What users are saying about

Adobe Campaign

Top Rated
90 Ratings

MailChimp

Top Rated
1308 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

MailChimp

Top Rated
1308 Ratings
Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign (AC) fits very well in the ecosystem of Adobe Marketing Cloud for large enterprises. It can integrate and communicate with other components of AMC to design a next generation predictive marketing digital campaign. For SMBs, it can do all (manage recipients, host web sites, track leads and clicks and capture them via REST, and give reporting). You have to look at your desired outcome and budget to figure out if AC will be used standalone or in the ecosystem of AMC.
Arvind Jain profile photo

MailChimp

MailChimp is the ideal application for sending newsletter campaigns. They provide a wide range of forms for building an audience and a first-class set of tools for building individual newsletters from a set of predefined templates.
David Clay Smith profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
MailChimp
8.4
WYSIWYG email editor
Adobe Campaign
7.3
MailChimp
8.6
Dynamic content
Adobe Campaign
7.9
MailChimp
7.9
Ability to test dynamic content
Adobe Campaign
8.2
MailChimp
8.2
Landing pages
Adobe Campaign
7.9
MailChimp
8.2
A/B testing
Adobe Campaign
6.9
MailChimp
8.7
Mobile optimization
Adobe Campaign
8.4
MailChimp
8.5
Email deliverability
Adobe Campaign
8.6
MailChimp
8.9
List management
Adobe Campaign
8.2
MailChimp
8.6
Triggered drip sequences
Adobe Campaign
7.5
MailChimp
7.9

Lead Management

Adobe Campaign
6.9
MailChimp
Lead nurturing
Adobe Campaign
7.5
MailChimp
Lead scoring and grading
Adobe Campaign
7.2
MailChimp
Data quality management
Adobe Campaign
6.6
MailChimp
Automated sales alerts and tasks
Adobe Campaign
6.3
MailChimp

Campaign Management

Adobe Campaign
7.4
MailChimp
Calendaring
Adobe Campaign
7.5
MailChimp
Event/webinar marketing
Adobe Campaign
7.3
MailChimp

Social Media Marketing

Adobe Campaign
8.1
MailChimp
Social sharing and campaigns
Adobe Campaign
8.2
MailChimp
Social profile integration
Adobe Campaign
7.9
MailChimp

Reporting & Analytics

Adobe Campaign
7.7
MailChimp
7.8
Dashboards
Adobe Campaign
8.3
MailChimp
7.9
Standard reports
Adobe Campaign
8.1
MailChimp
8.1
Custom reports
Adobe Campaign
6.8
MailChimp
7.5

Platform & Infrastructure

Adobe Campaign
7.6
MailChimp
API
Adobe Campaign
8.1
MailChimp
Role-based workflow & approvals
Adobe Campaign
8.5
MailChimp
Customizability
Adobe Campaign
8.0
MailChimp
Integration with Salesforce.com
Adobe Campaign
7.9
MailChimp
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
MailChimp
Integration with SugarCRM
Adobe Campaign
6.3
MailChimp

Pros

  • Integrates easily with CRM.
  • Large storage area and flexible storage capabilities.
  • Includes web tracking and automated workflows making automation simple.
No photo available
  • The MailChimp template and email editor are first class. You can use their "what you see is what you get" WYSIWYG editor or dive straight into the HTML. As you make changes to the source the appearance of the newsletter is updated in real time.
  • MailChimp gives us fantastic reports about click through rate and open rate as well as the growth of our list over time.
  • Our delivery rates seem very high with MailChimp. We've used several competitors and MailChimp seems to meet or exceed their rates.
David Clay Smith profile photo

Cons

  • User interface is not very intuitive.
  • Error messages can be tough to interpret thus making troubleshooting difficult at times.
  • WYSIWYG editor could be more robust (make it more similar to Dreamweaver)
No photo available
  • The MailChimp reporting could be improved somewhat. I would like better time-series graphs to see clicks and opens for all emails (and individual emails) over time.
David Clay Smith profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
MailChimp7.0
Based on 19 answers
We love the product.One thing we haven't mentioned yet is the human element. Recently, MailChimp re-structured their plans/pricing based on the feedback they had received.They listened to a pain their users were experiencing, then strategized a solution, and implemented it fairly. The updated pricing strategy was intended to save subscribers money, and they did a great job of communicating it to their users.I would be surprised if anyone reacted negatively to the change.
Ross Clurman profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
MailChimp9.9
Based on 7 answers
I have enjoyed using MailChimp because it is easy to use and simple for the employees to fill out when asked.
Brandon Adawi profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
MailChimp10.0
Based on 1 answer
Great company. Great support. Wide range of solutions.
Christine Tabor profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
MailChimp9.9
Based on 6 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
MailChimp9.0
Based on 5 answers
Write down the use cases in detail and test each one carefully.
Bob Thompson profile photo

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
We selected MailChimp over these competitors for the following reasons:
  1. PriceWe're small, so pricing is very important to us.
  2. Features vs. CostMailChimp combines the most features at the best price.
  3. User Interface/ExperienceMailChimp has a clean, intuitive user interface, complemented with an easy to use mobile app.
  4. TrustMailChimp has strict policies against sending SPAM, so our reputation is safe.
  5. They're good people with an awesome brand and great product.We've been advocates of MailChimp for a long, long time. When we first signed up, they sent us t-shirts, which we still cherish. The upgrades to their product have been well-planned and communicated/supported effectively. We're likely MailChimp "lifers."
Ross Clurman profile photo

Return on Investment

  • We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
  • Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
  • Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)
No photo available
  • MailChimp has directly resulted in sales from items advertised in the emails we send out.
  • Sending emails via MailChimp always results in increased traffic to my client's websites.
Joshua Burcham profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

MailChimp

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

MailChimp More Information