Airtable vs. Salesforce Sales Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Airtable
Score 8.7 out of 10
N/A
Airtable is a project management and collaboration platform designed to enable content pipelines, product management, events planning, user research, and more. It combines spreadsheet,database, calendar, and kanban functionality within one platform.
$24
per month per seat
Salesforce Sales Cloud
Score 8.8 out of 10
N/A
Salesforce Sales Cloud is a platform for sales with a community of Sellers, Sales Leaders, and Sales Operations, who use the solution to grow sales and increase productivity. The AI CRM for Sales features data built right in, so that companies can sell faster, sell smarter and sell efficiently. Salesforce Sales Cloud is used for, and supports: Buyer Engagement Sales Engagement Enablement Sales AI Sales Analytics Team…
$25
per month
Pricing
AirtableSalesforce Sales Cloud
Editions & Modules
Team
$24
per month per user
Business
$54
per month per user
Enterprise
Custom Pricing
Starter
$25.00
per month per user
Professional
$80.00
per month per user
Enterprise
$165.00
per month per user
Unlimited
$330.00
per month per user
Agentforce 1 Sales
$550
per month per user
Offerings
Pricing Offerings
AirtableSalesforce Sales Cloud
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
AirtableSalesforce Sales Cloud
Considered Both Products
Airtable
Chose Airtable
Airtable is far more sophisticated than Sheets or Excel in terms of its functions. The interface is also much easier on the eyes. People are less familiar with it and there is a bit of a learning curve, but overall, Airtable empowers us to do more and to better understand our …
Chose Airtable
I find that Airtable is a ton more flexible and more intuitive in nature. If you're looking for a tool that is mainly focused in time-tracking, monday.com might be marginally better there, but in terms of customization and permissioning, Airtable seems to be a lot better on …
Chose Airtable
We weren't able to find anything that can do what Airtable does within the free version. We have very simple needs but needed records to connect between sheets, and that's what Airtable does. We also needed something that could easily be passed on to new employees as current …
Chose Airtable
Airtable is more intuitive and user friendly when it comes to the type of work we do (which is not as much sales based).
Chose Airtable
I have mostly set up and helped architect custom database solutions in a proprietary software, as compares directly to Airtable. I have set up and used JIRA Software extensively, and several Marketing Automation systems, and set up Oncontact CRM, and used DAM systems, and Baseca…
Chose Airtable
This tool has 100x the functionality/usability of Excel or Google Sheets, is much more flexible and user-friendly than Salesforce if you don't have the technical know-how on your team to customize (Salesforce does have far more advanced and intelligent CRM capabilities).
Chose Airtable
We spent significant time evaluating a number of CRM / Spreadsheet equivalents. Airtable beats them all in its flexibility and ease of use with many different inputs (often not or poorly handled by others). It also automates so many of the "common" use cases to the point where …
Chose Airtable
We've used (and still use in some cases) other Project Management platforms. Trello is fine but limited to Kanban-oriented projects. I personally love Trello but on in certain use cases. Airtable is way more versatile and has a Kanban view. Teamwork and Zoho are really in …
Chose Airtable
Airtable had all of the functionality we needed from a more robust CRM system like Salesforce but was more simple to use and had public facing views to display. We needed an upgrade from Google Sheets and Google Forms - one that links data together - and this is what Airtable …
Salesforce Sales Cloud

No answer on this topic

Features
AirtableSalesforce Sales Cloud
Project Management
Comparison of Project Management features of Product A and Product B
Airtable
7.8
235 Ratings
1% above category average
Salesforce Sales Cloud
-
Ratings
Task Management8.9199 Ratings00 Ratings
Resource Management8.0193 Ratings00 Ratings
Gantt Charts8.489 Ratings00 Ratings
Scheduling7.4165 Ratings00 Ratings
Workflow Automation8.0143 Ratings00 Ratings
Team Collaboration8.0218 Ratings00 Ratings
Support for Agile Methodology8.3108 Ratings00 Ratings
Support for Waterfall Methodology8.580 Ratings00 Ratings
Document Management7.5170 Ratings00 Ratings
Email integration7.1115 Ratings00 Ratings
Mobile Access5.8191 Ratings00 Ratings
Timesheet Tracking7.693 Ratings00 Ratings
Change request and Case Management8.0102 Ratings00 Ratings
