Adobe Analytics vs. Glassbox

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Analytics
Score 8.2 out of 10
N/A
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A
Glassbox
Score 8.8 out of 10
Enterprise companies (1,001+ employees)
Glassbox helps organizations make their customer’s digital experience intuitive and safe. The vendor says it does this by capturing 100% of activity on mobile apps and websites and visualizing a holistic journey map. Using embedded AI Glassbox points to where CX is being compromised, the reasons behind it, and their potential value and empowers users to take action in real-time.N/A
Pricing
Adobe AnalyticsGlassbox
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe AnalyticsGlassbox
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe AnalyticsGlassbox
Considered Both Products
Adobe Analytics
Chose Adobe Analytics
They both have their perks. Glassbox has session recordings and interaction maps which are very useful to see what elements on the page users are interacting with. While Adobe Analytics provides are more analytical and statistical approach where you can learn about everything …
Glassbox
Chose Glassbox
Adobe Analytics is more accurate with data but doesn't have the capabilities like Glassbox (interaction map, session replays, etc.) so we have to cross check data to ensure the information is accurate.
Chose Glassbox
  1. Improved understanding of customer behavior: Glassbox provides a detailed view of how customers interact with a website, mobile app, and other digital channels. This information is essential for understanding customer behavior and identifying areas where the business can …
Chose Glassbox
Glassbox offered the server side capabilities we needed over anyone. Glassbox does not rely on massive custom event packages. Glassbox user interface is very simple and user friendly. The adhoc reports and fairly easy to use. It is an enteprise wide application and is not …
Chose Glassbox
While Glassbox has the smoothest interface and product, it still lacks against the leaders like Google and Adobe in terms of the flexibility the giamts provide for integration with any kind of technology the oragnisations are following
Chose Glassbox
We chose Glassbox because we found there to be more data that we could trust and which was available for us for immediate analysis. We were not required to do any tagging and were quickly able to get insights inside a session and see why a customer was acting the way he was.
Chose Glassbox
The amount of support
Top Pros
Top Cons
Features
Adobe AnalyticsGlassbox
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Adobe Analytics
9.1
1 Ratings
0% below category average
Glassbox
-
Ratings
Lead Conversion Tracking10.01 Ratings00 Ratings
Bounce Rate Measurement9.01 Ratings00 Ratings
Device and Browser Reporting9.01 Ratings00 Ratings
Pageview Tracking9.01 Ratings00 Ratings
Event Tracking9.01 Ratings00 Ratings
Reporting in real-time9.01 Ratings00 Ratings
Referral Source Tracking9.01 Ratings00 Ratings
Customizable Dashboards9.01 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Adobe Analytics
-
Ratings
Glassbox
9.4
32 Ratings
28% above category average
Responsive Design for Web Access00 Ratings9.531 Ratings
Mobile Application00 Ratings9.630 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings9.231 Ratings
Mobile App Analytics00 Ratings9.531 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Adobe Analytics
-
Ratings
Glassbox
9.3
32 Ratings
9% above category average
Click analytics00 Ratings9.032 Ratings
Scroll maps00 Ratings9.631 Ratings
Conversion tracking00 Ratings9.331 Ratings
Goal tracking00 Ratings9.331 Ratings
Funnel Analysis00 Ratings9.432 Ratings
Session Recording and Replay00 Ratings9.232 Ratings
User Segmentation00 Ratings9.432 Ratings
Best Alternatives
Adobe AnalyticsGlassbox
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
Smartlook
Smartlook
Score 8.7 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.3 out of 10
Contentsquare
Contentsquare
Score 8.7 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.7 out of 10
Contentsquare
Contentsquare
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe AnalyticsGlassbox
Likelihood to Recommend
8.1
(176 ratings)
9.3
(33 ratings)
Likelihood to Renew
9.8
(42 ratings)
9.1
(6 ratings)
Usability
7.0
(33 ratings)
9.1
(6 ratings)
Availability
8.9
(17 ratings)
-
(0 ratings)
Performance
7.7
(15 ratings)
-
(0 ratings)
Support Rating
5.3
(58 ratings)
-
(0 ratings)
In-Person Training
2.9
(5 ratings)
-
(0 ratings)
Online Training
7.0
(5 ratings)
-
(0 ratings)
Implementation Rating
7.4
(17 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
7.3
(6 ratings)
-
(0 ratings)
Product Scalability
9.5
(2 ratings)
-
(0 ratings)
Professional Services
7.1
(5 ratings)
-
