What users are saying about
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Top Rated
842 Ratings
11 Ratings

ActiveCampaign

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Top Rated
842 Ratings
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Score 8.5 out of 100
11 Ratings
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Score 8.5 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 5 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Reporting & Analytics, Platform & Infrastructure
  • Makesbridge ranks higher in 1 feature set: Social Media Marketing

Email & Online Marketing

8.4

ActiveCampaign

84%
7.7

Makesbridge

77%
ActiveCampaign ranks higher in 9/9 features

WYSIWYG email editor

7.9
79%
559 Ratings
6.9
69%
7 Ratings

Dynamic content

8.2
82%
496 Ratings
8.0
80%
5 Ratings

Ability to test dynamic content

8.1
81%
450 Ratings
8.0
80%
6 Ratings

Landing pages

7.4
74%
321 Ratings
7.0
70%
4 Ratings

A/B testing

8.6
86%
362 Ratings
8.4
84%
5 Ratings

Mobile optimization

8.4
84%
506 Ratings
7.9
79%
6 Ratings

Email deliverability reporting

9.2
92%
651 Ratings
8.2
82%
14 Ratings

List management

8.9
89%
626 Ratings
7.2
72%
7 Ratings

Triggered drip sequences

9.1
91%
553 Ratings
8.2
82%
6 Ratings

Lead Management

8.6

ActiveCampaign

86%
8.1

Makesbridge

81%
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

8.8
88%
473 Ratings
8.2
82%
6 Ratings

Lead scoring and grading

8.4
84%
346 Ratings
7.6
76%
6 Ratings

Data quality management

8.5
85%
388 Ratings
8.2
82%
6 Ratings

Automated sales alerts and tasks

8.5
85%
343 Ratings
8.2
82%
6 Ratings

Campaign Management

8.4

ActiveCampaign

84%
8.1

Makesbridge

81%
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.3
83%
280 Ratings
7.7
77%
6 Ratings

Event/webinar marketing

8.5
85%
273 Ratings
8.4
84%
4 Ratings

Social Media Marketing

8.6

ActiveCampaign

86%
8.8

Makesbridge

88%
ActiveCampaign ranks higher in 1/2 features

Social sharing and campaigns

8.7
87%
245 Ratings
8.5
85%
4 Ratings

Social profile integration

8.4
84%
241 Ratings
9.1
91%
3 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
8.0

Makesbridge

80%
ActiveCampaign ranks higher in 3/3 features

Dashboards

8.6
86%
575 Ratings
7.6
76%
7 Ratings

Standard reports

8.8
88%
562 Ratings
8.4
84%
7 Ratings

Custom reports

8.4
84%
363 Ratings
8.1
81%
7 Ratings

Platform & Infrastructure

8.8

ActiveCampaign

88%
7.6

Makesbridge

76%
ActiveCampaign ranks higher in 6/6 features

API

9.1
91%
376 Ratings
7.1
71%
4 Ratings

Role-based workflow & approvals

8.3
83%
256 Ratings
8.1
81%
5 Ratings

Customizability

8.7
87%
397 Ratings
7.2
72%
6 Ratings

Integration with Salesforce.com

8.8
88%
85 Ratings
8.2
82%
6 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
55 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.8
88%
51 Ratings
N/A
0 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 1 area: Likelihood to Recommend
  • Makesbridge is rated higher in 4 areas: Likelihood to Renew, Usability, Performance, Support Rating
  • ActiveCampaign and Makesbridge are tied in 1 area: Availability

Likelihood to Recommend

9.0

ActiveCampaign

90%
646 Ratings
8.2

Makesbridge

82%
7 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
9.1

Makesbridge

91%
2 Ratings

Usability

8.2

ActiveCampaign

82%
34 Ratings
8.8

Makesbridge

88%
2 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings
9.1

Makesbridge

91%
4 Ratings

Performance

6.7

ActiveCampaign

67%
4 Ratings
9.1

Makesbridge

91%
2 Ratings

Support Rating

6.0

ActiveCampaign

60%
38 Ratings
8.2

Makesbridge

82%
4 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

Makesbridge

N/A
0 Ratings

Online Training

ActiveCampaign

N/A
0 Ratings
5.5

Makesbridge

55%
1 Rating

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings

Makesbridge

N/A
0 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

Makesbridge

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

Makesbridge

N/A
0 Ratings

Product Scalability

8.5

ActiveCampaign

85%
4 Ratings

Makesbridge

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

Makesbridge

N/A
0 Ratings

Vendor pre-sale

7.3

ActiveCampaign

73%
3 Ratings

Makesbridge

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
Read full review

Makesbridge Technology

Makesbridge is great for email marketing and Salesforce integration. It is great for a startup or large company. Support is terrific. You can't go wrong with the service.
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

Makesbridge Technology

  • Makesbridge had the highest reviews in customer service on the Salesforce app exchange. This was the major reason that I chose them. Some of the implementation was over my head, but this was not a problem since they were always available to help with any issues that came up.
  • The team has even taken suggestions and implemented them quickly when I voiced a need for a particular Salesforce integration. Makesbridge has been a fantastic addition to my company.
Read full review

Cons

ActiveCampaign

  • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
  • It could be a little bit easier to find pricing online.
  • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
Read full review

Makesbridge Technology

  • I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
  • Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Makesbridge

Starting Price

$30 per month

Editions & Modules

Makesbridge editions and modules pricing
EditionModules
Pay As You Go1
Mini292
SMB753
MKS PRO1504
Enterprise5005
Engage15006

Footnotes

  1. Custom Pricing
  2. per month (1 account)
  3. per month (1 account)
  4. per month (5 accounts)
  5. per month (10 accounts)
  6. per month (25 accounts)

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Makesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.

Likelihood to Renew

ActiveCampaign

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
Read full review

Makesbridge Technology

Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.
Read full review

Usability

ActiveCampaign

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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Makesbridge Technology

I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.
Read full review

Reliability and Availability

ActiveCampaign

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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Makesbridge Technology

Their tech support staff is the BEST I have worked with!
Read full review

Performance

ActiveCampaign

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review

Makesbridge Technology

Best tech support in the software industry.
Read full review

Support Rating

ActiveCampaign

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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Makesbridge Technology

While their phone/chat support is outstanding, I wish there was more documentation and how-to information available online. There are many features that I have not used because I don't understand how to use them as well as I should
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Implementation Rating

ActiveCampaign

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Makesbridge Technology

No answers on this topic

Alternatives Considered

ActiveCampaign

I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
Read full review

Makesbridge Technology

Makesbridge was easier to use and has a much better help desk. We were originally impressed with sales and then the technical side. At one point we handled e-mails with an internal program, what a headache, especially the list management.
Read full review

Scalability

ActiveCampaign

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Read full review

Makesbridge Technology

No answers on this topic

Return on Investment

ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
Read full review

Makesbridge Technology

  • Good customer service and allows us to use our leads without much restriction.
  • Price still considered quite high for a very small business like us.
Read full review

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