What users are saying about
115 Ratings
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Top Rated
1498 Ratings
115 Ratings
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Score 7.6 out of 101

Mailchimp

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Top Rated
1498 Ratings
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Score 8.3 out of 101

Likelihood to Recommend

Adobe Target

Adobe Test & Target is a tool that delivers what it says, it offers insightful results to help improve user experience and performance. However, it does require thoughtful planning, road map, proper technical staff in order to fully maximize the potential of it and leverage its capabilities to benefit your operation. But that is not the problem of the software, it is the preparation the team is required to have in order to succeed with this tool
Leo Ko profile photo

Mailchimp

MailChimp is perfect for email newsletters as it provides marketing teams with everything they expect from an email marketing solution like analytics, ease of use, high inbox email delivery ratio, out of the box newsletter templates etcMailChimp is the ideal solution for companies who need to send large email volumes. MailChimp is able to send thousands of emails at a go, in a matter of seconds.Personally, MailChimp is the go-to solution for any form of email marketing. As it has a high deliverability ratio, very affordable, and also provides users with very important stats like how many of our email recipients opened our mail, and how many left it unopened, the number of clicks generated by the content in our marketing emails etc.
Jean Mwelsa profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Target
Mailchimp
8.3
WYSIWYG email editor
Adobe Target
Mailchimp
8.4
Dynamic content
Adobe Target
Mailchimp
7.8
Ability to test dynamic content
Adobe Target
Mailchimp
8.3
Landing pages
Adobe Target
Mailchimp
8.2
A/B testing
Adobe Target
Mailchimp
8.5
Mobile optimization
Adobe Target
Mailchimp
8.4
Email deliverability
Adobe Target
Mailchimp
8.8
List management
Adobe Target
Mailchimp
8.7
Triggered drip sequences
Adobe Target
Mailchimp
7.4

Reporting & Analytics

Adobe Target
Mailchimp
7.8
Dashboards
Adobe Target
Mailchimp
7.7
Standard reports
Adobe Target
Mailchimp
8.2
Custom reports
Adobe Target
Mailchimp
7.6

Pros

Adobe Target

  • The features and navigation are very intuitive.
  • Reports are very informative with ability to create custom segments to help analyze results from different angles.
  • Setting up campaigns is very straightforward. Anyone could do it with basic training of the tool. And Adobe offers assistance for questions when setting up campaigns.
  • Adobe also offers assistance for technical support for setting up offers, but it's limited.
Leo Ko profile photo

Mailchimp

  • Compatible email templates; MailChimp email templates fit all device screen sizes perfectly. From smartphones, tablets, iPads, and PC. This makes it possible for every reader of our newsletters to get a perfect experience while reading our emails.
  • Multi-template; As a user of MailChimp, I am provided with multiple newsletter templates to choose from, ensuring I am able to personalize each newsletter designs to be different from the one of past, without the need to always beckon on the graphic design team for input.
  • Analytical insights; MailChimp provides us with vital reporting stats regarding the performance of our email campaigns. Thereby giving us the means to refine and optimize our email marketing campaigns, to make it more effective.
Jean Mwelsa profile photo

Cons

Adobe Target

  • From the development standpoint, tests are not any easier to set up than they would be manually. They actually are more complicated and provide more work to our development team.
  • The software is extremely expensive. You cannot segment your tests or campaigns by geo-targeting, for example, unless you pay extra for that portion of the package.
  • Customer service was easy to get into contact with, but your consulting time with them is very limited, and they weren't always knowledgeable about the issues you needed help with.
  • The software is mainly centered around the "Target" portion of the product (I would say about 75% of the product is devoted to this). Once testing completes, there are many options to push your winning campaigns live and target them to specific segments. Unfortunately this adds to the expense of the software; you pay by impressions. We also use an external ad display software. For these reasons, we did not use any of the targeting portion of the product, which left 75% of it unusable.
  • Test results are real-time, but we found they weren't always accurate. For example, when we would implement the winning campaign from a test, we often found no drastic improvement in conversion, or sometimes it even converted worse.
Sarah Schick profile photo

Mailchimp

  • Poor customer support: There have been few occasions when we encountered issues while using this program. It was always very difficult to contact the team behind this program; and the times when we were able to get across to them, it took days to even get a response. While users are provided with tons of support materials, it is always important for users to be able to reach out to a real human for complaints and suggestions.
  • Inconsistency in UI: MailChimp is inconsistent with how they regularly alter their user interface with every update, which can be annoying and requires the team to relearn the software navigation after every new update.
Jean Mwelsa profile photo

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
The Adobe cloud has made renewal a no-brainer.
Arva Adams profile photo

Mailchimp

Mailchimp 7.0
Based on 19 answers
We love the product.One thing we haven't mentioned yet is the human element. Recently, MailChimp re-structured their plans/pricing based on the feedback they had received.They listened to a pain their users were experiencing, then strategized a solution, and implemented it fairly. The updated pricing strategy was intended to save subscribers money, and they did a great job of communicating it to their users.I would be surprised if anyone reacted negatively to the change.
Ross Clurman profile photo

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo

Mailchimp

Mailchimp 10.0
Based on 7 answers
I have enjoyed using MailChimp because it is easy to use and simple for the employees to fill out when asked.
Brandon Adawi profile photo

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo

Mailchimp

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo

Mailchimp

Mailchimp 10.0
Based on 1 answer
Great company. Great support. Wide range of solutions.
Christine Tabor profile photo

Support

Adobe Target

Adobe Target 7.0
Based on 6 answers
Customer support isn't really used as I am an internal power user of the tool.
Bryant Hoopes profile photo

Mailchimp

Mailchimp 10.0
Based on 6 answers
Like support anywhere else, it truly depends on the day and the person handling your issue.
Katalin Sankowich profile photo

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo

Mailchimp

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo

Mailchimp

No score
No answers yet
No answers on this topic

Implementation

Adobe Target

Adobe Target 7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo

Mailchimp

Mailchimp 9.0
Based on 5 answers
Write down the use cases in detail and test each one carefully.
Bob Thompson profile photo

Alternatives Considered

Adobe Target

We have looked at Optimizely but at this point are sticking with Test & Target. We like the integration it has with our Analytics tools such as Ad Hoc and SiteCatalyst. Also, we feel that Adobe has some interesting products that we would like to dig into in the future such as Audience Manager.
No photo available

Mailchimp

We looked at Constant Contact, but heard more positive feedback from other businesses regarding their overall experience with MailChimp. Many of them started with Constant Contact and then switched to MailChimp.
Valie Robbins profile photo

Return on Investment

Adobe Target

  • We've seen a number of positive impacts with our clients from increased orders and revenue to improved site satisfaction and user experience.
No photo available

Mailchimp

  • It helps me remind my customers to pay an invoice
  • It helps me have a fluid communication with customers who are expecting a product
  • It helps me reassure customers in their buying decision
Megan Russell profile photo

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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