What users are saying about
Top Rated
93 Ratings

MailChimp

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Top Rated
1396 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101

MailChimp

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Top Rated
1396 Ratings
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Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

I work as direct support to our marketing solutions, assisting team members in various projects to help build media plans and packages to present to various clients. I work a lot with our research team to gather information and statistics for these projects. Adobe Campaign is great in helping us with implementing our workflow by collecting the information, categorizing it in appropriate fields, and helping me find the best solution to present it in the best way to both my team and clients.
No photo available

MailChimp

MailChimp overall is a great solution, but for anyone that isn't very technical, I don't recommend them. I find that people who aren't tech savvy end up being very overwhelmed by MailChimp, and easily get confused. Otherwise, I generally recommend MailChimp as primary email marketing provider for people to use.
Seth Tucker profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
MailChimp
8.5
WYSIWYG email editor
Adobe Campaign
7.5
MailChimp
8.6
Dynamic content
Adobe Campaign
8.1
MailChimp
8.0
Ability to test dynamic content
Adobe Campaign
8.4
MailChimp
8.4
Landing pages
Adobe Campaign
7.7
MailChimp
8.3
A/B testing
Adobe Campaign
6.9
MailChimp
8.8
Mobile optimization
Adobe Campaign
7.7
MailChimp
8.6
Email deliverability
Adobe Campaign
8.7
MailChimp
9.0
List management
Adobe Campaign
8.4
MailChimp
8.8
Triggered drip sequences
Adobe Campaign
7.5
MailChimp
7.8

Lead Management

Adobe Campaign
6.8
MailChimp
Lead nurturing
Adobe Campaign
7.4
MailChimp
Lead scoring and grading
Adobe Campaign
7.2
MailChimp
Data quality management
Adobe Campaign
6.5
MailChimp
Automated sales alerts and tasks
Adobe Campaign
6.2
MailChimp

Campaign Management

Adobe Campaign
7.4
MailChimp
Calendaring
Adobe Campaign
7.5
MailChimp
Event/webinar marketing
Adobe Campaign
7.3
MailChimp

Social Media Marketing

Adobe Campaign
8.0
MailChimp
Social sharing and campaigns
Adobe Campaign
8.1
MailChimp
Social profile integration
Adobe Campaign
7.8
MailChimp

Reporting & Analytics

Adobe Campaign
8.0
MailChimp
7.8
Dashboards
Adobe Campaign
8.4
MailChimp
7.8
Standard reports
Adobe Campaign
8.3
MailChimp
8.1
Custom reports
Adobe Campaign
7.2
MailChimp
7.5

Platform & Infrastructure

Adobe Campaign
7.6
MailChimp
API
Adobe Campaign
8.0
MailChimp
Role-based workflow & approvals
Adobe Campaign
8.4
MailChimp
Customizability
Adobe Campaign
8.1
MailChimp
Integration with Salesforce.com
Adobe Campaign
7.5
MailChimp
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
MailChimp
Integration with SugarCRM
Adobe Campaign
6.3
MailChimp

Pros

  • Integrates easily with CRM.
  • Large storage area and flexible storage capabilities.
  • Includes web tracking and automated workflows making automation simple.
No photo available
  • MailChimp sends automatic emails based on certain criteria specified by managers.
  • MailChimp allows for surveys to be completed and returned to managers.
  • Multiple choice questions are made easy to answer in a click through format in the email.
Brandon Adawi profile photo

Cons

  • User interface is not very intuitive.
  • Error messages can be tough to interpret thus making troubleshooting difficult at times.
  • WYSIWYG editor could be more robust (make it more similar to Dreamweaver)
No photo available
  • They should include some more fonts in its Drag and Drop feature. It will give the user more options to make the content beautiful and impressive.
  • Its web application is very good but its mobile application is not that good. I once used it but i find it difficult to design a newsletters because of its user interface. And mobile application had crashed also multiple times.
  • When we go on higher subscriber base I find its pricing on a higher side. It seems un-affordable for small businesses like us.
Shashank Chaturvedi profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
MailChimp7.0
Based on 19 answers
We love the product.One thing we haven't mentioned yet is the human element. Recently, MailChimp re-structured their plans/pricing based on the feedback they had received.They listened to a pain their users were experiencing, then strategized a solution, and implemented it fairly. The updated pricing strategy was intended to save subscribers money, and they did a great job of communicating it to their users.I would be surprised if anyone reacted negatively to the change.
Ross Clurman profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
MailChimp9.9
Based on 7 answers
MailChimp is simple to use. Granted, it doesn't allow for incredibly complex segmentation, list analysis, etc., but what it DOES have is very simply navigated and used by even a novice user.
Katalin Sankowich profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
MailChimp10.0
Based on 1 answer
Great company. Great support. Wide range of solutions.
Christine Tabor profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
MailChimp9.9
Based on 6 answers
They have instant chat, which is something I put a lot of value on, as I work very odd hours at times.
Casey Armstrong profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
MailChimp9.0
Based on 5 answers
It was simple. We spent a limited amount of time implementing and there wasn't a huge need for extra training to get up and running.
Katalin Sankowich profile photo

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
During my research on email marketing tools I tried couple of other tools also but I found most of them unfit as per my requirements. Some of them were not providing trial versions whereas some of them were not having Drag and Drop feature and some of them were not good in delivering content without getting into spam. MailChimp was the first tool which satisfied me completely
Shashank Chaturvedi profile photo

Return on Investment

  • We have been able to provide better, more timely leads to our sales staff.
  • We have been able to automate more activities at the top of the sales funnel, making both our sales and marketing staffs more efficient.
  • We have been able to deliver better customer service and more relevant messaging through integration with out CRM platform.
No photo available
  • All positive impact I got from MailChimp. It helped me to scale up my business in terms of sales transactions from scratch till where I am now.
  • It helped me to increase my email list. Initially I used to have a list of 2000-3000 subscribers. Now I am having more than 15000 subscribers.
  • It also helped me in brand building of my organization in the mind of my customers because of the rich feeling of my newsletters and promotional mailers created by MailChimp.
Shashank Chaturvedi profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

MailChimp

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

MailChimp More Information