Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help…
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GitHub
Score 9.1 out of 10
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GitHub is a platform that hosts public and private code and provides software development and collaboration tools. Features include version control, issue tracking, code review, team management, syntax highlighting, etc. Personal plans ($0-50), Organizational plans ($0-200), and Enterprise plans are available.
Adobe Analytics takes many of the things that Google Analytics does and ratchets it up. This particularly is true when it comes to the tie-in with things like Adobe Experience Manager, Adobe Target, and Adobe Campaign. I believe this is the primary reason our organization …
Honestly, because Adobe Analytics is so customizable, I found that it is very well-suited for almost any type of web digital experience tracking of behavioral analytics. It has a very robust mech architecture for any type of e-commerce platform. But it is extensible and is easily adaptable to other circumstances. For example, in our university situation, we've been able to use it for student portal experience tracking, how well they are interacting, interfacing with our internal sites, and how well they are working with our task submission processes. But it does a great job of managing all aspects of the key journeys, especially from a marketing perspective. So while it might not be as out-of-the-box for some of those other alternative use cases outside of marketing, it's extensible and customizable enough that it's worked really well and met our needs.
GitHub is an easy to go tool when it comes to Version Controlling, CI/CD workflows, Integration with third party softwares. It's effective for any level of CI/CD implementation you would like to. Also the the cost of product is also very competitive and affordable. As of now GitHub lacks capabilities when it comes to detailed project management in comparison to tools like Jira, but overall its value for money.
Within my role of advertising, I can come in, and I can see I'm paying for visitors, paying to drive people to the website. So I can see the differences in my different traffic sources, whether that's a Google search campaign or a Facebook social campaign. I can measure the quality of that traffic and see what they're doing, whether they're bouncing right away and leaving the website, or spending more or less time on the website. And whether they're taking the actions. My ad campaign is focused on filling out forms, and ultimately, that's it. Just measure and see if my campaigns are successful or not.
Version control: GitHub provides a powerful and flexible Git-based version control system that allows teams to track changes to their code over time, collaborate on code with others, and maintain a history of their work.
Code review: GitHub's pull request system enables teams to review code changes, discuss suggestions and merge changes in a central location. This makes it easier to catch bugs and ensure that code quality remains high.
Collaboration: GitHub provides a variety of collaboration tools to help teams work together effectively, including issue tracking, project management, and wikis.
I think the biggest room for improvement is performance. When I go in certain times of the day or for certain clients, it's slow and it won't load the reports that I need. And as a result, needing to answer a question where you normally have the expectation of it being a near real-time answer that you get when you have to wait for reports to load or you have to wait because the reports can't load at all. It's a really unfortunate thing. It's a big problem actually. So I'd say that's one area of improvement. It's just improving the performance of the reports so that they'll load consistently all the time quickly and effectively.
Not an easy tool for beginners. Prior command-line experience is expected to get started with GitHub efficiently.
Unlike other source control platforms GitHub is a little confusing. With no proper GUI tool its hard to understand the source code version/history.
Working with larger files can be tricky. For file sizes above 100MB, GitHub expects the developer to use different commands (lfs).
While using the web version of GitHub, it has some restrictions on the number of files that can be uploaded at once. Recommended action is to use the command-line utility to add and push files into the repository.
We need it to discover threats long before they become a loophole in the security ecosystem. Also, it is very much compliant with customer standards and expectations. It provides marketing intelligence through in-depth analysis. Overall, a very good product to gain customer attention and thereby improve market
GitHub's ease of use and continued investment into the Developer Experience have made it the de facto tool for our engineers to manage software changes. With new features that continue to come out, we have been able to consolidate several other SaaS solutions and reduce the number of tools required for each engineer to perform their job responsibilities.
It is necessary to have a minimum knowledge on tracking tools so you can use the tool on full performance. It is not an introduction tool, so please bear that in mind. Once you got the knowledge you just need a small training on how to create your custom reports, where to find the components you need and how to add them to your dashboard. Then you share your report or create a rule for periodic sharing and it's done. Finally, if you have a lot of data stored the tool might be a little slower but that's ok.
GitHub is a clean and modern interface. The underlying integrations make it smooth to couple tasks, projects, pull requests and other business functions together. The insights and reporting is really strong and is getting better with every release. GitHub's PR tooling is strong for being web based, i do believe a better code editor would rival having to pull merge conflicts into local IDE.
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
Support for Adobe Analytics is ok, it used to be worse years ago. Now, the technology team at Adobe is way more knowledgeable on the product itself as well as the implementation. They also study your custom implementation and have good knowledge of where your company stands. Dedicated support is something worth considering.
There are a ton of resources and tutorials for GitHub online. The sheer number of people who use GitHub ensures that someone has the exact answer you are looking for. The docs on GitHub itself are very thorough as well. You will often find an official doc along with the hundreds of independent tutorials that answers your question, which is unusual for most online services.
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
We evaluated and we currently use Mixpanel and we have Google Analytics on a couple of our properties. And honestly, once you get the hang of the Adobe Analytics workspace, the other products really don't stack up against it because the segmentation and the ability to create reports pretty rapidly are invaluable.
While I don't have very much experience with these 2 solutions, they're two of the most popular alternatives to GitHub. Bitbucket is from Atlassian, which may make sense for a team that is already using other Atlassian tools like Jira, Confluence, and Trello, as their integration will likely be much tighter. Gitlab on the other hand has a reputation as a very capable GitHub replacement with some features that are not available on GitHub like firewall tools.
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
Adobe Analytics impacts nearly every aspect of a billion plus dollar revenue eCommerce business. From measuring the impact of new build features to marketing campaigns.
We are saving substantial money and resource effort by consolidating all of our properties to Adobe Analytics from alternative solutions, at which point we will finally be able to report on Total Digital, rather than disparate reports.
We support experimentation on every platform and the performance is only known through Adobe Analytics tagging.
Team collaboration significantly improved as everything is clearly logged and maintained.
Maintaining a good overview of items will be delivered wrt the roadmap for example.
Knowledge management and tracking. Over time a lot of tickets, issues and comments are logged. GitHub is a great asset to go back and review why x was y.
