What users are saying about
118 Ratings
Top Rated
106 Ratings
118 Ratings
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Score 8.2 out of 101
Top Rated
106 Ratings
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Score 8.7 out of 101

Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

Unbounce

When you need to be able to do it yourself Unbounce is the perfect platform to help. When IT resources in our department were overly committed to other things and Marketing was not able to have in-house landing pages built, it was the perfect solution for us. It allowed us to create our own pages quickly and easily when we were unable to build them otherwise. Since this point, we have moved the building over to marketing. It helps us stay brand consistent while also leaving IT time to handle other things.
No photo available

Feature Rating Comparison

Testing and Experimentation

Adobe Target
8.2
Unbounce
a/b experiment testing
Adobe Target
9.5
Unbounce
Split URL testing
Adobe Target
8.5
Unbounce
Multivariate testing
Adobe Target
9.5
Unbounce
Multi-page/funnel testing
Adobe Target
7.0
Unbounce
Cross-browser testing
Adobe Target
8.0
Unbounce
Mobile app testing
Adobe Target
7.0
Unbounce
Test significance
Adobe Target
8.5
Unbounce
Visual / WYSIWYG editor
Adobe Target
8.0
Unbounce
Advanced code editor
Adobe Target
7.5
Unbounce
Page surveys
Adobe Target
6.0
Unbounce
Preview mode
Adobe Target
8.0
Unbounce
Test duration calculator
Adobe Target
9.5
Unbounce
Experiment scheduler
Adobe Target
9.0
Unbounce
Experiment workflow and approval
Adobe Target
7.0
Unbounce
Dynamic experiment activation
Adobe Target
8.0
Unbounce
Client-side tests
Adobe Target
9.5
Unbounce
Mutually exclusive tests
Adobe Target
9.5
Unbounce

Audience Segmentation & Targeting

Adobe Target
9.1
Unbounce
Standard visitor segmentation
Adobe Target
8.5
Unbounce
Behavioral visitor segmentation
Adobe Target
9.0
Unbounce
Traffic allocation control
Adobe Target
9.5
Unbounce
Website personalization
Adobe Target
9.5
Unbounce

Results and Analysis

Adobe Target
8.8
Unbounce
Heatmap tool
Adobe Target
9.0
Unbounce
Click analytics
Adobe Target
9.0
Unbounce
Scroll maps
Adobe Target
9.0
Unbounce
Form fill analysis
Adobe Target
7.0
Unbounce
Conversion tracking
Adobe Target
9.0
Unbounce
Goal tracking
Adobe Target
9.0
Unbounce
Test reporting
Adobe Target
9.0
Unbounce
Results segmentation
Adobe Target
9.0
Unbounce
CSV export
Adobe Target
9.0
Unbounce
Experiments results dashboard
Adobe Target
9.0
Unbounce

Pros

Adobe Target

  • The test report page is very intuitive. It is very easy to analyze a test based on different segments such as new and returning users.
  • Having confidence levels inserted into the reporting tool is a key feature. While it is a simple feature, it allows users to easily understand when results are significant.
  • We have recently created swim lanes for traffic and this has been very helpful to make sure that different tests are not crossing over in terms of traffic.
No photo available

Unbounce

  • Customer Support
  • Unbounce provides users with valuable resources for building landing pages, including pre-existing template designs, a navigable technical support forum, and the "live chat with a human" feature. Therefore, Unbounce is ideal for users ranging from beginner to advanced levels of industry experience.
  • Cross-Channel Reporting
  • Unbounce can be used to track conversion data for major SEM channels such as Bing Ads, Google AdWords, and Google Analytics. By placing javascript at the head of an Unbounce page for Bing UET Tags, Google AdWords Conversion Goals, and Google Analytics Global Site Tags, users begin to compile the necessary data for producing highly detailed multi-channel performance reports.
  • Creating Contact Lists For Drip Email Campaigns
  • Unbounce also allows users to transfer and store contact information into a mailing list by integrating landing pages with various email marketing platforms (e.g. ConstantContact, MailChimp, etc.), both seamlessly and effectively empowering users to create a new mailing list, or bolster a preexisting audience.
Danilo Roberto Zerón profile photo