(0 ratings)
User Testimonials
Adobe AnalyticsGlassbox
Likelihood to Recommend
Adobe
Where it's particularly well suited, figuring out just the ins and outs of how we drive traffic to certain editorial articles that we're using. That Word Of The Year was a good example of that. We have a team of lexicographers that a few times a year put out collections of new entries. The thing about a dictionary is even in the old days when it was just print dictionaries, the day it goes into print is the day it starts going out of date. It really just has to constantly be updated. So we have a lot of good content that comes from the lexicographers team about which words are getting updates and why that is. We try to put some thought based on influence and how they organize their queue. If they find words that are particularly high volume, that might be a good reason to kind of get that up in the work queue, relative to where something else might be. For example, I know the team got really excited recently. Only the kind of thing a lexicographer can get excited about, but the word "at" can now be a verb because of all the use in Twitter of "Don't at me." So they added a separate entry for "at" to be a verb. That's just one of those words that you never even think about. So they got real jazzed about it. So with using the tool, we love using it to spark ideas and to dig up ideas. It's testing our own performance. For example, we had to make some changes to our crossword last year, so we were keeping a very close eye on session duration and how long people were taking. And that time on duration, Adobe Analytics has it set up in the reporting. You can do it kind of bucketed into groups or you kind of run your straight average, which is helpful because that sort of data, you always have some wonky outliers that can skew it. So I find it really helpful to be able to show that distribution because if you take something like our crossword puzzle and games, that's something where we hope people can come play word games and learn, but obviously there are ads going along the side, too. We want to maximize that time. We use the tool to see if we've made these changes - is time going up or down - and we can adjust based on that.
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Glassbox
Glassbox is a customer experience management platform that provides various tools, including Interaction Maps, to help organizations understand and improve the customer journey. Some specific scenarios where Glassbox is well suited include: Identifying pain points in the customer journey: The Interaction Maps feature provides a visual representation of customer interactions, allowing organizations to easily identify where customers may be struggling and take action to resolve the issue. Proactively addressing issues: With the Interaction Maps feature, organizations can proactively address issues as they arise, rather than relying on customer feedback to identify problems. Improving customer service: By understanding the customer journey, organizations can improve the overall customer experience and provide top-notch customer service. On the other hand, there may be some scenarios where Glassbox is less appropriate, such as: Organizations with a limited budget: Glassbox is a subscription-based service, so it may not be suitable for organizations with a limited budget or those who are not willing to make the investment in customer experience management tools. Organizations with minimal online presence: Glassbox is primarily focused on improving the online customer journey, so it may be less appropriate for organizations with a minimal online presence.
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Pros
Adobe
  • Reporting-wise, I think Adobe Analytics workspace analysis is a very powerful tool in terms of reporting. It provides very good insights and this is well integrated with the other Adobe products like Target Audience Manager and the content creation. So it's a good product to use.
Read full review
Glassbox
  • I like the ease of access that is provided to our internal users
  • Super easy integration with our site and other tools
  • The ability to navigate to any session, review the details and make actionable notes for resolution
  • The ability to exclude sensitive information from being recorded.
Read full review
Cons
Adobe
  • So the first con is that the experimentation reporting is sort of lacking, right? So it's just the very standard significance calculation, but you don't get to do the same thing for segments. So if you segment it, you will also segment the amount of users that entered that data. So we want to know actually from all of those, okay, what does this segment do? Not just reduce the whole result to that segment.