Budget and Expense Management7.2127 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Airtable
-
Ratings
Salesforce Sales Cloud
8.2
269 Ratings
5% above category average
Customer data management / contact management00 Ratings8.8269 Ratings
Workflow management00 Ratings8.5258 Ratings
Territory management00 Ratings7.7211 Ratings
Opportunity management00 Ratings8.9259 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.0244 Ratings
Contract management00 Ratings7.9215 Ratings
Quote & order management00 Ratings7.7198 Ratings
Interaction tracking00 Ratings8.7229 Ratings
Channel / partner relationship management00 Ratings8.0190 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Airtable
-
Ratings
Salesforce Sales Cloud
7.8
104 Ratings
2% above category average
Case management00 Ratings8.2102 Ratings
Call center management00 Ratings7.782 Ratings
Help desk management00 Ratings7.486 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Airtable
-
Ratings
Salesforce Sales Cloud
8.1
244 Ratings
5% above category average
Lead management00 Ratings8.2239 Ratings
Email marketing00 Ratings8.1206 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Airtable
-
Ratings
Salesforce Sales Cloud
8.1
248 Ratings
5% above category average
Task management00 Ratings8.3236 Ratings
Billing and invoicing management00 Ratings7.478 Ratings
Reporting00 Ratings8.5201 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Airtable
-
Ratings
Salesforce Sales Cloud
8.3
260 Ratings
8% above category average
Forecasting00 Ratings7.9228 Ratings
Pipeline visualization00 Ratings8.2247 Ratings
Customizable reports00 Ratings8.7257 Ratings
Customization
Comparison of Customization features of Product A and Product B
Airtable
-
Ratings
Salesforce Sales Cloud
8.6
252 Ratings
12% above category average
Custom fields00 Ratings9.0249 Ratings
Custom objects00 Ratings8.8239 Ratings
Scripting environment00 Ratings8.1176 Ratings
API for custom integration00 Ratings8.6209 Ratings
Security
Comparison of Security features of Product A and Product B
Airtable
-
Ratings
Salesforce Sales Cloud
9.0
253 Ratings
7% above category average
Single sign-on capability00 Ratings9.0221 Ratings
Role-based user permissions00 Ratings8.9225 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Airtable
-
Ratings
Salesforce Sales Cloud
8.2
160 Ratings
10% above category average
Social data00 Ratings8.4158 Ratings
Social engagement00 Ratings8.0156 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Airtable
-
Ratings
Salesforce Sales Cloud
8.1
217 Ratings
8% above category average
Marketing automation00 Ratings8.2213 Ratings
Compensation management00 Ratings8.1146 Ratings
Platform
Comparison of Platform features of Product A and Product B
Airtable
-
Ratings
Salesforce Sales Cloud
7.8
232 Ratings
4% above category average
Mobile access00 Ratings7.8232 Ratings
Best Alternatives
AirtableSalesforce Sales Cloud
Small Businesses
Stackby
Stackby
Score 9.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
InEight
InEight
Score 9.5 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
InEight
InEight
Score 9.5 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AirtableSalesforce Sales Cloud
Likelihood to Recommend
8.8
(239 ratings)
9.0
(425 ratings)
Likelihood to Renew
9.5
(5 ratings)
10.0
(58 ratings)
Usability
8.0
(36 ratings)
8.4
(135 ratings)
Availability
10.0
(2 ratings)
9.8
(27 ratings)
Performance
9.0
(1 ratings)
9.0
(18 ratings)
Support Rating
9.0
(30 ratings)
8.9
(92 ratings)
In-Person Training
8.0
(1 ratings)
7.9
(11 ratings)
Online Training
9.0
(1 ratings)
9.1
(15 ratings)
Implementation Rating
9.0
(2 ratings)
2.2
(18 ratings)
Configurability
10.0
(2 ratings)
10.0
(2 ratings)
Contract Terms and Pricing Model
5.0
(1 ratings)
8.8
(9 ratings)
Ease of integration
8.0
(2 ratings)
-
(0 ratings)
Product Scalability
9.0
(2 ratings)
8.8
(83 ratings)
Professional Services
-
(0 ratings)
9.3
(8 ratings)
Vendor post-sale
8.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
AirtableSalesforce Sales Cloud
Likelihood to Recommend
Airtable
Airtable is an ideal platform for small and growing businesses to keep track of just about EVERYTHING they need to keep things running smoothly. It's a great way to keep tasks organized, and keep everyone on the same page with progress on all things. Our company finds the kanban particularly useful, as products go through a lifecycle from ideation to retirement, it's good to keep a database of what is in production, what's working, and what we've tried before. I can see the platform being challenging with much larger businesses, but for the small to medium businesses I've used the platform with, it is ideal.
