What users are saying about
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Top Rated
284 Ratings
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Top Rated
1993 Ratings

Adobe Campaign

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Top Rated
284 Ratings
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Score 8.4 out of 100

Mailchimp

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Top Rated
1993 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Adobe Campaign

Scenarios where Adobe Campaign is well suited are
  • When we need to target a large audience, we can use Adobe Campaign's multi-channel marketing solutions.
  • Companies that seeks to simplify the implementation of mobile, social, email, and offline marketing strategies.
  • Companies which needs to create personalized campaigns and products for customers.
Scenarios where Adobe Campaign is less appropriate
  • Companies which rely more on in-person meetings and non-digital products.
  • Scenarios where customers themselves are a product.
  • Companies having a very specific set of clientele or has a small group of customers.
Sandarbh Asthana | TrustRadius Reviewer

Mailchimp

It is a well-designed tool. It fits the needs of small as well medium-sized businesses. It is more than 100% recommended to email marketers. It will prove beneficial even for beginners. It contains very
attractive templates that help us in making powerful emails and to get the attention of readers.
Zach Johnson | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.7
Mailchimp
8.2
WYSIWYG email editor
Adobe Campaign
8.8
Mailchimp
8.5
Dynamic content
Adobe Campaign
9.1
Mailchimp
8.0
Ability to test dynamic content
Adobe Campaign
8.5
Mailchimp
8.0
Landing pages
Adobe Campaign
8.4
Mailchimp
7.8
A/B testing
Adobe Campaign
8.4
Mailchimp
8.1
Mobile optimization
Adobe Campaign
8.7
Mailchimp
8.5
Email deliverability reporting
Adobe Campaign
9.4
Mailchimp
8.7
List management
Adobe Campaign
8.8
Mailchimp
8.3
Triggered drip sequences
Adobe Campaign
8.0
Mailchimp
8.0

Lead Management

Adobe Campaign
6.7
Mailchimp
9.2
Lead nurturing
Adobe Campaign
7.1
Mailchimp
6.7
Lead scoring and grading
Adobe Campaign
7.3
Mailchimp
10.0
Data quality management
Adobe Campaign
6.3
Mailchimp
10.0
Automated sales alerts and tasks
Adobe Campaign
6.0
Mailchimp
10.0

Campaign Management

Adobe Campaign
7.7
Mailchimp
10.0
Calendaring
Adobe Campaign
8.0
Mailchimp
10.0
Event/webinar marketing
Adobe Campaign
7.4
Mailchimp
10.0

Social Media Marketing

Adobe Campaign
7.9
Mailchimp
10.0
Social sharing and campaigns
Adobe Campaign
8.0
Mailchimp
10.0
Social profile integration
Adobe Campaign
7.7
Mailchimp
10.0

Reporting & Analytics

Adobe Campaign
8.8
Mailchimp
7.8
Dashboards
Adobe Campaign
9.3
Mailchimp
7.7
Standard reports
Adobe Campaign
8.9
Mailchimp
8.3
Custom reports
Adobe Campaign
8.3
Mailchimp
7.3

Platform & Infrastructure

Adobe Campaign
8.3
Mailchimp
8.3
API
Adobe Campaign
8.7
Mailchimp
8.9
Role-based workflow & approvals
Adobe Campaign
9.1
Mailchimp
10.0
Customizability
Adobe Campaign
9.0
Mailchimp
6.1
Integration with Salesforce.com
Adobe Campaign
8.6
Mailchimp
8.3
Integration with Microsoft Dynamics CRM
Adobe Campaign
8.3
Mailchimp
8.3
Integration with SugarCRM
Adobe Campaign
6.5
Mailchimp
8.3

Pros

Adobe Campaign

  • If we already have a list of subscribers to whom we want to send private newsletters about certain updates in our products and services, it is very easy to import them into the platform through text document formats, or directly from cloud platforms that have allowed us to save their information
  • It integrates very well with platforms oriented to the development of help desk operations, as in the case of Zendesk, where we store all the information of the customers that communicate with us to improve their user experience through technical assistance, and to have a better feedback with them.
  • Adobe Campaign allows us to create our own forms that can be added to the company's page, so that depending on the type of potential customer that is accessing them, we can show personalized information that is of interest to them as customers, and thus ensure more business.
Vince Vanderford | TrustRadius Reviewer

Mailchimp

  • Mailchimp adapts to any type of email format, allowing us to work with transactional or personal emails, without leaving aside the methodology of adding content (mostly visual) to the mailings. In any case, Mailchimp makes it possible to send different e-mails even during the execution of a single campaign.
  • We have been able to work with more than 5,000 emails per day, as we usually run several campaigns of only hundreds of people, and the platform has never shown a limit of emails sent after which it starts to slow down with email drips.
  • The ease of the service to install and set up has meant that we can get up and running almost instantly after a review of the general features of the software in terms of simultaneous sends and average reach capabilities that we could get from using it.
Richard Delgado | TrustRadius Reviewer

