Adobe Campaign vs Adobe Target | TrustRadius

What users are saying about

Adobe Campaign

Adobe Target

Adobe Campaign

Score 7.4 out of 10

Based on 90 reviews and ratings

Adobe Target

Score 7.7 out of 10

Based on 110 reviews and ratings

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Feature Rating Comparison

Adobe Campaign

7.9

Adobe Target

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WYSIWYG email editor

7.3

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Dynamic content

7.9

—

Ability to test dynamic content

8.2

—

Landing pages

8.0

—

A/B testing

7.0

—

Mobile optimization

8.4

—

Email deliverability

8.6

—

List management

8.2

—

Triggered drip sequences

7.5

—

Adobe Campaign

6.9

Adobe Target

—

Lead nurturing

7.5

—

Lead scoring and grading

7.2

—

Data quality management

6.6

—

Automated sales alerts and tasks

6.3

—

Adobe Campaign

7.4

Adobe Target

—

Calendaring

7.5

—

Event/webinar marketing

7.3

—

Adobe Campaign

8.1

Adobe Target

—

Social sharing and campaigns

8.2

—

Social profile integration

7.9

—

Adobe Campaign

7.8

Adobe Target

—

Dashboards

8.3

—

Standard reports

8.1

—

Custom reports

6.9

—

Adobe Campaign

7.6

Adobe Target

—

API

8.1

—

Role-based workflow & approvals

8.5

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Customizability

8.0

—

Integration with Salesforce.com

7.9

—

Integration with Microsoft Dynamics CRM

7.1

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Integration with SugarCRM

6.4

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Pros

Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
Analytics: Neolane provides a vast amount of data

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Verified User

Administrator in Quality Assurance

Internet Company, 51-200 employees

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The features and navigation are very intuitive.
Reports are very informative with ability to create custom segments to help analyze results from different angles.
Setting up campaigns is very straightforward. Anyone could do it with basic training of the tool. And Adobe offers assistance for questions when setting up campaigns.
Adobe also offers assistance for technical support for setting up offers, but it's limited.

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UX Manager

Guess?1001-5000 employees

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Cons

There's always room for improvement with the interface. The UI is amazing and works very well, but, as a designer, stuff like this is always a work in progress.
A little slow to load – sometimes the program takes a while to start up. I have a high-end Mac, and I'm sure it's not my machine that's the problem.
The program crashes every once in a while. It'll just freeze up. Not sure why.

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Verified User

Professional in Marketing

Design Company, 51-200 employees

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It relies on mbox and depending on how they are implemented, you may need to rely on your IT team to implement additional mboxes for certain tests.
To set up test offers, most of the time you will need to have knowledge of html and css. And depending on how the mboxes are implemented, you could be heavily relying on jQuery to manipulate the elements on your site for test offers.
There is no WYSIWYG interface for you to highlight elements on your site while creating offers, which could be useful for users with less front end development experience.

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UX Manager

Guess?1001-5000 employees

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Likelihood to Renew

Adobe Campaign8.4

Based on 5 answers

Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.

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Verified User

Administrator in Quality Assurance

Internet Company, 51-200 employees

View all 5 answers on this topic

Adobe Target6.3

Based on 24 answers

The software is so expensive that we can only use it in limited capacity. It does not simplify any work for our development team in our testing process. We also found that testing results from it weren't always accurate.

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Product Analyst

Homes.comInformation Technology and Services, 51-200 employees

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Usability

Adobe Campaign9.0

Based on 3 answers

Because I think it is a very user friendly system, especially when it comes to campaign production

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Produktionsledare och copywriter

Com Hem ABTelecommunications, 501-1000 employees

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Adobe Target1.1

Based on 4 answers

Interface is intuitive and easy to use.

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Sr. Web Analyst

Box Home LoansMarketing and Advertising, 1001-5000 employees

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Reliability and Availability

Adobe Campaign7.0

Based on 1 answer

Aside from frequent error prompts, the program is quite dependable

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Email Programmer

The Cosmopolitan of Las Vegas5001-10,000 employees

View all 1 answers on this topic

Adobe Target6.1

Based on 4 answers

i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)

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Senior Web Analytics Manager

Wotif GroupTelecommunications, 1001-5000 employees

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Performance

Adobe Campaign7.0

Based on 1 answer

No answer on this topic is available.

Adobe Target8.0

Based on 3 answers

The bottleneck is never the software program

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Digital Producer

Guthy-Renker201-500 employees

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Support

Adobe Campaign7.4

Based on 2 answers

I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.

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Verified User

Administrator in Quality Assurance

Internet Company, 51-200 employees

View all 2 answers on this topic

Adobe Target7.0

Based on 6 answers

Customer support isn't really used as I am an internal power user of the tool.

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Sr. Web Analyst

Box Home LoansMarketing and Advertising, 1001-5000 employees

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In-Person Training

Adobe Campaign8.0

Based on 1 answer

No answer on this topic is available.

Adobe Target8.1

Based on 3 answers

The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)

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Product Analyst

Homes.comInformation Technology and Services, 51-200 employees

View all 3 answers on this topic

Online Training

Adobe Campaign8.0

Based on 1 answer

No answer on this topic is available.

Adobe Target6.1

Based on 3 answers

The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.

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Product Analyst

Homes.comInformation Technology and Services, 51-200 employees

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Implementation

Adobe Campaign8.0

Based on 1 answer

No answer on this topic is available.

Adobe Target7.2

Based on 5 answers

Ensure that documentation is thorough and detailed. Make no assumptions that IT or developers know why they are doing what you're asking them to do, and provide detailed instructions to them.

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Sr. Web Analyst

Box Home LoansMarketing and Advertising, 1001-5000 employees

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Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.

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Verified User

Professional in Marketing

Design Company, 51-200 employees

View all 12 answers on this topic

Target has far superior functionality, it integrates with Adobe Analytics and is easy to build tests.

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Verified User

Director in Other

Hospitality Company, 5001-10,000 employees

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Return on Investment

It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.

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Verified User

Professional in Marketing

Design Company, 51-200 employees

View all 12 answers on this topic

Our site is primarily motivated to generate more traffic and conversions (leads) for our clients. In using this software, we had hoped to optimize our traffic and lead generating pieces so that we maximized signups.

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Product Analyst

Homes.comInformation Technology and Services, 51-200 employees

View all 26 answers on this topic

Pricing Details

Adobe Campaign

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

Adobe Target

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

Rating Summary