What users are saying about
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140 Ratings
115 Ratings

Adobe Campaign

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140 Ratings
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Score 7.6 out of 101
115 Ratings
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Score 7.6 out of 101

Likelihood to Recommend

Adobe Campaign

The features and options available in Adobe Campaign are extensive. We use it to run our marketing campaigns across multiple types of devices. It covers all the bases from e-mail, mobile, or a direct mail sent to a prospect, we can do it all. It is a great tool for just keeping track of things, coming campaign elements and a history of what has occurred. Reporting could use some work and the amount of customization required is a bit steep.
No photo available

Adobe Target

It's a very flexible tool with some great features however you'll need to have users that understand your business but are also technically savvy. If you don't have the right people/person then you may want to consider something easier to use ..saying that I believe the Standard version that was recently released has tried to address this however it's a beta product right now with more than a few issues.
Richard Hayes profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Adobe Target
WYSIWYG email editor
Adobe Campaign
7.4
Adobe Target
Dynamic content
Adobe Campaign
8.3
Adobe Target
Ability to test dynamic content
Adobe Campaign
8.3
Adobe Target
Landing pages
Adobe Campaign
7.9
Adobe Target
A/B testing
Adobe Campaign
7.3
Adobe Target
Mobile optimization
Adobe Campaign
7.7
Adobe Target
Email deliverability
Adobe Campaign
8.7
Adobe Target
List management
Adobe Campaign
8.0
Adobe Target
Triggered drip sequences
Adobe Campaign
7.2
Adobe Target

Lead Management

Adobe Campaign
6.7
Adobe Target
Lead nurturing
Adobe Campaign
7.2
Adobe Target
Lead scoring and grading
Adobe Campaign
7.2
Adobe Target
Data quality management
Adobe Campaign
6.4
Adobe Target
Automated sales alerts and tasks
Adobe Campaign
6.1
Adobe Target

Campaign Management

Adobe Campaign
7.3
Adobe Target
Calendaring
Adobe Campaign
7.3
Adobe Target
Event/webinar marketing
Adobe Campaign
7.3
Adobe Target

Social Media Marketing

Adobe Campaign
7.9
Adobe Target
Social sharing and campaigns
Adobe Campaign
8.1
Adobe Target
Social profile integration
Adobe Campaign
7.7
Adobe Target

Reporting & Analytics

Adobe Campaign
7.7
Adobe Target
Dashboards
Adobe Campaign
7.8
Adobe Target
Standard reports
Adobe Campaign
8.2
Adobe Target
Custom reports
Adobe Campaign
7.2
Adobe Target

Platform & Infrastructure

Adobe Campaign
7.2
Adobe Target
API
Adobe Campaign
6.9
Adobe Target
Role-based workflow & approvals
Adobe Campaign
8.0
Adobe Target
Customizability
Adobe Campaign
7.5
Adobe Target
Integration with Salesforce.com
Adobe Campaign
7.4
Adobe Target
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Adobe Target
Integration with SugarCRM
Adobe Campaign
6.4
Adobe Target

Pros

Adobe Campaign

  • It helps us predict what customers will do...then reacts accordingly.
  • AC makes it easy for us to lay out logical workflows and automation with a visual orchestration.
  • Helps us identify and predict the next steps in campaigns.
No photo available

Adobe Target

  • Advanced targeting capabilities - TnT allows you to write your own JavaScript/Rhino code in situations when the out-of-the-box features aren't enough.
  • Integration with SiteCatalyst - test data is pushed into SiteCatalyst for comprehensive reporting.
  • Rapid test creation - this can be achieved via "local" HTML offers, redirects or referencing AEM/CQ5 components.
Richard Hayes profile photo

Cons

Adobe Campaign

  • As great as it is once you get going ... it has a steep learning curve.
  • Althought the tools are there ... sometimes it is hard to find them ... thank God for Google.
No photo available

Adobe Target

  • Documentation - the current docs are fine for the basics but when you want to do the advanced stuff it sucks and Client Care aren't that helpful with the tricky questions.
  • Standard - the new 'Standard' WYSIWYG version of TnT is very new so I'll be kind however it's full of bugs and unusable - hopefully this will be fixed soon as it looks to have a lot of potential.
  • QAing your tests - the Onsite feature has never worked properly in all the time I have used it. I've been told by people at Adobe not to use the feature.
Richard Hayes profile photo

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes profile photo

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Adobe Target

Adobe Target 1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo

Performance

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
No answer on this topic is available.

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

Adobe Target

Adobe Target 7.0
Based on 6 answers
Customer support isn't really used as I am an internal power user of the tool.
Bryant Hoopes profile photo

In-Person Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo

Online Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo

Implementation

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Adobe Target

Adobe Target 7.2
Based on 5 answers
Ensure that documentation is thorough and detailed. Make no assumptions that IT or developers know why they are doing what you're asking them to do, and provide detailed instructions to them.
Bryant Hoopes profile photo

Alternatives Considered

Adobe Campaign

We evaluated Salesforce Marketing Cloud, IBM Marketing Cloud, Pitney Bowes Engage One before settling on Adobe Campaign through a vendor selection process. Adobe Campaign was most appealing because of their on-premise/hybrid offering. This allowed us to keep data on site. Our privacy and security teams have reservations on storing personally identifiable information in the cloud. This is particular important for sensitive information that could be used for segmentation.
Canh Tran profile photo

Adobe Target

We have looked at Optimizely but at this point are sticking with Test & Target. We like the integration it has with our Analytics tools such as Ad Hoc and SiteCatalyst. Also, we feel that Adobe has some interesting products that we would like to dig into in the future such as Audience Manager.
No photo available

Return on Investment

Adobe Campaign

  • Lowered campaign operation costs
  • Better attribution to business ROI and KPIs
  • Streamlined content development and deployment procesess
Marty Idziak profile photo

Adobe Target

  • Increased employee efficiency - testing happens very quickly now, sometimes in minutes! Before it took weeks or months going through Technology.
  • More testing means increased learnings and revenue.
Richard Hayes profile photo

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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