What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
185 Ratings
118 Ratings

Adobe Campaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
185 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101
118 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
No photo available

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.2
Adobe Target
WYSIWYG email editor
Adobe Campaign
8.2
Adobe Target
Dynamic content
Adobe Campaign
8.5
Adobe Target
Ability to test dynamic content
Adobe Campaign
8.4
Adobe Target
Landing pages
Adobe Campaign
8.5
Adobe Target
A/B testing
Adobe Campaign
8.3
Adobe Target
Mobile optimization
Adobe Campaign
7.7
Adobe Target
Email deliverability
Adobe Campaign
8.6
Adobe Target
List management
Adobe Campaign
8.2
Adobe Target
Triggered drip sequences
Adobe Campaign
7.6
Adobe Target

Lead Management

Adobe Campaign
6.7
Adobe Target
Lead nurturing
Adobe Campaign
7.2
Adobe Target
Lead scoring and grading
Adobe Campaign
7.3
Adobe Target
Data quality management
Adobe Campaign
6.3
Adobe Target
Automated sales alerts and tasks
Adobe Campaign
6.0
Adobe Target

Campaign Management

Adobe Campaign
7.6
Adobe Target
Calendaring
Adobe Campaign
7.7
Adobe Target
Event/webinar marketing
Adobe Campaign
7.4
Adobe Target

Social Media Marketing

Adobe Campaign
7.9
Adobe Target
Social sharing and campaigns
Adobe Campaign
8.0
Adobe Target
Social profile integration
Adobe Campaign
7.7
Adobe Target

Reporting & Analytics

Adobe Campaign
8.1
Adobe Target
Dashboards
Adobe Campaign
8.1
Adobe Target
Standard reports
Adobe Campaign
8.5
Adobe Target
Custom reports
Adobe Campaign
7.8
Adobe Target

Platform & Infrastructure

Adobe Campaign
7.3
Adobe Target
API
Adobe Campaign
7.0
Adobe Target
Role-based workflow & approvals
Adobe Campaign
8.0
Adobe Target
Customizability
Adobe Campaign
7.6
Adobe Target
Integration with Salesforce.com
Adobe Campaign
7.8
Adobe Target
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Adobe Target
Integration with SugarCRM
Adobe Campaign
6.4
Adobe Target

Testing and Experimentation

Adobe Campaign
Adobe Target
8.2
a/b experiment testing
Adobe Campaign
Adobe Target
9.5
Split URL testing
Adobe Campaign
Adobe Target
8.5
Multivariate testing
Adobe Campaign
Adobe Target
9.5
Multi-page/funnel testing
Adobe Campaign
Adobe Target
7.0
Cross-browser testing
Adobe Campaign
Adobe Target
8.0
Mobile app testing
Adobe Campaign
Adobe Target
7.0
Test significance
Adobe Campaign
Adobe Target
8.5
Visual / WYSIWYG editor
Adobe Campaign
Adobe Target
8.0
Advanced code editor
Adobe Campaign
Adobe Target
7.5
Page surveys
Adobe Campaign
Adobe Target
6.0
Preview mode
Adobe Campaign
Adobe Target
8.0
Test duration calculator
Adobe Campaign
Adobe Target
9.5
Experiment scheduler
Adobe Campaign
Adobe Target
9.0
Experiment workflow and approval
Adobe Campaign
Adobe Target
7.0
Dynamic experiment activation
Adobe Campaign
Adobe Target
8.0
Client-side tests
Adobe Campaign
Adobe Target
9.5
Mutually exclusive tests
Adobe Campaign
Adobe Target
9.5

Audience Segmentation & Targeting

Adobe Campaign
Adobe Target
9.1
Standard visitor segmentation
Adobe Campaign
Adobe Target
8.5
Behavioral visitor segmentation
Adobe Campaign
Adobe Target
9.0
Traffic allocation control
Adobe Campaign
Adobe Target
9.5
Website personalization
Adobe Campaign
Adobe Target
9.5

