AlphaSense is a market intelligence platform used by companies and financial institutions. Since 2011, their AI-based technology has helped professionals make business decisions by delivering insights from public and private content—including company filings, event transcripts, news, trade journals, and equity research. The platform boasts users among 4,000 enterprise customers. Headquartered in New York City, AlphaSense employs over 1,000 people across offices in the U.S., U.K., Finland, and…
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Hootsuite
Score 8.1 out of 10
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Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$249
per month per user
Hootsuite Insights
Score 9.9 out of 10
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uburVu (for a time known as Hootsuite Insights) analyzed big social data, combining monitoring capabilities, data analysis and reporting features to show insights like influencers, stories, and trends. It was acquired by Hootsuite in 2014, and has since been discontinued.
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Pricing
AlphaSense
Hootsuite
uberVu (discontinued)
Editions & Modules
No answers on this topic
Standard
$199
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced
$399
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise
Custom Pricing
per year
No answers on this topic
Offerings
Pricing Offerings
AlphaSense
Hootsuite
Hootsuite Insights
Free Trial
Yes
Yes
No
Free/Freemium Version
No
No
No
Premium Consulting/Integration Services
No
Yes
No
Entry-level Setup Fee
No setup fee
Optional
No setup fee
Additional Details
—
Plans can be paid monthly or annually, with a discount for annual pricing.
Assistant Director, Public Relations and Marketing Communication, Social Media
Chose Hootsuite
We used Sysomos for a year and found the product didn't fit our needs as well as Hootsuite. Additionally we did not see Sysomos grow in that time or provide good customer service. Hootsuite has exceeded our expectations in those two areas. We have recently added UberVu to our …
Hootsuite Insights
No answer on this topic
Features
AlphaSense
Hootsuite
uberVu (discontinued)
Financial Research
Comparison of Financial Research features of Product A and Product B
AlphaSense
7.7
187 Ratings
4% above category average
Hootsuite
-
Ratings
uberVu (discontinued)
-
Ratings
Private Company Data
5.4153 Ratings
00 Ratings
00 Ratings
Industry-Specific Information
8.7179 Ratings
00 Ratings
00 Ratings
Independent Research Access
8.9172 Ratings
00 Ratings
00 Ratings
M&A Analysis
7.9142 Ratings
00 Ratings
00 Ratings
Supply Chain Data
7.797 Ratings
00 Ratings
00 Ratings
ESG Data
6.696 Ratings
00 Ratings
00 Ratings
Credit Ratings Reports
6.484 Ratings
00 Ratings
00 Ratings
Macroeconomic News
8.7132 Ratings
00 Ratings
00 Ratings
Search Tools
9.0174 Ratings
00 Ratings
00 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
AlphaSense
-
Ratings
Hootsuite
6.8
317 Ratings
11% below category average
uberVu (discontinued)
-
Ratings
Boolean keyword searches
00 Ratings
6.8208 Ratings
00 Ratings
Filtering out noise/spam
00 Ratings
6.3220 Ratings
00 Ratings
Sentiment analysis
00 Ratings
6.6218 Ratings
00 Ratings
Broad channel coverage
00 Ratings
7.7292 Ratings
00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
AlphaSense
-
Ratings
Hootsuite
7.9
437 Ratings
2% below category average
uberVu (discontinued)
-
Ratings
Content planning and scheduling
00 Ratings
8.9436 Ratings
00 Ratings
Audience targeting
00 Ratings
7.1297 Ratings
00 Ratings
Content optimization
00 Ratings
7.5359 Ratings
00 Ratings
Workflow management
00 Ratings
8.0370 Ratings
00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
AlphaSense
-
Ratings
Hootsuite
7.6
353 Ratings
6% below category average
uberVu (discontinued)
-
Ratings
Automated routing and prioritization
00 Ratings
7.5256 Ratings
00 Ratings
Customer interaction histories
00 Ratings
7.4275 Ratings
00 Ratings
Bulk actions
00 Ratings
7.8305 Ratings
00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
AlphaSense
-
Ratings
Hootsuite
6.9
331 Ratings
11% below category average
uberVu (discontinued)
-
Ratings
Lead generation
00 Ratings
6.5203 Ratings
00 Ratings
Content marketing
00 Ratings
7.6298 Ratings
00 Ratings
Paid media management
00 Ratings
6.8203 Ratings
00 Ratings
Campaigns and promotions
00 Ratings
6.6252 Ratings
00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
AlphaSense
-
Ratings
Hootsuite
8.1
429 Ratings
3% below category average
uberVu (discontinued)
-
Ratings
Twitter
00 Ratings
7.7387 Ratings
00 Ratings
Facebook
00 Ratings
8.6412 Ratings
00 Ratings
LinkedIn
00 Ratings
8.2359 Ratings
00 Ratings
Google+
00 Ratings
8.960 Ratings
00 Ratings
Instagram
00 Ratings
