Adobe Analytics vs. Glassbox

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Analytics
Score 8.2 out of 10
N/A
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A
Glassbox
Score 9.3 out of 10
Enterprise companies (1,001+ employees)
Glassbox helps organizations make their customer’s digital experience intuitive and safe. It does this by capturing activity on mobile apps and websites and visualizing a holistic journey map. Using embedded AI Glassbox points to where CX is being compromised, the reasons behind it, and their potential value and empowers users to take action in real-time.N/A
Pricing
Adobe AnalyticsGlassbox
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe AnalyticsGlassbox
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Adobe AnalyticsGlassbox
Considered Both Products
Adobe Analytics
Chose Adobe Analytics
They both have their perks. Glassbox has session recordings and interaction maps which are very useful to see what elements on the page users are interacting with. While Adobe Analytics provides are more analytical and statistical approach where you can learn about everything …
Glassbox
Chose Glassbox
Adobe Analytics is more accurate with data but doesn't have the capabilities like Glassbox (interaction map, session replays, etc.) so we have to cross check data to ensure the information is accurate.
Chose Glassbox
  1. Improved understanding of customer behavior: Glassbox provides a detailed view of how customers interact with a website, mobile app, and other digital channels. This information is essential for understanding customer behavior and identifying areas where the business can …
Chose Glassbox
Glassbox offered the server side capabilities we needed over anyone. Glassbox does not rely on massive custom event packages. Glassbox user interface is very simple and user friendly. The adhoc reports and fairly easy to use. It is an enteprise wide application and is not …
Chose Glassbox
While Glassbox has the smoothest interface and product, it still lacks against the leaders like Google and Adobe in terms of the flexibility the giamts provide for integration with any kind of technology the oragnisations are following
Chose Glassbox
We chose Glassbox because we found there to be more data that we could trust and which was available for us for immediate analysis. We were not required to do any tagging and were quickly able to get insights inside a session and see why a customer was acting the way he was.
Chose Glassbox
The amount of support
Top Pros
Top Cons
Features
Adobe AnalyticsGlassbox
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Adobe Analytics
8.1
68 Ratings
1% above category average
Glassbox
-
Ratings
Lead Conversion Tracking7.762 Ratings00 Ratings
Bounce Rate Measurement7.866 Ratings00 Ratings
Device and Browser Reporting8.566 Ratings00 Ratings
Pageview Tracking8.965 Ratings00 Ratings
Event Tracking8.665 Ratings00 Ratings
Reporting in real-time7.064 Ratings00 Ratings
Referral Source Tracking8.065 Ratings00 Ratings
Customizable Dashboards8.664 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Adobe Analytics
-
Ratings
Glassbox
9.7
45 Ratings
25% above category average
Responsive Design for Web Access00 Ratings9.944 Ratings
Mobile Application00 Ratings9.943 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings9.444 Ratings
Mobile App Analytics00 Ratings9.544 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Adobe Analytics
-
Ratings
Glassbox
9.6
45 Ratings
3% above category average
Click analytics00 Ratings9.945 Ratings
Scroll maps00 Ratings9.444 Ratings
Conversion tracking00 Ratings9.444 Ratings
Goal tracking00 Ratings9.544 Ratings
Funnel Analysis00 Ratings9.945 Ratings
Session Recording and Replay00 Ratings9.545 Ratings
User Segmentation00 Ratings9.545 Ratings
Best Alternatives
Adobe AnalyticsGlassbox
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
Smartlook
Smartlook
Score 8.4 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 9.5 out of 10
Contentsquare
Contentsquare
Score 8.4 out of 10
Enterprises
Optimal Workshop
Optimal Workshop
Score 9.2 out of 10
Contentsquare
Contentsquare
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe AnalyticsGlassbox
Likelihood to Recommend
8.4
(245 ratings)
9.9
(46 ratings)
Likelihood to Renew
8.6
(105 ratings)
9.1
(6 ratings)
Usability
8.2
(98 ratings)
8.7
(15 ratings)
Availability
8.1
(12 ratings)
-
(0 ratings)
Performance
8.0
(11 ratings)
-
(0 ratings)
Support Rating
3.6
(41 ratings)
-
(0 ratings)
In-Person Training
1.1
(5 ratings)
-
(0 ratings)
Online Training
7.0
(5 ratings)
-
(0 ratings)
Implementation Rating
8.1
(10 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
7.3
(6 ratings)
-
(0 ratings)
Product Scalability
10.0
(2 ratings)
-
(0 ratings)
Professional Services
7.9
(5 ratings)
-
(0 ratings)
User Testimonials
Adobe AnalyticsGlassbox
Likelihood to Recommend
Adobe
Maybe for a small company with small products for their thing, Adobe may be bit of an implementation too much for them, but when it comes to companies like us, like a life sciences or large enterprises and even small enterprises, but with more products, more analysis that they need to make their marketing experience better, maybe Adobe product is the best suitable.
Read full review
Glassbox
I’ve found that Glassbox is particularly well-suited during marketing campaigns, because you can export and analyze data in real-time, track the campaign’s effectiveness, and gain immediate insight into how customers are interacting with your website. With these insights, we’re able to tweak campaigns on the fly to increase engagement and conversion rates. Similarly, since Glassbox allows us to monitor customer interactions in real-time, we gain immediate feedback on how our users are engaging with a new digital feature on our platform, for example. We can then quickly identify any usability issues or friction points, make adjustments in real-time to improve the user experience, and maximize the success of the new feature.
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Pros
Adobe
  • It summarizes large complex data better than any other analytics solution I've dealt with without the need for sampling, gives the right level of detail, does the right level of breakdowns, aggregation. I consistently not only use Adobe Analytics, but I use other data sets and compare against Adobe Analytics. And as I go into Adobe Analytics and compare, as long as I've done the query right and the other systems, they're very, very close. And if anything, with a lot of Adobe's newer products, they've gotten more accurate over time. So that's basically, you asked me what I liked about it. I like that it's accurate. I like that I don't have to do a lot of explaining. There's enough explaining in the world of web analytics to have to go back and explain why data's problematic. And so like I said, provided that the implementation is correct, it's a very easy conversation. Even if people may not like the answer.
