What users are saying about
122 Ratings
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Score 8.3 out of 100
3 Ratings
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Score 7.4 out of 100

Likelihood to Recommend

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
Anonymous | TrustRadius Reviewer

Sitecore Experience Platform

Sitecore can be a good solution for a company wanting a premium product and is really looking to leverage the platform for advanced digital marketing capabilities. If a company isn't mature enough to utilize all of what Sitecore has to offer, or is just basically looking for a CMS, there are other options that may be a better value.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.5
Sitecore Experience Platform
a/b experiment testing
Adobe Target
8.8
Sitecore Experience Platform
Split URL testing
Adobe Target
8.1
Sitecore Experience Platform
Multivariate testing
Adobe Target
8.3
Sitecore Experience Platform
Multi-page/funnel testing
Adobe Target
7.6
Sitecore Experience Platform
Cross-browser testing
Adobe Target
7.4
Sitecore Experience Platform
Mobile app testing
Adobe Target
6.0
Sitecore Experience Platform
Test significance
Adobe Target
6.7
Sitecore Experience Platform
Visual / WYSIWYG editor
Adobe Target
6.2
Sitecore Experience Platform
Advanced code editor
Adobe Target
8.0
Sitecore Experience Platform
Page surveys
Adobe Target
6.7
Sitecore Experience Platform
Visitor recordings
Adobe Target
8.2
Sitecore Experience Platform
Preview mode
Adobe Target
5.8
Sitecore Experience Platform
Test duration calculator
Adobe Target
7.0
Sitecore Experience Platform
Experiment scheduler
Adobe Target
8.6
Sitecore Experience Platform
Experiment workflow and approval
Adobe Target
7.7
Sitecore Experience Platform
Dynamic experiment activation
Adobe Target
7.6
Sitecore Experience Platform
Client-side tests
Adobe Target
8.8
Sitecore Experience Platform
Server-side tests
Adobe Target
7.2
Sitecore Experience Platform
Mutually exclusive tests
Adobe Target
7.6
Sitecore Experience Platform

Audience Segmentation & Targeting

Adobe Target
8.1
Sitecore Experience Platform
Standard visitor segmentation
Adobe Target
7.9
Sitecore Experience Platform
Behavioral visitor segmentation
Adobe Target
7.5
Sitecore Experience Platform
Traffic allocation control
Adobe Target
8.9
Sitecore Experience Platform
Website personalization
Adobe Target
8.3
Sitecore Experience Platform

Results and Analysis

Adobe Target
6.8
Sitecore Experience Platform
Heatmap tool
Adobe Target
7.5
Sitecore Experience Platform
Click analytics
Adobe Target
8.0
Sitecore Experience Platform
Scroll maps
Adobe Target
8.0
Sitecore Experience Platform
Form fill analysis
Adobe Target
6.6
Sitecore Experience Platform
Conversion tracking
Adobe Target
6.0
Sitecore Experience Platform
Goal tracking
Adobe Target
6.8
Sitecore Experience Platform
Test reporting
Adobe Target
6.9
Sitecore Experience Platform
Results segmentation
Adobe Target
6.0
Sitecore Experience Platform
CSV export
Adobe Target
5.3
Sitecore Experience Platform
Experiments results dashboard
Adobe Target
6.5
Sitecore Experience Platform

Pros

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
Anonymous | TrustRadius Reviewer

Sitecore Experience Platform

  • Sitecore has a decent supply of out of the box components and capabilities that can be fairly easily styled to meet business needs without much customization needed. This often helps speed to market.
  • Sitecore has had the flexibility of offering on-premise hosting or cloud hosting to meet different needs of clients, though recently they have strongly pushed their cloud-based hosting. This is in alignment with the industry and very helpful for organizations that aren't looking to add another product to the portfolio of packages that their internal IT teams need to manage
  • Sitecore has a capable UI for editing content. Though some competition may do better in this regard, Sitecore's editing interface is fully capable.
Anonymous | TrustRadius Reviewer

Cons

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
Anonymous | TrustRadius Reviewer

Sitecore Experience Platform

  • While the UI is capable, some other products in this space have a much more intuitive editing interface. Sitecore could do better in providing an easy to use editing UI.
  • It would be nice to see a fully managed Sitecore instead of just cloud hosted
  • The price falls more to the premium side of things. Making the value proposition a bit harder to justify
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes | TrustRadius Reviewer

Sitecore Experience Platform

No score
No answers yet
No answers on this topic

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson | TrustRadius Reviewer

Sitecore Experience Platform

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh | TrustRadius Reviewer

Sitecore Experience Platform

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson | TrustRadius Reviewer

Sitecore Experience Platform

No score
No answers yet
No answers on this topic

Support Rating

Adobe Target

Adobe Target 4.4
Based on 9 answers
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
Gary Poppe | TrustRadius Reviewer

Sitecore Experience Platform

No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick | TrustRadius Reviewer

Sitecore Experience Platform

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick | TrustRadius Reviewer

Sitecore Experience Platform

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Anonymous | TrustRadius Reviewer

Sitecore Experience Platform

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi | TrustRadius Reviewer

Sitecore Experience Platform

All of these platforms have their pros and cons. Selecting the best fit is a matter aligning corporate need vs features provided. Have a .NET shop with an advanced marketing team looking to push UX forward and willing to pay a premium, then Sitecore may be the right fit. Have an organization centered around Java and only looking for basic CMS capabilities or looking for a budget-friendly option, then there may be better options beyond Sitecore.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise | TrustRadius Reviewer

Sitecore Experience Platform

  • For mature marketing organizations, the analytics that Sitecore allows you to capture have been valuable in pushing forward marketing objectives and giving insight into how to tailor content for the best UX
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sitecore Experience Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Target
8.5
Sitecore Experience Platform
6.0

Likelihood to Renew

Adobe Target
6.3
Sitecore Experience Platform

Usability

Adobe Target
1.1
Sitecore Experience Platform

Reliability and Availability

Adobe Target
6.1
Sitecore Experience Platform

Performance

Adobe Target
8.0
Sitecore Experience Platform

Support Rating

Adobe Target
4.4
Sitecore Experience Platform

In-Person Training

Adobe Target
8.1
Sitecore Experience Platform

Online Training

Adobe Target
6.1
Sitecore Experience Platform

Implementation Rating

Adobe Target
7.2
Sitecore Experience Platform

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