ActiveCampaign vs Maropost

• Automation campaigns are excellent in ActiveCampaign. It allows granular control over what happens when to whom and how. You can create very complex automated campaigns to nurture leads at the right time with the right content.
• Ability to create custom pipelines is great as it allows us to cater to different sales processes that vary depending on customer type and/or different services, so we can track the right information in a flow that makes sense in specific situations.
• Sending 1-to-1 emails in CRM that are tracked so we know when contacts open emails.
• Chrome extension for Gmail is really useful to access contact data within emails in Gmail and being able to track emails sent in Gmail.

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• Support was a big issue for us. Our last provider was lacking in this area. My favorite part of Maropost is the on-line chat. I thought it was just a novelty at first - but we use it all the time. Part of that reason is that we are still new - we asked for our work to be checked when we set up something new. Never hurts to have more eyes!
• Again Support. Our implementation team has been available to us from day one and are still available for our stupid user questions! It's nice to have that back up.
• Ease of use. We had every member of our team review the possible ESPs. Maropost would not have been chosen if the system had been difficult to navigate. We love how simple it is.
• Feedback - think something can be better in the Maropost system? Send an email with your suggestion and be amazed when it's implemented a few days or weeks down the road.

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• 2 way texting
• Using local phone numbers for texting

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• We are only 2 months into this product, so we have really just been using the basics. Daily emails, a few tests and we will be testing with personalization soon. We got this product up and running pretty quick. The only complaint I heard from our IT department was an issue transferring our large list. 1.2 million and this was resolved quickly.

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• ActiveCampaign has saved us hundreds in work hours. Cutting out a lot of the grunt work and allowing our sales people to focus on what they do best has not only increased the overall quality in work done, but we have already been bringing in more high quality leads than before.

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• Increased efficiency has allowed us to free up our designer for other projects. This is a big plus!
• I've mentioned customer support already - but I can't tell you how important that is to us. Not waiting days for an answer helps keep things moving forward.

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