What users are saying about

AdDataExpress

5 Ratings

Groove

27 Ratings

AdDataExpress

5 Ratings
Score 8 out of 101

Groove

27 Ratings
Score 8.6 out of 101

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Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman profile photo

Groove

Well suited for the desktop browser environment and only the Chrome browser. Also well suited for logging and tracking of emails, selectively or for all email sends/recipients. Generally good for contact matching, though if one uses the Salesforce NPSP objects, Groove might not match someone easily for whom we have multiple email addresses. Not well suited for users that rely on mobile interface first (or foremost) and users that accidentally use Internet Explorer, Firefox etc.
William Reese profile photo

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
Groove
Identification of new leads
AdDataExpress
9.1
Groove
List quality
AdDataExpress
6.4
Groove
Ideal customer targeting
AdDataExpress
5.5
Groove
Load time/data access
AdDataExpress
5.5
Groove

Sales Intelligence Data Standards

AdDataExpress
7.3
Groove
Contact information
AdDataExpress
7.3
Groove
Company information
AdDataExpress
7.3
Groove
Industry information
AdDataExpress
7.3
Groove

Data Augmentation & Lead Qualification

AdDataExpress
4.1
Groove
Lead qualification process
AdDataExpress
6.4
Groove
Salesforce integration
AdDataExpress
2.7
Groove
Company/business profiles
AdDataExpress
5.5
Groove
Data hygiene
AdDataExpress
2.7
Groove
Automatic data refresh
AdDataExpress
3.6
Groove
Filters and segmentation
AdDataExpress
3.6
Groove

Pros

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo
  • Mass Mailings - Unbelievable. When you're reaching out to everyone and their mother, Groove helps you keep track of your work in the most intuitive way ever!
  • Reporting - Not only will you be able to track who you reached out to and when, you'll be able to see who is most interested/engaged with your communications and will be prompted to reach out to those folks first!
  • Integration - You're able to consolidate your workflow, working directly out of Groove, because of its sync with Salesforce and with your email. You can easily import and tweak contact information, push your notes right into Salesforce from the platform and engage with your sales information quickly and easily.
Gretchen Barton profile photo

Cons

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo
  • FWIW, Groove is INCREDIBLY responsive to client requests and has done a lot of tweaks in the past based on client suggestions, so with that in mind, the only thing that I recall wanting and not having when I last used Groove was being able to import LinkedIn contacts (without their email or phone) and tracking reach outs to them over LinkedInmail. That was pretty much it.
Gretchen Barton profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Groove10.0
Based on 1 answer
Groove does everything that we need it to do at a fraction of the cost of competitors. Their customer support team is top-notch and we always get our questions answered in a timely manner. We have had nothing but success working with Groove
Greg Larsen profile photo

Support

No score
No answers yet
No answers on this topic
Groove9.5
Based on 2 answers
It's outstanding. Very easy to get the developers on the line and helping you. They are genuinely curious and interested in improving their platform for their users - they're super sincere and kind and lovely. Absolutely LOVE THEM.
Gretchen Barton profile photo

Alternatives Considered

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo
The integration with Gmail for HubSpot was not as seamless as Groove's, nor did the version we had provided us with the capability to easily dive deeply into the email history, or send calendar scheduling links! Groove was easy to set up and also easy to learn. Additionally, it felt much more reliable when we saw the incoming emails start populating in our CRM tool, in addition to the outgoing emails.
No photo available

Return on Investment

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo
  • Groove has deeply assisted with re-engaging clients that have had busier than normal schedules as of late. We're able to use Groove to find the best time and email style to suit the client's needs and preferences (based on their history) and tailor the outreach to them. This then fosters reengagement with our team, and therefore our product.
No photo available

Pricing Details

AdDataExpress

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Groove

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details