Adobe Analytics vs. Datadog

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Analytics
Score 8.3 out of 10
N/A
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A
Datadog
Score 8.4 out of 10
N/A
Datadog is a monitoring service for IT, Dev and Ops teams who write and run applications at scale, and want to turn the massive amounts of data produced by their apps, tools and services into actionable insight.
$0
Up to 5 hosts
Pricing
Adobe AnalyticsDatadog
Editions & Modules
No answers on this topic
Free
$0
Up to 5 hosts
Log Management
$1.27
Per Million Log Events
Standard
$15/host
Up to 500 hosts
Infrastructure
$15.00
Per Host Per Month
APM
$31.00
Per Host Per Month
Enterprise
Custom
500+ hosts
Offerings
Pricing Offerings
Adobe AnalyticsDatadog
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Features
Adobe AnalyticsDatadog
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Adobe Analytics
9.1
10 Ratings
11% above category average
Datadog
-
Ratings
Lead Conversion Tracking9.110 Ratings00 Ratings
Bounce Rate Measurement8.710 Ratings00 Ratings
Device and Browser Reporting8.910 Ratings00 Ratings
Pageview Tracking9.310 Ratings00 Ratings
Event Tracking9.410 Ratings00 Ratings
Reporting in real-time9.210 Ratings00 Ratings
Referral Source Tracking8.510 Ratings00 Ratings
Customizable Dashboards9.510 Ratings00 Ratings
Best Alternatives
Adobe AnalyticsDatadog
Small Businesses
Serpstat
Serpstat
Score 9.6 out of 10
InfluxDB
InfluxDB
Score 8.6 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 9.0 out of 10
LogicMonitor
LogicMonitor
Score 8.9 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.8 out of 10
LogicMonitor
LogicMonitor
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe AnalyticsDatadog
Likelihood to Recommend
8.7
(183 ratings)
9.1
(22 ratings)
Likelihood to Renew
10.0
(43 ratings)
-
(0 ratings)
Usability
6.9
(34 ratings)
10.0
(1 ratings)
Availability
8.1
(12 ratings)
-
(0 ratings)
Performance
8.0
(11 ratings)
-
(0 ratings)
Support Rating
3.6
(41 ratings)
8.9
(6 ratings)
In-Person Training
1.1
(5 ratings)
-
(0 ratings)
Online Training
7.0
(5 ratings)
-
(0 ratings)
Implementation Rating
8.1
(10 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
7.3
(6 ratings)
-
(0 ratings)
Product Scalability
10.0
(2 ratings)
-
(0 ratings)
Professional Services
7.9
(5 ratings)
-
(0 ratings)
User Testimonials
Adobe AnalyticsDatadog
Likelihood to Recommend
Adobe
Adobe Analytics is better than some other tools as it feels better set up for actual "analysis", rather than simply "reporting". The power of Workspace allows you to drag 'n' drop at ease which makes you are far more in control of your own analysis/discovery/exploration. However, regards the final reports and dashboards' look 'n' feel the Workspace PDF output is lacking visually compared to other products like Google's Looker. To engage with less technical end users sometimes Looker feels the better, more polished option.
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Datadog
DataDog Is well suited to all of the Infrastructure Monitoring Solutions, DB monitoring, and other Network monitoring also. It's not well suited because it cannot give perfect Infrastructure recommendations for our use case but also For example: If we are using AWS DB to monitor performance insights then Datadog is less effective there because AWS gives very niche recommendations.
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Pros
Adobe
  • They've been really an industry standard tool in analytics for a long, long time. They've got the trusted brand and the reputation, a wonderful community behind it. It is always nice, having that level of support where you can meet other practitioners. It's a great benefit because I can meet other people who have already pushed the tool a lot farther than I have. And it's a great place to get ideas in that way. We came from a world where we were running on a homegrown system that we'd use to do click tracking. You get some advantages on that of the customization, but losing out on community of support was one of the big reasons why we decided to move beyond that and implement Adobe Analytics instead.
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Datadog
  • APIs, the ability to interact with the data we pull into data dog is key. We port the information over to Servicenow, so the ability to pull everything into DataDog, then Servicenow, is a key component of our success here at Wayfair.
  • Simple Interface - clean, useful, effective. Allows users to use DataDog for one reason, get work done.
  • Lightweight agent on hosts
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Cons
Adobe
  • Most of the problems that Adobe Analytics as of now is having, it is getting addressed in a newer tool called Web Desk DK from implementation. They are already addressing that issue with the new tool and also the time data with the customer general analytics. So there is something not in workspace analysis and this is what they're addressing in customer general analytics. Which is good.
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Datadog
  • We had a couple "integrations" that had some issues during setup, but Support addressed them very quickly
  • Unnecessary alerts about DataDog components...by the time I see them, they're almost always also fixed
  • I wish there was a DataDog mobile app that would have dedicated alerts (configurable per alert to override Do Not Disturb setting) instead of relying on emails notifications that could be overlooked in the midst of many incoming emails around the same time.