Read full review
Salesforce
Obviously, for any business, there are two main areas to focus on — the sales path and the service path. Sales Cloud wouldn’t be suited for a company that’s primarily into support services. For those kinds of companies, Salesforce has a different product — Service Cloud. So, for anyone in the support or service space, Sales Cloud isn’t the right fit.
Read full review
Pros
Airtable
  • I can create tables, create and customize fields
  • Airtable has capabilities commonly found in spreadsheet applications, but also has some of the features found in databases.
  • The ability to filter fields. I set up a filter on the status field, so when a project is marked, complete, on hold, or canceled, that record is hidden from my current projects table view. If it is marked complete, the record is moved to the completed projects table view. In this way I can easily access a record of past projects
  • Being able to duplicate tables and create alternate views
  • Collapse and expand records. When I collapse the rows, I can easily scan current projects, next steps, project status, and due dates. When I expand the row, or field, I can see more detailed information about that field or record very easily. I can also expand or open the entire record. This is is helpful, when I am entering a lot of information to multiple fields in that record.
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Salesforce
  • The customizations - We have an organization that operates differently from most companies, so we’ve had to implement quite a few customizations — and Salesforce allows us to do that quite quickly. Most of the time, delays come from dependencies on other internal parties rather than the system itself.
  • From my perspective as a consultant, one of the biggest advantages is that everything is in Salesforce — all the details, all in one place. The ability to customize it easily is a big plus; there’s really a lot you can do with it.
Read full review
Cons
Airtable
  • When records are deleted, there could be more options for what happens to associated records in other tables.
  • Multi-select fields should be sortable.
  • The per-user pricing model can be cumbersome when you need to share bases with third parties but can't use a publicly accessible URL.
Read full review
Salesforce
  • We still need to include the production part. We started using Salesforce to sell the seeds — our inventory is in SAP — and from there we handle sales and track the process of planting, harvesting, selling, and then collecting payments. But we don’t yet manage the earlier production processes, like production planning. We handle allocation, but not full production planning, and that’s an area where we still have room for improvement.
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Likelihood to Renew
Airtable
We will 10/10 renew the use of Airtable because it has brought great value to our team. Not only is Airtable affordable, but it's also user-friendly and helps our team be efficient. We no longer need to rely on Excel spreadsheets being passed from person to person via email. Furthermore, we aren't dealing with corrupt Excel spreadsheets and the need to salvage data when a file is accidentally altered.
Read full review
Salesforce
There are days when I wish we hadn't switched, but I know that if we put in the time, we will get to where we want to be with the software and that it has many more capabilities than anything else we looked at. However, the amount of time and onboarding we need to do is also far greater than we realized/were told when we originally bought the product. They told us we should hire onboarding support, but at the end, after we had already reached our budget maximum for this, so it's been slower than we had hoped.
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Usability
Airtable
IMO the usability of this product is its greatest asset. The UI is clean and the menus are intuitive to the point where I'd feel confident having a non-spreadsheety colleague take on building an Airtable for the first time with next to no training. I can't say that about every table-like software product that I've used such as Notion.
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Salesforce
Because I think it could be easier. We have different standards today since we’re used to interacting with consumer apps like Starbucks, where all you do is scan your card. Then, when you use Sales Cloud, there are still a lot of manual inputs. So my mission with AI is really about figuring out how to make that easier.