Cons

Adobe Campaign

  • We consider that to work correctly with the application is very complicated as it requires technical knowledge superior to marketing.
  • In general, we have problems that we cannot solve in terms of usability, and their technical support system via e-mail is almost null, they take a long time to respond.
Ronald Gilbert | TrustRadius Reviewer

Mailchimp

  • Mailchimp does not allow me to add a blacklist where I can insert a user record. For me, it is very important to have a blacklist where I can keep an exact control of who should not access my advertising campaigns.
  • The implementation and configuration of Mailchimp was somewhat complex, although this platform has a simple design with clear navigation, its configuration process for the initial user registration process is complicated. I would like Mailchimp to offer a simpler setup with more understandable menus.
  • Deliverability is something that doesn't work very well when recipients use their "Outlook" inbox. Many of our clients using Outlook have reported delays in receiving our campaigns.
Sasha Brito | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 9.4
Based on 49 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 8.9
Based on 23 answers
It does the job. The tool itself is not the problem. You need to have a person with a strong marketing technology background to fully drive and maximise its capabilities. That person will largely drive the productivity and efficiency of this tool in the same way that a fast racing car is dependent on its driver and the rest of the mechanics that ensure that it performs at its peak levels. If the marketing leader cannot articulate its business needs from a technology innovation requirements perspective, then they may get frustrated with the tool. In the three years that I have managed it, the methodology (e.g. user enablement, technical support and digital innovation) that I implemented to use this tool helped the enterprise meet the company's business requirements. Any enterprise organisation should be ready to invest MORE money on digital transformation initiatives to customise AC according to meet its business needs.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 8.6
Based on 230 answers
I gave 9 out of 10 to Mailchimp because Mailchimp is one of the best platforms for basic to medium Email marketing business and as well as they provide the very best deliverability ratio than other platforms. Mailchimp's price is quite higher but their features are pretty good and very effective for email marketing business and for CRM as compare to their price plans.
Preet Chovatiya | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Performance

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
No answer on this topic is available.

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Support Rating

Adobe Campaign

Adobe Campaign 9.2
Based on 24 answers
Adobe Campaign is a well-designed software for managing marketing campaigns, but its Customer Service [is a] little bit buggy and they respond very late for solving our facing issues during work. So Customer Service should be more responsible for solving our issues.
Wiliam Alifie-Joise | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 16 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn | TrustRadius Reviewer

Implementation Rating

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

As earlier stated, it is really about the customizability. We used and still do use the other platforms mentioned. But our clients on Adobe Campaign needed a more sophisticated solution. We would be able to achieve the same outcomes on a different tool, but the difference is they would require much more regular and manual attention.
Anonymous | TrustRadius Reviewer

Mailchimp

As I mentioned earlier, Mailchimp is a great entry point for small businesses that are looking to target their customer and contact list with segmented email marketing. It is easy enough to use and the price is usually right for the return that is possible when used correctly. It is far better than Pardot, but, once you need more a more robust, enterprise email marketing tool, I tend to recommend HubSpot Marketing Hub.
Anonymous | TrustRadius Reviewer

Scalability

Adobe Campaign

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly.
  • Results have always seemed relative to us, as they vary greatly depending on how much is invested.
Lisa Carter | TrustRadius Reviewer

Mailchimp

  • One of the main objectives that has helped us to achieve this platform is that it has allowed us to progressively improve the number of clients who access our campaigns. Previously, only a small percentage of customers accessed our campaigns, however, after improving the design of the campaigns thanks to MailChimp, we managed to obtain better results and many more customers have accessed the campaigns that we send to their emails.
  • Being an automated software, it has allowed us to obtain results without the need to carry out any manual study on each advertising campaign. MailChimp has saved us that manual work, and we get all the results in real time from each campaign we send to clients.
  • It has allowed us to improve the expansion of advertising in our company. Thanks to its excellent integration system with various social media services, we have managed to send our campaigns to more people around the world.
Carmen Rodriguez | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.6
Mailchimp
8.5

Likelihood to Renew

Adobe Campaign
8.4
Mailchimp
9.4

Usability

Adobe Campaign
8.9
Mailchimp
8.6

Reliability and Availability

Adobe Campaign
7.0
Mailchimp
10.0

Performance

Adobe Campaign
7.0
Mailchimp
10.0

Support Rating

Adobe Campaign
9.2
Mailchimp
10.0

In-Person Training

Adobe Campaign
8.0
Mailchimp

Online Training

Adobe Campaign
8.0
Mailchimp

Implementation Rating

Adobe Campaign
8.0
Mailchimp
8.8

Scalability

Adobe Campaign
Mailchimp
9.3

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