Cons

Adobe Target

  • Documentation - the current docs are fine for the basics but when you want to do the advanced stuff it sucks and Client Care aren't that helpful with the tricky questions.
  • Standard - the new 'Standard' WYSIWYG version of TnT is very new so I'll be kind however it's full of bugs and unusable - hopefully this will be fixed soon as it looks to have a lot of potential.
  • QAing your tests - the Onsite feature has never worked properly in all the time I have used it. I've been told by people at Adobe not to use the feature.
Richard Hayes profile photo

Unbounce

  • The reporting is very basic - pretty much only A/B test comparisons. If you need more in-depth reporting you will have to use an external system.
  • Page performance isn't great. When running our landing pages through Google's Page Speed analysis tool, they did not perform well compared to landing pages we created outside of Unbounce. This was big for us because, in paid search, Google looks at your landing page quality as a factor that affects what you pay per click.
No photo available

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
Once you get started with your testing program, you realize that it is necessary to continue. You must keep optimizing in order to remain a vital competitor in today's marketing world. Even if you're not using Test & Target or any other user experience testing software, you ought to be performing comparison tests on your own, simply by routing your audience to different experiences and quantifying the aggregate of the results.
Paul Labrise profile photo

Unbounce

Unbounce 7.7
Based on 9 answers
The nonprofit discount makes it so affordable that my client was happy to continue their subscription all year round. They have used it to build landing pages to capture expressions of interest for their next recruitment window. It hasn't quite produced the sort of results we were hoping for, but I'm not sure that's Unbounce's fault.
Christopher Whalen profile photo

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson profile photo

Unbounce

Unbounce 7.8
Based on 2 answers
Unbounce made it easy for my team to build landing pages for website and email. We gained valuable A/B testing insights and gathered information from visitors effectively converting them to leads. The Editor is straight forward and I was able to learn to use it on my own without instruction. CRM integration was easy and consistently worked.
Jeremy Poore profile photo

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo

Unbounce

Unbounce 9.1
Based on 1 answer
No answer on this topic is available.

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo

Unbounce

No score
No answers yet
No answers on this topic

Support

Adobe Target

Adobe Target 8.0
Based on 7 answers
Customer service was friendly and very reachable. However, they weren't always knowledgeable in helping us solve our problems. Also, because of our contract we were limited in the number of support hours and help we could receive.
Sarah Schick profile photo

Unbounce

Unbounce 9.0
Based on 2 answers
They have help pages that usually deal with a specific problem. They can sometime be a little out-of-date or too specific to be applicable to my own particular use case. The support pages seem to have grown ad-hoc and organically rather than being fully documented from the start. When I did need help, I was able to get it pretty easily.
Christopher Whalen profile photo

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo

Unbounce

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo

Unbounce

No score
No answers yet
No answers on this topic

Implementation

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
No photo available

Unbounce

Unbounce 6.0
Based on 1 answer
Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages.
Christopher Whalen profile photo

Alternatives Considered

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi profile photo

Unbounce

Unbounce and Leadpages are very similar, I really don't have anything bad to say about either. I chose Unbounce over Leadpages because of the customized URL option. From a branding perspective, it looks stronger to have try.mycompany.com/myoffer than something like mycompany.Leadpages.com/myoffer. I just like that and i felt more comfortable knowing that we would be able to take ownership of the url even if it wasn't hosted on our home site
Hope Arent profile photo

Return on Investment

Adobe Target

  • It has helped us make decisions about whether to put manpower behind certain website strategies, as we've been able to test them temporarily and run A/B tests to prove effectiveness.
  • It allows us an easy way to serve different content to different groups of staff members on our internal intranet.
  • It allows us to know more about our users by measuring analytics of how users interact with the dynamic page elements served by Adobe Target.
No photo available

Unbounce

  • Unbounce has allowed us an easy way to offer lead generation and conversion optimization services regardless of what technology the client is using for their website.
  • ROI is achieved fast, as a single client engagement more than pays for the software each month.
Gary Shouldis profile photo

Screenshots

Adobe Target

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Target Editions & Modules

Additional Pricing Details

Unbounce

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Unbounce Editions & Modules

Edition
Premium$159/mo1
Enterprise$399+/mo2
Essential$79/mo3
  1. 150 landing pages, 16 popups & sticky bars
  2. 375+ landing pages, 40+ popups and sticky bars
  3. 75 landing pages, 8 popups & sticky bars
Additional Pricing Details
The prices listed above are based on paying for plans monthly. If you'd like to see annual prices or compare our plans further, please visit unbounce.com/pricing.

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