Adobe Campaign vs Adobe Target

• Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
• Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
• Analytics: Neolane provides a vast amount of data

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• Test & Target is an excellent means to understand and quantify any user experience solutions your business needs to achieve.
• Large scale tests combined with incremental changes will whip your web properties into shape. You will better understand your customers, as well as your success metrics. In the scope of a campaign, you can better understand the behavior of your audience by setting up specific success metrics (i.e. clicks on specific nav items, white paper downloads, page landings, etc.) alongside your primary conversions (i.e. form fill, purchase, application, etc.)
• Test & Target is an excellent solution for directing traffic to the appropriate web properties. By targeting specific users, you will have the ability to set up parameters which determine the content which you want the customer to view.
• Test & Target undergoes product updates on a regular basis, making its capabilities more robust. You must be analytic AND creative to use Test & Target to its fullest potential.

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• If you are not used to using Adobe products they can be a bit complicated to navigate and learn
• There are too many tools and options to learn, takes time.

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• Be careful to not rack up too many server calls - this can be a costly endeavor. If you're in a large corporation which can afford mass quantities of server calls per year, then you won't have to be as concerned. If you are a small company, you must be more prudent and use T&T for specific campaigns which have a life span, can warrant specific results, and do not linger on. De-activating mboxes within T&T is a great way to disable mboxes without bugging IT or your web developers about removing/adding mboxes every time you want to run a campaign.
• T&T is client-side user experience testing, meaning what the customer sees is based on their specific visit in a specific web browser - and the experience is controlled by T&T during the lifespan of the cookie. This is not a fault of T&T, but it is necessary to understand. As you build and QA campaigns, you still have to check the experience in ALL browsers and you have to be aware that a user visiting your site on more than one computer may see different experiences based on how they were routed in the test campaign.

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• Better tracking of responses and customers.
• All in one tool so we don't have to cross train multiple employees on multiple programs
• Has given set goals for further expansion.

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• We saw some nice lifts in conversion from the tests we ran within the product.
• We were able to easily show other team members when suggestions would work or not work, with numbers backing it up.

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