Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
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SAP Commerce Cloud
Score 8.2 out of 10
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SAP Commerce Cloud (formerly Hybris) is designed to help businesses sell more goods, services, and digital content through every touchpoint, channel, and device through their multichannel ecommerce and order management solution, available as a SaaS or on-premise.
SAP Commerce Cloud stands out due to its robust customization options, scalability, and omnichannel capabilities, allowing us to tailor experiences across various touchpoints seamlessly. We selected it because of its proven track record in handling complex e-commerce needs, …
Adobe Marketo Engage is an excellent tool for hosting registration forms and sending out tokenized emails based on a particular person's information within your database. For example, if someone attends an event or webinar and indicates that they'd like to learn more about your product, then Adobe Marketo Engage can easily trigger a specific email template to that person that will be personalized with tokens about them. The pixel tracking that can be applied to any web page is also very helpful. If you want to focus on a more 1:1 type of follow up with a Lead, then the automated emails are not going to be as useful.
SAP Commerce Cloud is well-suited for large enterprises requiring robust personalization, seamless multi-channel integration, and the ability to handle high-volume transactions, especially during peak periods like Black Friday. Its scalability and advanced features make it ideal for businesses needing to manage complex product catalogs and global operations.Enough development capacities are needed to have a best in class shop
It keeps all of our very important lead data in one place. It's very flexible, allows us to do a lot of different things around list building and segmentation. It deploys our email campaigns for us and it's also where our landing pages are built. So it does a lot of the things that we need to do from a data and deployment perspective.
Centralized Data Management: SAP Commerce Cloud excels in centralizing data from various operational sectors, which is pivotal in the chemicals industry. This feature allows for better oversight and management of complex supply chains, regulatory compliance, and customer interactions. Having a single source of truth for crucial business data minimizes discrepancies and promotes informed decision-making.
Real-Time Data Processing: The real-time data processing capability of SAP Commerce Cloud is invaluable. It aids in timely adherence to regulatory changes and helps in meeting customer demands promptly. In a sector where regulations and market conditions are ever-evolving, real-time data processing is fundamental for maintaining compliance and ensuring customer satisfaction.
Adobe Marketo Engage crashes a lot or freezes. We don't have many users and less than 300k contacts so there's no reason it should ever crash.
It's really expensive! It would be nice to pick which features we want a la cart versus being stuck paying more for a feature and not using the others in the package.
Because of our integration with Dynamics, we had to use a 3rd party tool called Scribe for field matching. No one at Adobe will help us now that we have a 3rd party tool
It's a little pricey; further cost reductions will expand product selection; also, trained operators are required.
HAC occasionally functions extremely slowly and does not provide any problem messages; it simply gets stuck. Logging into the Backoffice for testing purposes causes a lot of trouble; it does not enable us to log in in one attempt, and the page refreshes every time we enter in the credentials.
SAP Commerce and Spartacus together becomes one of the omnichannel powerhouse of commerce application. It also comes with edge advantage with out of the box integrations with many SAP applications and also non-SAP applciations which gives it edge advantage over other tools. The main reason being the integration becomes easier as SAP shares the common data schema and model across all its product line and new feature releases are compatible with all the SAP product line.
In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
More true headless and a more rationale pricing. Since moving from the Hzbris Monolyth towards SAP Commerce Cloud a lot of progress has been made, but dissecting the monolyth into composable components where you just pay for what you use is still a longer journey and here pricing should be more realistic. Things become so expensive once they have the SAP stamp on them (example the SAP CIAM)
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
We have the right to open a ticket or submit request to SAP support teams for all the problems we have experienced. They also provide solutions for critical issues within 48 hours. In addition, the product has support documents such as a user guide and admin guide. In addition, there is a strong community of users. In this way, we can access solution of some specific problems that we have fallen on from there.
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Scalability of the product was good Seamless integrations were helped in reducing the implementation for the development team to integrate with the SAP ERP Product framework helped customer to customize and adapt the new features which were developed basis business processes and ease of customer experience. Deployment and creation of the build becomes very easy with the CCv2 setup.
Adobe Marketo Engage is one of the best email sending platforms I have worked with, because there is so much you can do on a lead scoring area and also then connect this to other platforms such as Salesforce. It allows for seamless reporting and working alongside sales colleagues. We chose Adobe Marketo Engage because it allows for more sophisticated audience segmentation and management of ongoing large scale nurture flows across a number of complex criteria.
SAP Cloud is much better than GoDaddy. it was a smooth transition and every aspect of the program is easier. My scalability increased greatly from GoDaddy to SAp Commerce Cloud and sales are now tracked easier and inventory is at the touch of a button, making sales much easier than previous software.
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
The business users/admins were able to quickly segment products by brand, allowing for unique branding and header-less page design. As new products are added to the SAP backend, all characteristics and pricing automatically migrate to Commerce Cloud. We also segment our user sign-on (domains) by brand and allow targeting displays.
It has a positive impact on my client's business and ROI is higher than expected. As orders count is increasing due to smooth and better experience.
My current client's customers have given very positive experience about new website built on SAP Commerce Cloud.
Due to SAP Commerce Cloud website rollout is very easy and due to it, my current client has introduced around 25 websites. As SAP Commerce Cloud logic needs to develop once and can be reused for multiple websites easily with minimal effort.
Branding is also very easy as promotions, events can be implemented on the website easily and with minimum time.
SAP Commerce has helped our client to integrate the Recommendation tool ISS which is easy to configure after this tool product sale is increased. The best thing was that integration was very easy and quick.
One option of Blue/Green deployment helping us to check the production release in advance on production environment. Prev we don't have this option and many times face P1 issue in prod which had ruined client reputation. But now this feature is helping lot
