What users are saying about
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Top Rated
682 Ratings
9 Ratings

ActiveCampaign

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Top Rated
682 Ratings
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Score 8.8 out of 100
9 Ratings
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Score 5.1 out of 100

Likelihood to Recommend

ActiveCampaign

To me, the strongest value proposition of ActiveCampaign is the tagging system and it's robust automation offering. (I'm using the basic plan).The automation triggers are very robust and it allows for many solutions to email sequence needs. The tagging system is quick to use and offers the option to manage it all with one list.It also offers integration with many digital marketing platforms which makes it convenient to seamlessly transfer contact information from one place to another.The addition of basic landing page building is a plus but the slowness of the builder makes it a little tedious to use at times.
Juan R. Arroyo Yap | TrustRadius Reviewer

Maropost

Maropost is a little more expensive than its competitors. I'd say Maropost is well suited for medium and larger businesses, not small businesses unless they're really good at utilizing e-mail and monetizing it.
Nicholas Kouvatsos | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Maropost
7.2
WYSIWYG email editor
ActiveCampaign
8.1
Maropost
7.5
Dynamic content
ActiveCampaign
8.5
Maropost
8.4
Ability to test dynamic content
ActiveCampaign
8.0
Maropost
6.0
Landing pages
ActiveCampaign
7.1
Maropost
8.4
A/B testing
ActiveCampaign
8.7
Maropost
7.7
Mobile optimization
ActiveCampaign
8.2
Maropost
9.1
Email deliverability reporting
ActiveCampaign
8.9
Maropost
5.8
List management
ActiveCampaign
8.8
Maropost
5.9
Triggered drip sequences
ActiveCampaign
9.1
Maropost
6.1

Lead Management

ActiveCampaign
8.5
Maropost
Lead nurturing
ActiveCampaign
8.8
Maropost
Lead scoring and grading
ActiveCampaign
8.4
Maropost
Data quality management
ActiveCampaign
8.2
Maropost
Automated sales alerts and tasks
ActiveCampaign
8.6
Maropost

Campaign Management

ActiveCampaign
7.9
Maropost
Calendaring
ActiveCampaign
7.7
Maropost
Event/webinar marketing
ActiveCampaign
8.1
Maropost

Social Media Marketing

ActiveCampaign
8.3
Maropost
Social sharing and campaigns
ActiveCampaign
8.4
Maropost
Social profile integration
ActiveCampaign
8.1
Maropost

Reporting & Analytics

ActiveCampaign
8.5
Maropost
7.5
Dashboards
ActiveCampaign
8.5
Maropost
5.5
Standard reports
ActiveCampaign
8.5
Maropost
9.0
Custom reports
ActiveCampaign
8.3
Maropost
8.0

Platform & Infrastructure

ActiveCampaign
8.7
Maropost
API
ActiveCampaign
8.7
Maropost
Role-based workflow & approvals
ActiveCampaign
8.4
Maropost
Customizability
ActiveCampaign
8.6
Maropost
Integration with Salesforce.com
ActiveCampaign
8.6
Maropost
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Maropost
Integration with SugarCRM
ActiveCampaign
8.8
Maropost

Pre-Send Testing

ActiveCampaign
Maropost
9.9
URL Validation
ActiveCampaign
Maropost
10.0
Link Tracking
ActiveCampaign
Maropost
10.0
Image Validation
ActiveCampaign
Maropost
10.0
Inbox Display
ActiveCampaign
Maropost
10.0
Email Accessibility Tools
ActiveCampaign
Maropost
9.6
Spelling and Grammar Check
ActiveCampaign
Maropost
10.0
Spam Testing
ActiveCampaign
Maropost
10.0
Email Previews
ActiveCampaign
Maropost
9.6

Pros

ActiveCampaign

  • Ability to leverage a large number of custom fields for contacts
  • Create automations that span from very simple to very complex including segmentation by any custom field and connecting different automations together.
  • Scales based on specific business needs including platform capabilities and number of contacts
Kim McCumber | TrustRadius Reviewer

Maropost

  • Maropost is particularly strong in the customization aspect. As a sales person, I love using MSC because I can customize everything from A-Z.
  • The features are endless, a personal fav is the Journey's feature with Marketing Cloud.
  • Client support is quick to respond.
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • Email builder is good but could be improved - particularly for varying images sizes when side by side in a row. I recently found this challenging.
  • Email segmenting is also good as is, but could also be improved - e.g. if I want to schedule 3 emails to similar groups at the same time of day and exclude one group, I have to wait for one email to completely send before I can exclude the group. Logic could be applied to exclude those email addresses to allow me to draft and schedule them all at once.
  • I can't think of anything else I'd improve. it's generally very good.
Lee McIntosh | TrustRadius Reviewer

Maropost

  • The Sales Department shouldn't promise the customer what support can't deliver on.
  • They should also brush up on some ethics courses. It's appalling to me how they conduct business. Buyer beware.
Michael Rozbruch | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Maropost

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Maropost

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Maropost

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Maropost

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Maropost

Maropost 2.0
Based on 1 answer
Though relatively responsive, the responses were always utterly unhelpful and sometime not even relevant to the questions we asked. It quickly became apparent that it was outsourced copy/paste support.
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Maropost

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

The key reasons I've chosen ActiveCampaign over others are:
  1. Combined CRM and email marketing in one place
  2. Contact tagging (some other email apps have this, some don't)
  3. Powerful automation builder
  4. Generally a very good UI
Nathan Littleton | TrustRadius Reviewer

Maropost

Maropost had everything we needed and more. We loved that fact that one price covered everything. As we move forward we don't have to go back and purchase modules that we are now ready for. No one wants to go back to management and ask for more money
Amy Kelly | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Maropost

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Maropost

  • Lack of data and information about our users that we can use to get smarter in our segmentation hurts us in that we lose branded deals or partnerships.
  • Takes too much time to export reports and gain attrition reporting information, manually preparing reports is not a good use of time for anyone on our team.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Maropost

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Maropost Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Maropost
5.1

Likelihood to Renew

ActiveCampaign
9.1
Maropost

Usability

ActiveCampaign
8.1
Maropost

Reliability and Availability

ActiveCampaign
9.1
Maropost

Performance

ActiveCampaign
8.6
Maropost

Support Rating

ActiveCampaign
6.7
Maropost
2.0

In-Person Training

ActiveCampaign
7.3
Maropost

Implementation Rating

ActiveCampaign
8.5
Maropost

Scalability

ActiveCampaign
8.8
Maropost

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