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Top Rated
502 Ratings

Adobe Analytics

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Top Rated
502 Ratings
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Score 7.7 out of 100
43 Ratings
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Score 8 out of 100

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is very well suited for medium to large e-commerce companies. If you are looking to get a better, more detailed view of your audience and how they interact with your brand across multiple channels, then Adobe Analytics is a great tool for that. Smaller companies with a limited reach may not find the return they are looking for with such a robust tool.
Anonymous | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

This software can be installed manually or via a third party installer. Those less happy with coding may prefer to check availability of Piwik via the web host before choosing it as a preferred option. That aside, the important issue when choosing any analytics package is whether it tracks the range of data that you need. Piwik is very rich in this respect.
Sharon Hurley Hall | TrustRadius Reviewer

Pros

Adobe Analytics

  • Adobe Analytics is very visually pleasing and user-friendly; my favorite thing is the simple drag and drop feature that makes the workspace flexible and clean.
  • Reports are easy to read with the help of graphics; another reason why Adobe Analytics is visually appealing.
  • Customer support; while it is sometimes slow to receive help, at least customer support exists, compared to Google Analytics.
Liz Wade | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

  • Piwik does a great job of allowing customized campaign tracking to try and hit marketing or funding goals.
  • The robust plugin architecture allows for a large amount of custom development to track very specific needs. The availability of a REST API also allows you to build in support for Piwik to your in-house applications which can enable developers to track bugs with more precision.
  • The dashboard structure allows you to create specialized views for specific user roles so that you can give a specific focus to a small subsection of the reported data. This is an excellent way to show non-technical users only the portion of the data they are interested in without getting bogged down into the details.
Anonymous | TrustRadius Reviewer

Cons

Adobe Analytics

  • No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions.
  • Overall implementation is cumbersome and time-consuming.
  • Need proper tagging on all of your platforms as well as all hits and instances.
Anonymous | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

  • I wish there were some additional pre-formatted tiles/tabs to choose from
  • Creating custom data sets for tiles/tabs is not straightforward and there isn't much in the way of explanations on how to do it
  • I have clicked the "WP-Piwik - SEO" button in setting/statistics but can't seem to get the data to populate. Again, not much in the way of "Help" on the site to assist in figuring it out.
Jeff Wallace | TrustRadius Reviewer

Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

Matomo Analytics (formerly Piwik) 8.7
Based on 13 answers
Given, that I do not make a decision wherever to buy the product, I think the biggest culprit would be name recognition (that Piwik currently lacks compared to Google Analytics and such). Also, not to put it into negative light, but being "free" raises eyebrows, as being a lesser software
Mike Tihonchik | TrustRadius Reviewer

Usability

Adobe Analytics

Adobe Analytics 6.8
Based on 9 answers
It has amazing functionalities but the usability is still far from friendly. You have to really want to use the tool to learn how it works and we've had several cases of people who are not as comfortable with data and reporting who just gave up using it because they can't understand how to.
Thais Guimaraes, OMCP | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

Matomo Analytics (formerly Piwik) 9.0
Based on 3 answers
Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)
Hendrik Schaper | TrustRadius Reviewer

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
Anonymous | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

No score
No answers yet
No answers on this topic

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

No score
No answers yet
No answers on this topic

Support Rating

Adobe Analytics

Adobe Analytics 6.3
Based on 19 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

Matomo Analytics (formerly Piwik) 8.0
Based on 4 answers
The best thing about the Matomo support is that they have a forum which basically you can find the answer to almost all of your questions and most of the time you don't need to contact them regarding your questions and problems but if you need help they will answer in a reasonable time slots.
Alireza Hassani | TrustRadius Reviewer

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
Anonymous | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
It is a large effort to implement. Throwing a developer with zero experience with Adobe Analytics with no support is a REALLY BAD IDEA!!! Having experienced developers working as a team is crucial to a strong implementation. I say this because I have experienced both scenarios. I was the only developer on an implementation project and I had no experience with Adobe Analytics. As a result I made many architecturally bad decisions which lead to a rigid fragile implementation that eventually was scraped. It took some hard lessons to learn that Adobe Analytics was not as simple as their sales reps make it sound. Using the Adobe Dynamic Tag Manager made sequential implementations incredibly STRONG. Having a DTM to manage the code was a miracle and a life saver!!! If you plan on doing a big enterprise level implementation, please seriously consider using the Adobe Dynamic Tag Manager!!! it made code maintenance super slick and easy which is super important for a developer!!!
Vagner Polund | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

Matomo Analytics (formerly Piwik) 9.0
Based on 1 answer
Only one hiccup when we were using a beta installation. Other than that, smooth sailing.
Erik Rühling | TrustRadius Reviewer

Alternatives Considered

Adobe Analytics

Adobe Analytics runs a close 3 with Google Analytics and pales in comparison with Webtrends. I inherited management of Adobe, but if I had my choice I'd switch to Webtrends if not for their ease of SQL customization and their ability to easily create bitstream data without costly add-ons. When you work as an analyst, telling your boss that you need more money for software they've already purchased does not go over well. I could finagle it, but with so many key pieces relying on our web data, it's not worth it.
Nathan Collins | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

With Matomo Analytics you have total control of your platform, whereas with Google Analytics you never know how they'll be using your data. Being an open source platform allows you to build plugins and themes for this great platform. Some of the users have already build some plugins freely available and some are commercial.
Jean Franco | TrustRadius Reviewer

Return on Investment

Adobe Analytics

  • As a direct result of some of our insights we obtained through Adobe Analytics, we focused on improving our mobile web pages which resulted in a significant increase in conversion rates for mobile devices (can't disclose actual figures here). We had no idea previously what % of our customers were going through certain processes on our website on a mobile device and the experience had been built for a desktop.
  • One of the insights the Next Page Flow and Fallout reports helped us find was that fallout rates for the first step in one of our multi-step processes on the website were over 50%! That helped us identify that the first step was too complicated, and we simplified it and that resulted in a >30% improvement.
Albert Ihm | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

  • We can see the analytics of our web applications and thus having the insight of the systems' behavior.
  • It helps in improving the performance and scalability of our web application.
  • It helps us improve the user experience on our sites; seeing the user's activity we can take decisions to make it better.
  • A cost-effective tool, since it is free.
Cristian Bodnarasec | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Analytics Editions & Modules

Additional Pricing Details

Matomo Analytics (formerly Piwik)

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Matomo Analytics (formerly Piwik) Editions & Modules

On-premise Edition
Free download (open source)$0
Content Optimization Bundle$5792
Growth Bundle$1,1492
Premium Bundle$1,4992
Email Support Subscription$2,0902
  1. per installation
SaaS Edition
Essential$91
Business$291
Enterprise$1992
Free 30 day trial$03
  1. number of pageviews (monthly traffic)
  2. your requirements and monthly traffic
  3. limited to 30 days
Additional Pricing Details
On-premise Edition is free to download and install on your own servers: free download at https://matomo.org/download/ Individual features can be purchased from $19/year: see all features at https://plugins.matomo.org/premium SaaS Edition (Matomo Cloud) starts from $9/month: see transparent pricing at https://matomo.org/pricing

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