What users are saying about
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Top Rated
233 Ratings
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Top Rated
1800 Ratings

Adobe Campaign

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Top Rated
233 Ratings
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Score 8 out of 100

Mailchimp

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Top Rated
1800 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp is well suited to a situation where you have a stable or known set of recipients to whom you will be sending email updates on a regular basis. Mailchimp is well suited to situations where a lot of information needs to be sent to a lot of different people and organizations at specified times in the future.Mailchimp is not appropriate for one-to-one communication - the higher the scale of interactions from 1 to many the better the software performs.
Alfred Brock | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.3
Mailchimp
8.1
WYSIWYG email editor
Adobe Campaign
8.4
Mailchimp
8.5
Dynamic content
Adobe Campaign
8.5
Mailchimp
7.8
Ability to test dynamic content
Adobe Campaign
8.3
Mailchimp
7.9
Landing pages
Adobe Campaign
8.7
Mailchimp
7.6
A/B testing
Adobe Campaign
8.7
Mailchimp
7.8
Mobile optimization
Adobe Campaign
7.6
Mailchimp
8.6
Email deliverability reporting
Adobe Campaign
8.6
Mailchimp
8.8
List management
Adobe Campaign
8.2
Mailchimp
8.3
Triggered drip sequences
Adobe Campaign
7.8
Mailchimp
7.7

Lead Management

Adobe Campaign
6.7
Mailchimp
9.2
Lead nurturing
Adobe Campaign
7.1
Mailchimp
7.0
Lead scoring and grading
Adobe Campaign
7.3
Mailchimp
10.0
Data quality management
Adobe Campaign
6.3
Mailchimp
10.0
Automated sales alerts and tasks
Adobe Campaign
6.0
Mailchimp
10.0

Campaign Management

Adobe Campaign
7.6
Mailchimp
10.0
Calendaring
Adobe Campaign
7.9
Mailchimp
10.0
Event/webinar marketing
Adobe Campaign
7.4
Mailchimp
10.0

Social Media Marketing

Adobe Campaign
7.9
Mailchimp
10.0
Social sharing and campaigns
Adobe Campaign
8.0
Mailchimp
10.0
Social profile integration
Adobe Campaign
7.7
Mailchimp
10.0

Reporting & Analytics

Adobe Campaign
8.2
Mailchimp
7.8
Dashboards
Adobe Campaign
8.1
Mailchimp
7.7
Standard reports
Adobe Campaign
8.6
Mailchimp
8.2
Custom reports
Adobe Campaign
8.0
Mailchimp
7.4

Platform & Infrastructure

Adobe Campaign
7.3
Mailchimp
8.5
API
Adobe Campaign
6.9
Mailchimp
9.0
Role-based workflow & approvals
Adobe Campaign
8.0
Mailchimp
10.0
Customizability
Adobe Campaign
7.5
Mailchimp
6.5
Integration with Salesforce.com
Adobe Campaign
7.9
Mailchimp
8.5
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Mailchimp
8.5
Integration with SugarCRM
Adobe Campaign
6.5
Mailchimp
8.5

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Mailchimp

  • Easy to use and updates to application have been very customer focused.
  • Love the amount of services you receive from them at absolutely no cost to you. You can add up to 2,000 subscribers for free.
  • Compatibility with our CRM and Hubspot which enables us to target our email marketing efforts.
  • Great customer service. Any time issues arose or questions needed to be addressed, their customer service team was very responsive and helpful.
  • Outstanding email analytics which allows us to measure many metrics for our email marketing campaign.
Ron Rothstain | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Mailchimp

  • Phone support. While the chat function is extremely effective, it can be helpful with certain questions to speak with someone over the phone.
  • I'd like the ability to unsubscribe someone to all campaigns. Currently, if someone unsubscribes to a campaign, they will never receive that exact campaign again. But if their email address is on multiple lists or gets added on another list by someone who is unaware that they unsubscribed, that person will receive another email. Many recipients have been angered by this, telling me that the unsubscribed - which they did - but I have to explain that the process is not universal, and sometimes we forget to include the "exclude" list.
  • The payment structure goes by the number of email addresses that are stored on Mailchimp, so to stay below a certain billing threshold, I have to periodically delete lists of stored email addresses. This gets to be cumbersome because I regularly need to delete and re-upload many of the same lists of people.
Jason Carlage | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 9.4
Based on 48 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund | TrustRadius Reviewer

Mailchimp

Mailchimp 8.5
Based on 134 answers
The interface is really easy to use. The email editor works great and helps smooth out the issues you have when creating emails for the many different email clients out there. It's also easy to schedule and deploy emails within the platform. Email reporting is also great.
Mike Muller | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 4 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Performance

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
No answer on this topic is available.

Mailchimp

Mailchimp 10.0
Based on 5 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Support Rating

Adobe Campaign

Adobe Campaign 3.1
Based on 4 answers
Overall support of Adobe Campaign is subpar. I enter tickets that if are not P1 just sit there for weeks. I usually have to raise any issues to my account success rep before they look good. Priority 1 issues do get looked at immediately.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 8 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn | TrustRadius Reviewer

Implementation Rating

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Mailchimp

Mailchimp 8.8
Based on 20 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Mailchimp

The automation features in Mailchimp vastly outrank any other mail service I've tried so far, and seeing as we often try and teach our clients how to utilize it, I also really appreciate their deep and constantly updated tutorials and documentation. Whenever I've had an issue or problem their support staff, whether over chat or phone have been really helpful and invested in helping solve the issue.
Maria Clara Daly | TrustRadius Reviewer

Scalability

Adobe Campaign

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Mailchimp

  • Its affordability keeps campaign expenditures low. For the first year of the campaign, we were able to utilize the free service which saved us about $400 on administrative costs. We have just recently upgraded to a payment plan.
  • The ease of using saved templates cuts down on staff time, and even if we decide to use a new template, customizing a template is pretty simple.
  • We have been able to raise $5,000+ from our email campaigns, and that was during the time when we weren't paying for the service.
Fredrick Doss, M.A. | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.4
Mailchimp
8.4

Likelihood to Renew

Adobe Campaign
8.4
Mailchimp
9.4

Usability

Adobe Campaign
9.0
Mailchimp
8.5

Reliability and Availability

Adobe Campaign
7.0
Mailchimp
10.0

Performance

Adobe Campaign
7.0
Mailchimp
10.0

Support Rating

Adobe Campaign
3.1
Mailchimp
10.0

In-Person Training

Adobe Campaign
8.0
Mailchimp

Online Training

Adobe Campaign
8.0
Mailchimp

Implementation Rating

Adobe Campaign
8.0
Mailchimp
8.8

Scalability

Adobe Campaign
Mailchimp
9.3

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