  • The second one is that it's very complicated to implement custom tracking for each experiment. If you need that, you need to go back to the tag manager convince someone in there to put your tag and approve it and launch it. So customizability is a blessing and a curse.
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Glassbox
  • Some shiny new features are hard to use and/or optimize
  • The email templates need improving. They are stiff and unfriendly.
  • Ticket support is a bit weak. Slow response times and opinions for answers instead of facts.
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Likelihood to Renew
Adobe
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
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Glassbox
The level of support from the Glassbox team and how much we have improved our conversion just after a few months
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Usability
Adobe
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
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Glassbox
Glassbox has made it a mission to make the experience for the client as easy as possible. The entire system is intuitive and every report, screen and widget can be customized in just a few clicks, making both the onboarding and ongoing use a lot easier and enjoyable and helping us focus only on the business use
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Reliability and Availability
Adobe
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
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Glassbox
No answers on this topic
Performance
Adobe
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
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Glassbox
No answers on this topic
Support Rating
Adobe
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
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Glassbox
No answers on this topic
In-Person Training
Adobe
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
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Glassbox
No answers on this topic
Online Training
Adobe
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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Glassbox
No answers on this topic
Implementation Rating
Adobe
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
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Glassbox
No answers on this topic
Alternatives Considered
Adobe
I think Adobe's been around longer as a product but Tealium, from when I did research, it has auto-tagging. So one of my biggest pet peeves is when I'm rolling out new features, and whether it's an app or a website, is that I have to go speak with our metrics team or tagging team and we have to come up with these different strategies. Okay, how are we gonna tag it? What are we going to name it? It just seems like a lot of wasted time in my opinion. I want to track everything. I want to know every single thing these people are doing. We shouldn't have to have this conversation if we tag this, you might not have time to tag this right away for MVP. It's like that to me right now. That shouldn't even be a conversation. I should be able to release a feature, I should be able to just automatically go pull reports on that. And just figure out exactly what they were doing.
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Glassbox
  1. Improved understanding of customer behavior: Glassbox provides a detailed view of how customers interact with a website, mobile app, and other digital channels. This information is essential for understanding customer behavior and identifying areas where the business can improve the customer experience.
  2. Easy identification and resolution of issues: Glassbox's detailed analysis of customer interactions makes it easy to identify and understand issues, such as errors, broken links, and usability problems. This allows businesses to take action and resolve these issues quickly, which can improve the overall customer experience and reduce customer churn.
  3. Additionally, Glassbox also provides a way to analyze the customer journey and understand the pain points and drop off points, this enables businesses to optimize their website and improve the overall customer experience, and identify potential revenue opportunities.
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Contract Terms and Pricing Model
Adobe
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
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Glassbox
No answers on this topic
Scalability
Adobe
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
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Glassbox
No answers on this topic
Professional Services
Adobe
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
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Glassbox
No answers on this topic
Return on Investment
Adobe
  • A ton. So when I first started with Adobe Analytics, our analytics team only had one tag per media channel with no additional breakdowns available within the tag. So a lot of the parameters were very redundant saying the same things. We just weren't getting a lot of the support that we needed. So I had to work with each of our channel teams and develop a taxonomy for our tags to tell us our main funding sources, our act, our AC paid channels, and their sub-channel tactics. So we now have a very granular view of marketing in Adobe Analytics that has allowed us to ask for incremental funding. We're hitting global RevPAR targets and we're able to use that data and supplement where there's risk and need elsewhere in the company. So it's been super cool.
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Glassbox
  • Our VOC team has been able to process more escalations more successfully and resolve more customer issues in a timely manner
  • Product teams are able to get the insights they need in a timely manner to track new projects success
  • Mobile app capture in Glassbox has been a problem for almost a year with no solid resolution
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