCampaign
Insightly
7.6
Custom objects
ActiveCampaign
Insightly
6.6
Scripting environment
ActiveCampaign
Insightly
6.8
API for custom integration
ActiveCampaign
Insightly
7.5

Security

ActiveCampaign
Insightly
8.0
Single sign-on capability
ActiveCampaign
Insightly
8.0
Role-based user permissions
ActiveCampaign
Insightly
8.0

Social CRM

ActiveCampaign
Insightly
6.8
Social data
ActiveCampaign
Insightly
6.8
Social engagement
ActiveCampaign
Insightly
6.8

Integrations with 3rd-party Software

ActiveCampaign
Insightly
6.0
Marketing automation
ActiveCampaign
Insightly
6.9
Compensation management
ActiveCampaign
Insightly
5.2

Platform

ActiveCampaign
Insightly
7.5
Mobile access
ActiveCampaign
Insightly
7.5

Pros

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
Steena Brown profile photo
  • Task Sync to Google Calendar. This is especially strong and helps to keep a daily agenda on point for me.
  • Task notifications. This helps me keep on point as it keeps me locked into my timeline of development. I'm extremely busy, so having this reminder system on my phone and in emails is helpful.
  • Notes: I love the notes feature, which helps keep my projects well organized for others that might step into them. I stopped using Google Keep once I got a handle on Notes in Insightly.
Chris Akin profile photo

Cons

  • 2 way texting
  • Using local phone numbers for texting
Adam Middlesworth profile photo
  • After entering a facility into Insightly, and trying to converge them with Quickbooks, the name of the organization automatically defaults to the person entered as the primary, and not the organization. It would be nice if the organization appeared as the primary.
  • To have the ability to create a map and pin all of our programs
  • Automate reminders from a certain date
Matt McCoy profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Insightly9.0
Based on 18 answers
We have found that Insightly for the most part delivers as promised. While there are problems, we see it as a good investment in the future.
John Seelye profile photo

Usability

No score
No answers yet
No answers on this topic
Insightly8.6
Based on 47 answers
I love it!The only thing that would make it better would be tighter integration with Xero!We use Xero for quoting and this would be amazing if we could quote (1st prize) from Insightly, or vice versa have our Xero quotes create opportunities in insightly!Small request :)
Jeremy Grant profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Insightly10.0
Based on 3 answers
Knock on wood... I haven't had any difficulties with Insightly's availability to-date. I mostly use it on my desktop and infrequently access via my Android phone. No access issues.
Jane Beisell PMP, CIA profile photo

Performance

No score
No answers yet
No answers on this topic
Insightly8.4
Based on 22 answers
Performance is excellent. Never have problems with performance of app. Never
Moshe Kogos profile photo

Support

No score
No answers yet
No answers on this topic
Insightly3.2
Based on 14 answers
If your issue is simple & was previously covered in their online FAQ's it's fine.If not, you are stuck... or in my case currently I'm unable to even access the database until someone answers my online question.There is no help phone line or online chat!!!
Jane Beisell PMP, CIA profile photo

Online Training

No score
No answers yet
No answers on this topic
Insightly9.0
Based on 5 answers
I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
Jane Beisell PMP, CIA profile photo

Implementation

No score
No answers yet
No answers on this topic
Insightly8.5
Based on 19 answers
Nothing specifico.
Massimo Pizzetti profile photo

Alternatives Considered

I used to use MailChimp, and ActiveCampaign is just so much more flexible when it comes to things like segmenting your list. Now instead of sending everybody everything, I know that the emails I send are to people who are interested in that specific subject, which helps with engagement and ultimately sales.
No photo available
Insightly is more comprehensive than the others except for maybe for Vtiger. Price/quality relation is better in Insightly. The learning curve is lower with Insightly.
Alvaro Satrustegui profile photo

Scalability

No score
No answers yet
No answers on this topic
Insightly7.8
Based on 6 answers
Would be nice to have certain allotment of memory per user
Gordon World profile photo

Return on Investment

  • ActiveCampaign has saved us hundreds in work hours. Cutting out a lot of the grunt work and allowing our sales people to focus on what they do best has not only increased the overall quality in work done, but we have already been bringing in more high quality leads than before.
No photo available
  • Since we're a start up there is no benchmark against which to measure the delta. Overall, I'm pleased with Insightly and feel it provides a solid, single program that helps us effectively manage our business.
John Eggenberger profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Insightly

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details