Adobe Campaign vs Adobe Target

• Its main strength is automating marketing communications.
• Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
• It provides the possibility to create any type of campaign, from simple to complex.
• It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.

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• Because the software is established there is lots of online help available and most of the bugs have been worked out
• Adobe has a vast supply of resources if your pockets are deep enough.
• The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.

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• Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
• Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
• Very poor in-application email editor.
• In-application reporting is not intuitive.

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• There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
• Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?

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• Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
• This tool has played a very important role in getting to know our clients more effectively.
• Its ease of use allows us to design high quality campaigns that many people like.

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• The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
• Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
• As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.

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