Results and Analysis

Adobe Campaign
Adobe Target
8.8
Heatmap tool
Adobe Campaign
Adobe Target
9.0
Click analytics
Adobe Campaign
Adobe Target
9.0
Scroll maps
Adobe Campaign
Adobe Target
9.0
Form fill analysis
Adobe Campaign
Adobe Target
7.0
Conversion tracking
Adobe Campaign
Adobe Target
9.0
Goal tracking
Adobe Campaign
Adobe Target
9.0
Test reporting
Adobe Campaign
Adobe Target
9.0
Results segmentation
Adobe Campaign
Adobe Target
9.0
CSV export
Adobe Campaign
Adobe Target
9.0
Experiments results dashboard
Adobe Campaign
Adobe Target
9.0

Pros

Adobe Campaign

  • Opens and URL tracking. This is a built-in feature that provides useful insights into the effectiveness of emails.
  • Email design flexibility. It is very easy and quick to create an email campaign from scratch and send to a list of recipients.
  • Designing workflows to segment your recipient population. With sufficient data loaded into a data model, it is quite simple to use the targeting and workflows to filter for specific recipients to which you wish to deliver a message to.
Canh Tran profile photo

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
No photo available

Cons

Adobe Campaign

  • Package deployments. It requires administrator rights in order to deploy into an environment. We do not want changes directly in a production environment so deployments are a bottleneck since only a few have access.
  • User audits. It is difficult or impossible in certain cases to determine who started/executed/made changes to a workflow. There's no easy way to roll back changes.
  • Troubleshooting errors. For more complex workflows, when they do fail, it is not easy to figure out what caused the failure.
Canh Tran profile photo

Adobe Target

  • From the development standpoint, tests are not any easier to set up than they would be manually. They actually are more complicated and provide more work to our development team.
  • The software is extremely expensive. You cannot segment your tests or campaigns by geo-targeting, for example, unless you pay extra for that portion of the package.
  • Customer service was easy to get into contact with, but your consulting time with them is very limited, and they weren't always knowledgeable about the issues you needed help with.
  • The software is mainly centered around the "Target" portion of the product (I would say about 75% of the product is devoted to this). Once testing completes, there are many options to push your winning campaigns live and target them to specific segments. Unfortunately this adds to the expense of the software; you pay by impressions. We also use an external ad display software. For these reasons, we did not use any of the targeting portion of the product, which left 75% of it unusable.
  • Test results are real-time, but we found they weren't always accurate. For example, when we would implement the winning campaign from a test, we often found no drastic improvement in conversion, or sometimes it even converted worse.
Sarah Schick profile photo

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available

Adobe Target

Adobe Target 6.3
Based on 24 answers
The software is so expensive that we can only use it in limited capacity. It does not simplify any work for our development team in our testing process. We also found that testing results from it weren't always accurate.
Sarah Schick profile photo

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Adobe Target

Adobe Target 1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo

Performance

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
No answer on this topic is available.

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo

Support

Adobe Campaign

Adobe Campaign 3.2
Based on 4 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

Adobe Target

Adobe Target 8.0
Based on 7 answers
Customer service was friendly and very reachable. However, they weren't always knowledgeable in helping us solve our problems. Also, because of our contract we were limited in the number of support hours and help we could receive.
Sarah Schick profile photo

In-Person Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo

Online Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo

Implementation

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implementation was very slow and we didn't know the details or timeline until it had already been activated (so we missed our first period of use for the software).
Sarah Schick profile photo

Alternatives Considered

Adobe Campaign

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available

Adobe Target

We have looked at Optimizely but at this point are sticking with Test & Target. We like the integration it has with our Analytics tools such as Ad Hoc and SiteCatalyst. Also, we feel that Adobe has some interesting products that we would like to dig into in the future such as Audience Manager.
No photo available

Return on Investment

Adobe Campaign

  • Our sales and clicks have drastically risen.
  • We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
  • Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.
No photo available

Adobe Target

  • It has helped us make decisions about whether to put manpower behind certain website strategies, as we've been able to test them temporarily and run A/B tests to prove effectiveness.
  • It allows us an easy way to serve different content to different groups of staff members on our internal intranet.
  • It allows us to know more about our users by measuring analytics of how users interact with the dynamic page elements served by Adobe Target.
No photo available

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Add comparison