8.4366 Ratings
00 Ratings
Pinterest
00 Ratings
7.6181 Ratings
00 Ratings
YouTube
00 Ratings
7.6172 Ratings
00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
AlphaSense
-
Ratings
Hootsuite
7.7
354 Ratings
0% below category average
uberVu (discontinued)
-
Ratings
Campaign success analytics
00 Ratings
8.0326 Ratings
00 Ratings
Real-time tracking
00 Ratings
7.5328 Ratings
00 Ratings
Competitor analysis
00 Ratings
7.6227 Ratings
00 Ratings
Account management
Comparison of Account management features of Product A and Product B
AlphaSense is very well suited to investing teams that need a research management system that has a robust database behind and rich content management features for note-taking. AlphaSense may not be well-suited to individual investors who want data access but don't need to be sharing notes to a wider team. The sharing features are what make AlphaSense most useful.
Hootsuite is well-suited for agencies managing multiple clients or scheduling multiple posts regularly across different channels. It's also appropriate for companies where the review process isn't streamlined or well-defined. But it's not well-suited for small brands that aren't regular on social media or for brands that focus heavily on real-time or trend-driven content, like TikTok or Twitter.
I liked uberVU a lot, and thought I was lucky to have found them (they actually responded to my tweet when I was vendor-searching, which was good to know as they were doing just what we were planning to use the software for). They are relatively small, which allows to have a great personal relationship and we felt very valued as a client. They provided great value - some of their competitors allow for more features (which explains their higher price), but there was no way to opt out of the unnecessary features to lower the price - uberVU didn't have any of that, it was just what we needed and in our price range
Reporting. We are able to pull accurate and concise data points on our channels.
Planning and calendaring. We love that we are able to have our teams plan out content across months so that we are never feeling behind schedule on getting content out there.
I believe the AI agent could be improved to answer more detailed questions and provide better data.
Access to real time financial data in a similar vein to Koyfin.
The ability to easily search across all company decks to be able to quickly gather all relevant slides for a specific topic, similar to what Quartr offers.
TikTok is an area for improvement as it's newer to Hootsuite. It would be beneficial to be able to link non-business profiles on TikTok to Hootsuite as many businesses use personal accounts to access TikTok's expansive music library.
Hootsuite does have room to improve the analytics capabilities. There could be more ways to customize each aspect of their reports. There isn't much manipulation of data in each type of data set.
Simplicity is an area of improvement for Hootsuite. The streams are one example of an area that is super cluttered and difficult to view. Their platform could really use an aesthetic overhaul to make things look more pleasing.
I honestly didn't have any issues with them. Being able to set the real-time alerts as "every 15 minutes" took some figuring out to do, and we were still in the trial mode while we did that - it wasn't particularly intuitive for other users, but once we walked them through, everything worked well.
AlphaSense is a very useful tool and is reasonably priced for our organization. While I may not be a hyper-active user, it's a great resource when I need to quickly do a competitive landscape survey, review publicly available documents (transcripts, etc.), or review Wall Street research
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
I find it a great tool in the digital strategy world to see what people are saying across social platforms. It's much more efficient that doing a search on the platform itself and provides a lot of information extremely quickly
AlphaSense has a very intuitive user interface, and I can tell they have been focused on expanding their product breadth and continuing to innovate on current products. Some basic features are missing or I can't find (I can't just sort expert calls by only the ones that are applicable to that ticker, most relevant is the one that works best, but I want just the ticker)
Hootsuite is straightforward and does a great job of onboarding new users directly within the platform. Connecting social media accounts, regardless of whether you are managing multiple profiles on one platform, is easy enough. You can also easily toggle between platforms to see interactive dashboards showing how people are engaging with your posts.
