What users are saying about
112 Ratings

MailChimp

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Top Rated
1396 Ratings
112 Ratings
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Score 7.7 out of 101

MailChimp

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Top Rated
1396 Ratings
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Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

MailChimp

In my experience, MailChimp is great for promoting a product or brand on a regular basis. I use it in Higher Education to communicate about Student Organizations to Student Leaders on a bi-monthly basis. It works well when you have multiple, large audiences you are trying to communicate with. You can keep your lists in one place and send communication easier. MailChimp is not useful for small email campaigns. I'd say if you're emailing less than 100 individuals, this service is not ideal for you. Additionally, if you're not communicating at least once a month, it is not money well spent. On the other end, I would say communicating more than once a week is overboard, and will adversely affect your purpose for using the platform.
Rob Abid profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Target
MailChimp
8.5
WYSIWYG email editor
Adobe Target
MailChimp
8.6
Dynamic content
Adobe Target
MailChimp
8.0
Ability to test dynamic content
Adobe Target
MailChimp
8.4
Landing pages
Adobe Target
MailChimp
8.3
A/B testing
Adobe Target
MailChimp
8.8
Mobile optimization
Adobe Target
MailChimp
8.6
Email deliverability
Adobe Target
MailChimp
9.0
List management
Adobe Target
MailChimp
8.8
Triggered drip sequences
Adobe Target
MailChimp
7.8

Reporting & Analytics

Adobe Target
MailChimp
7.8
Dashboards
Adobe Target
MailChimp
7.8
Standard reports
Adobe Target
MailChimp
8.1
Custom reports
Adobe Target
MailChimp
7.5

Pros

  • The product interface is very easy to use. Tests are easy to set up and manage.
Sarah Schick profile photo
  • It has a very strong responsive email templating system. You can drag and drop different layouts and create good looking emails without development skills.
  • It is very easy to build and save segments using the interface.
  • The reports it generates after a campaign is sent out are well designed and relay much of the information you need for analysis.
Alec Dibble profile photo

Cons

  • Some of the swap offers don't work. I don't use those because of that flaw.
  • When resizing an item, the interface makes it easy to remove the px, and the px is required. A little awkward to change.
  • I have yet to understand the "rearrange" feature.
Arva Adams profile photo
  • They should include some more fonts in its Drag and Drop feature. It will give the user more options to make the content beautiful and impressive.
  • Its web application is very good but its mobile application is not that good. I once used it but i find it difficult to design a newsletters because of its user interface. And mobile application had crashed also multiple times.
  • When we go on higher subscriber base I find its pricing on a higher side. It seems un-affordable for small businesses like us.
Shashank Chaturvedi profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
We did not renew, mostly due to product roadmap and overall cost of the product compared to competitors.
No photo available
MailChimp7.0
Based on 19 answers
It's easy, we like it, and it works great. The only way we would move away is if we get into a total marketing solution like a HubSpot or Act-On.
Brian Walsh profile photo

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
MailChimp9.9
Based on 7 answers
We were able to use if from "day one" without any training. I think enterprise software vendors could learn a thing or two about design by studying MailChimp.
Bob Thompson profile photo

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
MailChimp10.0
Based on 1 answer
Great company. Great support. Wide range of solutions.
Christine Tabor profile photo

Support

Adobe Target7.0
Based on 6 answers
Customer support isn't really used as I am an internal power user of the tool.
Bryant Hoopes profile photo
MailChimp9.9
Based on 6 answers
Support is great, but not available 24H.
Michael Sunarlim profile photo

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Ensure that documentation is thorough and detailed. Make no assumptions that IT or developers know why they are doing what you're asking them to do, and provide detailed instructions to them.
Bryant Hoopes profile photo
MailChimp9.0
Based on 5 answers
Try to customize it as much as possible. Explore the APIs if you are a web developer.
Michael Sunarlim profile photo

Alternatives Considered

Webtrends Optimize was on the list. Ultimately, my previous experience with Adobe T&T led us to make the decision to use it.
Bryant Hoopes profile photo
During my research on email marketing tools I tried couple of other tools also but I found most of them unfit as per my requirements. Some of them were not providing trial versions whereas some of them were not having Drag and Drop feature and some of them were not good in delivering content without getting into spam. MailChimp was the first tool which satisfied me completely
Shashank Chaturvedi profile photo

Return on Investment

  • Increases in conversion of 50-100% depending on the pages.
Bryant Hoopes profile photo
  • MailChimp has directly resulted in sales from items advertised in the emails we send out.
  • Sending emails via MailChimp always results in increased traffic to my client's websites.
Joshua Burcham profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

MailChimp

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details