What users are saying about
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Top Rated
248 Ratings
123 Ratings

Adobe Campaign

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Top Rated
248 Ratings
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Score 8 out of 100
123 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Adobe Target
WYSIWYG email editor
Adobe Campaign
8.6
Adobe Target
Dynamic content
Adobe Campaign
8.4
Adobe Target
Ability to test dynamic content
Adobe Campaign
8.3
Adobe Target
Landing pages
Adobe Campaign
8.8
Adobe Target
A/B testing
Adobe Campaign
8.8
Adobe Target
Mobile optimization
Adobe Campaign
7.8
Adobe Target
Email deliverability reporting
Adobe Campaign
8.5
Adobe Target
List management
Adobe Campaign
8.1
Adobe Target
Triggered drip sequences
Adobe Campaign
7.9
Adobe Target

Lead Management

Adobe Campaign
6.7
Adobe Target
Lead nurturing
Adobe Campaign
7.1
Adobe Target
Lead scoring and grading
Adobe Campaign
7.3
Adobe Target
Data quality management
Adobe Campaign
6.3
Adobe Target
Automated sales alerts and tasks
Adobe Campaign
6.0
Adobe Target

Campaign Management

Adobe Campaign
7.7
Adobe Target
Calendaring
Adobe Campaign
8.0
Adobe Target
Event/webinar marketing
Adobe Campaign
7.4
Adobe Target

Social Media Marketing

Adobe Campaign
7.9
Adobe Target
Social sharing and campaigns
Adobe Campaign
8.0
Adobe Target
Social profile integration
Adobe Campaign
7.7
Adobe Target

Reporting & Analytics

Adobe Campaign
8.3
Adobe Target
Dashboards
Adobe Campaign
8.2
Adobe Target
Standard reports
Adobe Campaign
8.6
Adobe Target
Custom reports
Adobe Campaign
8.0
Adobe Target

Platform & Infrastructure

Adobe Campaign
7.4
Adobe Target
API
Adobe Campaign
7.1
Adobe Target
Role-based workflow & approvals
Adobe Campaign
8.1
Adobe Target
Customizability
Adobe Campaign
7.6
Adobe Target
Integration with Salesforce.com
Adobe Campaign
8.1
Adobe Target
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Adobe Target
Integration with SugarCRM
Adobe Campaign
6.5
Adobe Target

Testing and Experimentation

Adobe Campaign
Adobe Target
7.5
a/b experiment testing
Adobe Campaign
Adobe Target
8.8
Split URL testing
Adobe Campaign
Adobe Target
8.1
Multivariate testing
Adobe Campaign
Adobe Target
8.2
Multi-page/funnel testing
Adobe Campaign
Adobe Target
7.6
Cross-browser testing
Adobe Campaign
Adobe Target
7.4
Mobile app testing
Adobe Campaign
Adobe Target
6.0
Test significance
Adobe Campaign
Adobe Target
6.7
Visual / WYSIWYG editor
Adobe Campaign
Adobe Target
6.2
Advanced code editor
Adobe Campaign
Adobe Target
8.0
Page surveys
Adobe Campaign
Adobe Target
6.7
Visitor recordings
Adobe Campaign
Adobe Target
8.2
Preview mode
Adobe Campaign
Adobe Target
5.8
Test duration calculator
Adobe Campaign
Adobe Target
7.0
Experiment scheduler
Adobe Campaign
Adobe Target
8.6
Experiment workflow and approval
Adobe Campaign
Adobe Target
7.7
Dynamic experiment activation
Adobe Campaign
Adobe Target
7.6
Client-side tests
Adobe Campaign
Adobe Target
8.8
Server-side tests
Adobe Campaign
Adobe Target
7.2
Mutually exclusive tests
Adobe Campaign
Adobe Target
7.6

Audience Segmentation & Targeting

Adobe Campaign
Adobe Target
8.1
Standard visitor segmentation
Adobe Campaign
Adobe Target
7.9
Behavioral visitor segmentation
Adobe Campaign
Adobe Target
7.5
Traffic allocation control
Adobe Campaign
Adobe Target
8.9
Website personalization
Adobe Campaign
Adobe Target
8.2

Results and Analysis

Adobe Campaign
Adobe Target
6.8
Heatmap tool
Adobe Campaign
Adobe Target
7.5
Click analytics
Adobe Campaign
Adobe Target
8.0
Scroll maps
Adobe Campaign
Adobe Target
8.0
Form fill analysis
Adobe Campaign
Adobe Target
6.6
Conversion tracking
Adobe Campaign
Adobe Target
6.0
Goal tracking
Adobe Campaign
Adobe Target
6.7
Test reporting
Adobe Campaign
Adobe Target
6.9
Results segmentation
Adobe Campaign
Adobe Target
6.0
CSV export
Adobe Campaign
Adobe Target
5.3
Experiments results dashboard
Adobe Campaign
Adobe Target
6.5

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
Anonymous | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh | TrustRadius Reviewer

Performance

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
No answer on this topic is available.

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson | TrustRadius Reviewer

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Adobe Target

Adobe Target 4.4
Based on 9 answers
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
Gary Poppe | TrustRadius Reviewer

In-Person Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick | TrustRadius Reviewer

Online Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick | TrustRadius Reviewer

Implementation Rating

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Anonymous | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise | TrustRadius Reviewer

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Adobe Target
8.5

Likelihood to Renew

Adobe Campaign
8.4
Adobe Target
6.3

Usability

Adobe Campaign
6.8
Adobe Target
1.1

Reliability and Availability

Adobe Campaign
7.0
Adobe Target
6.1

Performance

Adobe Campaign
7.0
Adobe Target
8.0

Support Rating

Adobe Campaign
4.5
Adobe Target
4.4

In-Person Training

Adobe Campaign
8.0
Adobe Target
8.1

Online Training

Adobe Campaign
8.0
Adobe Target
6.1

Implementation Rating

Adobe Campaign
8.0
Adobe Target
7.2

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