Adobe Campaign vs Adobe Target | TrustRadius

What users are saying about

Score 7.6 out of 10

Based on 140 reviews and ratings

Score 7.6 out of 10

Based on 115 reviews and ratings

Feature Rating Comparison

Adobe Campaign

7.9

Adobe Target

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WYSIWYG email editor

7.4

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Dynamic content

8.3

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Ability to test dynamic content

8.3

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Landing pages

7.9

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A/B testing

7.3

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Mobile optimization

7.7

—

Email deliverability

8.7

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List management

8.0

—

Triggered drip sequences

7.2

—

Adobe Campaign

6.7

Adobe Target

—

Lead nurturing

7.2

—

Lead scoring and grading

7.2

—

Data quality management

6.4

—

Automated sales alerts and tasks

6.1

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Adobe Campaign

7.3

Adobe Target

—

Calendaring

7.3

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Event/webinar marketing

7.3

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Adobe Campaign

7.9

Adobe Target

—

Social sharing and campaigns

8.1

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Social profile integration

7.7

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Adobe Campaign

7.7

Adobe Target

—

Dashboards

7.8

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Standard reports

8.2

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Custom reports

7.2

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Adobe Campaign

7.2

Adobe Target

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API

6.9

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Role-based workflow & approvals

8.0

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Customizability

7.5

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Integration with Salesforce.com

7.4

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Integration with Microsoft Dynamics CRM

7.1

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Integration with SugarCRM

6.4

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Pros

It helps us predict what customers will do...then reacts accordingly.
AC makes it easy for us to lay out logical workflows and automation with a visual orchestration.
Helps us identify and predict the next steps in campaigns.

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Verified User

Executive in Corporate

Automotive Company, 1-10 employees

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Advanced targeting capabilities - TnT allows you to write your own JavaScript/Rhino code in situations when the out-of-the-box features aren't enough.
Integration with SiteCatalyst - test data is pushed into SiteCatalyst for comprehensive reporting.
Rapid test creation - this can be achieved via "local" HTML offers, redirects or referencing AEM/CQ5 components.

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Director of Web Analytics & Optimisation

AVGComputer Software, 501-1000 employees

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Cons

As great as it is once you get going ... it has a steep learning curve.
Althought the tools are there ... sometimes it is hard to find them ... thank God for Google.

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Verified User

Executive in Corporate

Automotive Company, 1-10 employees

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Documentation - the current docs are fine for the basics but when you want to do the advanced stuff it sucks and Client Care aren't that helpful with the tricky questions.
Standard - the new 'Standard' WYSIWYG version of TnT is very new so I'll be kind however it's full of bugs and unusable - hopefully this will be fixed soon as it looks to have a lot of potential.
QAing your tests - the Onsite feature has never worked properly in all the time I have used it. I've been told by people at Adobe not to use the feature.

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Director of Web Analytics & Optimisation

AVGComputer Software, 501-1000 employees

View all 27 answers on this topic

Likelihood to Renew

Adobe Campaign 8.4

Based on 5 answers

Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.

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Verified User

Manager in Sales

501-1000 employees

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Adobe Target 6.3

Based on 24 answers

We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish

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Director of Web Analytics & Optimisation

AVGComputer Software, 501-1000 employees

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Usability

Adobe Campaign 9.0

Based on 3 answers

Because I think it is a very user friendly system, especially when it comes to campaign production

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Produktionsledare och copywriter

Com Hem ABTelecommunications, 501-1000 employees

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Adobe Target 1.1

Based on 4 answers

Interface is intuitive and easy to use.

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Sr. Web Analyst

Box Home LoansMarketing and Advertising, 1001-5000 employees

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Reliability and Availability

Adobe Campaign 7.0

Based on 1 answer

Aside from frequent error prompts, the program is quite dependable

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Email Programmer

The Cosmopolitan of Las Vegas5001-10,000 employees

View all 1 answers on this topic

Adobe Target 6.1

Based on 4 answers

i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)

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Senior Web Analytics Manager

Wotif GroupTelecommunications, 1001-5000 employees

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Performance

Adobe Campaign 7.0

Based on 1 answer

No answer on this topic is available.

Adobe Target 8.0

Based on 3 answers

The bottleneck is never the software program

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Digital Producer

Guthy-Renker201-500 employees

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Support

Adobe Campaign 5.5

Based on 3 answers

I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.

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Verified User

Administrator in Quality Assurance

Internet Company, 51-200 employees

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Adobe Target 7.0

Based on 6 answers

Customer support isn't really used as I am an internal power user of the tool.

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Sr. Web Analyst

Box Home LoansMarketing and Advertising, 1001-5000 employees

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In-Person Training

Adobe Campaign 8.0

Based on 1 answer

No answer on this topic is available.

Adobe Target 8.1

Based on 3 answers

The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)

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Product Analyst

Homes.comInformation Technology and Services, 51-200 employees

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Online Training

Adobe Campaign 8.0

Based on 1 answer

No answer on this topic is available.

Adobe Target 6.1

Based on 3 answers

The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.

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Product Analyst

Homes.comInformation Technology and Services, 51-200 employees

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Implementation

Adobe Campaign 8.0

Based on 1 answer

No answer on this topic is available.

Adobe Target 7.2

Based on 5 answers

Ensure that documentation is thorough and detailed. Make no assumptions that IT or developers know why they are doing what you're asking them to do, and provide detailed instructions to them.

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Sr. Web Analyst

Box Home LoansMarketing and Advertising, 1001-5000 employees

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Alternatives Considered

We evaluated Salesforce Marketing Cloud, IBM Marketing Cloud, Pitney Bowes Engage One before settling on Adobe Campaign through a vendor selection process. Adobe Campaign was most appealing because of their on-premise/hybrid offering. This allowed us to keep data on site. Our privacy and security teams have reservations on storing personally identifiable information in the cloud. This is particular important for sensitive information that could be used for segmentation.

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Sr Technology Architect

TELUSTelecommunications, 10,001+ employees

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We have looked at Optimizely but at this point are sticking with Test & Target. We like the integration it has with our Analytics tools such as Ad Hoc and SiteCatalyst. Also, we feel that Adobe has some interesting products that we would like to dig into in the future such as Audience Manager.

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Verified User

Analyst in Marketing

Internet Company, 1001-5000 employees

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Return on Investment

Lowered campaign operation costs
Better attribution to business ROI and KPIs
Streamlined content development and deployment procesess

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Senior Consultant Marketing Strategy and Automation

ICFMarketing and Advertising, 501-1000 employees

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Increased employee efficiency - testing happens very quickly now, sometimes in minutes! Before it took weeks or months going through Technology.
More testing means increased learnings and revenue.

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Director of Web Analytics & Optimisation

AVGComputer Software, 501-1000 employees

View all 27 answers on this topic

Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

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Entry-level set up fee?

No

Additional Pricing Details

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General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

Rating Summary

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