What users are saying about

Adobe Target

110 Ratings

MailChimp

Top Rated
1308 Ratings

Adobe Target

110 Ratings
Score 7.7 out of 101

MailChimp

Top Rated
1308 Ratings
Score 8.2 out of 101

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Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

MailChimp

MailChimp is perfect for email newsletters as it provides marketing teams with everything they expect from an email marketing solution like analytics, ease of use, high inbox email delivery ratio, out of the box newsletter templates etcMailChimp is the ideal solution for companies who need to send large email volumes. MailChimp is able to send thousands of emails at a go, in a matter of seconds.Personally, MailChimp is the go-to solution for any form of email marketing. As it has a high deliverability ratio, very affordable, and also provides users with very important stats like how many of our email recipients opened our mail, and how many left it unopened, the number of clicks generated by the content in our marketing emails etc.
Jean Mwelsa profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Target
MailChimp
8.4
WYSIWYG email editor
Adobe Target
MailChimp
8.6
Dynamic content
Adobe Target
MailChimp
7.9
Ability to test dynamic content
Adobe Target
MailChimp
8.2
Landing pages
Adobe Target
MailChimp
8.2
A/B testing
Adobe Target
MailChimp
8.7
Mobile optimization
Adobe Target
MailChimp
8.5
Email deliverability
Adobe Target
MailChimp
8.9
List management
Adobe Target
MailChimp
8.6
Triggered drip sequences
Adobe Target
MailChimp
7.9

Reporting & Analytics

Adobe Target
MailChimp
7.8
Dashboards
Adobe Target
MailChimp
7.9
Standard reports
Adobe Target
MailChimp
8.1
Custom reports
Adobe Target
MailChimp
7.5

Pros

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
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  • The user interface is very simple to use and makes it easy to send out a professionally designed email in minutes
  • The integration to our CRM systems means we don't need to worry about who we've sent emails to and aligning our databases
  • The integration to our website sign ups helps to easily manage visitors who sign up to our newsletters
Charles Naud profile photo

Cons

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
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  • MailChimp sometimes struggles to embed videos well
  • Because of the nature of an e-mail from MailChimp, mail often ends up in the "Promotion" folder in Gmail
  • Occasionally during template design it can be a struggle to get your template to look EXACTLY how you envision
Jeff Huisjen profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
As per my last response, integration with the rest of the Adobe Marketing Cloud is a key factor for us.
No photo available
MailChimp7.0
Based on 19 answers
MailChimp offers a great product paired with great support. No, it doesn't have all the bells and whistles of other marketing platforms like Marketo or Hubspot, instead it does one thing really well and that's email marketing. You can upgrade, downgrade, or cancel your service at anytime. There really is no downside to giving them a try.
William Griggs profile photo

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
MailChimp9.9
Based on 7 answers
Mailchimp's website is a brilliant example of usability for a rather complex and cumbersome task (email newsletter management), with a fantastic touch of awesomeness - every detail is well thought out: from a design standpoint, the website is bliss, and with a nice touch of humor.
Pierre Le Leannec profile photo

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
MailChimp10.0
Based on 1 answer
Great company. Great support. Wide range of solutions.
Christine Tabor profile photo

Support

Adobe Target7.0
Based on 6 answers
Room for improvement
Richard Hayes profile photo
MailChimp9.9
Based on 6 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn profile photo

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
MailChimp9.0
Based on 5 answers
Write down the use cases in detail and test each one carefully.
Bob Thompson profile photo

Alternatives Considered

We have looked at Optimizely but at this point are sticking with Test & Target. We like the integration it has with our Analytics tools such as Ad Hoc and SiteCatalyst. Also, we feel that Adobe has some interesting products that we would like to dig into in the future such as Audience Manager.
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I now use SendinBlue alongside Mailchimp, however, Mailchimp advantage over SendinBlue is its clean and friendly dashboard, the notification report which SendinBlue lacks and the ability to fully customize the signup form, including adding an image header.
Abigail Nwaocha profile photo

Return on Investment

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise profile photo
  • MailChimp's integration with HubspotCRM (Through Zapier) has been a great way to monitor my visitors, track email sends and opens, guide my subscribers to become avid readers of my blog and books.
  • Mailchimp Integration with Gravity forms serves as a basic lead generation processes. This automation process has been one of my largest lead generation source requiring no efforts.
  • Mailchimp's integration with Privy has been another excellent lead generation source for my blog.
Abigail Nwaocha profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

MailChimp

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details