What users are saying about
Top Rated
93 Ratings
112 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
112 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Adobe Target
WYSIWYG email editor
Adobe Campaign
7.5
Adobe Target
Dynamic content
Adobe Campaign
8.1
Adobe Target
Ability to test dynamic content
Adobe Campaign
8.4
Adobe Target
Landing pages
Adobe Campaign
7.7
Adobe Target
A/B testing
Adobe Campaign
6.9
Adobe Target
Mobile optimization
Adobe Campaign
7.7
Adobe Target
Email deliverability
Adobe Campaign
8.7
Adobe Target
List management
Adobe Campaign
8.4
Adobe Target
Triggered drip sequences
Adobe Campaign
7.5
Adobe Target

Lead Management

Adobe Campaign
6.8
Adobe Target
Lead nurturing
Adobe Campaign
7.4
Adobe Target
Lead scoring and grading
Adobe Campaign
7.2
Adobe Target
Data quality management
Adobe Campaign
6.5
Adobe Target
Automated sales alerts and tasks
Adobe Campaign
6.2
Adobe Target

Campaign Management

Adobe Campaign
7.4
Adobe Target
Calendaring
Adobe Campaign
7.5
Adobe Target
Event/webinar marketing
Adobe Campaign
7.3
Adobe Target

Social Media Marketing

Adobe Campaign
8.0
Adobe Target
Social sharing and campaigns
Adobe Campaign
8.1
Adobe Target
Social profile integration
Adobe Campaign
7.8
Adobe Target

Reporting & Analytics

Adobe Campaign
8.0
Adobe Target
Dashboards
Adobe Campaign
8.4
Adobe Target
Standard reports
Adobe Campaign
8.3
Adobe Target
Custom reports
Adobe Campaign
7.2
Adobe Target

Platform & Infrastructure

Adobe Campaign
7.6
Adobe Target
API
Adobe Campaign
8.0
Adobe Target
Role-based workflow & approvals
Adobe Campaign
8.4
Adobe Target
Customizability
Adobe Campaign
8.1
Adobe Target
Integration with Salesforce.com
Adobe Campaign
7.5
Adobe Target
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Adobe Target
Integration with SugarCRM
Adobe Campaign
6.3
Adobe Target

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
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  • Test & Target is an excellent means to understand and quantify any user experience solutions your business needs to achieve.
  • Large scale tests combined with incremental changes will whip your web properties into shape. You will better understand your customers, as well as your success metrics. In the scope of a campaign, you can better understand the behavior of your audience by setting up specific success metrics (i.e. clicks on specific nav items, white paper downloads, page landings, etc.) alongside your primary conversions (i.e. form fill, purchase, application, etc.)
  • Test & Target is an excellent solution for directing traffic to the appropriate web properties. By targeting specific users, you will have the ability to set up parameters which determine the content which you want the customer to view.
  • Test & Target undergoes product updates on a regular basis, making its capabilities more robust. You must be analytic AND creative to use Test & Target to its fullest potential.
Paul Labrise profile photo

Cons

  • If you are not used to using Adobe products they can be a bit complicated to navigate and learn
  • There are too many tools and options to learn, takes time.
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  • Be careful to not rack up too many server calls - this can be a costly endeavor. If you're in a large corporation which can afford mass quantities of server calls per year, then you won't have to be as concerned. If you are a small company, you must be more prudent and use T&T for specific campaigns which have a life span, can warrant specific results, and do not linger on. De-activating mboxes within T&T is a great way to disable mboxes without bugging IT or your web developers about removing/adding mboxes every time you want to run a campaign.
  • T&T is client-side user experience testing, meaning what the customer sees is based on their specific visit in a specific web browser - and the experience is controlled by T&T during the lifespan of the cookie. This is not a fault of T&T, but it is necessary to understand. As you build and QA campaigns, you still have to check the experience in ALL browsers and you have to be aware that a user visiting your site on more than one computer may see different experiences based on how they were routed in the test campaign.
Paul Labrise profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
Adobe Target6.3
Based on 24 answers
I no longer work for the company that I used Adobe Test & Target at.
Laci Long profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Adobe Target7.0
Based on 6 answers
Customer support isn't really used as I am an internal power user of the tool.
Bryant Hoopes profile photo

In-Person Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
Varun Shah profile photo

Return on Investment

  • Better tracking of responses and customers.
  • All in one tool so we don't have to cross train multiple employees on multiple programs
  • Has given set goals for further expansion.
Brandon Stuhr profile photo
  • We saw some nice lifts in conversion from the tests we ran within the product.
  • We were able to easily show other team members when suggestions would work or not work, with numbers backing it up.
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Target More Information