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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Agorapulse

    Score9.7 out of 10
    Mid-Size Companies (51-1,000 employees)
    Agorapulse is a social media management tool that aims to help mid-sized businesses and agencies better manage their Facebook, Twitter, TikTok, Instagram, LinkedIn, and YouTube activity. This social media management tool allows users to post content, engage with their community, and download reports from a single dashboard that is designed to be intuitive. Conversations are captured with the inbox -- depending on the social network, it captures comments, mentions, direct/private…

    $49

    per user

    Meta Business Manager

    Score7.1 out of 10
    N/AMeta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.N/A
    Pricing
    AgorapulseMeta Business Manager
    Editions & Modules
    Standard
    $99
    up to 10 profiles
    Professional
    $149
    up to 10 profiles
    Advanced
    $199
    per month up to 10 profiles
    Custom
    Custom Pricing
    No answers on this topic
    Offerings
    Pricing Offerings
    AgorapulseMeta Business Manager
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsAll plans are free for 30 days. Additional profiles cost $15/profile.—
    More Pricing Information
    Community Pulse
    AgorapulseMeta Business Manager
    Considered Both Products
    Agorapulse
    Chose Agorapulse
    I decided to use Agorapulse because their scheduling tool is more intuitive, allows you to make changes to the text/image of the post based on the platform you're using without having to schedule them separately. I also liked the fact that it would schedule things to be posted …
    Incentivized
    Chose Agorapulse
    I can get reports from Agorapulse, and choosing dates. Both things that I couldn't do with Facebook Pages Manager.
    Incentivized
    Chose Agorapulse
    I'll break this into two chunks based on how we use our tools.

