What users are saying about
123 Ratings
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Top Rated
1867 Ratings
123 Ratings
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Score 8.2 out of 100

Mailchimp

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Top Rated
1867 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp is well suited to a situation where you have a stable or known set of recipients to whom you will be sending email updates on a regular basis. Mailchimp is well suited to situations where a lot of information needs to be sent to a lot of different people and organizations at specified times in the future.Mailchimp is not appropriate for one-to-one communication - the higher the scale of interactions from 1 to many the better the software performs.
Alfred Brock | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.5
Mailchimp
a/b experiment testing
Adobe Target
8.8
Mailchimp
Split URL testing
Adobe Target
8.1
Mailchimp
Multivariate testing
Adobe Target
8.2
Mailchimp
Multi-page/funnel testing
Adobe Target
7.6
Mailchimp
Cross-browser testing
Adobe Target
7.4
Mailchimp
Mobile app testing
Adobe Target
6.0
Mailchimp
Test significance
Adobe Target
6.7
Mailchimp
Visual / WYSIWYG editor
Adobe Target
6.2
Mailchimp
Advanced code editor
Adobe Target
8.0
Mailchimp
Page surveys
Adobe Target
6.7
Mailchimp
Visitor recordings
Adobe Target
8.2
Mailchimp
Preview mode
Adobe Target
5.8
Mailchimp
Test duration calculator
Adobe Target
7.0
Mailchimp
Experiment scheduler
Adobe Target
8.6
Mailchimp
Experiment workflow and approval
Adobe Target
7.7
Mailchimp
Dynamic experiment activation
Adobe Target
7.6
Mailchimp
Client-side tests
Adobe Target
8.8
Mailchimp
Server-side tests
Adobe Target
7.2
Mailchimp
Mutually exclusive tests
Adobe Target
7.6
Mailchimp

Audience Segmentation & Targeting

Adobe Target
8.1
Mailchimp
Standard visitor segmentation
Adobe Target
7.9
Mailchimp
Behavioral visitor segmentation
Adobe Target
7.5
Mailchimp
Traffic allocation control
Adobe Target
8.9
Mailchimp
Website personalization
Adobe Target
8.2
Mailchimp

Results and Analysis

Adobe Target
6.8
Mailchimp
Heatmap tool
Adobe Target
7.5
Mailchimp
Click analytics
Adobe Target
8.0
Mailchimp
Scroll maps
Adobe Target
8.0
Mailchimp
Form fill analysis
Adobe Target
6.6
Mailchimp
Conversion tracking
Adobe Target
6.0
Mailchimp
Goal tracking
Adobe Target
6.7
Mailchimp
Test reporting
Adobe Target
6.9
Mailchimp
Results segmentation
Adobe Target
6.0
Mailchimp
CSV export
Adobe Target
5.3
Mailchimp
Experiments results dashboard
Adobe Target
6.5
Mailchimp

Email & Online Marketing

Adobe Target
Mailchimp
8.1
WYSIWYG email editor
Adobe Target
Mailchimp
8.5
Dynamic content
Adobe Target
Mailchimp
7.8
Ability to test dynamic content
Adobe Target
Mailchimp
7.9
Landing pages
Adobe Target
Mailchimp
7.6
A/B testing
Adobe Target
Mailchimp
7.8
Mobile optimization
Adobe Target
Mailchimp
8.6
Email deliverability reporting
Adobe Target
Mailchimp
8.8
List management
Adobe Target
Mailchimp
8.3
Triggered drip sequences
Adobe Target
Mailchimp
7.7

Lead Management

Adobe Target
Mailchimp
9.2
Lead nurturing
Adobe Target
Mailchimp
6.9
Lead scoring and grading
Adobe Target
Mailchimp
10.0
Data quality management
Adobe Target
Mailchimp
10.0
Automated sales alerts and tasks
Adobe Target
Mailchimp
10.0

Campaign Management

Adobe Target
Mailchimp
10.0
Calendaring
Adobe Target
Mailchimp
10.0
Event/webinar marketing
Adobe Target
Mailchimp
10.0

Social Media Marketing

Adobe Target
Mailchimp
10.0
Social sharing and campaigns
Adobe Target
Mailchimp
10.0
Social profile integration
Adobe Target
Mailchimp
10.0

Reporting & Analytics

Adobe Target
Mailchimp
7.7
Dashboards
Adobe Target
Mailchimp
7.7
Standard reports
Adobe Target
Mailchimp
8.2
Custom reports
Adobe Target
Mailchimp
7.3

