Adobe Campaign vs Adobe Target

• Opens and URL tracking. This is a built-in feature that provides useful insights into the effectiveness of emails.
• Email design flexibility. It is very easy and quick to create an email campaign from scratch and send to a list of recipients.
• Designing workflows to segment your recipient population. With sufficient data loaded into a data model, it is quite simple to use the targeting and workflows to filter for specific recipients to which you wish to deliver a message to.

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• Because the software is established there is lots of online help available and most of the bugs have been worked out
• Adobe has a vast supply of resources if your pockets are deep enough.
• The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.

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• Package deployments. It requires administrator rights in order to deploy into an environment. We do not want changes directly in a production environment so deployments are a bottleneck since only a few have access.
• User audits. It is difficult or impossible in certain cases to determine who started/executed/made changes to a workflow. There's no easy way to roll back changes.
• Troubleshooting errors. For more complex workflows, when they do fail, it is not easy to figure out what caused the failure.

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• From the development standpoint, tests are not any easier to set up than they would be manually. They actually are more complicated and provide more work to our development team.
• The software is extremely expensive. You cannot segment your tests or campaigns by geo-targeting, for example, unless you pay extra for that portion of the package.
• Customer service was easy to get into contact with, but your consulting time with them is very limited, and they weren't always knowledgeable about the issues you needed help with.
• The software is mainly centered around the "Target" portion of the product (I would say about 75% of the product is devoted to this). Once testing completes, there are many options to push your winning campaigns live and target them to specific segments. Unfortunately this adds to the expense of the software; you pay by impressions. We also use an external ad display software. For these reasons, we did not use any of the targeting portion of the product, which left 75% of it unusable.
• Test results are real-time, but we found they weren't always accurate. For example, when we would implement the winning campaign from a test, we often found no drastic improvement in conversion, or sometimes it even converted worse.

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• Our sales and clicks have drastically risen.
• We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
• Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.

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• It has helped us make decisions about whether to put manpower behind certain website strategies, as we've been able to test them temporarily and run A/B tests to prove effectiveness.
• It allows us an easy way to serve different content to different groups of staff members on our internal intranet.
• It allows us to know more about our users by measuring analytics of how users interact with the dynamic page elements served by Adobe Target.

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