ActiveCampaign vs Maropost | TrustRadius

What users are saying about

Score 8.8 out of 10

Based on 682 reviews and ratings

Score 5.1 out of 10

Based on 9 reviews and ratings

Feature Rating Comparison

ActiveCampaign

Maropost

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

ActiveCampaign

Maropost

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

ActiveCampaign

Maropost

Calendaring

Event/webinar marketing

ActiveCampaign

Maropost

Social sharing and campaigns

Social profile integration

ActiveCampaign

Maropost

Dashboards

Standard reports

Custom reports

ActiveCampaign

Maropost

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

ActiveCampaign

Maropost

URL Validation

Link Tracking

Image Validation

Inbox Display

Email Accessibility Tools

Spelling and Grammar Check

Spam Testing

Email Previews

Pros

Ability to leverage a large number of custom fields for contacts
Create automations that span from very simple to very complex including segmentation by any custom field and connecting different automations together.
Scales based on specific business needs including platform capabilities and number of contacts

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Founder & CEO

Floodlight Training & ConsultingMarketing & Advertising, 1-10 employees

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Maropost is particularly strong in the customization aspect. As a sales person, I love using MSC because I can customize everything from A-Z.
The features are endless, a personal fav is the Journey's feature with Marketing Cloud.
Client support is quick to respond.

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Verified User

C-Level Executive in Product Management

Logistics & Supply Chain Company, 1-10 employees

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Cons

Email builder is good but could be improved - particularly for varying images sizes when side by side in a row. I recently found this challenging.
Email segmenting is also good as is, but could also be improved - e.g. if I want to schedule 3 emails to similar groups at the same time of day and exclude one group, I have to wait for one email to completely send before I can exclude the group. Logic could be applied to exclude those email addresses to allow me to draft and schedule them all at once.
I can't think of anything else I'd improve. it's generally very good.

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CEO (Chief Executive Officer)

Central Tickets LtdEntertainment, 1-10 employees

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The Sales Department shouldn't promise the customer what support can't deliver on.
They should also brush up on some ethics courses. It's appalling to me how they conduct business. Buyer beware.

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Michael Rozbruch

CEO (Chief Executive Officer)

Roz StrategiesFinancial Services, 1-10 employees

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Likelihood to Renew

ActiveCampaign 9.1

Based on 17 answers

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:

Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
Reporting - The ability to see specific open, click, and conversion rates in one place.
Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.

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CEO (Chief Executive Officer)

Simply Heaven DesignMarketing and Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Usability

ActiveCampaign 8.1

Based on 33 answers

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.

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President of Catalyst Movies

Catalyst Resource GroupMarketing & Advertising, 11-50 employees

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No score

No answers yet

No answers on this topic

Reliability and Availability

ActiveCampaign 9.1

Based on 5 answers

I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Performance

ActiveCampaign 8.6

Based on 5 answers

ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

View all 5 answers on this topic

No score

No answers yet

No answers on this topic

Support Rating

ActiveCampaign 6.7

Based on 38 answers

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.

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Chesare Johnson

Producer/Audio Engineer

Silver Stoners Creative, LLCMusic, 1-10 employees

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Maropost 2.0

Based on 1 answer

Though relatively responsive, the responses were always utterly unhelpful and sometime not even relevant to the questions we asked. It quickly became apparent that it was outsourced copy/paste support.

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Verified User

Manager in Marketing

Hospital & Health Care Company, 51-200 employees

View all 1 answers on this topic

Implementation Rating

ActiveCampaign 8.5

Based on 11 answers

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.

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William Ainslie

Practice Owner & Founder

William Ainslie BiokineticsAlternative Medicine, 1-10 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

The key reasons I've chosen ActiveCampaign over others are:

Combined CRM and email marketing in one place
Contact tagging (some other email apps have this, some don't)
Powerful automation builder
Generally a very good UI

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Nathan Littleton

Director

Nathan LittletonMarketing & Advertising, 1-10 employees

View all 555 answers on this topic

Maropost had everything we needed and more. We loved that fact that one price covered everything. As we move forward we don't have to go back and purchase modules that we are now ready for. No one wants to go back to management and ask for more money

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Marketing Manager

SETA CorporationRetail, 51-200 employees

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Scalability

ActiveCampaign 8.8

Based on 4 answers

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.

Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.

At this point, I don't think I'd ever use any other platform!

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Book & Publishing Consultant

Winning ProofWriting & Editing, 1-10 employees

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No score

No answers yet

No answers on this topic

Return on Investment

I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.

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Owner + Coach

Triena RoseProfessional Training & Coaching, 1-10 employees

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Lack of data and information about our users that we can use to get smarter in our segmentation hurts us in that we lose branded deals or partnerships.
Takes too much time to export reports and gain attrition reporting information, manually preparing reports is not a good use of time for anyone on our team.

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Verified User

Manager in Marketing

Internet Company, 201-500 employees

View all 8 answers on this topic

Screenshots

See All (5) ActiveCampaign Screenshots

See All (5) Maropost Screenshots

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

ActiveCampaign Editions & Modules

Edition

Lite	$9.00¹
Plus	$49²
Professional	$129³
Enterprise	$229⁴

Per Month [3 Users]
Per Month [25 Users]
Per Month [50 Users]
Per Month [Unlimited Users]

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Maropost Editions & Modules

—

Additional Pricing Details

—

Rating Summary

ActiveCampaign

Maropost

ActiveCampaign

Maropost

ActiveCampaign

Maropost

ActiveCampaign

Maropost

ActiveCampaign

Maropost

ActiveCampaign

Maropost

ActiveCampaign

Maropost

ActiveCampaign

Maropost

ActiveCampaign

Maropost

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