What users are saying about
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Top Rated
838 Ratings
9 Ratings

ActiveCampaign

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Top Rated
838 Ratings
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Score 8.5 out of 100
9 Ratings
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Score 4.4 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.4

ActiveCampaign

84%
7.8

Maropost

78%
ActiveCampaign ranks higher in 5/9 features

WYSIWYG email editor

8.0
80%
555 Ratings
8.9
89%
5 Ratings

Dynamic content

8.2
82%
492 Ratings
8.5
85%
4 Ratings

Ability to test dynamic content

8.1
81%
446 Ratings
6.5
65%
5 Ratings

Landing pages

7.4
74%
317 Ratings
8.5
85%
3 Ratings

A/B testing

8.6
86%
360 Ratings
8.4
84%
6 Ratings

Mobile optimization

8.4
84%
503 Ratings
9.4
94%
5 Ratings

Email deliverability reporting

9.2
92%
647 Ratings
6.6
66%
13 Ratings

List management

8.9
89%
623 Ratings
6.5
65%
5 Ratings

Triggered drip sequences

9.0
90%
550 Ratings
7.0
70%
6 Ratings

Lead Management

8.6

ActiveCampaign

86%

Maropost

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

8.8
88%
470 Ratings
N/A
0 Ratings

Lead scoring and grading

8.5
85%
343 Ratings
N/A
0 Ratings

Data quality management

8.5
85%
385 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.6
86%
340 Ratings
N/A
0 Ratings

Campaign Management

8.4

ActiveCampaign

84%

Maropost

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.3
83%
278 Ratings
N/A
0 Ratings

Event/webinar marketing

8.5
85%
271 Ratings
N/A
0 Ratings

Social Media Marketing

8.5

ActiveCampaign

85%

Maropost

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.6
86%
244 Ratings
N/A
0 Ratings

Social profile integration

8.4
84%
239 Ratings
N/A
0 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
8.1

Maropost

81%
ActiveCampaign ranks higher in 2/3 features

Dashboards

8.6
86%
571 Ratings
6.3
63%
6 Ratings

Standard reports

8.7
87%
558 Ratings
9.6
96%
4 Ratings

Custom reports

8.4
84%
360 Ratings
8.3
83%
5 Ratings

Platform & Infrastructure

8.7

ActiveCampaign

87%

Maropost

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 6/6 features

API

9.1
91%
374 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.3
83%
253 Ratings
N/A
0 Ratings

Customizability

8.6
86%
395 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.7
87%
85 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

8.8
88%
55 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.7
87%
51 Ratings
N/A
0 Ratings

Pre-Send Testing

ActiveCampaign

Feature Set Not Supported
N/A
9.9

Maropost

99%
Maropost ranks higher in 8/8 features

URL Validation

N/A
0 Ratings
10.0
100%
1 Rating

Link Tracking

N/A
0 Ratings
10.0
100%
1 Rating

Image Validation

N/A
0 Ratings
10.0
100%
1 Rating

Inbox Display

N/A
0 Ratings
10.0
100%
1 Rating

Email Accessibility Tools

N/A
0 Ratings
9.6
96%
2 Ratings

Spelling and Grammar Check

N/A
0 Ratings
10.0
100%
1 Rating

Spam Testing

N/A
0 Ratings
10.0
100%
1 Rating

Email Previews

N/A
0 Ratings
9.6
96%
2 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

9.0

ActiveCampaign

90%
642 Ratings
4.4

Maropost

44%
8 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings

Maropost

N/A
0 Ratings

Usability

8.2

ActiveCampaign

82%
34 Ratings

Maropost

N/A
0 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings

Maropost

N/A
0 Ratings

Performance

6.7

ActiveCampaign

67%
4 Ratings

Maropost

N/A
0 Ratings

Support Rating

6.0

ActiveCampaign

60%
38 Ratings
2.0

Maropost

20%
2 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

Maropost

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings

Maropost

N/A
0 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

Maropost

N/A
0 Ratings

Ease of integration

8.2

ActiveCampaign

82%
3 Ratings

Maropost

N/A
0 Ratings

Product Scalability

8.5

ActiveCampaign

85%
4 Ratings

Maropost

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

Maropost

N/A
0 Ratings

Vendor pre-sale

7.3

ActiveCampaign

73%
3 Ratings

Maropost

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
Read full review

Maropost

Maropost is a little more expensive than its competitors. I'd say Maropost is well suited for medium and larger businesses, not small businesses unless they're really good at utilizing e-mail and monetizing it.
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

Maropost

  • Maropost is particularly strong in the customization aspect. As a sales person, I love using MSC because I can customize everything from A-Z.
  • The features are endless, a personal fav is the Journey's feature with Marketing Cloud.
  • Client support is quick to respond.
Read full review

Cons

ActiveCampaign

  • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
  • It could be a little bit easier to find pricing online.
  • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
Read full review

Maropost

  • The Sales Department shouldn't promise the customer what support can't deliver on.
  • They should also brush up on some ethics courses. It's appalling to me how they conduct business. Buyer beware.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Maropost

Starting Price

Editions & Modules

Maropost editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    Maropost

    No answers on this topic

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    Maropost

    No answers on this topic

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    Maropost

    No answers on this topic

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    Maropost

    No answers on this topic

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    Maropost

    Though relatively responsive, the responses were always utterly unhelpful and sometime not even relevant to the questions we asked. It quickly became apparent that it was outsourced copy/paste support.
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    Maropost

    No answers on this topic

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    Maropost

    Maropost had everything we needed and more. We loved that fact that one price covered everything. As we move forward we don't have to go back and purchase modules that we are now ready for. No one wants to go back to management and ask for more money
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    Maropost

    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    Maropost

    • Lack of data and information about our users that we can use to get smarter in our segmentation hurts us in that we lose branded deals or partnerships.
    • Takes too much time to export reports and gain attrition reporting information, manually preparing reports is not a good use of time for anyone on our team.
    Read full review

    Screenshots

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