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Reliability and Availability
Airtable
I have rarely experience downtime, compared to other tools, and given how much time we spend on the tool. Even if there were to be, their updates on it are very timely, and our support team are able to provide any questions regarding
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Salesforce
Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
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Performance
Airtable
I never had any issues with load time, even with the integrations that we use today (google sheets) However, I'm curious if adding additional layers of integrations would slow down performance. We do carry quite a bit of data in Airtable, but, again, no impact on overall performance
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Salesforce
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
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Support Rating
Airtable
Airtable has great support. They have a variety of support features to answer any questions. They have great self teaching instructions for templates and product tours. They also have support for teams and project management. They also have a fantastic customer help line. They are able and willing to answer customer questions and never have customers waiting long
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Salesforce
The overall support has been good. More and more features are being released quite frequently. Very small features are also making big difference in how the tool can be adapted and used better. If there is anything we need or are stuck, the support team sets up a call and helps in resolving the issue/provides workarounds.
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In-Person Training
Airtable
This training was done in-house, but the Airtable team provided resources and how to guides to ensure that we covered all components of the system
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Salesforce
I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
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Online Training
Airtable
Recorded trainings were provided by the Airtable team. Great as an evergreen resources to new team members and for anyone that wants to refresh their Airtable knowledge
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Salesforce
I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
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Implementation Rating
Airtable
Training all users was an important part of the implementation, which did take considerable time and effort. At first glance without training, the content calendar can be overwhelming because of the amount of data. The features within Airtable seem to be endless but our team was able to identify the most important to be successful.
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Salesforce
Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
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Alternatives Considered
Airtable
Airtable was a really good fit for this specific use case as it provided a huge number of collaboration features in an intuitive and pleasant-to-use interface. The free tier worked initially with our work, and the upgrade pathway was fair and made sense for us.
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Salesforce
So I've evaluated, implemented Microsoft Dynamics in the past. I've used Oracle CRM solutions. I've used Daylight, which is a very niche CRM system the last couple of years. And I've evaluated a variety from Legacy Microsoft Ones to Zoho and Sugar when making implementation decisions at other companies. But usually I've gone with Salesforce. I'd say it's better than most. The only one that I generally prefer, and last time I chose an implementation from scratch, I did Microsoft Dynamics. And the reason is for small mid-size organization, Microsoft Dynamics, if you already have Microsoft Office products, it's much better integrated to all of the Excel, Word, OneNote, Outlook email than what you get from Salesforce. And so that's the only one that if someone's a Microsoft organization and small sized company, it'll save a lot of integration things, a lot of security, a lot of login and access and IT management by just sticking within the Microsoft ecosystem. But outside of that, if you don't use Microsoft or if you're a large organization or have other needs that you want, Salesforce I'd say is better than all of the other CRM offerings out there. It's the easiest to use and the most robust and the most vendors and products for the ecosystem.
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Contract Terms and Pricing Model
Airtable
I did not help purchase the product, but Airtable's per user pricing structure is inconvenient when some users only need occasional or read-only use.
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Salesforce
Salesforce is the most widely used CRM system. Professionalism tends to increase when things go wrong for market leaders. Salesforce considers us as users because they own the market. Having all of our data in one place and all of our teams working within Salesforce. Anyone who uses Salesforce is impacted by it, even if they don't.
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Scalability
Airtable
There are TONS of opportunity to scale, but I think it's a matter if you have the time and resources to do so because the initial setup can be fairly time consuming and prioritized dedication
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Salesforce
It's very scalable as it has a ton of features (but you do need an admin who understands how to leverage these features). Because of the various features, we've also needed to host onboarding sessions with our users so that they can familiarize themselves with the platform, which isn't always super user-friendly or intuitive.
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Professional Services
Airtable
No answers on this topic
Salesforce
Using Salesforce.com has made my daily routines more efficient and simplified the manual tasks I had to perform independently. I can now access data from any device, online or offline, and provide better guidance to my team about the forecasts provided by the built-in artificial intelligence (AI). A chat with a Salesforce support specialist would be great. The knowledge base has a community forum where Salesforce users can ask questions and learn more about the product.
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Return on Investment
Airtable
  • It gives us a real-time experience of working.
  • Through this platform, I always have the idea bout which of my team member is working on which particular part of the project, I can easily track their progress, and also I can easily correct them where it is required by adding sticky notes, by sending the attachments and URLs.
  • Quality services.
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Salesforce
  • It is easy for the sales team to track how well the dealers in their region are selling products.
  • It is easy to generate reports and see how well sales are each month compared to past months.
  • Quicker time to get products shipped to customers.
Read full review
ScreenShots

Airtable Screenshots

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Salesforce Sales Cloud Screenshots

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