Read full review
Glassbox
  • Enables businesses to immediately detect and resolve issues, through real-time monitoring and alerts.
  • Reduces abandonment rates by identifying the point of friction and making suggestions for how to resolve it.
  • Provides visual tools that show a user's clicks, scrolls, and hovers, offering loads of insight into customer behavior.
Read full review
Cons
Adobe
  • Support. I mentioned this earlier and we don't know what we don't know. Researching the massive amounts of documentation isn't realistic with bandwidth constraints, and our rep getting frustrated with us when we go through what we are seeing is disappointing.
  • Education. More please, and designed more towards the "business side". I get with the many many many different implementations (every company is different!), that it's tough, but even a basic of the basics would be nice for situations that everyone is looking at, like the engagement with the merchandising on the home page (or any certain page).
Read full review
Glassbox
  • It's a pretty powerful platform, and my sense is that most users don't utilize it to its fullest potential. Glassbox could help by offering a more comprehensive onboarding program (maybe even customized training sessions or live workshops tailored to the needs and use cases of FSIs)
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Likelihood to Renew
Adobe
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Read full review
Glassbox
The level of support from the Glassbox team and how much we have improved our conversion just after a few months
Read full review
Usability
Adobe
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
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Glassbox
Glassbox is very easy to use, and with the AI features which it has inside, it has been very easy for us to not only find the relevant sessions but also summarize them and interact with the summary - so we now have all types of people in our org who use Glassbox - including those who are purely non-tech. Also, I must give a huge shoutout to our customer support team who have been instrumental in helping us get value from Glassbox
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Reliability and Availability
Adobe
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
Read full review
Glassbox
No answers on this topic
Performance
Adobe
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
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Glassbox
No answers on this topic
Support Rating
Adobe
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
Read full review
Glassbox
No answers on this topic
In-Person Training
Adobe
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Read full review
Glassbox
No answers on this topic
Online Training
Adobe
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
Read full review
Glassbox
No answers on this topic
Implementation Rating
Adobe
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
Read full review
Glassbox
No answers on this topic
Alternatives Considered
Adobe
Google Analytics comes across more of a reporting tool whereas Adobe Analytics is more of an Enterprise level analytics tool. Contentsquare provides some traffic and flow capabilities but not to the same level as Adobe Analytics. However, Contentsquare's major advantage is its Zoning (Heatmapping), Impact Quantification and Find 'n' Fix modules; none of which are knowingly available in Adobe Analytics.
Read full review
Glassbox
Glassbox is a customer experience management platform that provides various tools to help organizations understand and improve the customer journey. There may be other products that offer similar capabilities, such as FullStory, UserTesting, and Clicktale. These products may provide similar features, such as session replay, advanced analytics, and integration with other tools. It is important for organizations to carefully evaluate the specific needs and goals of their business and choose a product that aligns with those objectives.
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Contract Terms and Pricing Model
Adobe
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
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Glassbox
No answers on this topic
Scalability
Adobe
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
Read full review
Glassbox
No answers on this topic
Professional Services
Adobe
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
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Glassbox
No answers on this topic
Return on Investment
Adobe
  • Adobe Analytics impacts nearly every aspect of a billion plus dollar revenue eCommerce business. From measuring the impact of new build features to marketing campaigns.
  • We are saving substantial money and resource effort by consolidating all of our properties to Adobe Analytics from alternative solutions, at which point we will finally be able to report on Total Digital, rather than disparate reports.
  • We support experimentation on every platform and the performance is only known through Adobe Analytics tagging.
Read full review
Glassbox
  • Glassbox has really taken us to the next level in terms of customer sentiment analysis and informed decision-making. We're capturing 100% of customer sessions, and with Glassbox we're able to address hidden issues and make decisions that enhance the experience of our entire customer base, as opposed to just a select few. Our strategic decisions are now based on accurate, comprehensive data, and we're seeing the fruits of this. Our customers are more engaged (and more loyal), our conversion rates are climbing, and our business is growing.
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ScreenShots

Adobe Analytics Screenshots

Screenshot of the Alert Builder in Adobe Analytics.Screenshot of an Analysis Workspace Training Tutorial in Adobe AnalyticsScreenshot of attribution in Adobe AnalyticsScreenshot of the Segment Builder in Adobe AnalyticsScreenshot of anomaly detection in Adobe AnalyticsScreenshot of the Alert Builder in Adobe Analytics