What users are saying about

ActiveCampaign

Top Rated
58 Ratings

Maropost

3 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Maropost

3 Ratings
Score 8.9 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign works well for onboarding, deadline countdowns, informational emails, and marketing. I think that ActiveCampaign could improve it's one-to-one sales email options to really be an all in one solution with it's CRM.
No photo available

Maropost

I would give Maropost an 8. The only reason it's not a 10 is because we are so new to the product, I'd like to take this survey again in a year. From what I have seen I think that Maropost will have done a good job of growing with us
Amy Kelly profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Maropost
9.5
WYSIWYG email editor
ActiveCampaign
7.7
Maropost
Dynamic content
ActiveCampaign
7.4
Maropost
Ability to test dynamic content
ActiveCampaign
7.5
Maropost
9.0
Landing pages
ActiveCampaign
6.7
Maropost
A/B testing
ActiveCampaign
7.2
Maropost
9.0
Mobile optimization
ActiveCampaign
7.7
Maropost
Email deliverability
ActiveCampaign
8.3
Maropost
10.0
List management
ActiveCampaign
8.1
Maropost
Triggered drip sequences
ActiveCampaign
9.3
Maropost
10.0

Reporting & Analytics

ActiveCampaign
7.0
Maropost
9.5
Dashboards
ActiveCampaign
7.1
Maropost
9.0
Standard reports
ActiveCampaign
7.3
Maropost
10.0
Custom reports
ActiveCampaign
6.7
Maropost

Pros

  • Marketing Automation
  • Click/Link Tracking
  • Email Integration with Gmail via a Chrome extension
No photo available
  • Support was a big issue for us. Our last provider was lacking in this area. My favorite part of Maropost is the on-line chat. I thought it was just a novelty at first - but we use it all the time. Part of that reason is that we are still new - we asked for our work to be checked when we set up something new. Never hurts to have more eyes!
  • Again Support. Our implementation team has been available to us from day one and are still available for our stupid user questions! It's nice to have that back up.
  • Ease of use. We had every member of our team review the possible ESPs. Maropost would not have been chosen if the system had been difficult to navigate. We love how simple it is.
  • Feedback - think something can be better in the Maropost system? Send an email with your suggestion and be amazed when it's implemented a few days or weeks down the road.
Amy Kelly profile photo

Cons

  • Campaign sending has a few too many steps to go through, would love to see more on one page
  • More organizational tools for sent, drafts, and different list emails other than just one level tagging would be great
  • Visual email scheduling for newsletters on a calendar would be a huge improvement to the list style. Drag and drop to reschedule emails would be a godsend!
Steena Brown profile photo
  • We are only 2 months into this product, so we have really just been using the basics. Daily emails, a few tests and we will be testing with personalization soon. We got this product up and running pretty quick. The only complaint I heard from our IT department was an issue transferring our large list. 1.2 million and this was resolved quickly.
Amy Kelly profile photo

Alternatives Considered

ActiveCampaign is the only option (compared to ConstantContact and MailChimp) for creating marketing automations and drip campaigns. If you don't need automation, Constant Contact and MailChimp are a lot easier to use.
Tracy Beers profile photo
Maropost had everything we needed and more. We loved that fact that one price covered everything. As we move forward we don't have to go back and purchase modules that we are now ready for. No one wants to go back to management and ask for more money
Amy Kelly profile photo

Return on Investment

  • We've probably [doubled] our business because of ActiveCampaign over other email/CRM providers
Adam Middlesworth profile photo
  • Increased efficiency has allowed us to free up our designer for other projects. This is a big plus!
  • I've mentioned customer support already - but I can't tell you how important that is to us. Not waiting days for an answer helps keep things moving forward.
Amy Kelly profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Maropost

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details