Platform & Infrastructure

Adobe Target
Mailchimp
8.5
API
Adobe Target
Mailchimp
9.0
Role-based workflow & approvals
Adobe Target
Mailchimp
10.0
Customizability
Adobe Target
Mailchimp
6.4
Integration with Salesforce.com
Adobe Target
Mailchimp
8.5
Integration with Microsoft Dynamics CRM
Adobe Target
Mailchimp
8.5
Integration with SugarCRM
Adobe Target
Mailchimp
8.5

Pros

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
Anonymous | TrustRadius Reviewer

Mailchimp

  • Easy to use and updates to application have been very customer focused.
  • Love the amount of services you receive from them at absolutely no cost to you. You can add up to 2,000 subscribers for free.
  • Compatibility with our CRM and Hubspot which enables us to target our email marketing efforts.
  • Great customer service. Any time issues arose or questions needed to be addressed, their customer service team was very responsive and helpful.
  • Outstanding email analytics which allows us to measure many metrics for our email marketing campaign.
Ron Rothstain | TrustRadius Reviewer

Cons

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
Anonymous | TrustRadius Reviewer

Mailchimp

  • Phone support. While the chat function is extremely effective, it can be helpful with certain questions to speak with someone over the phone.
  • I'd like the ability to unsubscribe someone to all campaigns. Currently, if someone unsubscribes to a campaign, they will never receive that exact campaign again. But if their email address is on multiple lists or gets added on another list by someone who is unaware that they unsubscribed, that person will receive another email. Many recipients have been angered by this, telling me that the unsubscribed - which they did - but I have to explain that the process is not universal, and sometimes we forget to include the "exclude" list.
  • The payment structure goes by the number of email addresses that are stored on Mailchimp, so to stay below a certain billing threshold, I have to periodically delete lists of stored email addresses. This gets to be cumbersome because I regularly need to delete and re-upload many of the same lists of people.
Jason Carlage | TrustRadius Reviewer

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes | TrustRadius Reviewer

Mailchimp

Mailchimp 9.4
Based on 49 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins | TrustRadius Reviewer

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson | TrustRadius Reviewer

Mailchimp

Mailchimp 8.5
Based on 138 answers
The interface is really easy to use. The email editor works great and helps smooth out the issues you have when creating emails for the many different email clients out there. It's also easy to schedule and deploy emails within the platform. Email reporting is also great.
Mike Muller | TrustRadius Reviewer

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Support Rating

Adobe Target

Adobe Target 4.4
Based on 9 answers
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
Gary Poppe | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 16 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn | TrustRadius Reviewer

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick | TrustRadius Reviewer

Mailchimp

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick | TrustRadius Reviewer

Mailchimp

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Alternatives Considered

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi | TrustRadius Reviewer

Mailchimp

The automation features in Mailchimp vastly outrank any other mail service I've tried so far, and seeing as we often try and teach our clients how to utilize it, I also really appreciate their deep and constantly updated tutorials and documentation. Whenever I've had an issue or problem their support staff, whether over chat or phone have been really helpful and invested in helping solve the issue.
Maria Clara Daly | TrustRadius Reviewer

Scalability

Adobe Target

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Return on Investment

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise | TrustRadius Reviewer

Mailchimp

  • Its affordability keeps campaign expenditures low. For the first year of the campaign, we were able to utilize the free service which saved us about $400 on administrative costs. We have just recently upgraded to a payment plan.
  • The ease of using saved templates cuts down on staff time, and even if we decide to use a new template, customizing a template is pretty simple.
  • We have been able to raise $5,000+ from our email campaigns, and that was during the time when we weren't paying for the service.
Fredrick Doss, M.A. | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Target
8.5
Mailchimp
8.5

Likelihood to Renew

Adobe Target
6.3
Mailchimp
9.4

Usability

Adobe Target
1.1
Mailchimp
8.5

Reliability and Availability

Adobe Target
6.1
Mailchimp
10.0

Performance

Adobe Target
8.0
Mailchimp
10.0

Support Rating

Adobe Target
4.4
Mailchimp
10.0

In-Person Training

Adobe Target
8.1
Mailchimp

Online Training

Adobe Target
6.1
Mailchimp

Implementation Rating

Adobe Target
7.2
Mailchimp
8.8

Scalability

Adobe Target
Mailchimp
9.3

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