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Likelihood to Renew
Adobe
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
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Datadog
No answers on this topic
Usability
Adobe
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
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Datadog
The user interface is quite intuitive with the exception of the network map. As a deployer of software, it is trivial to setup.
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Reliability and Availability
Adobe
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
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Datadog
No answers on this topic
Performance
Adobe
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
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Datadog
No answers on this topic
Support Rating
Adobe
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
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Datadog
The support team usually gets it right. We did have a rather complicate issue setting up monitoring on a domain controller. However, they are usually responsive and helpful over chat. The downside would be I don’t think they have any phone support. If that is important to you this might not be a good fit.
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In-Person Training
Adobe
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
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Datadog
No answers on this topic
Online Training
Adobe
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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Datadog
No answers on this topic
Implementation Rating
Adobe
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
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Datadog
No answers on this topic
Alternatives Considered
Adobe
I think Adobe's been around longer as a product but Tealium, from when I did research, it has auto-tagging. So one of my biggest pet peeves is when I'm rolling out new features, and whether it's an app or a website, is that I have to go speak with our metrics team or tagging team and we have to come up with these different strategies. Okay, how are we gonna tag it? What are we going to name it? It just seems like a lot of wasted time in my opinion. I want to track everything. I want to know every single thing these people are doing. We shouldn't have to have this conversation if we tag this, you might not have time to tag this right away for MVP. It's like that to me right now. That shouldn't even be a conversation. I should be able to release a feature, I should be able to just automatically go pull reports on that. And just figure out exactly what they were doing.
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Datadog
We are still trying other products, but people still like Datadog. After setting up a dashboard, it's great for monitoring instances on Datadog. Also, the DevOps team had a good time setting up Datadog. It means Datadog was way easier to set up compared to those others.
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Contract Terms and Pricing Model
Adobe
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
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Datadog
No answers on this topic
Scalability
Adobe
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
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Datadog
No answers on this topic
Professional Services
Adobe
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
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Datadog
No answers on this topic
Return on Investment
Adobe
  • I like to think it's positive. It's a very steep learning curve, so we do face a lot of challenges with adoption inside of the companies. My team and I evangelize this and also who's in charge of data and advanced analytics, but it's very hard to leverage that with typical business analysis people. These are people who live their life in Excel and SQL and Power BI. They just use this very occasionally and by only looking at that sort of aggregate data, they miss out on behavior and what actually happens in execution. And because it's such a steep learning curve, we do have a challenge pushing it in there.
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Datadog
  • Visibility into website issues and performance problems has improved our company communication.
  • Handling and detecting site issues faster has improved customer satisfaction and retention.
  • Configuration of the Datadog site can take a bit of time and we lost a bit of developer time during that process.
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ScreenShots

Datadog Screenshots

Screenshot of Out-of-the-box and easily customizable monitoring dashboards.Screenshot of Datadog is built to give visibility across teams. You can discuss issues in-context with production data, annotate changes and notify your team, see who responded to that alert before, and remember what was done to fix it.Screenshot of Datadog seamlessly unifies traces, metrics, and logs—the three pillars of observability.Screenshot of Collect monitoring data from across your entire stack with Datadog's 400+ built-in integrations.Screenshot of Datadog's Service Map decomposes your application into all its component services and draws the observed dependencies between these services in real timeScreenshot of Centralize log data from any source.