ActiveCampaign vs Maropost

• Simple, easy, and fast setup for lists. You can set up a new list in just seconds. And also, they allow you to have an unlimited number of lists and tags that keep things organized.
• Powerful automations and a clean interface to build them. ActiveCampaign is a powerful tool, allowing you to segment users and send them congruent messaging.
• Great deliverability. Email marketing is only as useful as the number of emails that get received. If your emails don't send or wind up in spam or junk or promotions folders, that will severely inhibit your email marketing efforts.

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• Support: we were given a go to support person who is basically an account executive who oversaw our progress and was there to assist us with whatever we may need.
• Email open rates and testing abilities: Maropost supplies an array of different ways you can test to make sure you are getting the best opens and CTR's you can.

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• One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
• Sometimes the Chrome plugin does not work properly.
• The email builder could use improvement on the UX end.

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• Reporting is awful, the metrics shown in the dashboard are not helpful, and to glean any useful information users need to export the reports manually. There is no attrition reporting at all.
• Segmentation takes a really long time. If you want to construct multiple audiences, good luck. It takes forever.
• UI is not intuitive. Many buttons are placed too closely or in the wrong places.
• There is no true "test send" feature. Any opens or clicks recorded from the test (while QA-ing proofs, for example) will be recorded.

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• Easy to track open rates
• Easy to track link clicks and tag
• Can retarget hot leads via email activity

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• Helping to reduce Churn by an estimated 20%.
• Email deliverability was at 99.6%
• Email open rates were north of 20%

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