    Community Management: Clear winner here is Agorapulse. It's easy to use, quick to learn and does what I want it to.
    Incentivized
    Meta Platforms Inc
    Chose Meta Business Manager
    Sprout Social / Agorapulse work much better for content management and overall marketing objectives. None of these can be used in lieu of Facebook Pages Manager simply because they can't control settings/admin the way that Pages Manager does. Again, you can't avoid using Pages …
    Incentivized
    Chose Meta Business Manager
    We did a trial period which Agorapulse, but as a nonprofit, we seek to use options that are not costly allowing us to focus our finances on the children in the hospital. Facebook Pages Manager has been a more than adequate option with its free section of the app. It has allowed …
    Incentivized
    Key User Insights
    Would buy again
    98%
    Would buy again
    54 Answers
    77%
    Would buy again
    20 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    47 Answers
    83%
    Delivers good value for the price
    19 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    52 Answers
    77%
    Happy with the feature set
    20 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    45 Answers
    76%
    Lived up to sales and marketing promises
    16 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    51 Answers
    73%
    Implementation went as expected
    16 Answers
    Features
    AgorapulseMeta Business Manager
    Listening/monitoring
    Comparison of Listening/monitoring features of Agorapulse and Meta Business Manager
    Feature
    Agorapulse
    9.4
    182 Ratings
    20% above category average
    Meta Business Manager
    5.7
    44 Ratings
    29% below category average
    Boolean keyword searches10.0152 Ratings5.427 Ratings
    Filtering out noise/spam10.0154 Ratings4.134 Ratings
    Broad channel coverage8.22 Ratings7.432 Ratings
    Sentiment analysis00 Ratings5.829 Ratings
    Publishing
    Comparison of Publishing features of Agorapulse and Meta Business Manager
    Feature
    Agorapulse
    9.0
    251 Ratings
    10% above category average
    Meta Business Manager
    7.0
    60 Ratings
    15% below category average
    Content planning and scheduling10.0248 Ratings7.860 Ratings
    Audience targeting8.7160 Ratings7.957 Ratings
    Content optimization7.31 Ratings6.855 Ratings
    Workflow management10.0211 Ratings5.645 Ratings
    Engagement
    Comparison of Engagement features of Agorapulse and Meta Business Manager
    Feature
    Agorapulse
    9.0
    246 Ratings
    10% above category average
    Meta Business Manager
    7.1
    52 Ratings
    14% below category average
    Automated routing and prioritization7.043 Ratings7.242 Ratings
    Customer interaction histories10.0223 Ratings7.547 Ratings
    Bulk actions10.0204 Ratings6.734 Ratings
    Marketing
    Comparison of Marketing features of Agorapulse and Meta Business Manager
    Feature
    Agorapulse
    7.6
    142 Ratings
    2% below category average
    Meta Business Manager
    7.7
    57 Ratings
    0% below category average
    Lead generation7.4110 Ratings7.748 Ratings
    Content marketing7.98 Ratings7.752 Ratings
    Paid media management8.21 Ratings7.949 Ratings
    Campaigns and promotions6.9119 Ratings7.653 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Agorapulse and Meta Business Manager
    Feature
    Agorapulse
    9.4
    256 Ratings
    12% above category average
    Meta Business Manager
    5.8
    60 Ratings
    36% below category average
    Twitter10.0229 Ratings5.512 Ratings
    Facebook10.0256 Ratings8.359 Ratings
    LinkedIn9.3104 Ratings5.512 Ratings
    Google+7.25 Ratings5.57 Ratings
    Instagram10.0242 Ratings7.945 Ratings
    Pinterest9.11 Ratings1.07 Ratings
    YouTube10.028 Ratings6.514 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Agorapulse and Meta Business Manager
    Feature
    Agorapulse
    4.8
    230 Ratings
    47% below category average
    Meta Business Manager
    6.9
    58 Ratings
    11% below category average
    Campaign success analytics5.0199 Ratings7.757 Ratings
    Real-time tracking1.0196 Ratings7.353 Ratings
    Competitor analysis8.4161 Ratings5.736 Ratings
    Account management
    Comparison of Account management features of Agorapulse and Meta Business Manager
    Feature
    Agorapulse
    9.6
    245 Ratings
    19% above category average
    Meta Business Manager
    7.9
    59 Ratings
    0% below category average
    Role-based user permissions & privileges9.3228 Ratings7.656 Ratings
    Mobile access10.0216 Ratings8.356 Ratings
    Best Alternatives
    AgorapulseMeta Business Manager
    Small Businesses
    Sendible
    Score7.2 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AgorapulseMeta Business Manager
    Likelihood to Recommend
    9.0
    (343 ratings)
    6.2
    (60 ratings)
    Likelihood to Renew
    9.1
    (87 ratings)
    -
    (0 ratings)
    Usability
    9.9
    (67 ratings)
    6.1
    (26 ratings)
    Availability
    9.1
    (3 ratings)
    -
    (0 ratings)
    Performance
    8.2
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    8.7
    (69 ratings)
    6.1
    (14 ratings)
    Online Training
    9.1
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.3
    (6 ratings)
    -
    (0 ratings)
    Configurability
    7.3
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    4.6
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    AgorapulseMeta Business Manager
    Likelihood to Recommend
    Agorapulse
    Agorapulse has been a huge benefit to us as a business and is the most comprehensive platform we've used, having previously been with Hootsuite and ContentCal. It is likely to be better for companies that are managing multiple social profiles and want to consolidate these into one manageable platform. Given the amount of features it provides, it might not be suitable for individuals. The reporting is a fantastic part of the platform, which includes brand awareness for certain profiles, the best time to post for engagement, and details that all help with strategising. The inbuilt link shortening and tracking is useful, we've set this up and need to explore its capabilities further. Overall, we would recommend Agorapulse and it's a great asset to our business.
    Incentivized
    Read full review
    Meta Platforms Inc
    Meta Business Manger is well suited for large/medium and small organisations with single or multiple stake holders and products. It works very efficiently. Cases where app events are defined for android and iOS, it work wonders for campaign measurement and campaign level targeting. Meta Business Manager is very appropriate for running financial, educational, real estate, e-commerce related ads. Meta Business Manager is not appropriate if you have are into enterprise sales.
    Read full review
    Pros
    Agorapulse
    • Calendar sharing - great for internal and external approval
    • Community management - it means we can keep on top of engagement for all of our clients in one place
    • Report - it's really useful for us to be able to create such in depth reports that we can use internally but also share with clients so they can see the results of what we are doing
    Incentivized
    Read full review
    Meta Platforms Inc
    • Helps drive more efficient CPCs and CPMs than other social channels
    • Targets users outside of working hours
    • Helps grow Retargeting pools to use on other channels
    • Meta Business Manager's AI does a great job in identifying our ICP based off intent signals
    Incentivized
    Read full review
    Cons
    Agorapulse
    • Would love to have a draft feature. We often don't schedule things until the assets are ready, or use a placeholder image and swap them afterwards
    • Editing posts intended for multiple channels is not as easy as scheduling them in the first place. I would love to edit and have the same menu I do as when I'm scheduling where I have my base text and then the adjusted text for each social media. It's rare that something I've planned to be a similar post across channels, needs editing, but only for one of those channels. e.g. Correcting mistakes or changing strategies.