The availability of Alphasense is great. I have used the software for multiple years and cannot remember ever having an outage issue. This is surprising actually, as I use other software applications that do not have regular outages, but still have outages periodically. Alphasense, on the other hand, never seems to have any outages. Good sign if I can't remember the software not working :).
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Loading or performing searches on AlphaSense platform is reasonably fast for most of the time. However, it is sometimes unacceptably long for me to load PDF files (earnings presentation, supplementary financial report) on AlphaSense. Certain features might also take very long time, such as loading for "similar tables" across EDGAR filings, or downloading tables from EDGAR filings
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
Customer support is very prompt. I get personalized support for search recommendations and content that I could not find in my own search. Support checks in with me on a bi-monthly basis to keep me informed of the many different feature additions, I cannot find a more kind, understanding, and supportive team.
I can manage all of my accounts on one site! It's absolutely amazing! The dashboard is helpful to see how you are doing as well. Still getting to understand the analytics and may need to reach out for help on this
The person was prepared, attentive, understood the nature of my questions, was willing to work through any difficulties or misunderstandings, was patient, and super pleasant to work with. Great customer service.
Our online training was led by a AlphaSense representative. The training is always good. The bigger issue is our time availability to remember the training and utilize it. The trainers will show us examples and then ask us for real industries or companies of interest to use so that the training is most relevant.
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.
Special features of AlphaSense that made us decide on this CI platform: - US-based market and competitive intelligence platform with various premium content (broker information, expert calls, earning transcripts, original company documents etc.) - AlphaSense is a trusted CI platform by world’s leading corporations and financial institutions - AlphaSense’s proprietary AI stack has been meticulously engineered over a decade so that their AI accelerates speed-to-insight so clients can act with confidence when making critical decisions - Private and public companies, therapeutic areas and products can be monitored - Datalog is available up to 15 years, and advanced search is supported for them - Curated newsfeed is available from more than 3,500 top news publications, client requests and hand-picked vendors for premium subscription - Very advanced company profiles are available by default with newsfeed, original company documents, expert calls and reports - Newsfeed and alerts can be also set by admins and individual users
Metricool is free and we can shedule up to 50 posts per month, however Hootsuite allows us to do just a little bit more. For the price Agorapulse and Hootsuite are in tight competition but we prefer the Hootsuite format, although some chamber partners do find it a bit on the older school side we do not. We like the Hootsuite system
Radian6 and Brandwatch were on the short list. We picked uberVU for its combination of price and features. It did not have extra features we didn't need, they were customizable and flexible enough to meet all of our needs
It has been very simple. Contract terms are standard for an online portal. Of course, I would like unit pricing to be lower so I could get more users on the license or to rotate seats to get more value out of each license. Billing frequency has been standard as well. This could be more significant for a larger customer.
The sharing features provides by AlphaSense mean that it can be readily scaled for teams within an organization and, subject to compliance requirements, with client organizations. The ability to share annotations of transcripts and investor releases is valuable, and facilitates collaboration between analysts.
AlphaSense has allowed us to generate deeper competitive insights. For example, we conducted an in depth analysis of the aerial data analytics (drone) industry, and AlphSense helped us narrow in on the market leaders and their various strengths / weaknesses.
AlphaSense has improved our team's overall efficiency. With Stream in particular, we are able to pinpoint insights in a matter of minutes through the transcript feature as opposed to having to conduct a series of calls ourselves. This is a significant time saver.
AlphaSense has allowed us to make more informed decisions on our public holdings by providing us with unfettered access to equity research analyst reports.
For our organization, all ROI was on time saved and efficiency: for creating posts, for scheduling and publishing, for interacting with users, and for analyzing performances. It all comes in one place and this makes a very huge difference in your workflows. We would say that Hootsuite went beyond our expectations on this front, for example with the dynamics UTMs and the media library. Saving time was the main reason why we wanted to purchase the platform and it did not disappoint at all.
The ROI in time was also fast to get. The learning curse is very short and this is also an important element. Benefiting from the platform did not take long to be experienced.