    • Currently, I export the analytics and put it in a Google Sheet where I have more control over the data, which I love. For me to use the Agora Reports system, I would need substantial features like comparing metrics in the same charts, using direct line charts instead of smoothed (smoothed charts look nice, but just obfuscate data), separating out paid growth, etc. It's probably too large an ask for what Agora is trying to provide, which is why the export tool is very useful.
    • While I'm talking about it, a slight bug with the export tool is that when you export two things in quick succession, it just sends a duplicate of the first report via email. I'll export a CSV of Global data and then a CSV of Content, and if I do it too quickly, it doubles up the Global data and I don't get the Content until I resend.
    • More specific filtering for listening. Sometimes someone has our brand in their name and we get ALL of their content. We have to add each user like this to the filter instead of being able to filter out usernames that contain it.
    Incentivized
    Read full review
    Meta Platforms Inc
    • You have to look in multiple places for a full range of analytics
    • The way it handles ad spend can be unpredictable, so if you're on a budget, you have to make sure you're really watching your ad spend
    • For as much as Meta Business Manager pushes stories, reels, etc., the editing tools for this kind of content are limited or nonexistent.
    Incentivized
    Read full review
    Likelihood to Renew
    Agorapulse
    The decision has been made. It's time to get to work--no steps back. I feel confident this product is well suited to help me make progress. I want to get down business and utilize the functionality of this product to meet my marketing goals. I feel very comfortable with the choice I have made.
    Incentivized
    Read full review
    Meta Platforms Inc
    No answers on this topic
    Usability
    Agorapulse
    Any time I onboard a new team member, they are very quick to adapt to Agora's user interface and therefore require a very quick onboarding process from me, which is a massive plus. While I think having an all-in-one platform would be ideal, there is something to be said about only having a few bells and whistle so that my team can focus on what is most important to us and our clients, content
    Incentivized
    Read full review
    Meta Platforms Inc
    The UI is easy and intuitive for any beginner, but it also has a lot of depth for more advanced users. There have been very few cases where I could not do something I wanted to do regarding media buying. However, there are big limitations regarding account management, admin settings, and user appeals.
    Incentivized
    Read full review
    Reliability and Availability
    Agorapulse
    Agorapulse occasionally has outages or shuts down. It never interferes with my use of the application or any of my posts
    Incentivized
    Read full review
    Meta Platforms Inc
    No answers on this topic
    Performance
    Agorapulse
    Agorapulse has generally had great performance. Occasionally I have issues with my videos being posted on Instagram. I still am not sure why. the format of the videos is the same as the videos that are going through.
    Incentivized
    Read full review
    Meta Platforms Inc
    No answers on this topic
    Support Rating
    Agorapulse
    The support from Agorapulse is excellent. Any time we have made contact they have been quick to reply, and given added extra information to help. The initial sales experience was also good. Not pushy like a lot of other companies, more that they would like to help. And they certainly did for us at a difficult time which built a fantastic relationship with us from the very start. Communication is great too, with just the right amount of emails and updates. Overall we feel that they genuinely care about their clients and users.
    Incentivized
    Read full review
    Meta Platforms Inc
    Facebook is notoriously difficult to access for help and FBM is no exception. Only the chat feature will get someone in touch with you and then there is very limited help. The most they do is send links from their 'help section' without really offering much help at all. Business owners and directors need a person on the phone that can understand the problem and help fix it, not 'helpful links that have already been tried.
    Incentivized
    Read full review
    In-Person Training
    Agorapulse
    I did not train in person
    Incentivized
    Read full review
    Meta Platforms Inc
    No answers on this topic
    Online Training
    Agorapulse
    The staff walked me through the whole platform and asked me if I had any questions. They were very helpful in answering any questions I had.
    Incentivized
    Read full review
    Meta Platforms Inc
    No answers on this topic
    Implementation Rating
    Agorapulse
    Be sure of the game play mechanics you need to achieve your objectives, it will help significantly in setting up the game and creating the assets
    Read full review
    Meta Platforms Inc
    No answers on this topic
    Alternatives Considered
    Agorapulse
    Want to post the same content on different profiles? Don't duplicate your posts, you can just select what platform to post them onto! You can even change around the copy/hashtags/etc to optimize the posts for each platform.
    Incentivized
    Read full review
    Meta Platforms Inc
    Facebook is a well-known platform that has to be utilized. It allows us to reach so many new customers and potential patients for our clients. As well as allows us to interact with them consistently and keep them informed or advertise to a new niche of people. The best part about Facebook Business Manager is its usability and reach!
    Read full review
    Scalability
    Agorapulse
    I'm not sure I understand what is meant by scalability.
    Incentivized
    Read full review
    Meta Platforms Inc
    No answers on this topic
    Return on Investment
    Agorapulse
    • It has saved our company a lot of time digging through all different social medias to be responsive to consumers
    • It has helped us be more responsive to prospects, so better lead generation
    • Agorapulse allows us to be in touch quicker with our prospects, meaning better lead to appointment generation as well.
    Incentivized
    Read full review
    Meta Platforms Inc
    • Pro: It gives me a central place to manage my Page.
    • Pro: There are a lot of options to take advantage of, like Ads, available, which I hope to use more in the future.
    • Pro: The pixel has allowed me to connect Facebook data with my website, and has been a good referral source.
    • Con: There is so much I don't use because it is so complicated. I know I could get more use of it, but it's not going to happen anytime soon, and probably without help.
    Incentivized
    Read full review
    ScreenShots

    Agorapulse Screenshots

    Screenshot of Through a bulk or one-by-one upload, queued content can be organized into categories that make sense for the business and content strategy. Download a CSV of the queued content to share with teammates or clients.Screenshot of Agorapulse's reports helps to discover trends in a company's social media performance and offers actionable tips to optimize its social presence.Screenshot of The tool's built-in CRM keeps track of fans and followers (and detractors).Screenshot of Agorapulse's reports helps to discover trends in a company's social media performance and offers actionable tips to optimize its social presence.Screenshot of A drag-and-drop calendar displays at glance published, scheduled, queued, and assigned content. Hovering on a date instantly creates content for that day.Screenshot of The Agorapulse  inbox captures incoming conversations for each social profile. Users can get CRM data on who is sending messages, and send them a saved reply or assign the conversation to a teammate.